Whether consumers or other car dealers, they also know that Xinghan 01 will not be launched this year, which is normal. Xinghan Zhixing will definitely promote Xinghan 001 next, after all, it is a real "civilian car".
And in the future, new product series will definitely be derived based on Xinghan 001 and Xinghan 009 to create new energy SUVs, MPVs, or electric street cars, ADVs, off-road electric motorcycles, etc.
The prices of these products will be more close to the people, and will also be the main focus of Xinghan Zhixing. As for Xinghan 01... it will definitely take another two years to start mass production and launch directly after the product line is opened.
To say it took two years is a bit exaggerated~
It may not come out in five years.
Because the configurations on the Xinghan 01... are too outrageous and have exceeded the current technological level. If it is actually mass-produced and launched, and only sells for about 525,800 yuan, wouldn't that cost the lives of luxury car companies?
Of course, this is just what they think. Chen Zifan has his own plans. As a technological "pioneer product", many of Xinghan 01's technologies will also be distributed to sub-level products, such as Xinghan 001.
Xinghan 01, on the other hand, is more like an "all-in-one", with no problems in every aspect.
Even the second-tier products are very comprehensive. This car-making concept is very similar to Stardust Technology's mobile phones. It will not be very outstanding in one aspect, but if you look carefully, all aspects are balanced.
Only comprehensive and balanced products are what the mass market needs. The disappearance of music phones and the fewer and fewer brands of gaming phones are the most intuitive examples. Not many people will pay for certain features.
Stardust Technology's initial "Hai" also made a small profit in the early stages of market development, but Chen Zifan also knew that it would not work if he wanted to rely on it to become a real big name.
It’s even more intuitive in the automotive field. Look at what happened to Volvo, which only promoted safety. It couldn’t survive and was acquired by Geely.
As we all know, for an emerging car brand, especially a domestic car brand, even if it follows the development route of new energy vehicles, there are not many options to choose from among the many international brands.
Either he has a strong concept output, or he has extremely high product capabilities, and at the same time, he has to cooperate with overwhelming marketing to have some opportunities. Xinghan Zhixing happens to have no shortage of them, so Chen Zifan dares to rush forward directly.
First, we will develop the concept of new energy vehicles, and then cooperate with Xinghan Zhixing, Stardust Technology Marketing Department and various publicity channels to vigorously promote it. At the same time, we will invest a lot of resources to be prepared to deal with public relations crises.
This cannot be ignored. BYD once faced a similar situation. Tesla spontaneously combusted the day before, and BYD had to follow suit within three days. They did not care what the truth was.
If it doesn't spontaneously ignite, then say there is a problem with the brakes, but there is no problem with the brakes? Then let's talk about the abnormal noise, talk about the quality, are there no problems with these? You can also attack the value retention rate, although few people buy cars just to sell them for more money...
Even if you really can’t find anything to criticize about the product, you can still attack Xinghan Zhixing’s direct stores and APPs, fabricate some false facts, and find problems with people. Does your character, Chen Zifan, have no problem?
Chen Zifan has already prepared measures to deal with public relations crises. He has been prepared even since Stardust 1. This is true for mobile phones and cars.
The market is like this. In order to destroy competitors, all kinds of dirty tricks can be used. Moreover, Xinghan Zhixing is not a vegetarian. The collision test at the last auto show is a warning to other car companies.
Or is it to sell products?
Don't be ridiculous, most consumers don't care whether the car they buy is safe or not, how good the crash performance is, and how safe it is. They will not pay for such unknown and possible risks.
These consumers only care about visible and tangible functions, so Xinghan 001 will not only promote safety, but safety is more of a "gimmick".
Or the ultimate “reason” to buy a car.
Many consumers may be interested in the other functions of Xinghan 001, but after purchasing the car, they will definitely introduce it to others like this: "Have you seen the Stardust press conference? This is my car! There is absolutely no problem with its safety!"
Look at Xinghan 01 again——
From the beginning of the promotional video, Chen Zifan has been making a very strong "conceptual output", telling everyone that new energy vehicles are the future development trend, and this conceptual output can be reflected in the appearance.
Does he really not want to make new energy vehicles that are low-key, luxurious and full of technology? It’s not that he doesn’t want to do it, it’s that he can’t do it. In this case, he won’t be able to compete with those international ones, and there will be no advantage in appearance.
So he can only make this kind of futuristic sci-fi style. The design style is indeed too radical, but it is very integrated and has its own characteristics.
Regarding the Xinghan 01, although it has been on the auto show, there are almost no real introductions to this car...including car reviewers. Even if they have experienced it, they can only talk about their static feelings about this car.
Xinghan Zhixing has to do the rest.
The promotional video of Xinghan 01 does not label various functions and parameters like previous product promotional videos. It is a very smooth product display from the outside to the inside, including details and functions.
From the audience’s perspective, what they see is:
"Holy crap! This headlight! It can also project onto the ground? Can you customize the display pattern?"
"By the way, what's the use of this function?"
"As I said, I don't have to use it, but it is definitely the best! It can also be pretending to be B..."
"Why does the frameless door of Xinghan 01 look so much more advanced than that of Xinghan 001? The glass looks so textured, and so do the seams on the edge of the door frame!"
“The prices are different!”
"Damn! This meter is amazing! Damn it! The remaining power is 78.93kWh? The remaining mileage is 760km? No, I just want to ask, why is the power consumption per 100 kilometers of Xinghan 01 lower than that of Xinghan 001?"
"I do not know…"
"What the hell is recharging power while running?"
"Both the front and rear wheels can turn? The maximum steering angle of the rear wheel is 30 degrees? In other words, its turning radius may be very small and it is very flexible?"
"Four-wheel drive..."
"For the price, the four-wheel drive is normal."
"Look! There's this! Variable canopy. This function in the game is very awesome. It can automatically adjust the light transmittance according to the surrounding environment, or it can be adjusted manually. It also integrates solar power panels..."
"Even if there is no charging station, you can still recharge through solar energy! Now you can finally run long distances."
"But I have a question. What should I do if there is continuous rainy weather? Where can I go to recharge my electricity?"
"???"
“Didn’t you see that you also bring your own charging equipment?”
"I don't believe you've been running for 700 kilometers in no man's land! You can charge it at any rate. Besides, solar charging is only slower on cloudy days, but it's not absolutely impossible to charge. Besides, it's better than nothing, right?"
"There are too many places that use electricity in the car..."
"This front row?"
“Isn’t the view too outrageous?”
"???"
"What kind of pattern is this?"
At this moment, countless viewers finally understood why Xinghan 01 had been criticized by the media. They were a little dismissive before, but now it seems...
If these functions can be realized, then Xinghan 01 will definitely cause a massacre in the car market with more than 500,000 people. The product will not be of the same dimension.
At the end of the promotional video, the audience has not yet recovered from their confusion, because some of the functions of Xinghan 01 have exceeded their understanding, and are more exaggerated than the game. It feels like it is no longer a simple car...
The lights of Xinghai Stadium changed again, and the overall atmosphere was very close to the color matching style of Xinghan 01. Taking advantage of this opportunity, Chen Zifan also began to introduce the last product of this year's Stardust conference, which was also his first product released before it was launched.
The product:
"I believe everyone has a preliminary understanding of Xinghan 01. We position Xinghan 01 as a B-class coupe. Many people may not have a specific concept. You can check out our on-site comparison~"
Xinghan 01 is larger than Xinghan 001. Even when compared with other B-class cars on the market, the visual effect looks larger.
And its seating space and overall storage space are very large. Its trunk is not as big as the trunks of some B-class cars, but it has a hatchback rear tailgate and a front trunk that is very roomy.
Chen Zifan continued:
"The three major parts of a car are the engine, gearbox, and chassis. Since Xinghan 01 is a new energy vehicle, it does not have an engine and gearbox in the traditional sense, and the chassis structure is also very different from that of a fuel vehicle.
Please look at the big screen!
The chassis of Xinghan 01 is redesigned based on the battery pack, motor, and body structure. The transmission, driving, steering, braking, load-bearing capacity, and pressure resistance... are all perfect in terms of mechanical structure!
When I say this, you may not have an intuitive concept. The structural design drawing of Xinghan 01 is placed here, and it is also placed on the official website and APP of Xinghan Zhixing. You can view it at will~"
What is confidence?
I will release the design drawings without fear of you seeing it. The core technology of Xinghan 01 is not a redesigned chassis, but sodium-lithium batteries, three high-specification motors with different functions, and high-strength materials!
Although high-strength materials are not yet available...
But Chen Zifan has already made a reservation in advance. According to his expectations, Stardust Technology will establish a subsidiary responsible for materials before the end of this year, and will also gradually decentralize new analysis and synthesis technology.
What comes next is the key:
"In terms of power, we have equipped Xinghan 01 with an 80kWh sodium-lithium battery pack. Its battery pack is protected by a constant temperature system on the periphery, which can always maintain the battery temperature within an ideal range.
We have equipped the battery pack of Xinghan 01 with three different types of 5-level motors. Two of the motors are mainly responsible for power output. The instantaneous horsepower can easily exceed 600 horses, ensuring the power output of Xinghan 01.
The last motor is a kinetic energy recovery motor. Its function is to recover the energy lost during the driving of Xinghan 01, and then use the rotation of the wheels to generate electricity, further improving the endurance level!
In other words, Xinghan 01 can easily reach nearly 800km of battery life in the road endurance test. It is equipped with high-power fast charging, which also allows it to achieve a battery charge from 0→100 in 30 minutes!
In terms of charging facilities, Xinghan 01 also integrates a hidden multi-functional solar charging panel. Many people think that the solar charging of Xinghan 01 is only available on the variable canopy. In fact, this is not the case.
As you can see, anywhere with glass on Xinghan 01, and even the body, we use solar charging technology. At noon, its maximum charging power is twice as fast as slow charging!
The slow charging time of Xinghan 01 is 10 hours, which means... even if you don’t use a charging device, just letting Xinghan 01 bask in the sun can replenish the power of Xinghan 01, but because it is solar charging...
Therefore, in rainy weather, the charging efficiency of Xinghan 01 will be very low, but I think this should not be a problem. Compared with the weather, I think everyone will be more concerned about the practical reliability of Xinghan 01 solar charging.
I want to reassure everyone on this. We will announce the specific technical principles later, and everyone will definitely be relieved of their doubts after seeing it. Then there is another question, is it possible to drive while charging?
I tell you clearly that not only is it possible, but the loss of the battery is minimal, so just drive it with confidence. Besides, the battery pack can be replaced after driving 120,000 kilometers, so why are you worried about battery loss?"
Chen Zifan's words made many people laugh. Indeed, why drive a car if you are afraid of battery loss? If you really want to compare, the engine of a fuel vehicle is not necessarily more durable than the battery of a new energy vehicle.
(Some fuel vehicles)
Moreover, new energy vehicles do not need to change the oil, and there will not be various engine problems. The most likely thing is that the motor sound becomes louder, and the impurities can be cleaned by after-sales service.
This is also the most difficult function to implement on Xinghan 01. As long as the solar charging problem is solved, the completion degree of Xinghan 01 can be increased by at least 20%.
Except for the power aspect, Chen Zifan did not introduce the tires and braking system of Xinghan 01, because this part of the configuration has not yet been determined, and the cooperative manufacturers are not very reliable, so it will take some time to do it yourself.
However, judging from the promotional video and pictures, the brake calipers of Xinghan 01 look very interesting, and they have the kind of effect that cannot be achieved even on modified cars.
Chen Zifan won't introduce the front trunk or anything else. The audience can see it themselves. Even the interior materials can be omitted because the materials used in cars in this price range cannot be inferior.
Even the materials used in the Xinghan Mini, which costs more than 50,000 yuan, are pretty good, let alone the Xinghan 001, which costs more than 180,000 yuan. It is no problem to cross-class some fuel vehicles. The materials used in the Xinghan 01, which is hundreds of thousands more expensive, just think about it.
level.
Instead of introducing the materials, it is better to directly show the design and introduce some novel functions by the way.
The most powerful function in the video is the second only to solar charging function. Its specific effect is: after being turned on, the upper part of Xinghan 01 can reach a state similar to "fully transparent".
It's no different than driving a convertible.
From the outside, Xinghan 01 is still the same Xinghan 01. This effect looks very difficult to achieve, very sci-fi, but in fact... it is indeed very difficult to achieve.
Chen Zifan cannot guarantee that this function will be retained when Xinghan 01 is launched, but after all, it is a concept car released now, and there is still a long time left for them to develop, and the specific research and development direction is also available.