When the two arrived, there were many customers in the store, but most of them were very excited after seeing the style, but after asking about the price, they all started to curl their lips.
“The one next door is similar in style and quality to yours, but it’s a dollar cheaper per item.”
The clerk explained patiently: "Comrade, our clothes are specially designed by famous designers. You will definitely not be able to buy them outside. I guarantee that there will never be any other stores selling them."
"Nothing special. I just look good. I buy clothes just for wearing, not for a beauty pageant. To tell you the truth, I just like this one. If you can do the same as that store next to me,
For the price, I bought it.”
The clerk was very embarrassed, but still insisted: "Comrade, the price you mentioned is too cheap. We are all chain stores and the prices are the same. We really don't bargain."
"Forget it, let's go to the store next door." The woman handed the clothes back to the clerk, took her companion and left without looking back.
The clerk had no choice but to hang the clothes back on the hangers. When he turned around and saw Chen Lishu, he hurriedly said: "Mr. Chen."
Chen Lishu nodded and asked, "Is this always the case?"
Shop assistant: "Not all of them. Some are interested in the styles in our store and will pay directly. But there are also some who come to bargain after looking at the clothes in the neighboring store."
"Some of them speak very unpleasantly. Our products are the most expensive. They are evil capitalists." Another shop assistant next to him answered.
Chen Lishu: "Let them say whatever they want. It's best not to start a dispute with customers."
The two clerks nodded hurriedly: "Mr. Chen, we understand."
The store manager was also greeting the customers. Chen Lishu watched her send the customers away before calling them to her side.
"When you get off work today, if you can tell the clerk to work overtime in the store for a while, divide all the goods on the shelves into two areas according to price, one is the new product area, the other is the discount area, and there is also an exhibition area and special offer area.
, the price will not exceed ten yuan, and I will arrange for someone to come over in the next two days to deliver the goods."
"We must remember that customers must be treated equally no matter which district they are in. As long as they enter the store, we must smile."
The store manager nodded: "I understand, Mr. Chen."
"Keep overtime records and submit them together with the salary sheet when the time comes."
After Chen Lishu finished speaking, she and Zhao Xingwang went to two other stores. The situation was basically the same as the first store, and Chen Lishu made the same arrangements.
"This incident shows that Xinxin Clothing is obviously targeting us. The blind price war will only benefit consumers in the end. We have divided the clothing into three categories: high, middle and low, so that end-of-season products and overstocked products can be cleared more easily. Since the other party wants to
If we want to fight a price war, we should use our lowest-end products. In this way, the prices of high-end products will remain unchanged and the gimmicks will be there, which will naturally attract more customers."
The price of each product is different whether it is style, quality or shipping costs. Naturally, the cost will be high or low. Naturally, consumers will not weigh these. They only focus on price and go wherever it is cheaper.
Sure enough, as soon as Shuse Clothing Store launched the special offer area, it immediately attracted a large number of customers to rush to buy.
Although you won't make much money from special offers, you will definitely not lose money. On the contrary, they can also stimulate some customers' desire to purchase new products.
Because special offers attract customers, some customers will look at the new product area, thus greatly increasing the probability of new products being sold.
However, Xinxin Clothing did not understand Chen Lishu's intention to separate the price areas from the beginning, and only focused on the discount area and special price area, thinking that they were lowering prices at all costs.
After blindly following the price reduction for a period of time, Xinxin Clothing finally realized something was wrong. After reporting it to Yang Lili, it was already too late.
Blindly cutting prices caused their two stores to completely lose the mid-to-high-end market.
Once the market is characterized as a mid- to low-end clothing brand, it will be very difficult to reverse this impression.
"I've long said that this method won't work." Zhou Qing looked at the monthly sales report summary. The turnover of the two stores was not as high as that of a small store in the south.
"The market is so big, there is no need for us to just focus on Shuse, as this can easily outweigh the gains and losses."
Yang Lili had a professional fake smile on her face: "Manager Zhou, I understand what you said, but you and I are just people serving Mr. Zhang, and all decisions must be made by Mr. Zhang."
Zhou Qing knew that she was using Mr. Zhang to pressure him again, and his face turned green and white for a moment. In the end, he turned around and left without saying anything.
After leaving the door of Yang Lili's office, Zhou Qing turned around and went to the finance office, thinking that some of the bills that had been sent to the finance office had not yet been reimbursed.
"Accountant Jiang, can the reimbursement form I sent last time be reimbursed?"
Jiang Yuwei lowered her head and rummaged around for a while, then looked up and said very apologetically: "Manager Zhou, I'm really sorry. The leader has been very busy recently and hasn't had time to sign yet."
Zhou Qing was puzzled: "Leader's signature? Didn't Mr. Zhang go abroad early in the morning? I have already signed it. You can just report it to me directly."
Jiang Yuwei: "Mr. Zhang said before he left that if the money is transferred, it needs to be signed by both you and Manager Yang before it can take effect. Manager Yang is very busy these days, so why don't you wait for another two days."
It was fitting for him to be so saddened by a little accountant, and he suddenly felt angry, but he couldn't help it because of his bad reputation.
He knew about the relationship between Jiang Yuwei and Yang Lili early on, and since he was parachuted in, it would definitely take some time to get used to it, but he didn't expect that Yang Lili could do it so blatantly.
However, because of this small matter, he asked him to go to Yang Lili in person, and felt very embarrassed, so in the end he could only say: "Then remember to ask Manager Yang to sign."
After that, he turned around and left.
…
Things in Kyoto were almost busy, so Chen Lishu, Zhao Xingwang and Han Dongdong, another employee of the office, went to the magic city together.
I had been here twice before, and I had heard about some familiar business districts in my previous life, so I quickly selected the location of the two stores.
Zhao Xingwang and Han Dongdong were responsible for the decoration, while Chen Lishu began to conduct external recruitment interviews.
It took a week to finally recruit two store managers and four store clerks.
Then another week of training was conducted, and the store was almost decorated. After the goods were transferred from Kyoto, several employees began to officially take up their posts.
Just when Chen Lishu was about to take a bus directly from Shanghai to return to the provincial capital, she suddenly received a call from Li Lang.
"Sister, it was really hard to find you. I turned a few corners and finally found the location of your office here. Only then did I know that you had gone to Shanghai. Okay, business is going well."