Cheng Gang laughed awkwardly for a long time, but couldn't say a single word.
Damn it, how did he know who these two interns were.
Moreover, now, can he deny that Jiang Ce and the others are not planning talents?
Not to mention other things, isn’t the problem just mentioned exactly what they are having a headache about right now?
If he didn't know how to plan, how could he have said such sharp words?
The smile on Mr. Qiang’s face was much more sincere this time.
"What's your name for this little brother? I didn't hear you clearly just now."
Liu Dan proudly answered for him: "His name is Jiang Ce. Jiang from Jianghu is the planner. I am his partner Liu Dan."
Except for Cheng Gang, everyone else laughed.
Including Assistant Luo, it was her first time to witness Jiang Ce's small test.
A pair of curious eyes kept turning around him.
In just a few words, Jiang Ce suddenly went from a marginal role to the center of attention.
"Brother Jiang, now that we are talking about this matter, what do you think? You might as well tell us and give us a reference."
Mr. Qiang is now very interested in this young man Jiang Ce.
If it weren't for Cheng Gang's presence, he would have moved his position next to Jiang Ce.
The two beauties in cheongsam understood the leader's intention and immediately stood up and came over, one on the left and one on the right. One poured wine for Jiang Ce and the other changed the plate for him.
Are the treatments different?
Cheng Gang's face looked a little ugly.
Jiang Ce suddenly changed direction at this time: "Mr. Qiang, forgive me, because it's our first day at work, and we still have to see the specific market data, and I haven't seen what kind of plan Manager Cheng gave you.
I can’t comment on any specific opinions at the moment.”
A good colleague of Mr. Qiang slapped his thigh and immediately took out a large folder from the briefcase beside him and handed it directly to Jiang Ce.
"Isn't this simple? The plan is in my hand. You can see it now."
The plan was handed to Jiang Ce across the post. Jiang Ce took it in his hand: "Manager Cheng, can I take a look at this?"
Cheng Gang cursed angrily in his heart, you might as well not ask this question. You bastard, you are so embarrassing to me.
How could he tolerate this scene?
He forced a smile and said: "Since you understand, then you should take a closer look. You must give Mr. Qiang a good direction."
Jiang Ce smiled. How long has it been? He still didn't forget to set a trap for him. If he doesn't give an explanation to Mr. Qiang, is it all Jiang Ce's responsibility?
Jiang Ce ignored him and directly opened the plan book to check it out.
If we say that the United Company's plan itself is not bad at all.
Every aspect has been considered.
They have given quite good plans on how to unify store promotions, change the image, chain promotion, and even the selection of various advertising media and advertising spaces.
The only problem is that Jiang Ce vaguely mentioned just now that the direction of large and comprehensive supermarkets is not suitable for the current rapid development requirements of Futian Enterprises.
Everyone ate and drank quietly, waiting for Jiang Ce to finish reading the thick proposal, for fear of disturbing Jiang Ce's train of thought.
Only Liu Dan didn't take it seriously at all and frequently raised his glass to toast Mr. Qiang and others.
He knows best that when he has a plan in hand, no matter how big the thunder or the earth is, Lao Jiang will remain focused and steady as a mountain.
Jiang Ce read very quickly, while Cheng Gang frowned as he watched his movements: "Xiao Jiang, look carefully, these are very important contents."
Jiang Ce didn't even raise his head: "Don't worry, I know what's going on."
How is it different from the proposals he has handled before?
It’s nothing more than preliminary market research, and the data is different, the region is different, and the industry is different.
The specific plans are still the same, it's just that in this first-tier city, there are more media options, and the production materials and technology are better than before.
Jiang Ce spent twenty minutes reading the entire plan.
When he was putting away the plan book, he realized that everyone had stopped holding the cups, bowls and chopsticks in their hands and looked at him eagerly.
Mr. Qiang said with a smile: "Brother Xiao Jiang, eat something first, don't be in a hurry."
He said he was not in a hurry, but he was probably a little anxious in his heart.
It seems that their promotion process has reached the stage of making a decision.
Jiang Ce turned to look at Cheng Gang: "Manager Cheng, let me try to express my opinion? Do you think it's okay?"
Did he say no?
"Go on, say it. It doesn't matter if you're wrong."
Jiang Ce didn't show any pretense. He opened the middle of the plan book and said, "In that case, let me give you a rough outline of the points."
"It's not a big problem to choose which media to advertise in, how to advertise, and what form to use. I personally think that the biggest problem is still the priority issue in terms of image."
Everyone became quiet again. They were all doing these jobs, and everyone knew that what Jiang Ce said next was the key point.
"I have a general idea for your company."
"The image of the main store needs to be readjusted. I think the direction of the adjustment can be based on the four seasons of spring, summer, autumn and winter to operate the theme."
Mr. Qiang and others were stunned for a moment. Four seasons? Spring, summer, autumn and winter? What and what?
Jiang Ce smiled. They had been wandering in a familiar field, and their ideas couldn't be jumped out. If they were wandering around in it, it would be difficult for them to come up with something new.
"Let me give you an example from a live person. Let's take your Huacheng Head Office as an example.
It's summer in Huacheng, and your green tea should be the main product now and the best-selling one.
So, you have decorated the store with a summer theme, using green as the main color. With several major green teas, I think this image can attract a lot of attention. It can not only promote your own brand, but also
To distance ourselves from other competitors in terms of image.”
Then, of course, spring, autumn, and winter can also be deduced in the same way. Just like a Rubik's Cube, it keeps changing its colors according to the seasons.
Jiang Ce directly brought their thoughts into a certain scene with just a few words.
Suddenly I discovered that the shop in my main store is indeed quite rustic.
Mr. Qiang’s colleague slapped the table, as if he was waking up from a dream: “Mr. Qiang, this suggestion is great! This is what we have never thought about, but it is exactly what we want.”
This is not the first day Mr. Qiang has done this work, but it is the first time he has heard someone linking seasons with tea and promotion.
He laughed and raised his glass: "Xiao Jiang, it is true that a hero comes from a young age. We propose a toast to you."
Jiang Ce also raised his glass and said: "In addition, I just thought of an advertising slogan for you: A taste of the fragrance of tea, and blessings are boundless."
The way everyone looked at Jiang Ce was even more different.
From the mediocre young man who just started to the current planning expert, this transformation is indeed too big.
The advertisement slogan was spoken casually without mentioning the meaning, and Futian's company name was seamlessly added into it. This skill is not something that ordinary people can do.
Everyone raised their glasses and drank together.
Only Cheng Gang suddenly felt that the wine in the cup seemed as bitter as yellow lotus!
What's wrong with me? Do I have to take them out? This chapter has been completed!