Chapter 154 Whoever is afraid of whoever will do it
As a businessman, Zhao Shanhe can actually think of these principles in his mind and apply them to his business operations. For this reason alone, his future is limitless.
It seems that I need to pay more attention to each other in the future.
"That's right, Director Zhao. Because of your confidence, I promise to arrange prime time advertising space for you in the shortest possible time. I wish your chewing gum will sell well."
Wen Mingtang said with a smile.
"Thank you, Director Wen, for your good words!"
Ten minutes later, the advertising broadcast contract between the two parties was officially signed.
Zhao Shanhe won the prime time advertising spot on CCTV for half a year at a price of 500,000 yuan.
After exchanging contracts, both parties shook hands and talked happily. They were both very happy.
…
Beijing, Haidian District, Chaoyang Hotel.
After returning here, Zhao Shanhe, who was so excited, couldn't help but wash his face with cold water.
You must know that even in his previous life, he had never dealt with CCTV. Unexpectedly, he would now advertise to CCTV.
This is just the beginning.
Zhao Shanhe naturally wanted to make full use of CCTV as a platform.
Because advertising and marketing have always been the trump card of sales, many giants in the business world started their careers relying on advertising.
Now that he has this opportunity, he naturally wants to make the most of it.
"Dudu."
At this moment, Zhao Shanhe's pager rang.
After glancing at it, he picked up the phone on the table and dialed.
The person waiting on the other side of the phone is Chen Duo.
"Mr. Zhao, where are you now?"
Chen Duo asked in a somewhat urgent tone.
"I have something to do in the capital, what's wrong?" Zhao Shanhe said.
"Capital?"
Chen Duo was stunned for a moment and then said immediately: "Then when will you come back? If you come back, can you come to Dongzhou City first? I want to talk to you about chewing gum."
"Gum?"
A playful smile appeared at the corner of Zhao Shanhe's mouth.
Is Chen Duo unable to hold on anymore? Take the initiative to talk to yourself about this matter. Okay, I was just about to talk to you.
"Okay, if nothing else happens, I will go back tomorrow. In this case, I will get off the bus in Dongzhou City."
"Then tell me after you buy the ticket, and I will pick you up at the train station." Chen Duo followed.
"OK."
After hanging up the phone, Li Xiangyang next to him asked curiously: "Shanhe, what does this Chen Duo mean? Are you going to sign an order with us?"
"I don't know, but it will be clear tomorrow."
Zhao Shanhe waved his hand and said: "You need to take a rest first, and then we go to the capital to visit and buy some gifts. Otherwise, this trip will be in vain."
"Okay!"
Li Xiangyang responded cheerfully.
…
Early the next morning, the two of them took a train and left the capital, carrying large and small bags. Their destination was Dongzhou City, the capital of Eastern Province.
By the time they arrived at Dongzhou Railway Station, it was already five o'clock in the afternoon.
The sun sets in the west and the sky is already dark.
What Zhao Shanhe didn't expect was that Chen Duo actually came to pick him up.
"Manager Chen, I'm so sorry that I asked you to pick me up in person."
Zhao Shanhe walked forward with a smile.
"It should, it should."
Chen Duo glanced at Li Xiangyang who was carrying the suitcase, and said directly: "It seems that you have gone to the capital for shopping. You bought so many things, and I happened to drive here. Let's put the luggage in the car first and talk while walking.
"
"OK!"
Chen Duo came here in a Santana. After the three of them put their luggage away, they left in the car.
Yanchun Hotel in the city.
"Mr. Zhao, this way, you go up and clean up first. Let's meet in the restaurant downstairs in half an hour. I'll take care of you."
Chen Duo said with a smile.
"Okay!"
After Chen Duo left, Li Xiangyang asked with confusion on his face: "Shanhe, what do you think this manager Chen wants to do? He picked up the station, arranged for the hotel, and now he has to treat guests. Why do I feel like something is wrong?"
"
"When things happen, there must be monsters, right? It's okay, we will find out soon." Zhao Shanhe said calmly.
Half an hour later, the three of them were sitting at the dining table of the Yanchun Hotel. On the table were the fine wines and delicacies that had been ordered.
"Mr. Zhao, these are the signature dishes I ordered here. Do you want to add some more dishes?" Chen Duo said enthusiastically.
"It's quite rich, that's all."
Zhao Shanhe smiled slightly and said: "Manager Chen, we have been working together for a long time. Thank you very much for your pick-up and arrangement today."
"Didn't you say you wanted to tell me about the chewing gum? Then let's talk."
"Okay."
I didn't expect that Zhao Shanhe would go straight to the point so much, but now that he was talking about it, Chen Duo wouldn't hide it and spoke according to the situation.
"Mr. Zhao, actually I have wanted to talk to you about this for a long time. After all, you greeted me after you produced the chewing gum. I should have signed the order with you then."
"There is actually a reason why I didn't go."
"The reason is that although I am the manager of the purchasing department of Yongxing Department Store, some things cannot be decided upon by me. There are leaders above me."
Chen Yi pointed at the top and continued: "To put it simply, Yongxing Department Store has no objections to purchasing chewing gum, but they are divided into two groups on whose gum they purchase."
Hearing this, Zhao Shanhe suddenly understood.
The reason for the love is not because of the problem on my side, but because of the dispute with Yongxing Department Store.
But think about it, this is normal. It is impossible to say that if you have a new product, others must purchase it. The market is open and the choice is mutual.
"Manager Chen, I hear what you mean, you are on my side, right?" Zhao Shanhe smiled.
"That's for sure."
Chen Duo said matter-of-factly: "What is our relationship? We have been cooperating since you produced the popsicles, and then the ones you created were hot and sold well. I don't believe who do you believe?"
"Even if you are competing with a strong company, I will support your products."
"But my support is useless. A vice president of our Yongxing Department Store doesn't know what he thinks. He just believes in Wrigley's chewing gum and insists on cooperating with them."
"That's why I have no way to purchase your chewing gum, and this matter has been at a stalemate until now. But in the end, my hard work paid off, and my persistence paid off with a good result."
"Wrigley?"
Zhao Shanhe couldn't help but raise his eyebrows slightly.
Let me just say, there must be something hidden here. I didn’t expect Wrigley to be involved.
So Wrigley has left those developed cities and is now targeting third-tier cities like Dongzhou. Does it want to quickly expand its market share?
If Wrigley is involved, it is only natural that some people at Winstar Department Store would hesitate.
After all, Wrigley is an American brand and a foreign company. In this era, although I dare not say that everyone worships foreign things, there are always some people who feel that the moon in foreign countries is rounder than in China.
Okay, I finally figured it out, I have an opponent!
So now we are facing off against Wrigley, and we want to compete with Wrigley in the ring?
When Zhao Shanhe thought about this, instead of feeling uneasy, he became very motivated.
What about Wrigley?
If you come to steal business, I will naturally fight to the end.
The shopping mall is like a battlefield. Whoever is afraid of you will do it if you don't accept it.