Chapter 369: Countless brands are seeking to settle in!
It can be said that nowadays.
Harbin's reputation has been destroyed.
And it has been recognized by the vast majority of fans around the world.
The only thing missing now is the accumulation of fame and reputation.
You know, if a city wants to become a music city, it must not only be famous for a while.
The most important thing is that the city of Harbin still lacks some global recognition.
Nowadays, it is only temporarily famous.
Because in this city, there is now this program organized by Lin Xia.
However, just this program organized by Lin Xia is definitely not enough.
Today's Harbin can be said to be famous enough, but it still lacks a lot of qualifications.
This problem is actually very easy to solve for this city today.
At this time, Lin Xia also saw a lot of discussions on the Internet about this city becoming a music capital.
In fact, if this matter can really be completed, it will naturally be of great benefit to the entire city without any harm.
Even for the entire Huaxia country, the improvement in the international reputation of music is very great.
After all, in China today, although there is Lin Xia, it is not a place where music is very powerful in everyone's mind.
Nowadays, in the hearts of fans around the world, they may still only feel that Lin Xia is the most powerful singer in China, and they do not feel that there are many competing forces in China.
When everyone mentions the music of Huaxia Kingdom, now only Lin Xia comes to mind, and no other parts.
And if those international superstars want to go to China to hold concerts or something, there is actually nothing that they can think of.
I don't even think about China.
The reason for this ending is that in China, in the eyes of fans and passers-by around the world, the music atmosphere does not seem to be that strong.
Moreover, there is no good stage or venue that can make them feel that they can definitely enjoy the joy of music if they go to that place.
It is only possible that they thought of inviting Lin Xia, or collaborating with Lin Xia, holding a concert, inviting Lin Xia to be their supporting guest, etc.
But in China, there is no relatively famous music-related place.
Now, if Harbin can become a true music capital, then it will naturally be a great improvement for Huaxia International.
And after becoming the capital of music, the various benefits that the entire city of Harbin has gained are immeasurable.
After taking this aspect into consideration, the official side began to focus on handling this matter.
After all, nowadays, if we can really build a music city.
Then the benefits to China will be very great.
It's just that we want to build a music capital, or we want to make the city of Harbin famous on a global scale in a real sense.
With Lin Xia, or some other entertainment companies, it is very difficult to do this.
It must be taken seriously by the authorities, and it also requires the cooperation of Lin Xia and others.
And now that we have this program, it is the best cooperation with the official side.
So in the next few episodes of the program, Lin Xia and several other guests were also in this venue and on this stage, witnessing the birth of many outstanding players.
After these few episodes of the program came out, the discussion about this program became more and more intense around the world.
At this time, it already has a lot of fans around the world.
Through various channels, I came to China and Harbin.
I want to see this show and the contestants on this show.
And due to the popularity of this program, there are many singers and music anchors in China, and now they are all gathered in the city of Harbin.
It can be said that in Harbin today, almost everything on the streets is filled with music.
The whole city is full of music atmosphere.
After more than a month, the official side also began to promote the city of Harbin in various aspects.
Even many official accounts have released promotional videos about Harbin.
And this publicity is not limited to the country, but has begun to promote the city of Harbin on a global scale.
And thanks to the blessing of this program, the promotion can be said to be very smooth, and more and more people are beginning to pay attention to this city.
He also expressed that he wanted to come to this city.
Nowadays, the area near the venue where Lin Xia performs shows is especially lively every day.
It can be said that in more than a month, earth-shaking changes have taken place around the venue where Lin Xia held the show.
But in the past month, this change is still happening, and the degree of change is even greater and more exaggerated.
Because of the official propaganda.
More and more brands have begun to officially announce on their official accounts that they will settle in this upstart music city.
Among them, after the brands publish their articles, the ones that have the greatest impact are those blue-blood and red-blood brands.
Blue blood and red blood are actually the names of several of the most famous luxury brands.
Blue blood is actually used by people to decorate European aristocrats.
The ancient Spaniards believed that blue blood flowed in the nobles. At that time, the ancient Castilian nobles claimed that their blood was the noblest and purest. The nobles often proudly rolled up their sleeves and showed off the blood clearly visible on their snow-white forearms.
Blue veins are called blue blood.
Later, people often used blue blood to describe European aristocrats and intellectual elites. For example, members of the Brinton Club, a blue blood entity from Harvard, must have pure blue blood to join.
Later, this concept was extended to the fashion department. In order to measure the performance of the models, the six most representative brands were selected, Dior, Chanel, Louis Vuitton, Gucci, Prada.
Prada, Calvin Klein (CK), calls it a blue blood brand.
There are eight main brands of red blood, which are top-notch luxury products with royal history and noble bloodline achievements.
The eight major red blood brands mainly include Givenchy, Gio Armani, YSL, Valentino, Versace, Hermes, Lanvin, and Burberry.
The arrival of these brands, although to the people in China, is likely to be some luxury stores opening in the city of Harbin.
But for foreigners, the official announcements of these major brands have a completely different meaning.
Luxury brands refer to brands that serve luxury goods.
It is the highest level brand in the brand classification. In life, luxury brands enjoy a very special market and a high social status.
In commodity classification, the counterpart to luxury goods is mass merchandise.
Luxury goods are not only commodities that provide use value, but also commodities that provide high added value; luxury goods are not only commodities that provide tangible value, but also commodities that provide intangible value.
For luxury goods, its intangible value is often higher than its visible value.
In fact, Lin Xia has never been very interested in this luxury product.
But Lin Xia also knows clearly that the official announcement of the arrival of these major brands means that these major luxury brands believe that the city of Harbin has great development potential.
This means that they have recognized the city of Harbin.
This signal can be said to be of very great significance to those abroad.
Because today, these major luxury brands no longer just represent clothes, bags and other items.
It's more like a symbol of them.
The brand charm of luxury brands is wealth and luxury.
From a sociological perspective, luxury goods are items belonging to the aristocratic class.
It has status, identity, and privileges that are superior to others. It is the representative of the aristocratic image.
Although society is democratizing nowadays, people's "view of wealth" has not changed. Luxury brands can just meet people's instinctive needs.
No matter how many kinds of aesthetic consciousness people have, there is only one kind of appreciation for luxury goods, and that is "praise when you see it".
The products served by luxury brands must be "the most advanced".
This "highest level" must be reflected in everything from appearance to quality.
The high-end nature of luxury goods should be visible. It is precisely because people admire its beauty and luxury that it can bring glory to its owner.
Therefore, luxury goods should provide more "visible value" - making people look good.
Those who buy luxury goods are not pursuing practical value at all, but are pursuing the "best" feeling for all mankind.
But in fact, real luxury brands have deep heritage, and some luxury brands have existed for hundreds of years.
After a long period of testing, its main products have been deeply rooted, and it is natural to derive more products at this time.
As a luxury brand, it must create a feeling of being out of reach, and making most people feel that it is out of reach is the mission of luxury brand marketing.
In terms of market consumption positioning, luxury brands serve a small number of "rich people".
Luxury goods consumers are even less willing to use a product that everyone has.
Therefore, in order to maintain the sense of superiority of target customers, we should create a sense of distance between the public and them.
Distance creates beauty.
Luxury brands must constantly set up consumption barriers to keep mass consumers thousands of miles away.
There is a huge contrast in the number of people who know the brand and the people who actually own the brand. This is the charm of luxury brands.
In short, in layman's terms, luxury brands include these 7 characteristics. A rich brand image that looks perfect, is distinctive and unique, adheres to values, has a historical reputation, super high prices, and top quality performance.
It is precisely for these reasons that these luxury brands have officially announced their presence.
In the eyes of foreigners, their presence means that Harbin is a very high-end city.
It is precisely because of their official announcement that more and more foreign people are willing to travel to the city of Harbin.
After these brands have settled in, when foreign people chat, if they say that they are going to Harbin to travel, other people will probably think that this person is very powerful, and that person will also be very respectable.
This is the huge influence and effect brought by the entry of these luxury brands.
But when facing this situation, although Lin Xia felt a little happy, she also felt a little sad.
After all, there are no luxury brands recognized globally in China today.
When it comes to luxury brands, the first thing that usually comes to mind are those foreign luxury brands.
When asked about Chinese luxury brands, very few could answer.
The Chinese luxury goods consumer group is growing year by year and has become the third largest consumer of luxury goods in the world. However, according to statistics, among the luxury goods purchased, it is difficult to find Chinese luxury goods.
China has a rich cultural heritage, and Chinese elements are becoming more and more accepted. Many foreign luxury brands have considered the perfect combination of Chinese elements and luxury culture when designing.
However, domestic brands seem to have not realized this yet.
In fact, it is not that China has no local luxury brands, it just lacks resounding brands.
In terms of quality, local luxury goods are no less than foreign luxury goods, but they are slightly inferior in popularity.
Speaking of the first luxury brand in China, this glorious title may fall on Shanghai Tang. Shuijingfang, Zhuyeqing, etc. are also trying their best to create a high-end luxury image.
However, compared with the dazzling array of foreign luxury brands, there are only a handful of Chinese luxury brands, and there is still a certain distance between them and the top luxury brands.
The most obvious difference between fashion products and luxury goods is that fashion brands have a single product, while luxury brands have many derivative products.
Building a brand does not happen overnight. It takes a long time to accumulate the connotation and tradition of a brand.
In addition, building a brand requires a lot of manpower and material resources.
Another reason why Chinese local brands cannot establish long-term influence is that Chinese businessmen seem to lack long-term goals and the cultural accomplishment to cultivate luxury brands.
Lin Xia now sees this gap keenly.
Moreover, Lin Xia also hopes to have a Chinese brand that can truly go abroad and be recognized by people around the world.
Now, since she has this influence, Lin Xia feels.
It seems that I can also let the company try to take this path.
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