"The largest department store in Tianjin is Haisheng Department Store. We have had contact with them before, but this Haisheng Department Store seems to look down on us. It has a very clear attitude towards the sales of instant noodles, and it is clear that it supports them.
Master Kang.”
"If Haisheng Department Store continues to be like this, I think it will be a little difficult for Yougu Dojo to open the market in Jinmen."
Yang E's words pointed out the biggest problem to the point.
"Haisheng Department Store?"
Zhao Shanhe raised his eyebrows.
"Has the relationship between Haisheng Department Store and Master Kang been so good?"
"I don't know whether their relationship is good or not, but they really don't want to cooperate with us. I think their relationship may not be that good. There may be other reasons for this," Yang E said.
"If that's the case..."
Zhao Shanhe stood up and began to pace back and forth in the room.
It is obviously the best choice to use Haisheng Department Store to promote Yougu Dojo. But now that there are problems with this choice, we have to consider other collaborators.
"Did we have any other partners in Tianjin before?" Liu Benhui suddenly asked.
"have!"
Yang E immediately replied after hearing the question: "Our partner in Jinmen is not just Haisheng Department Store. Although this department store has cooperated with us for Xiangpiaopiao Milk Tea before, we have other partners.
."
"For example, Jiujian Department Store, Qianmen Department Store and Shenzhen Foreign Trade Department. We are also cooperating with these now, but their scale is not as big as Haisheng Department Store."
Yang E paused and changed the topic: "But even without these partners, we can still hold activities in bustling squares and train stations."
"In fact, our promotional activities at the train station were very successful. From the first day to now, the Yougu Dojo has been sold out every day, and orders have to be added at short notice."
"It is no exaggeration to say that Yougu Dojo has already made a name for itself in Tianjin. Under such a premise, Haisheng Department Store has not cooperated with us. It can only be said that this is their loss."
"In that case..."
Liu Benhun waved his hand, looked at Zhao Shanhe and said: "Then let's not worry about Haisheng Department Store. All we have to do is to crush these wallflowers with absolute strength and let them take the initiative to find us.
cooperate."
"I don't believe it. As a department store, how can they stand still when the sales of Yugu Dojo are so popular?"
"Teacher, please continue." Looking at Liu Benhui's stubborn eyes, Zhao Shanhe said with a smile.
"My idea is very simple. Since Master Kang is targeting the Beijing-Tianjin-Hebei area, then we can just focus on this area. What happened in other places before will be the same now and in the future. As long as we can do it in the
If Master Kang is defeated in this regional market, they will become honest in the future."
Yanagi Benhun's eyes were flashing, and his brain was spinning at high speed.
Zhao Shanhe listened quietly.
Yang E also sat upright.
"Haisheng Department Store refuses to cooperate with us, so let them go."
"Let's put aside Haisheng Department Store, build a good relationship with our previous partners, give them absolutely preferential terms, and tie them to our sales vehicle."
"I believe that in Tianjin, the strategy of surrounding the city with rural areas can also win this battle."
“The countryside surrounds the city?”
Zhao Shanhe's eyes lit up.
"Teacher, what do you mean, use small department stores like Jiujian Department Store to surround Haisheng Department Store, and let the ants eat the elephant until all the bones are left?"
"That's right."
Liu Benhui raised his head and said: "In fact, in Tianjin or other cities, it is a good thing to use the largest department stores for publicity, but if there is really no way to use it, it is not a big deal, because these small department stores are the largest
Down to earth.”
"Many ordinary people and working-class people like to go there, so if we make a fuss about these places, are we still afraid that we won't be able to make a fuss? As for what Master Kang will do when it comes to making a fuss, that's another matter."
"Soldiers will block the water and the earth will cover them. I still don't believe it. Just relying on one Haisheng Department Store, Master Kang can defeat us who rely on many small department stores. If nothing else, we have an advantage even in terms of numbers.
."
"The teacher is right, then just do what the teacher said."
Zhao Shanhe smiled calmly.
"Tomorrow we will have a detailed discussion with Jiujian Department Store and the others about the cooperation, and go all out to welcome the launch of Master Houtiankang. We will see what they will do, and we will adapt accordingly when the time comes."
"good!"
…
Late at night on January 15th.
Master Kang Headquarters.
Kang Zehua did not go home to sleep as usual, but sat in the office. He did not go home, and Kang Yujiao did not leave either. Chen Zhilei naturally had to stay here to accompany him.
"Dad, we have done everything we need to do, so don't worry too much. Although we are listed ten days later than Ugu Dojo, I believe our future is bright and there is no way for Ugu Dojo to defeat us.
Ours, especially in the Beijing-Tianjin-Hebei area." Kang Yujiao looked at her newly done nails and said casually.
"Mr. Kang, Yujiao is right."
Chen Zhilei said confidently: "We are fully prepared, and Haisheng Department Store, the largest in Tianjin, is still on our side this time, so it will be useless even if Zhao Shanhe makes the situation bigger. As long as one Haisheng Department Store
Sheng Department Store can firmly suppress him."
"Is it true that there is no need to send people to do publicity at the train station?" Kang Zehua asked with a slight frown.
"don't want!"
Chen Zhilei shook his head and said proudly: "We won't do anything to pick up people's wisdom, and I think our Master Kang should focus on the upper class and take the high-end route. If it is really like Yougu Dojo, it would be too shameful to go to a train station or commercial street to promote it
.This also does not do much good for our brand building.”
"Yes, Zhi Lei is right."
Kang Yujiao smiled and said: "If we want to go, we will take the Yangchun Baixue route. We will not take the wild roads of the lower people. Don't Yougu Dojo like to go? Just let him go."
"Okay, I listen to you. I hope that after all the advertisements start playing tomorrow, our publicity in major shopping malls will have the best effect."
Kang Zehua took a deep breath and said calmly: "Especially Yongxing Department Store in Zhongzhou City, Eastern Province. If you say that Master Kang can be sold out there, it will be a slap in the face of Zhao Shanhe."
"Don't worry, it will definitely happen!"
Chen Zhilei narrowed his eyes slightly.
"Our price war is beyond what Zhao Shanhe can imagine! What will happen to him even if he is good again? Let's beat him to death with our price war! I don't believe that he can still stand up!"
…
January 16th.
The first floor of Haisheng Department Store.
Today is the 24th of the twelfth lunar month, and the Chinese New Year is approaching. Many people come to Haisheng Department Store for shopping.
They walked in chatting and laughing just like before. As soon as they entered the door, they saw a promotional stand set up, and then salespeople wearing uniforms came forward with smiles to sell.
At the same time, Master Kang's advertisement began to play on the big screen next to it.
Everything is no different from when Yugu Dojo was originally advertised.
“Is Master Kang’s instant noodles finally on sale?”
"Yes, Master Kang will put it on the market starting from today. Because it is a new product, we have a lot of activity. Come and have a look. Our five-pack of braised beef noodles that Master Kang recommends is buy one and get one free."
"How much is that?"
"Usually you buy a five-pack for six yuan, but now our price is four yuan, the event price is four yuan, buy one get one free, which is equivalent to buying five packs for two yuan! Super cost-effective! Super discount! More
Buy more and get free! There is no upper limit!”
"Two bags for four yuan? That's quite a deal. Let's buy two bags too. It's good to eat at home."
"But this is not from Yugu Dojo."
"It doesn't matter. Master Kang is pretty good, right? This is our own instant noodles in Jinmen. That's right. Come on, bring me four bags. Four bags is one box, right?"
"Yes, I'll give you a box."
…
After all, the price of Master Kang is right there, and if you try it, the taste is pretty good, so even if it only has the flavor of braised beef noodles, some people will buy it.
Soon a group of people gathered here.
Seeing this situation, Chen Zhilei, who was standing on the second floor, showed a proud smile.
"Mr. Jiang, did you see that? I told you that Master Kang will not let you down. Are you relieved now?"
Mr. Jiang is Jiang Haisheng, the owner of Haisheng Department Store.
He was now standing next to Chen Zhilei, looking at the grand occasion on the first floor, with a smile on his face and said lightly: "Mr. Chen, I have always had confidence in you, Master Kang. If this situation continues, I will have done You Gu
The dojo is a matter of time."
"That's inevitable."
Chen Zhilei said proudly: "I dare not say it in other places. If we are in Jinmen, with the help of Haisheng Department Store, it would be too embarrassing for our Master Kang to fail again."
"Mr. Jiang, I actually want Zhao Shanhe to come here and have a look."
"You!"
Jiang Haisheng raised his arm and pointed.
The two looked at each other and smiled.
The grand event here was also reported back to Master Kang immediately. After knowing that the instant noodles were selling so hotly, Kang Zehua's tense nerves were finally able to relax a little.
"Dad, you don't have to worry. Our price is set so low, how come no one buys it? Let me tell you, four yuan is actually a bit low, it should be five yuan. Isn't Yugu Dojo selling it for five yuan? We
It can be sold for five yuan."
"What do you know!"
Kang Zehua stared speechlessly.
"We started slower than Yougu Dojo, and what we can offer is price war. And you have to know that we have a flaw, that is, the taste is single, only braised beef noodles, so we must and can only increase sales through price war.
This is a very good job, please stop talking nonsense!"
"hey-hey!"
Kang Yujiao shrugged nonchalantly and asked with a smile: "I just want to know how the situation is at Yongxing Department Store in Eastern Province. How about I call Guo Wentian now and ask?"
"Don't worry, we will report it as soon as there is news over there. Just wait." Kang Zehua waved his hand.
"All right."
…
The first floor of Dongsheng Yongxing Department Store.
After all, this is Zhao Shanhe's territory, so when he first chose to cooperate with Yongxing Department Store, Guo Wentian was sent by Kang Zehua to be fully responsible for the sales here.
And he is now standing upstairs with Chen Jinjun, watching the activities on the first floor.
Just looking at Gui, Guo Wentian's face didn't look good. He glanced at the few customers, frowned and asked: "Mr. Chen, is the customer flow of your Yongxing Department Store so small? Why?
Hours passed, and only a few people came in here and there, and they just looked and had no intention of buying?"
"It's not time yet." Chen Jinjun coughed twice and said with some embarrassment.
Otherwise, how can we say it? Do we have to put it bluntly that the current customer flow of Yongxing Department Store is not as good as that of Ocean Department Store? That is not asking for self-humiliation.
"That's it."
Guo Wentian didn't think much about it, because in his opinion, Yongxing Department Store with such a luxurious decoration would definitely be visited by people, so he continued to wait.
It just took another hour to wait.
And the time now is already 10:30 in the morning.
Guo Wentian raised his wrist and poked his watch at Chen Jinjun, and said anxiously: "Mr. Chen, you can't say it's not time yet, right? At this time, in any city, people have already gotten up to go shopping. You
What the hell is going on here? Otherwise, let’s go outside and solicit customers.”
"Soliciting?"
Chen Jinjun said with an ugly face: "Mr. Guo, there's no need. Just wait. Someone will be here soon. Look, isn't someone here?"
While talking, Guo Wentian also saw the situation downstairs.
Indeed, many people walked in, and these people were immediately attracted by the event. One by one, they came over to pick up the tasting food and started eating. Seeing such a scene, Guo Wentian's anxious heart slowly
fall.
"Mr. Chen, let's go to your office and wait."
"good!"
After the two entered the office, they began to drink tea leisurely. At this moment, both of them were in a stable mood. No one thought that Master Kang would fail. After all, the price was there. As long as those customers were not stupid or stupid, they would be fine.
You will know how to choose.
Time flew by like this.
Soon it was noon.
Guo Wentian also came down from upstairs and came to the event. Looking at Master Kang displayed in front of him, he asked with a smile: "How was it? Did you sell five thousand boxes this morning?"
"Five thousand boxes?"
No one answered, they just shook their heads.
"Don't you have five thousand boxes? There should be one thousand boxes, right?"
Guo Wentian thought about the situation in the morning and was very confident in this number.
However, he was still greeted with shaking heads.
"What? There are not even a thousand boxes? What happened? How many boxes were sold? Eight hundred boxes?"
Still shaking his head!
Now Guo Wentian was anxious.
Isn’t it? There are not even 800 boxes?
You must know that Haisheng Department Store in Jinmen reported that 2,000 boxes have been sold. How come I haven’t sold even 800 boxes here? Isn’t this gap too big? If that’s the case,
How can I compete with Chen Zhilei? Didn’t I completely lose to him?
Thinking of this, Guo Wentian became furious. He stared at the person in charge at the scene and asked coldly: "Liu Feng, tell me, how many boxes were sold?"