Saturday soon arrived, and the second phase of the Jinxiu Cup Model Contest started as scheduled.
Because it is broadcast on weekends, and this program is cooperating with China Central Television.
My own son must be held in his arms.
CCTV directly ranked the popular drama after the model contest.
With this arrangement, the ratings of the model competition increased by several percentage points.
When the third episode aired on Sunday, the ratings increased by another one or two percentage points.
The ratings are so high that dozens of manufacturers want to place advertisements in Lin Mai's variety show.
There are so many manufacturers who want to advertise, and the bidding conditions are ripe.
Director Yin then held a second batch of advertising bidding and successfully bid for all the remaining ten advertising positions at a price of more than one million.
Not only did it meet Lin Mai's expectations, but it also exceeded the task.
Director Yin was very happy because he had something to eat by cooperating with Lin Mai.
The bosses of the five manufacturers who won the first batch of bids were also very happy, thankful that they had vision and courage.
When other manufacturers did not dare to participate in the bidding, they did and won the bid with only 700,000 yuan.
Compared with the winning bid price of the second batch, it is more than 300,000 yuan cheaper, which is not a small amount~
The TV station made a lot of money from this advertising bidding, and this does not include the hidden benefits brought by the high ratings.
Although this talent show was only broadcast for three episodes, it had a huge influence on Jinxiu Clothing.
However, this huge influence is mainly aimed at Jinxiu Clothing's direct stores, chain stores and franchise stores.
However, there are currently no franchise stores, so we only target direct-operated stores and chain stores.
Because the advertisements inserted by Jinxiu Clothing in the program repeatedly emphasize that only by buying Jinxiu clothing from directly operated stores, chain stores and franchise stores can you get the guarantee of authenticity.
The implication is that the Jinxiu clothing purchased through other channels may be fake and shoddy products, which is actually a disguised crackdown on counterfeiting.
The ten Jinxiu clothing chain stores opened by Lin Mairang, General Manager Sun of the Beijing office, are the biggest beneficiaries of this advertising campaign.
Sales are as high as sesame seeds blooming, or the kind of sesame seeds blooming with the fast forward button pressed.
Fortunately, Ren Baozhu came from Jiangcheng to take charge, otherwise it would be difficult for General Manager Sun of the office to control the current situation alone.
Tao Zhiyun's designs are also very impressive. Not only does he have many styles, but he also frequently releases popular models.
In a talent show, as long as a contestant who is favored by the audience wears a hot-selling piece of splendid clothing, many consumers will immediately follow suit and buy it.
The planning of each episode of the program is jointly completed by the company's planning department and the TV station, and Ren Baozhu is in charge of the newly opened chain stores.
Lin Mai had nothing to worry about, so he spent his little spare time on the five newly opened Baohaoshi chain stores.
These five Baohaochi chain stores in Beijing are exactly the same as those in Jiangcheng, from decoration to style to the types of food they sell.
Except for the decoration of these five Baohaochi chain stores, which was completed by Zhang Wenbing and his own team, all other conveniences were completed by Zheng Xudong and his team, from staff recruitment to opening.
Although Lin Mai's small steamed bun shop is well-known in the Qingda University area, many people in the entire capital have never even heard of it.
The 1980s was an era when information was relatively limited.
In order to increase publicity, Zheng Xudong, under Lin Mai's guidance, distributed advertising flyers to five chain stores before they opened.
At the same time, advertisements were placed on CCTV.
The ad copy depicts a small vendor kneading dough and making buns under dim street lights on a cold winter night.
The wanderer who was wandering around for a living sat at the stall owner's simple table, eating steamed buns and rekindling his hope for the future.
At this time, the voice-over sounded: It still tastes like mother~
The advertisement is not long, but it highlights the visible reality of making delicious buns - thin skin and plenty of fillings.
In addition, the actors looked satisfied after eating, making people want to try it themselves after watching it.
Before the commercial ended, a pretty but friendly little girl held an apple-shaped glass and said to the camera:
"Baohaochi chain store will officially open on December 18th.
On the opening day, as long as you spend 18 yuan or more, you will receive a limited edition apple cup worth 18 yuan, a total of 100 in each store, first come, first served."
Although the advertisement is very attractive, every time Zheng Xudong hears the words at the end of the advertisement, his eyes always flash with the feeling of collapse.
Although the apple-shaped glass is of good quality and beautiful in style, the cost is only two or three yuan.
Lin Mai insists on pricing it at 18 yuan. Although it is a gift, who knows that the cup is not worth 18 yuan at all? Is this treating consumers as fools?
Although he voted against it, he was afraid that because a cup was not worth 18 yuan, consumers would be disgusted and boycott the delicious package.
But Lin Mai said that many foreign luxury brands only cost a few dollars based on cost, but the selling prices are frighteningly high, and consumers still flock to them.
The reason is mainly marketing positioning.
The value of luxury goods does not come from raw materials, but from brand value.
Lin Mai priced that apple water cup at such a high price, and also limited it to a limited quantity. The delicious food chain instantly became a high-end store.
It can arouse the curiosity of young people very well. It is a very honorable thing to go out to spend money and come back with an eighteen-yuan limited-edition glass to show off.
Lin Mai’s marketing method comes from the marketing model of Star Baba Cat Claw Cup in the previous life.
In a previous life, Star Baba's Cat Claw Cup was sold from 149 yuan to more than 1,390 yuan, which was a very successful case.
She crushed this case into pieces and taught it to Zheng Xudong.
Zheng Xudong is not reborn like Lin Mai.
Although Lin Mai's tongue was broken when he spoke, he still couldn't understand it at all.
A high-quality glass that costs less than three yuan can actually be sold for eighteen yuan, and may even be sold for one hundred and eighty-eight yuan. Who would be fooled?
Although he thought so in his heart, he thoroughly understood the marketing model Lin Mai taught him and applied it in practice.
As for whether it can succeed, just do your best and listen to fate.
What he didn't expect was that by following the marketing model taught by Lin Mai, the Apple Glass Cup would become extremely popular even before the Baohaochi chain store opened.
Zheng Xudong was so impressed that Mr. Lin was Mr. Lin, and her marketing model was awesome!
On the opening day, before dawn, long lines of people lined up at the door of the five Baohaochi chain stores, waiting to collect tickets and enter the store for consumption.
Each store only issues 100 tickets, and you can get a limited-edition apple glass by using the tickets to go in and make purchases.
Before six o'clock in the morning, the manager and the security guard came to hand out the tickets in person.
When I saw a queue of more than ten meters long at the entrance of the store, I was immediately confused in the wind.
The Baohaochi chain store only opened at seven in the morning, and he thought he had arrived early enough. Unexpectedly, young people who wanted to receive apple glasses came earlier than him.
How about a cup that costs only about three yuan?
The young people who came early to get the free apple glass saw the manager coming, and the queue suddenly became chaotic. They rushed to the manager and stretched out their hands to get tickets.
The manager came so early just to calmly distribute the hundred tickets in his hand on a first-come, first-served basis.
He thought that at this time, there would be at most thirty or forty people waiting to receive tickets at the door of the store.
After all, it's early and the weather is cold. Who is willing to get up early and stand in the cold wind just for a glass?
But in fact, many people are willing to do this!
The manager looked at the young people surrounding him asking for tickets with a twitching look on his face.
Vice President Zheng repeatedly warned him to go early so that every customer would be given a ticket.
He came early enough, but these people came even earlier, and there were so many of them, it was very difficult to distribute the tickets fairly.
The manager and the security guard yelled for a long time, saying that they would not issue tickets until the team was restored.
The young man who wanted to collect the tickets had a standoff with the manager and the security guard for a long time.
Seeing that the manager kept his word and the queue was not restored, he would not issue tickets, so he had to wait in line in frustration.
But the problem came again. Some customers who were after a hundred people in line wanted to jump in line, and they had to fight with the customers in front.
Fortunately there were security guards to maintain order, otherwise it would have been chaos.
After finally distributing a hundred tickets, it was time to open the store.
Some of the men and women who had received the tickets walked in with their heads held high, while others were selling tickets at the door of the store, which was actually a sign of reselling apple cups.
The manager thought that no one would buy it, but he didn't expect that in just a few minutes, the price of a ticket was raised to fifteen yuan.
The manager was stunned.
Are all young people today so rich?
Just as he was stunned, the ticket price soared to twenty-five, thirty...it didn't stop until it reached fifty-eight.
This news later reached Zheng Xudong's ears, and he had a look of astonishment on his face.
A glass that costs three yuan can be sold for dozens of yuan, which is half a month's salary for an ordinary worker in the capital!
Although each store only issued a hundred tickets, there were more than a hundred customers.
Because no one comes alone, at least one friend is brought, and it is very common to bring seven or eight people to consume.
This group of customers can bring prosperity to all Baohaochi chain stores.
In addition, there are customers with good financial strength who are curious and want to taste the taste of delicious noodles.
Even if they don't have tickets and can't receive the free apple cup, they will still go into the store and consume as much as they can.
There are many such customers.
Therefore, even though the five Baohaochi chain stores have just opened for business, the private rooms in the lobby are already packed.
The Baohaochi chain store implements the same set of services as Haihailao in the previous life.
Customers are treated like God when they enter.
Young mothers with children experienced the surprise of having a waiter help take care of the baby while eating.
Girls can enjoy nail polish painting service.
Men who wear leather shoes will have shoe shine services. The key is that these are all free.
The customers were overjoyed, and the various kinds of delicious noodles were really delicious. Although it was a bit expensive, it was worth it for such good service.
All the customers who came to enjoy the delicious breakfast came happily and left satisfied.
Soon after eleven o'clock, when customers come again, the waiter will recommend hot pot to them.
Only then did consumers know that Baohaochi Noodle Shop not only offers a variety of Chinese noodles, but also hot pot.
This season is the season for eating hot pot.
The quality of the delicious hot pot ingredients is guaranteed, and the soup base is a secret soup base with shrimp paste added, which is delicious.
In addition, while waiting for the food to be served or turning tables, free snacks such as sugar water and roasted seeds and nuts are provided, and all customers are extremely satisfied.
No matter which hotel or restaurant I ate in before, I never received such good treatment.
In less than a week, Baohaochi became famous in the capital with its attentive service and excellent food.
When people treat guests to dinner, the first choice is to pack something delicious.
Because the business of Lin Mai's bun shop in front of the school was so good, Lin Mai added four bun-making guys and two cashiers.
Aunt Wang and Uncle Wei are respectively the store managers and deputy store managers, with two assistants and one cashier each working in two shifts.
Although we still only sell steamed buns, there are more than one kinds of fillings.
In addition to pork fillings, there are also beef fillings, mutton fillings, and pickled cabbage vermicelli fillings.
Lin Mai also arranged the mutton soup and haggis soup that the roommates wanted.
For this reason, Lin Mai specially hired a master chef who was particularly good at cooking mutton soup and haggis soup. The cooked mutton soup and haggis soup were very delicious.
The business of this small bun shop in Linmai is getting better and better.
The vegetables grown in the greenhouses that Zhao Liang rents on the land in the suburbs of Beijing are growing well, and the Fuduoduo vegetable market in Xidanmen is also doing well, so he is no longer needed.
He then returned to Jiangcheng with Zheng Xudong.
It's the end of the year now, and there's a lot of work at the head office, so they can't stay in the capital for too long.
Ren Baozhu didn't go with them because she still had work in the capital.
Before Zhao Liang left, Lin Mai gave him a new task, which was to open two more food markets in Jiangcheng and make a lot of money during the twelfth lunar month and the Spring Festival.