Not to mention mobile phone dealers, especially several large mobile phone markets that have signed channel contracts with Stardust Technology. They have been selling new products since before the Stardust conference.
It didn’t stop until the end of the Stardust press conference, and there was even a trend of “selling goods all night long”. On the one hand, there are indeed many offline consumers, and on the other hand, because they have also opened websites on major online platforms.
shop.
Although these online stores are not as good as Stardust's official website, Stardust Mall and other Stardust Technology's own channels, under the temptation of various "gifts", some consumers will buy them, which can be considered a moderate income.
Already.
The Stardust Marketing Department also took this opportunity to release some comprehensive evaluation videos of gunner accounts. It can be said that about 80% of the well-known gunmen on the Internet are currently supported by Stardust Technology.
Before the emergence of Stardust Technology, there were not so many people. Even if there were, they would only be used as some "personal accounts" and occasionally receive recharges from manufacturers.
In the beginning, Stardust Technology used this method to quickly generate traffic and gain a reputation on the Internet.
Although the role of these gunmen is not as strong as before, they will not really be cut off.
It also has a "supplementary" function.
Unboxings and reviews of various styles have delighted countless netizens. At the same time, they can also find more detailed functions and content from these videos that were not introduced at the Stardust press conference.
When consumers watch these videos, the content will naturally stimulate some people's desire to buy, and also give them a new understanding of Stardust Technology's products and future development trends.
There are many consumers who are paying attention to the three models of Xinghan Zhixing, but obviously not as many as Stardust Technology's new products. After Chen Zifan returned to Stardust Technology's headquarters, he was still looking at the backend data of the products at 1 a.m.
Judging from the sales feedback, the most popular products are still Stardust 3 and the new version of Stardust 3+. The combination of new color matching and price reduction of the standard version has successfully brought their popularity back to the peak, and the sales volume is very fast!
In just one hour, the sales data of Stardust Mall and Stardust official website exceeded 500,000 units, and many official matching mobile phone cases were also sold...
These are all 99!
In the past, the sales volume of Stardust Technology's official mobile phone cases could not increase, and now they are almost sold out, because many consumers have found that instead of buying a low-quality one and constantly replacing it, it is better to buy a more expensive one from the beginning.
Besides, I bought a mobile phone worth several thousand yuan, what’s missing is a phone case worth 99 yuan? I bought it right away!
If it's Chen Zifan, he prefers the feel of a bare phone. This has nothing to do with whether he has money or not, because wearing a case always makes him feel uncomfortable, and the phone is supposed to be used in the first place.
It makes me unhappy to protect you so meticulously~
Of course, everyone’s understanding is different, and some people do have demand for mobile phone cases and tempered films.
It's just Stardust 3+, Stardust-Chenji...
This kind of curved mobile phone screen does not require a protective film. Stardust-Chenji even eliminates the need for a mobile phone case. What kind of mobile phone case is needed for a surround-view screen?
However, among the sales of Stardust 3 and Stardust 3+, the standard version, that is, the versions released last year, has the largest sales volume, with a ratio of about 7:3 to the new version. The new version mainly sells Stardust 3.
Because the aramid fiber version of Stardust 3+ can only be said to be "distinctive" in terms of appearance, it is still a bit inferior to the ceramic and ebony back covers, and the original versions of Stardust 3+ are more cost-effective after price reductions.
.
After all, this is the flagship model of Stardust Technology, and it is a 4G mobile phone. Judging from the current quality of Stardust mobile phones, it will be no problem to use it for more than five years!
In comparison, Stardust 3 is not that great, mainly because 3G limits its performance.
Looking further up, the sales performance of Stardust-Chenji is also very strong. The price of 9999 does not limit its performance at all. Online sales exceeded 60,000 units in one hour, and offline sales have not yet been calculated...
In fact, it’s quite normal. Think about it, the Apple 4S was sold by mainland scalpers for more than 10,000 yuan, but the supply is still in short supply. Stardust-Chenji was inferior to Apple at that time in terms of product strength and brand, but the price was not very high.
The most important thing is that Xingchen-Chenji is open for sale! There is no talk of scalpers raising prices at all.
Some mobile phone dealers will also give some "acquaintances" users one or two hundred yuan cheaper. This is also Chen Zifan's tacit approval, and it can be regarded as giving profits to the dealers.
The advantage is that Stardust Technology's products can be quickly sold to various regions. When Stardust directly-operated stores and after-sales centers further expand, it will become increasingly difficult for these mobile phone dealers to operate, and they will eventually have to transform and develop.
There is no way, this is the development process.
But when that time comes, some powerful mobile phone dealers will definitely be qualified to open Stardust authorized stores, and there will be no need to do the previous work.
It can only be said that mobile phones priced at RMB 10,000 are not unsaleable in China, and there is no need to go the luxury route like 8848 to sell mobile phones at such high prices.
The significance of the appearance of Stardust-Chenji is more to show the outside world the achievements of Stardust Technology in smartphones, and also to give consumers a psychological hint. Stardust-Chenji is so expensive, can the price of the next generation be increased?
However, Chen Zifan's price increase is not in the traditional sense because the brand power has increased, thus increasing the brand premium, but because the original cost can no longer support Stardust 4 and Stardust 4+, so the price must be increased.
The Stardust 4, which starts at 4,999, and the Stardust 4+, which starts at 6,999, still have configurations worthy of this price, and if nothing else happens, this price will be maintained at least until the next five generations of models.
Even Chen Zifan can't guarantee what the later models will look like, what specific things they can do, and will they be completely different from the models in his memory? These are not yet certain.
What is certain is that according to the current development progress of Stardust Technology, the product capabilities of subsequent models of the Stardust 8 series will definitely be stronger than those of domestic flagship models in 2022, and smartphones can do more things.
At that time, domestic mobile phones were still rolling out images, still piling up materials, and still trying to apply some cutting-edge technologies to their own flagship phones. A 120W fast charge has not been popularized for three years.
But Stardust Technology is different. Their technology will reach mass production level after it is implemented. It is basically the most perfect form at the moment. There is no worries at all. They only need to update new technologies on the basis of stacking materials.
The high sales volume of Stardust-Chenji was also expected by Chen Zifan, but the product that really made Stardust Technology’s popularity take off was not this year’s mobile phone, but Stardust-Ink, a new electronic paper book that appeared this year.
The one-hour online sales volume is even twice as high as that of Xingchen-Chenji. On the one hand, the price is low enough, and on the other hand, its product power is too powerful.
Chen Zifan's purpose is to transform Stardust-Ink from a niche product category into a mass product. It has super battery life, super good visual appearance, and a starting price of 2699. It is difficult to lower its sales volume.
Some consumers who have obtained it have begun to show off the electronic paper books they bought on social platforms:
"jpg., I have got the Stardust-ink and wood grain version! It looks like a hard-cover paper book! It feels very good and is very light. I weighed it and it is heavier than an A5-sized book.
Just a dozen grams.
What amazes me the most is the screen! It looks so pure! The texture is a bit like white rice paper, but the words on the rice paper are blurry and cannot be read at all on an electronic paper book! The edges of its fonts are very sharp!
In short, the clarity is very high! You can also adjust the font from the settings. There are many good fonts to choose from! I personally recommend regular script and Founder Heilongji. These two fonts are very comfortable to read.
The screen refresh rate seems to be lower than that of mobile phones, but it’s okay after you get used to it. The ink screen~ The important thing is that you can read books, protect your eyes, and the clarity is high enough. I also use the two reading apps that come with it.
Stardust Reading and Huaxin Bookstore are both very good. You can find a lot of classics. The price of the electronic version is two or three yuan! A book with hundreds of thousands of words costs two or three yuan! Anyway, I think it is still a good deal!
By the way, Stardust Reading contains obviously more books and the prices are cheaper. When looking for books, you can also search directly. Both apps can search for them, and many of them are free.
Finally, let me show you my new discovery! The electronic paper book can actually search for the textbooks and test papers that our school asked us to buy! You can also do it on it! And the price of one copy is super cheap!
For example, this test book only costs 0.99 yuan...
It’s a pity that there is no original version of the textbook.”
It's not that Chen Zifan doesn't want to do it, it's just that he has no way to do it for the time being, so he can only start with some tutoring textbooks, many of which are not best-sellers on the market.
Those small publishing houses really had no choice but to cooperate with Stardust Technology, and by the way, they also launched an ultra-low-price version, because in their opinion, the electronic version was worthless, almost equivalent to zero cost.
So what if I sell it for 0.99 yuan?
As long as the base is large enough, you can still make money!
Besides, there’s more than just one book for sale?
This part of the content exists, but it is still very imperfect and lacks too many things. However, Chen Zifan did not expect to achieve his goal in one step. He still left five years to compete.
MD! Even the XX version of the Pad can be sold for more than 4,000 yuan! That kind of garbage configuration sells for 4,000 yuan... and the books inside have to be paid for, trying to harvest the money of students and parents. These people are simply disgusting.
Thanks to the sharp eyesight of the public, the XX version of Pad was so scolded that it could not be launched on the market.
As soon as similar product experiences came out, it immediately attracted the attention of many netizens. To be honest, Stardust-Ink Painting is the most attractive to the student group.
The temptation is really strong!
You definitely don’t have to think about taking test papers, but you can read various books anytime and anywhere, and the price is still cheap. It is simply the ideal product for many students. The price of more than 2,000 yuan shows that Stardust Technology is working hard to keep it low.
However, many people still cannot afford it...
I can only see that more and more people who have received Stardust-Ink are posting about it online. I finally want to buy it. Looking at Stardust-Ink and the new Stardust tablet...
Got into trouble again.
If you have enough budget, it is definitely better to go for a Stardust tablet. It has a new design and a new screen, and it can also be used for entertainment. At the same time, it also takes into account the reading function of Stardust-Ink, but it does not have as long a battery life as Stardust-Ink.
The screen is definitely not that eye-friendly...
But it won’t hurt your eyes too much. In short, each has its own benefits, it all depends on your personal needs.
Chen Zifan is already preparing to use a new OLED screen with high-frequency PWM dimming for the next generation of products. Coupled with a high refresh rate, starting from Stardust 4 and Stardust 4+, we will enter a new "good screen era".
However, next year’s products may not necessarily be updated tablets. If they continue to be launched, then some new series will definitely be launched.
For example, there are larger "workstations" and smaller "game tablets". The so-called game tablet is not really used for playing games. It is a small-sized tablet with a screen size between 8.2 and 8.8 inches.
The probability of releasing this product is relatively small. It can be said that it takes into account both the large screen of a tablet and the portability of a mobile phone. However, it can also be understood conversely. It is neither as compact and convenient as a mobile phone nor as large as a tablet.
The screen appearance is not pleasing to either side.
The actual application scenarios are also quite awkward, but the large-screen workstation is different. It is equivalent to Stardust Technology's attempt to enter the laptop market.
The meaning is different.
When the specific product design is about to be released, Chen Zifan will conduct a wave of market research in advance. If there is market demand, it is not impossible to release both models together.
After the new design of tablet computers, smart watches, and Bluetooth headsets, sales have increased by about 20% compared with before. The sales of the three products have been very stable, and there is not likely to be much change in the future.
The main improvement is in battery life. Whether new products will be released next year is another matter. However, the two products Stardust-Ink and Stardust-Margin will definitely not be released next year, and drones will also have to wait.
It’s not that the product capabilities cannot be improved, it’s because there is currently a lack of management measures for civilian drones, and Chen Zifan has to wait for the relevant measures to be implemented before he can continue to prepare the next products.
Regarding Stardust-Margin, not many people posted videos because they all flew out to play. Some consumers also started live broadcasts on the online platform, which instantly attracted a large number of netizens to watch.
Chen Zifan doesn't care about the content of the live broadcast. He is more concerned about the impact that the establishment of the live broadcast platform will have on the future development of Stardust Technology. Stardust Technology is responsible for building powerful hardware and driving overall hardware development, but software alone cannot rely on Stardust Network.
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Fortunately, there are many Internet companies in China, and the speed at which mobile APPs can be developed is incredible. Live streaming platforms that were originally not expected to appear on computers until two years later are now even available on mobile phones.
It’s also available on the computer, so you can compare it…
How many users don’t have mobile phones?
It can be said that since last year, mobile APPs have been in the midst of a development boom. Regardless of whether the live broadcast platform is important or not, what Chen Zifan is more concerned about is that Xunxun’s WeChat is about to be launched.