Guo Wentian couldn't believe his ears and was stunned for a moment.
"Fifty boxes." Liu Feng said tremblingly.
"Fifty? Liu Feng, tell me, you only sold fifty boxes in one morning? You weren't right? How did you do it? Just sell so little? Are you perfunctory?" Guo Wentian was furious.
, pointed at Liu Feng’s nose and shouted at the top of his lungs.
"No, Mr. Guo, how dare I do that? If you don't believe it, you can ask them to see if we are just perfunctory. We are really trying our best to sell. But the problem is, the people here don't seem to have any
You don’t recognize our Master Kang.”
Liu Feng was so wronged that he almost cried.
"Don't recognize it? What do you mean?" Guo Wentian asked.
"As long as people come here to ask questions, after they see that we are the Master Kang brand, the most common thing they say is, 'Master Kang is not as good as Yougu Dojo, let's just eat Yougu Dojo.'"
"Really, they didn't even touch the tasting food and just left like this. We tried our best to say good things, but it was of no use at all." Liu Feng explained with a sad face.
"Can it still be like this? This shouldn't be the case! Our Master Kang's price is very cheap no matter what. He can beat Yougu Dojo just by relying on price war. Could it be that there is something wrong with Yougu Dojo?
Already?" Guo Wentian asked with a frown.
"Mr. Guo."
At this moment, Chen Jinjun came over and said with a somewhat solemn expression: "You are right, something really happened to Yougu Dojo again this time. It is understandable that Master Kang will fail."
"What do you mean?" Guo Wentian asked.
"I just received news that Yougu Dojo, which is currently holding a promotional event in Ocean Department Store, has temporarily added two preferential conditions to the outside world. First, all customers who purchase Yougu Dojo can exchange for one as long as they collect six empty bags.
Including instant noodles." Chen Jinjun said slowly after scanning Master Kang's booth.
"What?"
Guo Wentian couldn't help but be stunned.
Can it still come like this?
What's going on? Isn't this the same as adding another temptation condition? Zhao Shanhe, what are you thinking in your head? How can you come up with such a trick?
"If this is the case, we shouldn't let all the customers pass by, right?" Guo Wentian asked.
"Yes, this is not enough, but the problem is that the second preferential condition of Yougu Dojo is the most fatal." When Chen Jinjun said this, he couldn't help but show an expression of admiration on his face.
Zhao Shanhe, how on earth did your head grow? How could you even think of such a trick? I am convinced, completely convinced. After being treated like this by you, Master Kang will never be able to stand up again.
.
"What is it?" Guo Wentian looked anxious.
"Yougu Dojo has just announced that as long as you purchase their instant noodles, you can participate in a lucky draw if you spend ten yuan or more. The prizes are divided into five levels. There are no empty prizes. As long as you participate, you will definitely get a prize. The highest one is a machine
TV set."
"and……"
Chen Jinjun paused here.
"And what?" Guo Wentian's face was already quite ugly, but he still couldn't help asking.
"And just this morning, someone has already pulled out two TV sets, and they were both cashed in on the spot. Mr. Guo, think about it, it's only a dollar cheaper here, but they can pull out TV sets over there.
Who else would come to buy from you?" Chen Jinjun said with helpless eyes.
Guo Wentian was stunned on the spot.
Can it still be like this?
Zhao Shanhe, are you too crazy? I thought the price war initiated by Master Kang was exaggerated enough. Buy one get one free for four yuan has already reached our bottom line of cost, and it can never be cheaper.
You're so lucky, you actually built a TV set? That's not something else, it's a TV set. Who do you think can resist this temptation?
"Mr. Chen, let's do this too!" Guo Wentian said with his eyes rolling rapidly.
"Come this way? Do you mean to also hold a lottery?" Chen Jinjun looked over.
Guo Wentian nodded quickly: "Yes, can you?"
"It's possible, but where will the prize come from? You have to prepare in advance, right?" Chen Jinjun said.
"This is a department store, so there should be prizes, right? In this case, you can help us prepare and we will pay how much money is needed." Guo Wentian said directly without thinking.
"Are you sure you can make the decision? Do you want to report it to Mr. Kang?" Chen Jinjun took a deep look at Guo Wentian and asked cautiously.
"I!"
Guo Wentian swallowed the words that came to his lips. He knew that he really couldn't make the decision, so he had no choice but to walk aside and call Kang Zehua to talk about it.
"Fifty boxes?"
Who would have thought that after hearing this number, Kang Zehua was instantly furious. He didn't listen to anything else Guo Wentian said. His mind was filled with the words "fifty boxes" echoing constantly.
"Guo Wentian, how on earth do you do things? Fifty boxes? How dare you come up with it? These fifty boxes mean that only about twenty boxes were sold. Don't you think it's embarrassing?"
"You did this at Yongxing Department Store in Dong Province, and you gave me a report card like this? Do you know how many boxes Haisheng Department Store sold? How do you compare with others? Guo Wentian,
Are you really worse than Chen Zhilei?"
"Aren't you always clamoring to suppress Chen Zhilei? How do you rely on suppression? Just rely on your mouth? Let me tell you, I don't want to hear you say such and such useless things, so just hurry up and promote and sell your goods to me.
If you can't get the transcripts to a thousand boxes before sunset, you'll have to bear the consequences!"
"Bang!"
Kang Zehua was so angry that he hung up the phone without hesitation.
Over here, Guo Wentian's face was ashen and he walked back angrily.
"Mr. Guo, how are you?" Chen Jinjun approached and asked.
"Mr. Chen, let's talk about the prizes later. Let's promote and sell goods like this. I believe this situation may change in the afternoon." Guo Wentian said in a deep voice.
"Okay!"
Seeing Guo Wentian's stinky face, Chen Jinjun knew that the communication on this matter was not smooth. In this case, he would not add fuel to the fire, but in this way, his idea of relying on Master Kang to turn around would probably be useless.
.
Master Kang, you still don’t have the courage!
What's your layout?
Kang Zehua, you disappoint me too much!
…
"Bang!"
At this time, Kang Zehua was angry. He grabbed the teacup on the table and smashed it to the ground. He looked like an enraged lion, constantly walking back and forth in the office, venting his anger.
"This Guo Wentian is usually very eloquent, but why can't he handle this little thing? I've already set up the arena, but he can't even sing well just to sing? What happened to him?"
"Fifty boxes!"
"Guo Wentian, Guo Wentian, you are so embarrassed to tell me this number, but you still put forward conditions for me like this! What qualifications do you have to ask for conditions?"
"Fifty boxes?"
Kang Yujiao burst out laughing when she heard this number. When she met her father's cold eyes, she quickly stopped herself. She knew she shouldn't laugh, but she just couldn't control it.
Because she knew that Guo Wentian was in trouble this time.
The more Guo Wentian fell into trouble and the more unlucky he was, the happier she was. Among Master Kang, Guo Wentian always relied on himself as the first to follow Kang Zehua, and he was usually very arrogant and domineering in his dealings. What made Kang Yujiao most unhappy was,
Guo Wentian actually didn't even look down on Chen Zhilei and often insulted him with words.
Do you think this would satisfy Kang Yujiao?
Now that there was an opportunity to add insult to injury, Kang Yujiao would not miss it. It would be best if she could kick Guo Wentian away directly. Then in Master Kang, no one would be able to compete with Chen Zhilei from now on, and she could enjoy the total enjoyment with peace of mind.
The identity of the manager’s wife.
"Dad, I think Guo Wentian is responding passively. Otherwise, how could he only sell twenty boxes? Even if you sell it on the street, at this price, you will still sell hundreds of boxes, right?
?”
"Why don't we go to the Eastern Province with someone else?"
Kang Yujiao suppressed her smile and said.
"It's a big taboo to change generals on the spot. I believe Guo Wentian can handle this matter. Besides, the Eastern Province side is originally our free move. It's best if it works. If it doesn't, it doesn't matter. Our focus is still on
Beijing, Tianjin and Hebei, go and tell Zhilei that you must help me stabilize the sales of Haisheng Department Store." Kang Zehua said with a straight face.
"yes!"
…
The day passed quietly like this.
When night falls and the shopping malls are closed, the publicity battle between Yougu Dojo and Master Kang in Jinmen comes to an end. No matter what Master Kang thinks, a summary meeting is being held at Yougu Dojo.
After Yang E put together the data at hand, she slowly said: "Director, our overall sales data today are pretty good. Although there is no way to compare with the peak period, we still sold a total of 8,000 boxes.
No matter how much Master Kang has, it will only be this number, or even lower."
"But this is just the first day. I don't know what it will be like in the future."
"Maybe more people will recognize our Yougu Dojo, or maybe some people will buy Master Kang. But no matter what, I believe that our Yougu Dojo has established a foothold in Jinmen."
"The data is good, but I want to hear whether our sales strategy has been achieved."
Zhao Shanhe waved his hand and looked at Liu Benhun.
"Teacher, please tell me."
"good!"
Liu Benhun was responsible for the contact with Jiujian Department Store and the others, so he did not hesitate at all and said calmly: "Facts have proved that our previous decision was correct. Although Jiujian Department Store is not as large as Haisheng, they have a large number.
And they are distributed throughout Tianjin to maximize sales."
"As long as we continue to persevere, I believe that even the presence of Haisheng Department Store will not be able to stop the victory of our Yougu Dojo."
"That's good."
Zhao Shanhe smiled calmly.
"But it's not the best, because although this can guarantee the market share of our Yougu Dojo, it will probably equal the Tianjin market with Master Kang."
"We have spent so much manpower and material resources to come to Tianjin, but if we are evenly divided, how will it be enough? We just don't do it. If we do, we must at least occupy two-thirds of the market!"
Yang E frowned and said: "Then we have to think of other sales strategies, but Master Kang can also copy other strategies. For example, buy one get one free, or bundle sales, Master Kang is copying our tricks."
"Although ordinary people also know that Master Kang is plagiarizing, what they value more is the practical benefits they can get, so they won't care about it."
"Then let Master Kang not plagiarize." Liu Benhui's eyes were sharp.
"Mr. Liu, what do you have to say?" Yang E asked.
"I don't necessarily think it's a good idea, but actually what I want to say is what Shanhe told me before. I thought this trick was good, so I asked someone to do it." Liu Benhui said with a smile.
"What trick?" Yang E was still confused.
"Soft advertising marketing." Yanagi Benhun said slowly.
“Soft advertising marketing?”
Yang E was stunned for a moment and then suddenly realized.
"Yes, why did I forget this? Soft advertising kills people without blood, and they don't give people any leverage. As long as soft advertising can be operated well, it can have unexpected effects."
"Give someone a hand?"
Zhao Shanhe shook his head and said calmly and calmly: "We will not have such worries and concerns this time, because this time we are clearly seizing Master Kang's publicity strategy."
As he spoke, Zhao Shanhe pointed to the table, where a bag of Master Kang's braised beef noodles was placed.
"Yang E, what do you think is the biggest difference between Master Kang and our Yougu Dojo?"
"The biggest difference?"
Yang E picked up two instant noodles and compared them carefully. As she looked at them, her eyes couldn't help but freeze. That's it. The trace of worry she had just now completely disappeared.
"Director, if you hadn't told me, I really wouldn't have noticed the difference. But I didn't expect that this would be our trump card to win. In fact, I always thought that all instant noodles were produced this way." Yang E
smiled.
"How is that possible?"
Zhao Shanhe crossed his legs and said slowly: "There are many ways to dry instant noodles quickly. Our Yougu Dojo can also choose the same method as Master Kang. But if that is really the case, we have no way to do soft advertising now.
Even if it’s marketing, there’s no way it can be a trump card for us.”
"Just wait and see, this trump card will be revealed tomorrow and it will have immediate results."
"I'm looking forward to it."
Yang E said with a smile: "If we just rely on soft advertising, won't the weight be a little light?"
"Yes, so I also prepared a gift for Master Kang. This gift is a bit heavy. I believe Chen Zhilei will like it very much when he sees it." Zhao Shanhe said calmly.
Chen Zhilei.
There was a coldness in Liu Benhun's eyes.
"I will keep an eye on this matter personally."
Zhao Shanhe looked worried: "Teacher, are you sure there is nothing wrong? If you have any difficulties, I can..."
"Mountains and rivers!"
Liu Benhui raised his arm to interrupt Zhao Shanhe's words, and said seriously: "This matter is not only a private matter between me and Chen Zhilei, but also a duel between Yougu Dojo and Master Kang, so don't worry, I won't
I will treat it as a top priority and I will do a good job."
"Okay, then let's wait for the results to be seen tomorrow."
"good!"
Chen Zhilei never dreamed that Zhao Shanhe would prepare such a gift for him on the first day Master Kang went public.