Having said that, what Chen Jianjun can think of can also be thought of by others. In fact, the earliest electric vehicle companies in China were established five years ago, including Luyuan, Emma, etc.
Even Yadi, which later became the sales leader and sold tens of millions of electric vehicles a year, was established in 2001. Of course, the time of establishment does not mean anything, the products have to speak for themselves.
At present, there is no so-called distinction between branded electric vehicles and off-brand electric vehicles on the market. The electric vehicle market has experienced countless battles over the past ten years or so before finally forming "branded electric vehicles."
According to Chen Zifan’s understanding, the Emma electric vehicle has been truly the number one in China 15 years ago. Several listing plans failed, and due to some other reasons, it was later overtaken by Yadi.
Later, it even tended to be surpassed by Wannian Laosan Tailing, but Emma's advertising plan, design style, color matching, and R&D investment are all the reasons why it has remained stable in the electric vehicle market.
Chen Zifan knows this, but Chen Jianjun doesn't. Moreover, Chen Jianjun doesn't think about how much money he wants to make. His goal is always "small profit". No matter how big a brand or factory is, he can't run it.
Xinghua Electronics Factory is the last of his stubbornness. If nothing unexpected happens, Chen Jianjun will continue on the road of "copycat"~
But... with Chen Zifan here, his idea of making a copycat electric car might come to nothing.
The electric car is not that important to Chen Zifan. It is just for the old couple to find a "business" to do, instead of making fake copies every day. Just look at the Laotou Le they later built.
The motor is wrapped in iron, and two seats are stuffed inside. It's as brittle as paper, and the risk factor is too high. It's better to let them sell electric cars.
As for Chen Zifan's real goal, there is only one: new energy vehicles. No matter what people think of new energy vehicles, he always believes that this is a development trend, and he can do better.
…
Tiantian Internet Cafe, Zhongyang District, Haicheng.
A young man with a swollen head and dark eyes was lying in front of the computer, typing with his hands on the keyboard that was about to fall apart. After receiving responses from the group of friends, he almost jumped up with excitement.
"Damn! I'm so smart!"
Holding back his trembling hands, he began to reply to the messages from the group of friends: "Yes, it is currently only sold in Haicheng. The store will open tomorrow. If you need it, please add me as a friend. I will send photos privately then..."
Stardust Technology's Internet marketing strategy is very successful, but they have overlooked one thing, or one thing that they simply do not care about, and that is that there are more people in the KouKou group who are not natives of Haicheng.
In the early stage, the marketing team led by Wang Jinli only promoted the product in the local KouKou group in Haicheng. However, after many netizens forwarded it, many people from other cities also became interested in this product.
They also include friends from first-tier and quasi-first-tier cities such as Beijing, Yangcheng, Yuncheng, and Shancheng. Let’s not mention some who are far away, but he can directly pick up the goods and deliver them to those who are close!
For example, Beijing, as the center of China's development, naturally has great spending power, so Jiwotou successfully infiltrated the local Kou Kou group in Beijing through a guild brother and began to promote it.
Sure enough, after Jiwotou's big blow, many friends in the capital became interested in "Hai", so Jiwotou took the opportunity to offer to "help with the purchase" and charge some "errand fees".
Jiwotou's name is Zhou Youdong. His hometown is in a small county on the edge of Haicheng. He dropped out of junior high school and came to Haicheng to work. Although he didn't do well in life, his life style was "quite self-disciplined."
He works at a construction site in odd months and is a master of Internet cafes in even months. He works for one month and takes one month off. I don’t know how he persists. This kind of life is very happy at the beginning, but it doesn’t work as time goes by.
He feels that he is still young, and he does not want to be like a machine every day. But for a person like him, who has no education, no connections, or even any skills, what else can he do besides doing manual labor?
After several failed attempts to find a new way out, he was ready to continue living his previous self-disciplined life. However, the appearance of the Stardust Direct Store made his mind active again and gave birth to new ideas.
The KouKou group recommended by the guild brother in the final legend did not disappoint him. The group members in it were indeed not short of money. In less than an hour, 23 group members had joined him, wanting to know more about the situation.
"The specific selling price hasn't been announced yet, but I can ask you tomorrow. If I think the price is right, I can help you buy it and send it to you for 100 yuan in travel expenses!"
The elder brother opposite was obviously hesitant, and after a while he replied: "This is not cost-effective! The train ticket from Beijing to Haicheng is only 17 yuan..."
Zhou Youdong was already prepared for this:
"Brother! That's not what you said. The ticket requires a round trip and the time spent on the road is not short. If you call me, it only costs 100 yuan and I will deliver it to your door! You are guaranteed to be satisfied!"
"OK, let me think about it!"
"okay!"
After winning the goal, Zhou Youdong began to communicate with other big brothers again, and the progress was quite smooth:
"Ah, yes, yes, if you encounter any problems with your mobile phone in the future, please contact me directly! I will pick it up at your door and send it to the after-sales center for you! Once it is repaired, I will send it over! What I sell is service..."
"Yes, I will go to the store tomorrow, take the photos and send them to you...are you afraid that I will not keep my word? Brother, the key to doing business is mutual trust..."
"Don't worry...I'll definitely ask about the price..."
"..."
Zhou Youdong took notes while chatting, and he memorized 39 "customers" in one night. There are two problems now: one is funds, he can't afford so much money to buy a mobile phone, and the other is credit issues.
What if he arrives in the capital and someone doesn't buy it? The credit problem is easy to solve. He only needs to find the guild brother who brought him into the group as a guarantor. But what about the financial problem?
"I have no choice but to trick the old man..."
——
October 1, 7:55 am.
Fang Yin brought six employees to the Stardust Direct Store. The surrounding shops had already opened their doors. After seeing the Stardust uniforms of Fang Yin and others, some of the surrounding store owners looked at them curiously.
There was no way, the style of the Stardust directly-operated store was really incompatible with the surroundings, it was too prominent. Ignoring these looks, the seven people unloaded a dozen boxes from the Dandan car and moved them in one by one.
"You all have the drawings. Prepare everything according to the requirements on the drawings..."
The preliminary work tasks are not complicated. Install the three "sea" colors of different colors on the display stand, install the surrounding information introduction lights, and memorize some of the introduction content...
Looking at the high-spirited looks of the six employees, Fang Yin couldn't help but think to himself: "What an easy job~" He could earn higher wages, direct employees to work, and there were no tasks.
However, within a few minutes of free time, he was a little confused, because the Stardust Direct Store welcomed the first batch of customers, yes, the first batch, not the first one, as if it was agreed upon.
Zhou Youdong, who was among them, was also a little confused. He thought he was the first one to come. What was going on with so many uncles around? But it was okay, it saved him the embarrassment of being alone in a directly-operated store.
"Let me take a look. Are you the store that sells that music phone? Is it this phone?"
"Hello sir, yes, this mobile phone is called 'Hai'. It is still in the production stage. The display unit in the store is not for sale, but you can try it..."
"I would like to ask what the pricing is?"
"Well... we don't know the specific price at the moment, but the headquarters gave us a reservation card. It is marked on the reservation card, and the price is 2???"
"What is a reservation card?"
"The reservation card is a reservation service we provide for individual buyers. You can reserve it for one yuan. After the product is released, you will have the right to first purchase and exclusive after-sales service..."
"More than two thousand? Hiss... I'll look at my phone again. This Bluetooth headset... won't fall out? It's really small... Hey, how should I connect the Bluetooth headset?"
"Hai's Bluetooth headsets use a magnetic charging method. If you open the storage compartment and don't shake it hard, they will definitely not fall out. The connection method is also very simple..."
Just take out the headphones, and the phone will automatically perform Bluetooth pairing. The first pairing will be a bit slow and requires several steps. Subsequent pairing will be relatively faster.
The first batch of customers came in, and today is the first day of the National Day holiday. There are also many people coming out of the wetland park opposite to exercise in the morning. Stardust Technology's store is the most special and attracts more and more people.
It is obvious that six employees cannot take care of so many people, and the dozen or so display machines on the stage are not enough. Naturally, Fang Yin, the store manager, cannot be idle, as he has to introduce products and give product demonstrations.
Seeing people coming in from outside, Fang Yin didn't know what to say. What's going on? Isn't Stardust Technology a new brand? It's a bit crowded! Who would have thought that so many people would come so early in the morning?
A rough estimate is that there are nearly forty of them. Fortunately, these customers are used to seeing things on their own, so they gather in twos and threes in front of their mobile phones and start discussing:
"This screen is nice, quite big!"
"You can't change the battery... but the battery is really big. One battery has a larger capacity than both of my batteries..."
"I guess it's for waterproofing~ I came here just for waterproofing. With such a heavy weight, there are almost no seams around, so no wonder I dare to say it's waterproof..."
"Holy crap, you've already laid it all out and you told me you won't sell it? You don't have one? Make a reservation? OK, reserve one for me and just buy it when the time comes, right?"
"Light pink, light blue, matte black... As expected, black is the most eye-catching! And only the black Bluetooth headset is also black, the others are white."
"How durable is this battery? If the battery runs out of power when I go out, I won't have a spare battery to replace..."
"..."
Taking advantage of this moment, Zhou Youdong quickly took out his 200,000-pixel mobile phone and took continuous shots at the "Hai" demonstration machine, which was a bit blurry. Then he remembered another question:
"Hello, what should I do if I want to return this phone after purchasing it?"