It’s not that Chen Zifan is addicted to making cruisers, but that generally low-riding cruisers are better promoted than imitating racing cars, and Fengying Motorcycles is already making imitating racing motorcycles, so now is not a good time.
Its body size is similar to that of Jinjila 300 and Honda CM300, and its price may be more affordable, with a price of less than 30,000 yuan. This price is also more acceptable to novices.
However, both Jinjila and CM are taking the retro route. Although they are of the same type as the new models planned by Chen Zifan, they are not products of the same style at all.
Compared with Xinghan 009 and the larger Xinghan 09 that is also planned, it is more suitable for riding in the city and is more flexible, but it has less storage space. It is mainly used for commuting and supplemented by fun.
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The third model is more powerful. It is a "four-wheeled electric motorcycle", which is a bit like the four-wheeled motorcycles that often appear in off-road competitions. If you have to describe it... you can compare it with the urban off-road version of Xinghan Mini.
It is equivalent to a smaller urban off-road version of the Xinghan mini. By the way, the top has been removed and the seats have been cut into two people. However, the battery life has been enhanced. After all, the car is light and the battery is large enough.
The estimated selling price is between 40,000 and 50,000 yuan.
It can be said that it has neither the portability of an electric motorcycle nor the wind and rain protection of a car... It is simply a combination of the shortcomings of the two products. So why does Chen Zifan still release it? Because this product has enough "personality".
Chen Zifan is not afraid that Xinghan Zhixing will not have products, but he is afraid that Xinghan Zhixing's products are not distinctive enough.
Zhao Wushang was a little confused when he first heard about it, but when he saw the product plan and part of the design draft that Chen Zifan presented... he immediately had no objection.
I even look forward to this product coming out soon. This is a product that even a middle-aged uncle like him is interested in and can't help but want to buy!
It is cheap enough, individual enough, and practical enough. It also continues the personalized features of Xinghan Mini. There are many customized parts for the official version, which is equivalent to the open-air two-seater version of Xinghan Mini. The rest depends on sales volume.
"If it ever comes to market..."
"It won't take long!"
Chen Zifan also recognized this four-wheel electric motorcycle very much. The most difficult process from 0 to 1 has been solved by Xinghan 009. Even the electric motorcycle direct-operated store has started to be built, and the next products will be released faster.
In this way, the three new electric motorcycles + Xinghan 009 will cover the price range of RMB 20,000 to RMB 60,000, which will hit traditional fuel motorcycles, especially small and medium-displacement imported motorcycles, and the rampant water motorcycle market.
In order to quickly seize the domestic high-end electric motorcycle market, according to Chen Zifan's plan, the maximum price of Xinghan Zhixing's electric motorcycle products cannot exceed 100,000 yuan.
Unless there is a special model like Stardust-Chenji, or a certain generation of products uses very advanced cutting-edge technology, 100,000 yuan is a lot of money.
Some brands that claim to be domestic high-end electric motorcycles, such as Dafenqi, have also launched a heavy-duty electric motorcycle called Dafenqi DC 100, which sells for more than 150,000 yuan...
It's really a bit outrageous.
Of course, this is also related to the development background of electric motorcycles at that time. There was also a lack of a large manufacturer with the technology, channels, and strong capital like Stardust Technology to do it, otherwise the outcome might have been different.
In short, before Xinghan Zhixing's brand power and product power are really strong, Chen Zifan will not rush to sell electric motorcycles to more than 100,000 yuan. He will first target the market of 20,000 to 60,000 yuan, and then support several brands to do it together.
This is the safer choice.
Fengying Motorcycles has taken the lead. Currently, more than 10 motorcycle brands have contacted Xinghan Zhixing, including some well-established domestic motorcycle manufacturers, but they don’t yet know when the products will be released.
These manufacturers are still in a wait-and-see mode, waiting for Xinghan 009 to hit the high-end electric motorcycle market first to ensure that there are enough profits before quickly entering the market, and saving a huge amount of concept export fees.
Of course, if you choose the conservative model, your progress in all aspects will definitely lag behind that of Xinghan Zhixing, and the gap will eventually become wider and wider.
If nothing unexpected happens, the three new electric motorcycle products will be released and put on the market within one year. There is no need to wait for next year’s Stardust conference. There are already many products, and adding a few more will be too cumbersome.
Chen Zifan plans to re-select a product manager within Xinghan Zhixing. At that time, Li Yuan, Mo Shaokun, and the product managers will arrange the launch time based on the product development progress and market feedback.
However, it is already the middle of the year, and product preparation will take time. The end of the year is the off-season for electric motorcycle sales, and it is impossible to release it at that time, so Chen Zifan's expected release time will be scheduled after the Spring Festival next year.
The main differences between the three products are the appearance design, motor power, and battery life of more than 300km. After all, they cost tens of thousands of yuan, and it is really unreasonable that they can only run about a hundred kilometers.
After reading the plan, Zhao Wushang asked:
"What about our new car?"
No matter how well-made high-end electric motorcycles are, they are still mostly for fun purposes. If practicality is really important...then the 3,000 yuan Xinghua electric motorcycle can completely solve the problem.
Cars are completely different. Under the influence of the domestic environment, cars will gradually become a necessity for national consumers. What? Not buying a car?
In the years when major car companies and consumerism were prevalent, capitalists focused exclusively on women to export their consumption views. They knew that most men were more rational, and they also knew that men’s spending power was generally weak.
Therefore, the concept of "having a car and a house = a sense of security" is promoted through various channels. In fact, judging from the history of recent decades, whether it is a bride price or a car house, it was not a very common phenomenon in the beginning.
But it was completely different later.
Don't listen to what young men say, "I won't get married, buy a house, or take out a mortgage. When you get to that age, family, society, friends...all kinds of circumstances will force ordinary men to be unable to stick to their original ideas."
Moreover, the industrial chain driven by automobiles is much larger than that of electric motorcycles. Many people do not understand that new energy vehicles do not burn oil, and they also reduce taxes...What kind of industrial chain can it drive? This involves the issue of oil~
Do you really think that with new energy vehicles, imported oil will decrease? Absolutely not, but the oil saved by cars can be used in other fields.
Chen Zifan doesn't care about this aspect. He only cares about the product. The officials have pushed Stardust Technology and Xinghan Zhixing to the front, and given them the resources they should have.
With such good conditions, it was naturally impossible for him not to pay attention to it. Whether it was an electric motorcycle or a motorcycle, there were only a few types. One motor and one engine could be used back and forth, so there were many different categories of cars.
Just a car can be divided into mini cars, A-class, B-class, and executive-class, and the styles are even more diverse. However, Chen Zifan is not targeting cars this time. Xinghan 001 is already strong enough.
But if it wants to become a real "national car", Xinghan 001 still has some shortcomings. It's not that it has low cost performance and poor configuration... On the contrary, Xinghan 001 can sell 200,000 sedans in the upper version, and can grab 150,000 sedans in the lower version.
Only the exterior design is a bit radical, and the space is not large enough. It is definitely not as comfortable as an SUV as a family car. At present, domestic SUVs are almost blank, and the market share is very low.
Haval H6, the first-generation magic car, has not yet been launched, and SUVs account for less than 1% of the domestic market sales... If we launch two family-oriented SUVs at this time, and do strong concept marketing...
The probability of success is very high!
Why are there two types and not one type?
Don't forget that Xinghan Zhixing also has a sub-brand "Polestar Automobile". According to Chen Zifan's plan, Polestar Automobile will be the first to launch a compact SUV with multiple configuration options and a price between 80,000 and 120,000 to hit the market.
Xinghan Zhixing will follow closely behind and launch a compact SUV priced at 150,000 to 160,000 yuan, with a final price of probably 155,800 yuan. Although it is also compact, Xinghan Zhixing's SUV will be larger.
It's about the same size as some mid-sized SUVs.
And the configuration will be richer. However, in order to ensure the quality of the product and ensure sufficient profit from the price of 155,800 yuan, the configuration of Xinghan Zhixing's SUV (tentatively designated Xinghan 002) is not as good as that of the Xinghan 001.
In terms of configuration, it is about 70% equivalent to Xinghan 001. The overall appearance style is also mature and stable. The most eye-catching part is that the space is large enough.
There are also SUVs with higher positioning than it. That car is priced between 250,000 and 300,000 yuan, which is 100,000 yuan more expensive. It is a true medium and large seven-seat (six-seat optional) SUV, and the materials used are also very good.
fierce.
The launch of this car is still very early, and it will not be developed until at least the SUV market opens up.
Zhao Wushang took Chen Zifan's planning book. After reading it carefully, he still felt that it was a bit off:
"Besides SUVs, are there any other cars?"
"Other cars? Of course!"
Since we are going to launch a fierce attack on the new energy market, how can we just let SUVs play?
Chen Zifan took out another product plan: "In the next three years, we will also try to launch lower-priced entry-level new energy cars in Polestar Motors, as well as vans specially used for hauling goods.
At the same time, Xinghan Zhixing will make a new attempt in the field of MPV and entry-level new energy sports cars. The main market for MPV is the commercial vehicle market, and the entry-level new energy sports cars are expanded models..."
The so-called expanded models are, to put it bluntly, used to show off muscles. The sales volume of sports cars in China has always been average, and it is a bit too difficult to make profits from this.
MPVs are relatively better, but they are still out of the mass market. It is impossible for Chen Zifan to spend a lot of money to build a civilian MPV. His purpose is very simple, to kill the powerful Alfa.
Isn’t it true that domestic allocations are reduced and prices are increased?
You can easily spend millions and still have to wait for a bus?
Who gave you the courage?
Of course, Alpha has become a tool to show off wealth in China. There are many factors that make a "luxury" van, including some complex consumer psychology and product hype, etc. The price increase only took place 18 years ago.
But this does not prevent Chen Zifan from wanting to kill it. In his impression, there is a new energy vehicle brand that makes a very good pure electric MPV.
That is Ji Krypton 009.
Chen Zifan had seen a real car at that time and even got to experience one. He was still impressed by the luxurious interior and exquisiteness. Xinghan Zhixing's pure electric MPV was also based on the template of Jikrypton 009.
There will be a big difference between the two in appearance design, but in terms of interior and configuration, Xinghan Zhixing's MPV is only stronger than Jikrypton 009.
In terms of selling price, the two are very similar. Chen Zifan initially set the price at 525,800 yuan. This price seems to be in direct competition with Xinghan 01. In fact, the audience groups of the two are completely different...
The vast majority of consumers who consider MPVs cannot only own one car. They usually already have a car, but it is not enough, so they will consider an MPV with a huge space, and also for better comfort.
At a price point of over RMB 500,000, there are so many options to choose from, including imported and joint venture brands, so Xinghan Zhixing’s MPV must be very powerful in terms of appearance design and comprehensive configuration.
Xinghan Zhixing's entry-level sports car is designed to fill the gap in the price range of 300,000 to 500,000 yuan. Although it is an entry-level product that shows off muscles, at this price... it is definitely not bad in terms of appearance design and configuration.
This car is essentially a fun car and has nothing to do with mass consumers. Chen Zifan will let it create a new wave of popularity for Xinghan Zhixing when necessary, and then kill the enthusiasm of fuel vehicles.
At present, there are only so many product plans for Xinghan Zhixing, including product plans for more than 500,000 yuan. There is also a Xinghan 01 that has been released, but there are only a few cars that can really hit the market:
Xinghan mini mini car, Xinghan 001 A-class coupe, Xinghan 002 compact SUV (tentative).
Polestar Automobile includes:
Rental (online booking) of the legendary Polestar X, A-class family sedan Polestar A, and compact SUV Polestar S.
The names are all tentative, but they will basically follow this naming in the future. However, Xinghan Zhixing's electric motorcycle products will abandon the original numbers (except Xinghan 009 and Xinghan 09) and adopt a new naming method.
After briefly discussing the follow-up plan, Chen Zifan compiled all the planning plans and handed them to Zhao Wushang. He would just hand them over to Li Yuan when he got back. Li Yuan, Mo Shaokun and others would be responsible for the rest.
The unreasonable parts of Chen Zifan's design drawings were also modified by dedicated designers. After all, Stardust Technology recruited (robbed) a large number of designers at the beginning of the year, and now there happens to be a lot of work for them to do.
There is no need to worry about their professional capabilities. There are real new energy vehicle research specialists from Xinghan Zhixing in charge. If there are any unreasonable design issues, they will be rejected halfway and cannot be produced at all.
The same is true for the next batch of products from Stardust Technology, but the progress at Stardust Technology will be relatively slow for a few days. Chen Zifan still needs to collect feedback on new products before fully confirming next year's products.
Before that, he did not forget another thing that Zhao Wushang came to, about "mobile payment". This is a key project and one of the main driving factors for China to truly enter the era of universal smartphones.
Zhao Wushang was not ambiguous and said directly:
"Mobile payment will be piloted in the first batch of cities in September, including Haicheng, Jingcheng, Jincheng, Shacheng, Shancheng... a total of 16 cities. The official needs us to cooperate with the operation."
"How to do it specifically?"
"This is the document they provided."
PS: There will be an update later~Thank you for your support!