In the conference room, veteran employees including Zhang Yiming greeted Shi Nan enthusiastically when they saw him, calling him Mr. Shi, but the financial director was a little embarrassed.
Zhang Yiming introduced Shi Nan to the financial director named Guan Lingyan, a native of Yanjing. He has eight years of work experience. His previous job was in a well-known venture capital company. I don’t know why he was fooled by Ren Xiumin on Linggou.com.
In this small stall with dozens of people.
Guan Lingyan was quite curious about Heather. The reason was not only because she first saw this boss who was under 20 years old, but also because she had seen Heather on TV many times before, and was amazed at his success with Linggou.com.
Unexpectedly, he was the boss of his own company. At such a young age, he was able to create such a large-scale Internet project, which shows his ability.
Shi Nan shook hands with Guan Lingyan to say hello, and Guan Lingyan generously stretched out one hand: "Mr. Shi, we finally meet you."
Shi Nan smiled slightly and said, "Sister Ren may not have made the details of Linggou.com very clear, don't be surprised."
Guan Lingyan nodded and said with a smile: "I am not accustomed to it. I also want to thank you for giving me such a good opportunity."
Shi Nan smiled and said, "Thank you too for your belief in Linggou.com and other people in the team. It is definitely a fate for everyone to work hard in a team from all over the world. I also hope that everyone can work with the company and do it together.
cherish."
Cherish it all the people present, and all the people present felt a warm feeling. Heather then walked to the whiteboard and said, "Let's get to the point. Today I'm here, there are three main things. The first one is our Lingzhuang.
The next step in the development of new products in the Internet is the next step in personnel and organizational structure adjustment of Linggou.com, and the third step is some plans for the B round of financing."
While talking, Heather wrote on the blackboard: "Product Development, Organizational Structure, Series B Financing" three brief outlines. After writing them, he said to the six people present: "We talked about in this conference room today.
Everything is the secret of the next development of Linggou.com. Everyone must remember that there must be no leaks about the content of the meeting."
Heather had a serious expression. When the six people present listened, they stood up unconsciously. They stared at Heather and the whiteboard behind him, waiting for him to get to the topic.
Shi Nan said: "Linggou.com's future plan is not only to operate an e-commerce website, but more importantly, it is to create its own ecosystem in the Internet field. Therefore, in the future, our technical development team has a great responsibility, and Linggou.com is on the Internet.
Every step of expansion in the field cannot be separated from your efforts.”
As he said that, Shi Nan said again: "When I communicated with Mr. Zhang before, I once revealed my general plan to him, but I didn't say it in detail. Today, I will tell you the next product plan in detail.
one time."
"The users under Linggou.com have reached the millions of users, and the user activity is also very high. We have several celebrity stores that have reached hundreds of thousands of fans. Many people say that we are now the largest in China.
This sentence sounds quite intimidating, but if you think about it carefully, you will feel very embarrassed. As for why it is awkward, I think the problem may be in the word community, Mr. Zhang and the other three
Technical person in charge, you are all working in Internet technology and products. Can you tell me why the community is awkward?"
Zhang Yiming did not speak, but looked at his three subordinates.
He once heard a side answer to this question from Heather, but because Heather only conveyed a vague concept to himself at that time, he did not communicate with his subordinates, so he now wants to know that his three subordinates are now
How do you view this issue?
The three of them looked at each other in a moment. The community is the hottest thing now, and they don’t know why the boss said it was embarrassing.
Seeing the confused expressions of the three of them, Shinan felt a moment of disappointment, but soon he felt relieved again. After all, they were not reborn. After all, it was rare for them to follow the trend of the times without seeing the future development of the Internet.
It is obviously a bit wishful thinking to put them ahead of the trend of the times.
Guan Lingyan suddenly asked Shi Nan: "Mr. Shi. I have an opinion on the embarrassing problem of the community, but it may not be very professional. Don't joke if you tell me..."
Shinan said, "It's okay, since we are discussing, we just want to speak freely."
Guan Lingyan nodded and said with little confidence: "I think the biggest embarrassment of the existence of a community should be that it is too substitutable, because from my personal perspective, many online communities are similar, giving me the feeling,
It’s nothing more than the difference in popularity and user experience.”
Heather's eyes lit up.
Guan Lingyan said that she was on the point.
"It's very good! This is the correct answer." Shi Nan gave his praise very solemnly. Guan Lingyan, a young woman who just moved from SoftBank to an Internet company, could actually see through the essence of community problems. Perhaps it was due to her talent, or perhaps it was by the onlookers.
.No matter which one is worthy of the heartfelt praise from the heather.
Shiran said: "What is the community? In fact, the diverse communities on the Internet are actually similar to the various retail markets in our lives. Everyone is selling all kinds of things. The differences are mostly focus, scale, and service.
The difference is that some communities can be compared to fruit, vegetables, meat, eggs and vegetables markets, some can be compared to tobacco and liquor stores, and others can be described as diverse as small supermarkets, food stores, and daily necessities stores.
Because our Linggou Network has a wide variety, it can be classified as a large supermarket similar to online Lingdaozhe. However, what we provide is never a necessity, because all the services we provide are easily accessible to other platforms and other platforms.
What the community replaces is what Lingyan says. The substitution is too strong.”
Everyone suddenly realized.
Zhang Yiming spoke to the three technical leaders around him and said: "The biggest problem in the community in the later stage is that the viscosity is insufficient, which is also something that Mr. Shi has always been worried about."
Heather nodded and said, "In the Internet field, the one that can achieve long-term success must be strong demand. The strong demand we can see at present is social."
Several technicians, including Zhang Yiming, were excited and waited to take the following words from Heather when they heard about social interaction.
Shinan analyzed in detail why social networking becomes a strong demand, and the principle that user stickiness increases exponentially after the continuous accumulation of social networking. Online social networking, as the network expands, will form a bond between users' connections.
The longer you manage your connections, the harder it will be to migrate.
In the eyes of Heather, Penguin really started to take off because of the QQ game's unfinished Lianzhong game. Penguin has more than 200 million registered users with the bonus of QQ game, which also enables Penguin to continue to use other products and functions in the future.
The trick of social bonding. Before the WeChat chat was born, Penguin was like a launch vehicle. QQ was the core of this rocket, but the various products tied to it were the booster of this launch vehicle. If it weren't for this
Bundling continues to increase user stickiness, and Penguin cannot become the overlord of the domestic social industry.
At present, Penguin has no additional products besides QQ. If an ambush is brewing at this time, there will be plenty of time.
Zhang Yiming and other technical geniuses are also very excited about Heather's strategic layout. Based on his past understanding of Heather, when he proposed a concept, he must have considered the concept and implemented it in a confident manner.
Today, he has put forward the concept of social interaction and must have considered every link in the future.
Shinan said: "Our Linggou Network now has users, and the users are not much less than Penguin QQ, but the key to the problem is that our Linggou Network is just an e-commerce platform. If we want to do socializing, we must develop our own socializing.
software."
Zhang Yiming said: "Our current technical team already has the ability to develop applications, and we are also using Penguin QQ and have also studied it. It is not difficult. If you start developing now, you can do product planning with boss.
With the architecture, we can complete it in one or two months at most.”
Shi Nan smiled and said, "Since you want to do socializing, developing social software is an indispensable part, but the most important issue we have now is not to develop social software, but to do everything possible to increase the user's viscosity on Linggou.com. And
Move users’ connections on Penguin QQ to Linggou.com.”
A technical person in charge of web development said: "Mr. Shi, you just said that it is difficult to achieve the connection migration of QQ users. Our Linggou.com wants to do this. What should we do?"
Shiran said: "I said it is difficult to achieve because of the particularity of the connections. The network of connections is always intertwined. If there are 50 friends per person on QQ, the network of intertwined connections will be extremely large.
If a large number of users cannot be migrated, it is very difficult to attract users a little bit."
As he said that, Shinan said again: "But our Linggou Network now has millions of registered users. If we can quickly increase Linggou Network users, we will find a way to attract Penguin QQ users to register Linggou Network, and increase the number of
With the viscosity of Linggou.com, we have the foundation to launch social software. Once we launch it, users can complete the migration of their connections at low or even zero."
Zhang Yiming's eyes lit up: "Boss, you asked me to recruit web front-end developers. Could it be for this?"
Shinan nodded with a faint smile: "After saying so much, it is time to tell you about our next stage product planning for Linggou.com."
After saying that, Shinan turned around and was behind the whiteboard product development and drew two arrows. The first arrow corresponds to six words: "Linggou.com Personal Space", and the second arrow corresponds to six words: "Web page
Social games”.
Then, Shiran wrote four big words behind: The Battle to Seize the Base!
Shi Nan smiled and said, "Taking the base! It is my next strategic deployment for Linggou.com."
In the first step in the battle to seize the foundation, Heather must first let Linggou.com users enjoy the QQ space in advance, and then launch a mini game with a strong sociality in its personal space: Happy Farm.
Happy Farm, a game attribute of stealing vegetables between friends, is a powerful tool for expanding social networking. The foreign positioning of this type of game is called socialgame (social game). Once a user is addicted to this game, he will think
He will try his best to increase his connections. He will not only copy his connections on other platforms, but also actively expand new connections. In his previous life, Kaixin.com was once popular with this small game, but this type of game also has its own.
Disadvantages: On the one hand, the life cycle is short, the hot is too fast and the cold is fast. After a few months, this kind of game will fall from countless people to no one's interest. Kaixin.com has not been able to continue during those prime time in those few months.
Use other new products to maintain your users, so it is inevitable to go from hot to cold in the end.
Heather would not make such a mistake. He wanted to attract as many penguin users as possible to join Linggou.com during the peak months of farm games, and transplant his connections to Linggou.com, and then he could
The launch of its own social software is the second step in the battle to seize the foundation.
Penguin QQ now has a single function and a mediocre interface, so there is no user experience. The social software you want to develop will definitely be better than Penguin QQ in all aspects. Not only that, once you launch your social software, he will
Immediately use updated products to replace social games that are gradually losing popularity, and achieve binding on user habits. With a combination of punches, the migration of user connections is completed, and the user viscosity is improved. It completely replaces Penguin QQ and takes away the foundation of Penguin
,This is the soul of the entire "Basic Battle".
Heather calculated by her fingers and wanted to replace Penguin and share the huge social field cake in the future. The best opportunity is in 2002. Therefore, the battle to seize the foundation must start before the Lunar New Year and end the next year.