Customers only need to spend six yuan to buy not only a bag of popsicles, but also a bottle of canned food. You must know that such cans usually cost at least four yuan to buy alone.
Popsicles sell for five yuan a bag.
What now?
I bought both for six yuan, saving a full three yuan.
Who among the common people can't figure this out? Anyone can figure it out, so naturally they will happily buy it.
Some spend a lot of money, and even buy it by the box, and buy one box and get ten bottles for free, which is a good deal no matter what.
For a time, this purchasing trend started in the streets and alleys of Zhenghe County.
Inside the Zhenghe County Supply and Marketing Cooperative.
"Sister Liu, bring me a can of sailboat." A woman in her thirties said after entering the door.
"Charlie, do your children like to eat popsicles?"
Saleswoman Liu, who was wearing a wavy perm that is relatively fashionable nowadays, asked with a smile.
"I like it. He especially likes to eat popsicles in the past two days. Not only him, but our whole family also likes to eat them. Sister Liu, speaking of this, are there any popsicles? If so, give me two." Xia Li nodded.
head.
"I said to Xia Li, if that's the case, don't buy two cans. Now Shanqiu Beverage Factory is holding an event. If you buy a bag of popsicles, you will get a canned product as a gift."
"In this way, you will have popsicles and cans." Sister Liu pointed to the back and said.
"Free gift?" Xia Li blinked and said.
"It doesn't matter. The package price of the two together is six yuan, which is three yuan cheaper than the original price of selling them individually."
Sister Liu raised three fingers and said.
Xia Li asked in surprise: "Why is it so cheap? Isn't it because the quality is not good?"
"How is it possible? You are overthinking it. This is Shanqiu Factory's gratitude to the support of the people in our county for this event."
"You, just feel free to eat it. All popsicles and cans are purchased directly from the factory, so the quality is definitely no problem."
Sister Liu then said: "Let me tell you, my family just bought a whole box! Ten bags of popsicles and ten bottles of cans! Enough for the elderly and children to eat for a while! If you want to buy it, buy it quickly, or it will be out of stock in a few days.
"
"Sister Liu, please bring me two bags quickly, no, five bags, five bottles of cans for five bags," Xia Li quickly stretched out her hand and said.
"right!"
"Then five bags!"
…
Scenes like this appear everywhere in Zhenghe County.
The common people were really stimulated by this sales method, and they were all rushing to buy. Looking at this situation, it seemed that anyone who didn't buy would suffer a loss.
Green Park Cannery.
Chen Jinhua walked back and forth in the office, anxiously waiting for news.
Although he said that he admired and was satisfied with Zhao Shanhe's plan, after all, everything on paper had to be tested in practice.
Who can say that this kind of combination package sales will definitely be successful?
If it fails, Green Garden Cannery will be in dire straits.
You must know that in order to cooperate with Zhao Shanhe's plan this time, the three canneries in Green Garden have lowered the price of each bottle of cans. The current combined price is barely more than the cost price.
If the plan is successful and the number of cans is sold, they can make a small profit.
But if the plan fails and the overstocked inventory cannot be sold, then there will definitely be losses.
"Bang!"
Just when Chen Jinhua was hesitant to call and inquire, a man excitedly opened the door and rushed in, shouting loudly.
"Director, the sales are going crazy! Our cans and popsicles are selling like crazy!"
"Really? Tell us about the situation quickly!" Chen Jinhua also asked excitedly.
"It's absolutely true. In the supply and marketing cooperatives and canteens in the counties around us, the combo sets were almost just put out, and they were all sold out very quickly."
"Just now, I received a call from Shanqiu Beverage Factory, saying that we should quickly prepare 500 boxes of cans for backup!"
"good!"
Chen Jinhua waved his fist excitedly.
This battle was won to a good start!
As long as it can capture all the markets around Zhenghe County, Fengfan Cannery will completely lose its qualifications to compete.
Who knows that the main sales market of Huanglianshan is Zhenghe County and surrounding counties? It has no sales channels at all outside the province.
So what if there is this sales channel?
If those sellers knew what happened in the county, would they give up the combo set and insist on buying canned sails?
It's simply impossible.
Businessmen are driven by profit. With such a huge profit in front of them, they will definitely make the wisest choice. If so, their canned goods will usher in a blowout period.
"Old Feng, are our cans the only one that sells well, or do Baifo and Donghao's also sell well?" Chen Jinhua asked.
"Both of them are selling very well, director, if this continues, no one will buy canned sails anymore!"
“It’s best not to buy it!”
Chen Jinhua waved his hand and said hurriedly: "Hurry up and move the goods out of our warehouse and distribute them according to the route arranged by Shanqiu Beverage Factory."
"yes!"
"We also informed the workers to take action quickly. We must quickly produce cans and seize the market ahead of Bai Fo and Dong Hao."
"yes!"
The same scene was played out at Donghao Cannery and Baifo Cannery.
You must know that Lin Donghao and Huang Zhizhong are not stupid. After they saw that the sales of the combination set would be so hot, they did not take Huang Lianshan seriously.
They know that Huanglianshan's failure is inevitable. So they must quickly increase their market share on the basis of this inevitability.
Take advantage of this opportunity to sell more goods and make more money.
The day passed in such a hurry.
When he was about to get off work, Li Xiangyang walked into the office and said with a smile on his face: "Shanhe, this day is really lively. The combination set we launched is selling very well."
"As long as I walk outside now, almost everyone will talk about our combination set and our Shanqiu Popsicles. What kind of advertising is there? Advertisements are not as popular as this."
"Come on, Xiangyang, sit down and talk!"
After Zhao Shanhe handed over a cup of tea, he sat down on the sofa and said with a smile: "I remember that when I told you about this, you were not optimistic about it."
"hey-hey!"
Li Xiangyang touched his head and smiled.
"It's one moment and another. Besides, didn't I agree with you when you took out the plan? I just thought it was unreliable when you first said it. After all, no one has done this before."
"Besides, if we do this, we and the three canneries will have to give up a lot of profits, and they may not agree. Who would have thought that they all agreed."
"Shanhe, what do you think Chen Jinhua and the others think? They don't know that this kind of combination suit is actually making our Popsicle famous. After all, they are the partners."
"Do they have a choice?"
Zhao Shanhe smiled calmly.
"They don't have any choice. Do you think they don't understand that doing this is more to make us famous? The best they can do is sell some cans?"
"They know it very well! But what can they do if they know it? Compared with the money they can make from selling cans, these so-called concerns are worthless."
"Besides, if this hadn't happened, they would have been defeated by Huanglian Mountain within a year, so they had to do it even if they didn't want to. If they did, they would at least have a chance of survival. If they didn't, they would have to sit back and wait for death."