The official mobile payment project has also been progressing according to the progress. According to what they want, they hope that the price of Stardust 3 and Stardust 3+ can be lower, or a series with lower price can be released.
Chen Zifan refused without even thinking about it. He supported Meilan, lowered the price of Redmi, and gave up the middle price range to other brands. The price of Stardust Technology continued to rise, and was always controlled below 6,999.
This has been his goal all along.
A low-priced series?
That is not in line with the positioning of Stardust mobile phones.
Take domestic cars as an example. In fact, the prices of domestic cars have always been very expensive. With the rise of domestic brands, imported and joint venture brands have become obsolete. They have increased their prices one by one, and they cannot control it.
The same goes for mobile phones. Samsung failed for several consecutive years and the products it launched were expensive and underwhelming. Not to mention Apple, which was still immersed in the pleasure of harvesting leeks. Huawei...the remaining mobile phone manufacturers.
Prices are rising every year, with Xiaomi rising the most. Oppo and Vivo have always been very confident in their pricing. Oppo’s flagship is priced at over 6,000, and Vivo is a relatively cost-effective brand.
Everyone wants to become the second Huawei. They also want to sell 4G mobile phones for 9,000 yuan. They even imitate Huawei in design. The unibody molding process that Oppo has developed for several years has been axed at the drop of a hat.
Replaced with a drum washing machine design...
It can’t be said that their choice is wrong, but such products always seem to miss something. Maybe some manufacturers are holding back their big moves?
It's a pity that Chen Zifan can't wait until that time. There is only so much experience he can learn from. Stardust Technology now is different from any manufacturer in his memory, and its business scope is also very wide.
Stardust Technology's mobile phone is only a basic product. The focus is to derive new technologies from mobile phones and continue to expand the product line with mobile phones as the core.
Drones, e-books, and new energy vehicles have all been expanded, and they also include some services provided by software, as well as cloud storage. The software is specifically targeted at enterprises, and the overall benefits are very high.
When mobile payment really becomes popular, there will be a real boom in APP development. However, the market is cruel. Basically, there are only 1 or 2 left in each field, such as short videos, takeout and other fields.
Another example is the live broadcast platform...
Or an online video playback platform.
In the end, there were only a few who were dividing the market, and the rest had been killed long ago. Chen Zifan didn't want to get involved in this aspect, but he could do some things, such as Tuohai Travel and the online car-hailing platform.
It has been of great help in promoting smartphones and new energy vehicles. Chen Zifan also checked the online sales data of Xinghan Zhixing from the background. It was after 1 o'clock in the morning, and the sales volume was actually pretty good?
Online orders for Xinghan Mini have increased by 669 units. If this trend continues, it will be very easy to add more than 1,000 units in a single day, and 2,000 units is not impossible. This is only online order data.
What is the equivalent of a concept?
If combined with the sales of Xinghan directly-operated stores, the monthly sales of Xinghan Mini can easily exceed 50,000 units, which is comparable to the Wuling Hongguang MINIEV at its peak, and the sales volume is even stronger.
After all, the starting price of Wuling mini is still low, and the starting price of Xinghan mini has exceeded 50,000 yuan.
Of course, the configuration of Xinghan Mini is definitely more than that of Wuling Mini, and its product strength and brand strength are also acceptable. At least when people mention Xinghan Zhixing, the first thing that people think of is new energy vehicles.
There are also all kinds of fancy configurations.
(Full sense of technology)
And it's not just a van.
Wuling's problem has always been here. They want to improve their brand power, but they can't do it at all. Are the products of Wuling Xingchen really poor? The top-spec hybrid model is priced at less than 110,000, but not many people buy it.
Without the limitation of brand power, there are also various channels of publicity. Before the Stardust press conference, Xinghan Mini once again became popular on a popular TV series, and the sales of Xinghan Mini naturally took off all the way.
Don’t underestimate the TV series. Land Rover has become a high-end brand because of a successful film and television marketing.
The sales volume of Xinghan Mini is not the focus. Chen Zifan also knows that its sales have been very good since last year. He is more concerned about the online sales of Xinghan 001 and Xinghan 009. It seems that there are quite a lot of purchases.
The sales volume of the Xinghan 009 electric motorcycle so far has reached about 500 units. After all, it is cheap enough.
The price of just over 30,000 yuan, the appearance design, and the momentum are completely worthy of the Honda Gold Wing, Harley Avenue Glide and other high-end models that cost hundreds of thousands of yuan. Although the brand power and product power are still a bit inferior to these products...
But there is another way to put it:
"What we buy is 'technical'! We don't like fuel motorcycles, they are too noisy and disturb the people! New energy motorcycles meet our needs! If it weren't for Xinghan 009, we would definitely not buy motorcycles..."
What does it mean?
Really don’t like fuel motorcycles?
Do you really not like the Big Gold Wing?
Chen Zifan hopes that when people buy a product, they can try to see whether the product is worth it and not just consider the issue of face, but he also has to admit that face itself is also a kind of "product value."
The reason for choosing Xinghan 009 is also very simple. Its products are strong enough, its after-sales service is good, its brand is acceptable, and its price is not a problem. When others ask, you can say "I just like electric motorcycles."
So what else is there to say?
No matter how powerful your Suzuki Hayabusa, Kawasaki Bull, or Harley Fat Boy is, it is not an electric motorcycle!
Since they are not the same type of products, what are the comparisons? At least in the field of electric motorcycles, Xinghan Zhixing is the current industry ceiling.
In the same way that Xinghan Mini used "personality" to defeat "brand face" when it was released, when he saw the real flagship product Xinghan 001... Chen Zifan found that its online sales were not as bad as he imagined.
In his estimation, the online sales of Xinghan 001 exceeding 100 units in a single day is already a very impressive achievement. After all, this is a car worth 185,800 yuan, and there are not many consumers who can afford it in full.
And at this price, you definitely have to go for an offline test drive before making a decision. How can you buy a car online without even testing it? Besides, Xinghan 001 does not accept returns for non-quality issues...
What Chen Zifan didn't expect was that Xinghan Zhixing's backend data showed that the online sales of Xinghan 001 had reached 189 units. Looking at the country, a mere 100 units might not be a big deal.
But this was purchased online!
Shopping for hundreds of thousands of things online?
Or in 2009?
Chen Zifan also realized again how Stardust Technology had changed the course of historical development. Just as he was sighing with emotion, he saw out of the corner of his eye the backend orders for Xinghan 001, all of which were "combined payments."
He was immediately confused.
Then he cursed:
"MD! Don't sleep at night? Work all night? You have to work hard to make money..."
It stands to reason that the sales volume of Xinghan 001 should not be so high. It all depends on the banks and financial institutions that Xinghan Zhixing cooperates with to inject capital into it. As long as the procedures are complete and certified, the loan will be given immediately in the middle of the night.
The annual interest rate of the installment is also within a relatively reasonable range, which has led some consumers to directly choose to place an order after seeing it. They only need to make repayments on time from the Xinghan Zhixing APP every month.
Can I not pay it back?
Chen Zifan said that he could try it...
That is not a dispute between consumers and Xinghan Zhixing, but a dispute between consumers and banks.
In short, he still does not advocate taking out loans to buy anything in installments, including cars and houses. But sometimes cars and houses in China are really unaffordable without loans. I won’t talk about these, but you definitely can’t buy mobile phones in installments.
Stardust official website, if the mall really builds its own installment platform, online sales will increase by at least 20%. Chen Zifan is fully capable of doing it, but he doesn't know how to do it.
At least as a technology company, it cannot take the lead in promoting the concept of advanced consumption. At the same time, giving up this part of the benefits can also allow Stardust Technology to have more partners, which is also a good thing.
Chen Zifan stayed up for a while, looked at other data, and then found a place to sleep. Among other things, he had three bedrooms in the Stardust Technology Headquarters, and even two inside the Stardust Factory.
He would not live in the property that truly belonged to him for more than a few days throughout the year. His parents helped take care of it. In the beginning, his mother even ran around every day to clean the property in order to save money.
I found out later…
Damn! There are too many! I can’t sweep them all!
Might as well hire someone to do it.
It's pretty cool once you get used to it~
I just feel a little uncomfortable occasionally.
It was as if the way of life that had been lived for many years was suddenly disrupted, and wealth was growing too fast.
It’s also thanks to Chen Jianjun who is good at learning, and Chen Zifan who sent many [Stardust employees] with extremely strong comprehensive abilities to Xinghua Zhixing, otherwise Xinghua Zhixing may not necessarily be a competitor to other electric vehicle brands.
Starting from today, Stardust Technology's three-year development period is considered to be at a higher stage. Next, it only needs to continue marketing and publicity, ensure product sales, develop new products, and expand product lines.
Early the next morning, Zhao Wushang sent Chen Zifan the latest information. On the one hand, it was about Stardust direct stores, authorized stores, Xinghan direct stores (new energy vehicles, motorcycles), and on the other hand.
It’s about the specific progress of WeChat, mobile payment, etc.
Chen Zifan took a brief look and found that there are currently 1,526 Stardust direct-operated stores, and there are currently 660 cities in China. It is guaranteed that each city has a large-scale Stardust direct-operated store. Some large cities have Stardust stores.
There are more direct-operated stores and their scale is relatively larger.
For example, Haicheng…
There are 6 Stardust directly-operated stores in Gwanghae City, not to mention Stardust authorized stores. The number of Stardust directly-operated stores is basically maintained at about 8:1, which means that the current Stardust authorized stores
That's the mainstream.
There are more than 10,000 Stardust authorized stores across the country, but the size of each Stardust authorized store is certainly not that large. The area of Stardust authorized stores in shopping malls is only about ten or twenty square meters, so it is normal for them to be larger in number.
Sandwiched in the middle are Stardust after-sales centers, which have a ratio of about 6:1 to Stardust directly-operated stores. There are currently 8,000 of them nationwide, and they are dedicated to solving after-sales problems that Stardust direct-operated stores cannot handle.
Zhao Wushang said from the side:
"The single area of the Stardust After-sales Center has been expanded, and the number has been reduced by 40% compared to before. At present, it seems that our choice is correct. With the Stardust After-sales Center, the efficiency of the direct-operated stores can be much higher."
Chen Zifan nodded without saying anything. He was confident in the quality of the Stardust mobile phone, but this quality meant that it would not suddenly crash or burn the motherboard during normal use, and did not include some unexpected situations.
For example, if the screen is broken...
There is no other way but to go to after-sales service to replace it.
You can also go to a Stardust Direct Store, but you have to pay some service fees when you go to a Stardust Direct Store, because the clerk at the Stardust Direct Store has to send the phone that needs to be serviced to the Stardust After-Sales Center, and over time there will be no
How many people are willing to let middlemen make the difference anymore?
It is better to go directly to the Stardust after-sales center.
But Chen Zifan believes that the Stardust After-sales Center mainly solves the problem of "off-site after-sales service". Consumers take their mobile phones and tablets to a new city, and if they break, they have to be repaired in a special place!
In short, it is definitely much more convenient than going to the Stardust Direct Store. The Stardust Direct Store is just a bunch of sales staff. How do they know about mobile phone repair?
Incidentally, it can also solve part of the employment problem. The maintenance technicians at the Stardust after-sales center are also recruited from the society. In the past, they only repaired mobile phones, but now they can not only repair mobile phones, but also repair drones and so on.
The remaining online customer service staff are responsible for handling online after-sales issues, communicating with consumers, answering questions online, arranging returns and exchanges, etc.
The Xinghan direct-operated stores on the other side have developed in much the same way. Some places have also set up special after-sales points for maintenance, film application, repair... In short, things that can be solved at after-sales points are not as good as directly-operated stores.
This is still very different from traditional 4S stores, but in terms of the number of direct stores...
At present, there are only just over 400, and we are still working towards the goal of one Xinghan directly-operated store in every city. At the same time, Xinghan directly-operated stores (motorcycles) are also being rapidly constructed, preparing to attract a wave of new employees.
According to the existing Xinghan directly-operated store layout, the development speed of electric motorcycle stores will not be slow, but this brings up a new problem, that is, is it not enough to rely solely on Xinghan 009 to support the store?
Zhao Wushang took the opportunity to ask:
"Our next batch of electric motorcycles?"
"Don't worry, I will make arrangements..."
Chen Zifan is not in a hurry at all. The worst thing is to build a little less first and let Xinghan directly sell the products for a while. When the product line is expanded later, he will continue to open stores and cover the whole country as soon as possible.
Regarding new electric motorcycle products, there are three products that are relatively high in his plan. One is the upgraded version of Xinghan 009, Xinghan 09, a true "technological cruiser" with stronger configuration and power.
The price will also be set at 50,000 to 60,000 yuan.
The second model is the "Small Cruiser" that is more suitable for daily commuting and for smaller athletes. Its appearance design is completely different from that of Xinghan 009. It will adopt a new design language, but it still has a strong sense of technology.