Chapter 105: Being a Guest in Dong Fang’s Selection of “Asking for the Moon”
In order to test whether there are any fish that have slipped through the net, whether there are still many fans who have not purchased the album, and to increase album sales again, Huaxing Company and Kuaidu platform organized an online linkage.
The offline activities have basically come to an end, and the online ones have not been promoted because they are afraid of inaccurate data. What China Star wants to see is the album sales after offline promotion, as well as the number of spontaneous purchases by fans, so that it can provide support for Chen Shaorong.
Make further plans.
Chen Shaorong is not an idol, so he cannot ask for false data, otherwise it will destroy him. Li Dong controls this very well. He first looks at the real data offline, and then boosts sales online, at least he has a bottom line.
For online promotion, we held a promotion event with Kaito. Kaito arranged for major anchors to bring the products, Huaxing paid them promotion fees, and the platform shared the profits.
Nowadays, no matter whether it is a movie or something else, the first launch event will be linked to a big anchor, they are very good at selling goods.
Kaito found Chen Shaorong the most top-notch large live broadcast rooms at present, one is called Dong Fang Selection and the other is Crazy Xiao Mingge.
These two live broadcast rooms are currently the most popular on the live broadcast platform for selling goods. These big live broadcast rooms also hope that celebrities will come, after all, it can increase their reputation and popularity.
Some don't even need a price and help promote for free, which can attract traffic to the live broadcast room.
Chen Shaorong was the first to arrive at Dong Fang Selection. Currently, the actual sales of this live broadcast room are No. 1. The actual sales here are some actual data compiled by Huaxing.
The return rate is low, and the items sold in the 100-yuan category are among the highest on the entire platform. Simply put, the mid-to-high-end purchasing power is the highest on the entire platform.
In order to gain data, many platforms simply engage in price wars, and then the prices are cheap. These sales will appear to be high, but the return rate is also high.
Some return rates are even as high as 50%, but the platform does not announce these and only gives sales figures. This is to show manufacturers the data and requires high quotations. Many manufacturers were fooled and ended up selling out after investing hundreds of thousands.
Hundreds of thousands were returned, and the actual sales were only a few thousand.
Chen Shaorong's team arrived in the imperial capital and arrived at the office building of Dong Fang Selection's live broadcast room. It was originally the educational institution building that was the predecessor of Dong Fang Selection. Now educational institutions also work, but the main business has been e-commerce, which can be considered a headwind.
Bureau.
Many people in Dong Fang’s selection of the live broadcast room think that this live broadcast room was popularized by the anchor Xiao Dong. In fact, this is not the case. It’s just that Xiao Dong was the first to come out at the explosive point of the traffic pool, and the personality was good, so the company promoted it smoothly.
Among the live streaming e-commerce companies, no one can compare with Dong Fang Zhenxuan.
There is not one company, but there is another one. This is a big gap. It is just that this company was caught off guard before, and then quickly transformed, and some time was lost in the middle. This time was spent learning the platform rules, such as public preferences and prohibited rules.
After understanding this, I woke up instantly.
First of all, Yu Dongfang is the largest IP. He is already a household name, and his company is also a household name. They have a complete team.
Secondly, this company has come out of a large number of great people. The well-known Ronaldinho is not even among the top ten talented people who have left this company, because there are still many great people, many of whom are already tens of billions of entrepreneurs.
There are many celebrities who have also studied at the training institution founded by this company. Not to mention Yu Dongfang's very strong connections, the reason why this company can be said to be unbeatable by other live broadcast rooms after its emergence is because of its content.
Original.
The main reason why the training institutions found by Yu Dongfang at the beginning were its original value. Its teaching content was closed, that is, spending money to hear different things.
This company does not look at how high your education is, it is the original alien. It depends on whether you have a personal style and ability, otherwise Xiao Luo will not be able to enter there.
Students learn.
The assessment criteria are very simple. Look at the seat rate in the classroom. Students feedback. The class is nothing more than that students are interested in the teacher. If all of them are taught according to textbooks, then this company must not get up.
Every teacher is required to have his own original teaching copy.
This is very important. Everyone may be a paragraph and a cultural creator. Under this premise, this company has tens of thousands of original workers. It is nothing more than moved the classroom to the short video live broadcast.
As for salary, Xiao Dong's previous salary was about 50 annual income, which is why it can retain a lot of talents, and give it enough to give it.
, The company can't give it anymore.
The live broadcast is actually easier for them. In the past, each teacher had to face different student output content. Now in a framework, teachers with this ability only see data feedback in the early stage, know the content of the live audience, directly modify the content of the content, and directly modify the content
The output is fine.
The core of the short video platform is the content. If all of them are one -style, and plagiarism is followed, then it will not be hot soon. Many Internet celebrities will be exhausted in two months.
Give you a simple and inspirational anchor, give you an intellectual sweet and sweet anchor the day after tomorrow, and each anchor is versatile.
Human fatigue will be reduced. The best thing is that the talent pool is abundant. It can be broadcast live for 24 hours, and it can incubate more live broadcast rooms.
The live broadcast room came out. I was engaged in the e -commerce school for the first time, and returned to the main business, educating and training. In addition to studying abroad, Yu Dongfang has begun to train e -commerce training, and arrange teachers to help you create content
Then, then
This is the core value of this company. There are too many original workers. Xiao Dong is very clever and will not jump out easily. Under the premise of uncertain economic environment, you will jump out and earn a wave of fast money.
Fang Chuan was finished without Xiao Dong. Xiao Dong was relatively clear. This company is different from the Internet celebrity individual Internet celebrity company, and this company has come out of too much to say.
Because the corporate culture is to recruit some people who can show their self and have original skills. There are tens of thousands of people in this group of people. The talent pool is too sufficient.
Of course, enterprises also need the Chinese Youth to be clear, and Xiao Dong also knows that Yu Dongfang also knows that if he can not leave, then Xiao Dong will be the core members of the Chinese and young generations in the future, but it is not necessarily the successor.
Chen Shaorong came to the other party's office building. I did not expect that Yu Dongfang came to welcome him in person. I had to say that Yu Dongfang was too strong. It seemed that as long as the invited guests in their live broadcast room, he basically received it.
Talk some, and then go to the live room.
His emotional intelligence can be said to be too high. First of all, he is an entrepreneur who has made his debut for many years. It is very high in the minds of ordinary people.
It is the reception of ordinary staff. Some of the high levels are Xiao Dong's reception, but few people think of him in person.
This can reflect the respect of the guests and pay attention to it. The second is to show fans. You see, I have given your idol card. Don't hack me in the future.
Chen Shaorong didn't bring others, but only brought Qin Doudou here.
"Hello, Teacher Yu, I am glad to come to Dong Fang to choose a guest." Chen Shaorong stepped forward and shook hands.
"It is our honor, you can invite you to come here as a guest. Many of our companies are your fans. I also like to listen to your songs. We talk inside."
, Talking between behaviors will always give people a sense of closeness quickly. This is the power of high levels, that is, it makes you feel that he is approachable.
This is why other live broadcast companies cannot compare with them, but they will not always do live broadcast. In the past, they still have other ways. It is nothing more than that of live broadcasts and other roads.
This office building is their company headquarters. There are also regional headquarters in other large cities. They are tall buildings on dozens of floors. There are different departments on the first floor. They are responsible for different industries.
E -commerce department, agricultural and sideline products branch, etc.
The live broadcast company occupies a lot of floors, the work is clearly divided, there are those who pay attention to data every day, some have collected new things every day, some cultural and creative teams, content review teams, professional photography groups, product quality inspection teams, category screening department, etc.
wait.
That is, every part has a special person. Yu Dongfang brought Chen Shaorong to visit the company.
After making a brief interview with him, I ate something and filled my belly.
At 7:30 in the evening, I entered the live broadcast room. The live broadcast room was much larger than in the lens.
For a group of people in the house, Chen Shaorong saw the gap between the company's live broadcast and individual.
The background wall of the live broadcast room is physical, and then there is a room on the side. The product is displayed on the anchor desk. There are several staff members standing outside the screen.
There are specialized exhibits, some who take the phone to watch the comments and focus on the key comments reminded to the anchor, there are professional lighting, radio equipment, high -altitude sliding video recorder, there are three or four photographers, which are taken close to the product, and the panoramic view of the photographer.
, Shooting close -up.
The librasers are very large, there are two small screens, you can see the live broadcast screen, one see the prompt of the prohibited word, and the other is to see the question process.
Then there are multiple technicians to ensure stable live broadcast, screen switching, tuning, etc. At least a dozen staff members in a house must also feedback live data at any time.
Because the live broadcast is on the mobile phone screen, the guests must sit very close to enter a complete picture. The three sitting in front of a long table, sitting very close, next to each other.
Chen Shaorong sat in the middle, Yu Dongfang sat on his right hand side, Xiao Dong sat on his left hand side.
The staff reminded that the three of them began to enter the work state.
"Good evening to the audience in front of the screen. Today I am very happy to have Mr. Chen Shaorong, an outstanding Chinese male singer, as a guest in the Dong Fang Selection live broadcast room. Shaorong would like to say hello to everyone." Xiao Dong looked at the camera and then looked at Chen Shaorong and said.
"Good evening to all my friends in the Dong Fang Selection live broadcast room. I am honored to be a guest at Dong Fang Selection." Chen Shaorong greeted the camera. He was wearing a black hooded sweatshirt. This time he did not wear a hat, and the hat had many straps.
, the audience may really not remember the face in the future.
"Seeing Chen Shaorong reminded me of four words, the light of Hualiu. Yes, it is the album in front of us. This is Chen Shaorong's personal first chapter album. It is divided into digital version and CD version, both in small
I hope everyone will support Chen Shaorong. His music is really good and he is worthy of the title "The Light of Hua Liu".
There is a song in the new album that I like very much, that is Xingqing, I really like it, and I know that Teacher Yu also likes this song very much." Xiao Dong looked at Yu Dongfang and said.
Yu Dongfang rarely speaks in the live broadcast, mostly talking to Xiao Dong. Xiao Dong is responsible for sales and praising people, while Yu Dongfang is responsible for asking some simple, direct and sharp questions. His position is here, and he is not afraid of offending people.
These two work well together.
Chen Shaorong knew that the two people were cooperating and wanted to start asking simple and direct questions.