At the same time, there are many automobile and motorcycle brands, such as Honda, Suzuki, BMW, etc. Of course, there are also some brands that manufacture motorcycles across fields, such as the famous musical instrument factory Yamaha... However, the products launched by Xinghan Zhixing and the business model are very different from theirs.
different.
Chen Zifan doesn't know how to build engines, or in other words, he has no interest in building engines. He started late, and many patented technologies are still restricted. Even if he forcibly [analyzes copycats] through [Stardust Technology], they would have been lost long ago.
Be the first to take advantage of market opportunities.
Moreover, the current [Stardust Technology] level is not high enough to be able to analyze everything.
Separating the electric motorcycle business separately will also be conducive to the product planning of Xinghan Zhixing. After all, whether it is cars, motorcycles, or even bicycles, there are so many subdivided types that it would be too crowded to put together.
Regarding this, many foresighted consumers have already expected it. From the first time Xinghan 009 was exposed at the Fengying Motorcycle launch conference, some people have already speculated this.
As soon as Chen Zifan confirmed it personally, what they were thinking about was not other things, but how to get a piece of the pie?
"Xinghan Zhixing's new energy vehicles adopt a directly-operated store model. This part is definitely something Chen Zifan attaches great importance to. The expansion speed and store scope have basically been finalized, and they will develop according to their plan.
But electric motorcycles are different...
Once the electric motorcycle business is separated, how can Xinghan 009, which does not have strong product capabilities, maintain its reputation? Therefore, Xinghan Zhixing will definitely quickly develop a variety of products through Xinghan 009.
Direct-operated stores specializing in Xinghan Electric Motorcycles will also begin to take root across the country, but things are different now. In the past, Xinghan Zhixing was an emerging brand, and the expansion speed in the early stage could not be that fast.
But not electric motorcycle direct-operated stores!
With the existing influence of Xinghan Zhixing and Stardust Technology, if they want to develop according to the previous model... the time cost will be very long, which means that the next step of Xinghan Electric Motorcycle's expansion will be very fast!"
Some people sitting in the audience have already analyzed Chen Zifan's next move in advance, but what does this have to do with them? What a coincidence, it really does. Many of them are from all over the country.
They came to the Stardust conference for many reasons in the first place, including seeing the scenery of coastal cities, feeling the atmosphere of the Stardust conference, looking for new opportunities, and relaxing...
Before the smartphone era fully arrived, many people only had a few hobbies, such as fishing, playing cards, surfing the Internet, and traveling~
In fact, many people have very keen observation skills and are very accurate in judging the development direction of some things. However, they just lack some opportunities. The establishment of the electric motorcycle brand by Xinghan Zhixing allows them to see new opportunities.
Of course, everyone who has the strength to participate will have some capital. This kind of capital is not just material. What does it matter if Xinghanzhi runs a direct-operated store? Direct-operated stores also need people to manage them!
Apart from anything else, if Xinghan Zhixing's electric motorcycle direct sales store can be opened in a certain area, the probability of making a fortune in the next few years is very high.
So their minds have become active, but unfortunately there are still only a few that can succeed, because most of the Xinghan direct-operated stores in most provinces and cities will be separated from the original basis, site selection, investment...
The quota of directly-operated store managers will basically be selected from high-level [Stardust employees]. There must be enough people, because the employee base of Stardust Technology is too large, and there are many promotions every month.
From Chen Zifan's point of view, instead of competing with Xinghan directly-operated stores... it is better to invest in a few repair shops that specialize in repairing new energy vehicles and electric motorcycles. These are the real market gaps and the demand is very large.
The after-sales service provided by Xinghan Direct Store is definitely the best, but the fees for replacing accessories, changing colors, etc. are still expensive, and many consumers still think it is expensive...
Ordinary car repair shops don’t know enough about new energy vehicles and need more professional people to participate.
In addition, Xinghan Automobile Factory poached a large number of auto workers from society with high salaries when it was first established and came to Haicheng, and even fewer remained to continue working...
However, the specific situation in each place is different, and we cannot look at it in general from such a high perspective. However, the birth of Xinghan 009 has made many people's minds active again, including those who are planning to buy it.
If you buy a fuel-powered motorcycle, you are afraid of being investigated, banned, and unsafe... Then it is okay to buy an electric motorcycle, right? The whole of China is currently in a state of support for new energy products, and other things will not affect electric motorcycles.
This is just the reason they convince themselves or their family members. Men will be young until they die. Who would want to try a product like Xinghan 009 after seeing it?
Like Xinghan Mini, it is a product that is popular among men, women, old and young. Especially during the road test of Xinghan 009, there were so many good-looking female models with carefully matched clothing designs, riding a technology-rich car.
The "Grand Cruise" is driving on the road.
What little girl wouldn’t be confused after watching this?
Isn't this the independent, refined and individual life they pursue? Stardust Technology is good at creating this kind of "beauty", but all of this requires money to support it.
In short, as long as the products of Stardust Technology and Xinghan Zhixing are worthy of its price, although Xinghan 009 is a "fun car", its configuration is not bad at all, and the workmanship, paint, and texture are absolutely nothing to say.
Chen Zifan also introduced these points: "Xinghan 009 is equipped with a Stardust New Energy 3-series motor with a maximum horsepower of 60 horses and a maximum power... comprehensive road cruising range of 310km, and charging only requires..."
At first, the battery of Xinghan 009 could only be fully charged in about 30 minutes, but after switching to a sodium-lithium battery, the charging time of Xinghan 009 from 0 to 100 only takes less than 20 minutes. This speed is already exaggerated!
It seems that it may not be comparable to the refueling speed...
But don’t forget that Xinghan Zhixing provides the service of installing private charging piles! If you can have a private charging pile, it is actually more convenient than going to refuel!
After all, the gas station cannot be opened to your doorstep. It can be fully charged in 20 minutes, which is the time it takes to brush your teeth and wash your face. If you are really in a hurry, you can charge it in ten minutes, and the battery life will be enough for one hundred kilometers for a day.
Moreover, the charging and discharging of sodium-lithium batteries are more complete, and there will be no situation like traditional lithium batteries or lead-acid battery electric vehicles. The first battery is extremely durable. Once the first battery is lost, the subsequent battery life will directly collapse.
The role of sodium-lithium batteries may not be so obvious when placed on a mobile phone, but when placed on a car...
The improvement is simply not that big!
However, because Stardust Technology’s products have always had huge advantages in terms of battery life and charging speed, many consumers have no reaction when they hear about the battery life of Xinghan 009 and have become accustomed to it.
Even a little dissatisfied:
"No, the battery life is only 310 kilometers? Is it too short? It's not enough for me to ride!"
"The battery life is longer than previously advertised, which is enough, but I want to know the maximum speed battery life, and don't want to hear about comprehensive road battery life..."
"That's right! What if the battery life is false?"
"I ride an average of more than 500 kilometers every day on long-distance motorcycle tours. 300 kilometers is really not enough..."
"And there's no charging place on the road."
"This is the trouble!"
Before they could say a few words, many people around them began to refute: "This car is positioned as an urban SUV. You can use it for long-distance motorcycle travel..."
"You can doubt that any car company has false standards for battery life, and you can't doubt that Stardust Technology has false standards for battery life. This is their core technology. The standard is 310km, so it will definitely run much longer than 310km!"
"The maximum speed and battery life... The top speed of Xinghan 009 is over 150 kilometers per hour. You can run at 150 kilometers per hour for an hour, no! For half an hour! If you can run the whole distance, I'll pronounce my name backwards!"
"That's right! Besides, Xinghan 009 can't only be charged quickly. The included charger can also be charged by plugging it into a household charging pad. It only takes eight hours to fully charge."
"Eight hours..."
"Ahem!"
Let’s not mention slow charging for the moment. There was an introduction on the big screen behind Chen Zifan, but he didn’t mention it because if we compare slow charging with competing products on the market, it certainly won’t have much of an advantage.
There are many large-displacement cruisers that can only run about 200 kilometers per tank of fuel, which is more than 6 fuel per 100 kilometers. The calculated operating cost is huge.
However, people who can afford a car of this level don't care too much about fuel consumption. Their consumption level is not at the same level as ordinary people. However, the price of Xinghan 009 is not that high, so it must be used for publicity.
The remaining highlight parameters are:
"Dual-channel ABS comes standard!"
"Front storage box, left and right side boxes, rear helmet compartment, optional rear backrest, tail box..."
The front and rear tires, wheels, and brake calipers are basically the best in the same price range. The storage space is large enough, and it looks refined enough. It won't be like some cars, where it's just loose plastic when you open it.
In addition, the instrument of Xinghan 009 is also a small highlight. Currently, the mainstream motorcycle instruments are mainly pointers. Occasionally, some cars will use LCD instruments, and there are basically no colored instruments.
Brands such as Haojue Suzuki and Wuyang Honda do not have a full-color LCD instrument in their products in 2022. Of course, this is a definite bonus, but it does not matter if it is not available. It will not have a big impact on driving.
However, the appearance design of Xinghan 009 is so avant-garde and sci-fi. If it is equipped with a somewhat retro pointer instrument, it would be a bit too disruptive to the overall feeling, so Chen Zifan directly installed a full-color screen on it.
The size is 7.8 inches. The top tempered glass cover is made of frosted material from the factory. Using frosted material can minimize reflection~
The display effect during driving is even better. Even under the bright sun, you can still see it very clearly without affecting driving safety.
In terms of functions, not to mention, tire pressure, power consumption, cruising range, applause reminder... it has everything that should be there, even a clock, calendar, and the most awesome thing is that Xinghan 009 also comes with in-car wifi~
However, Xinghan 009's car wifi can only be connected to the car owner's mobile phone with one click. If you want to share it with others, you must scan the code from the car owner.
There is no way, the car WiFi on Xinghan 009 is not as strong as that used in cars. At the same time, we can also promote a wave of QR codes, NFC, etc., so that they can be popularized as soon as possible and enter the era of mobile payment as soon as possible.
Another important feature is the built-in navigation, which is much better than any screen projection navigation in terms of actual experience. It can also share data with the map navigation APP of Stardust mobile phone, which is also very easy to use.
Finally, there are issues about price, purchase, and after-sales. Chen Zifan also introduced them specifically:
“The final price of Xinghan 009 is 35,800 yuan, with a total of three colors and twelve customized options, including tires, wheel hub styles, rear backrests, trunks, front and rear driving recorders, etc.
You can go to any Xinghan direct-operated store to order and test drive, or you can place an order on the Xinghan Zhixing APP according to the operating procedures. After production, we will arrange express delivery to your door as soon as possible.
About the price~
The bare car price of Xinghan 009 is 35,800 yuan. It is currently exempt from purchase tax and first-year insurance. In other words, excluding some services and optional parts, the retail price of Xinghan 009 is almost equal to the selling price of the naked car.
Regarding maintenance issues…
The maintenance period of Xinghan 009 is the first 10,000 kilometers, and then every 20,000 kilometers. We will mention the specific maintenance items in the manual, and you can also go to the store for maintenance."
Originally, Xinghan 009 came with its own front and rear driving recorders, but adding additional ones would have exceeded the cost budget, and not everyone needs a driving recorder, so it eventually became an optional accessory.
The reason why I really like Xinghan 009 is because of its appearance and configuration, and its ability to be pretentious. This kind of pretentiousness is not a derogatory term, but the need of most people. Sometimes it’s not enough without it, and it’s quite magical.
…
Chen Zifan didn't think there was anything wrong with this. Even the boss who founded a well-known English training institution said that he wanted to be a homeless man in his next life. Isn't this just pretending to be B? After pretending materially, start pretending spiritually?
Why be a homeless person in your next life?
I wish I could do it now!
Throw away all the evil money~
Isn’t that simple?
For a person at that level, the purpose of saying this is the same as "I am not interested in money", and it also has the purpose of diverting public attention so that others can shift their focus away from his money.
Putting aside what these people have done, Xinghan 009 is definitely a very mature product, and it just needs to pass the test of the market.
Judging from the process of the Xinghan press conference, Xinghan 009 is more like a "transitional" product to distinguish Xinghan 001 from Xinghan 01, because everyone knows that Xinghan 01 is the truly "top-notch" car.
The top player either plays at the beginning, like Xingchen-Chenji, or plays at the end.
In the Mirage game, countless players have played it to great effect, and some players even vomited when playing it. However, when they saw Xinghan 01 in reality, they still felt a kind of "shock".
“The next product will be the last product in the ‘Building the Future’ conference. It is also the product with the highest technological content since the birth of Stardust Technology, using technology that only exists in concepts!
I believe many people know it~
It is Xinghan 01 from Xinghan Zhixing!
A truly top-notch new energy coupe!”
As soon as Chen Zifan finished speaking, the promotional video of Xinghan 01 started with the light switching. The current completion level of this car is only about 45%, which is far from reaching mass production standards, but what does it matter?
Publish it first and then talk about it!
Use Xinghan 01 to create hot spots of public opinion, create the concept of "technology brand", promote other products, and then increase the level of [Stardust Technology] to unlock the most critical material analysis.