At eight o'clock, the first national Jinxiu Cup Model Contest began to air.
The first thing to play is the MV of the theme song "Blooming Life".
When the music starts, coupled with the inspirational music video shot by Lin Mai himself, people's blood will boil in an instant.
After the theme song ended, the audition officially kicked off.
The audition was divided into two groups of judges, and the contestants walked on the stage in groups of five.
The judges will select the contestants on the spot. If they think they can advance, the judges will show a sign with a tick on it.
If he thinks the player is lacking something, he will show a sign with a cross on it.
There are five judges. As long as three judges show a sign with a check mark, the contestant will be promoted, and vice versa.
In this era, even CCTV does not have the ability to broadcast live broadcasts.
So the programs are all recorded in advance and then broadcast.
The variety show Jinxiu Cup Model Contest is no exception.
The first audition was held during the day, and it was edited and broadcast at night to show the essence, which is particularly interesting in this era.
Not to mention that young people like Lin Mai think it looks good, even Grandma Fang watched it with gusto.
A man will be a boy until he dies, and a woman will be a maiden until she dies.
Seeing those tall, beautiful and elegant girls wearing beautiful clothes and walking the catwalk on the catwalk, Grandma Fang imagined in her heart that it would be great if she could go back to her youth and wear such beautiful clothes.
Currently, the Jinxiu Cup Model Contest has not recruited advertisements, so the advertisements before, after and in the middle of the program are all advertisements for Jinxiu Clothing.
The advertising content this time is mainly focused on attracting investment and franchising.
There are two ways to join.
Jinxiu Clothing opens a good store and the store starts to make a profit, which is then handed over to the franchisees.
The franchise fee for this type of franchise is relatively high, but it is almost guaranteed to make a profit without losing any money.
The second way is to assist franchisees to open stores, and the franchise fee is cheaper.
No matter which way, Jinxiu Clothing guarantees the output of the franchisee's brand, management and personnel.
In short, we must let franchisees make money.
After the editing, the two-hour-long first audition program of the Jinxiu Cup Model Contest not only did not make people feel bored at all, but also left people unsatisfied.
In particular, the squinty-eyed girl Lin Mai met at the audition, who came from the countryside and was about 1.8 meters tall, performed the most eye-catching in the first audition.
Because she is the tallest and the darkest.
But she walked the most confident steps on the stage, even though her performance was not the best.
Not only Lin Mai, but also many viewers sitting in front of the TV were stunned.
This girl is still an ugly girl even with makeup on!
But she was so confident that her confidence seemed to shine.
If you look at her ugliness a few more times, it seems that her ugliness is quite charming.
With narrow eyes and a tall figure, he wears fashionable clothes and beats 80% of the contestants. He is simply a perfect human body clothes rack.
Lin Mai will be shocked in her heart, not only because of the girl's confidence, but also because of her performance on the stage.
All contestants who enter the audition will be given time-consuming training by the organizer.
None of the participating girls had ever been exposed to the modeling profession before.
Without some training, they can't even walk the catwalk, so what's the point of this talent show?
The squinty-eyed girl comes from a rural area and knows nothing about the modeling profession.
They can't even participate in theatrical performances in school and get some physical training like many city girls.
Her body is much stiffer than that of most contestants, but after a short period of training, she can walk out of a catwalk that is more elegant than many contestants, which shows how much sweat has been put in behind her.
This is a good girl who works hard and makes progress. God will not let her down.
The next day, when Lin Mai went to school, he became the center of attention.
Several roommates looked at Lin Mai as if they had discovered a treasure.
I didn’t expect that this guy is just a top student. He can even sing so beautifully and the music video is so beautifully shot.
This guy is so perfect, leaving no way for anyone to survive. I really want to beat her up, but how can I do it?
When school was over that morning, Director Fu came excitedly.
As soon as he came, he happily told Lin Mai that the ratings of the audition program broadcast yesterday surpassed that of "Fearless", which was sold out to all audiences, as high as 87%!
Lin Mai was very happy after hearing this and asked Minister Fu to pay more attention to the progress of Director Yin's advertising investment and report to her in time.
Lin Mai deeply felt that communications in this era were too backward.
If you had a smartphone like in your previous life, you would be able to keep in touch with Minister Fu at any time.
Now, when Director Fu reports work matters to her, he has to come to school, otherwise he won't be able to contact her.
I heard that there are already BB machines in Guangzhou, but I don’t know if they are available in Beijing. I’ll check back if they work well.
Two days passed in a flash, and Director Fu came to school again. This time the smile on his face was bigger than last time.
When the two had lunch together, Minister Fu told Lin Mai that there were already seven or eight manufacturers that wanted to place advertisements in the Jinxiu Cup Model Contest. The lowest price was 300,000 yuan and the highest price was 500,000 yuan.
Director Yin is negotiating the price with them, hoping to agree on a price of 500,000.
Lin Mai was not happy after hearing this, and asked Minister Fu to tell Director Yin that it would be better to go ahead with the bidding as planned, that way the price would be higher.
Minister Fu hesitated and said: "Only seven or eight manufacturers want to place advertisements. The number is too small, and it is impossible to raise the bidding price."
Lin Mai thought for a while and said: "Then the price will be 600,000, and there will only be five places. This will create competition and the price will be raised."
Director Fu was startled for a moment: "According to your previous plan, the two-hour program will have five commercials in the front and two commercials in the middle, each time with five commercials, for a total of fifteen commercials.
Now as long as there are five ads, the space for ten ads will be vacant. Isn’t it too wasteful?”
Lin Mai shook his chopsticks: "It won't be wasted. As long as the ratings for the second issue can be stable, many businesses will definitely flock here and want to place advertisements.
At that time, we are not afraid of too many advertising spaces, but not enough.
If there are many manufacturers who want to place advertisements, we can continue to invite bids, and the price may be raised to one million."
The Jinxiu Cup Model Contest lasts for two and a half months from December 1st to the end of the Lantern Festival.
It sounds like a long time, and one million and two and a half months of advertising doesn't seem expensive.
But in fact, except for the first issue which is broadcast on December 1st, every other issue is broadcast on every Saturday and Sunday.
In other words, the Splendid Cup Model Contest is broadcast only eight days a month.
Two and a half months will only last about twenty days.
Spending one million to place an advertisement on CCTV for less than a month is ridiculously expensive.
Which company would be willing to spend such a large amount of money on advertising?
Minister Fu was very worried: "What if the mention is less than one million?"
Lin Mai was full of confidence: "Even if it is less than one million, there is always 700,000, which is still more cost-effective than the current 600,000."
Her advertising bidding strategy was learned from CCTV in her previous life.
In my previous life, in the 1990s, CCTV held an advertising tender.
A certain Fujia Liquor won the title of bidding king with a price of 30.79 million yuan.
My own advertising bidding target of just one million is nothing compared to those bidding kings.