Chapter 582 The boss of Yonghui sells himself and stuns the two of them
The market environment can't be said to be good, but it can't be said to be too bad either. The main reason is that the smell of various feeds mixed together is really unpleasant.
Rong Jing frowned tightly and said as she walked: "I knew I would wear a mask before going out. Why does the feed here smell so bad? Look at our wealth feed. Wu Yuzhen said yes after eating more. When he came here, I
Suddenly I feel more confident, because the feed here is completely different from what we have at home.”
"That's right!" Zhang Dabiao bared his teeth, feeling a little proud.
If we look at brand influence alone, Zhifu Feed will definitely not be ranked among the thousands of feed factories across the country, but if we compare quality, Zhang Dabiao really has never been in awe of any of them.
The two of them walked along the way and also walked into a few fairly busy shops, gaining a general understanding of the feed market here.
"If we want to enhance our brand image and increase feed sales, we must at least have a store belonging to us in a market like this." After walking around in a circle, Rong Jing couldn't help but sigh: "I don't know if I don't come here.
, I was shocked when I came here. It turns out that the market here is so big and there are so many brands.”
Zhang Dabiao smiled bitterly, "Our horizons are still too short. I mean, when we get rich, every decent market in the country must have a fortune feed company. It's a pity that our current financial resources are not enough to support it."
Such a huge layout.”
Hearing this, Rong Jing's eyes suddenly lit up, "If you don't have money, it's easy. We can use the agency franchise method to seek local large dealers to represent our brand. In this way, we reduce investment and risk, and at the same time
Increased sales.”
"And once customers' habits are formed, it will be difficult to change them, unless there is better feed than ours. Of course, we are not standing still. As long as we ensure the quality and price, customers will be willing to sell our feed, so that users can
They are also willing to use our feed.”
"Well, that makes sense." Zhang Dabiao immediately looked at Rong Jing again.
Although there are many thorny problems in this, it is very operable. You can first seek a few cities with many farmers as pilot projects. After all, the current production capacity of Zhifu Feed cannot be supplied to the whole country. Even if there are channels, it will be in a state of
Long term out of stock status.
This is a fatal shortcoming for any brand.
Deeply cultivating Bobei and expanding to Jinnan, as long as we capture these two positions and then slowly plan for them, Zhifu Feed may not be unable to emerge in the national feed industry.
The more he thought about it, the more Zhang Dabiao felt that he had found a treasure.
Moreover, there is another advantage of the franchise agent method, that is, employees do not need to be trained, rents do not have to be borne, and even other messy procedures are not required. You only need to supply goods to franchisees and collect money.
As for finding downstream customers, that is the franchisee’s own business.
"Yonghui Feed Sales Center, um, that's the one. I checked on the Internet that they have a big wholesale business in this market." As they spoke, the two came to the door of a store selling feed.
Zhang Dabiao straightened his clothes and walked in first with a smile. He glanced around and saw that the store was very large, covering more than 200 square meters. Except for a counter where you could write and do calculations, there were other places where you could put your feet in.
Piles full of feed.
The boss is a middle-aged Mediterranean man in his forties, with eyes, but as soon as he speaks, the shrewd businessman in his heart is immediately revealed.
As soon as he saw the person, the boss immediately greeted him enthusiastically, "You two look like new faces, you must have just started breeding, right? I don't dare to brag about anything else, but in Dongxingqiao Market, our Yonghui Feed is definitely the best
this!"
As he said that, the boss couldn't help but give a thumbs up.
Zhang Dabiao's face twitched and he thought to himself, is this boss really narcissistic?
But how can a businessman not boast about it? Wang Po still boasts about selling melons, not to mention that her feed business is so big.
"Boss, I see you are selling the Harvest brand here? What's the price?" Zhang Dabiao asked with a smile.
"Brother, it seems that you are new to breeding, right? You can go out and ask around. The price I offer is definitely the lowest in the market, and at this price, you can't get it even if you go directly to Fengsheng Feed Factory." The boss said.
He said with a proud smile.
Hearing this, Zhang Dabiao was startled, "Fake?"
The boss laughed, raised his hand and patted Zhang Dabiao twice on the shoulder, "Brother, I have a big store in Dongxing Bridge for more than ten years. If I want to sell fake goods, the market supervision department will set up a stall for me.
Already."
"Uh..." Zhang Dabiao was embarrassed. It seems reasonable, right?
And Rong Jing was also confused. As the saying goes, if you know yourself and the enemy, you will never be in danger. She naturally did enough homework before coming here. She couldn't help but ask at that time, "But as far as I know, the feeds produced by Fengsheng Brand are clearly marked with prices, and
I haven’t heard of any rebates after the sales volume reaches the target? If you sell it below the market price, won’t you lose money?”
In fact, not only feed factories, but all large-scale factories will give sales rebates to dealers.
But there are exceptions, such as the leading companies in their industry.
An old brand like Fengsheng Brand, which has been established for decades, is well-known and has no worries about selling its feed, so all products leaving the factory are clearly marked with price.
Because people have the confidence to buy whatever they like.
Of course, some people may ask, will dealers be happy if they don’t make money?
Dealers must make money, why are they complaining if they don’t make money? How can there be such a good thing in the world, so dealers increase the price after taking a large amount of goods.
After all, a small customer cannot buy more than ten or twenty bags at a time, and the manufacturer will not serve you. If you want to use it, you can only go to the dealer to buy it, even though you know that the dealer has increased the price.
This also proves the status of Harvest Brand in the feed industry in disguise.
"The harvest feed we have here is all genuine, and I won't lose money. As for why, I won't hide it from you two. In fact, the goods I have here are all parallel imports." The boss smiled, because he saw that the two of them were very popular.
Maybe it would bring me a big order, so I just said a few more words.
Of course, this is no secret in the market. In fact, not only him, but also many people in the market can get parallel imports.
By showing off like this, he just wanted to completely lock these two customers into his store.
"Parallel imports?" Zhang Dabiao was simply shocked. Are there parallel imports of feed?
This was the first time he had heard of it.
Rong Jing looked at the boss suspiciously, "Don't be too pretentious. What is parallel import? What's the difference between it and normal sales?"
After a pause, Rong Jing seemed to be afraid that the boss would be suspicious. Rong Jing hurriedly explained, "To be honest, we are from other places. We have a large breeding farm in Bobei. I heard from friends that feed is cheap here in Jinnan.
, just come here and look around, the first one came to your house."
"Hahahaha... you have come to the right place." Upon hearing this, the boss instantly became even more enthusiastic than before, "Since you have come to me, let me briefly explain to you that parallel imports and normal factory shipments are
The goods are the same, all produced by the Harvest Factory."
As soon as these words came out, the two of them were even more puzzled by Monk Zhang Er.