Chapter 370: Berkeley Principal’s Open Music Class
Artist, create your own independent brand.
In fact, it is not such a rare thing in the entertainment industry.
Whether it is a domestic artist or a foreign artist.
In fact, there are many artists who have their own brands.
And these artists, in addition to their own brands, even endorse other products.
There is no conflict in itself on this point.
Moreover, these artists will also use their names to co-brand with other top brands, and then promote their own brands. This is also a relatively common situation.
Now Lin Xia wants to create a luxury brand of her own.
In fact, it is not that difficult for the current Lin Xia.
After all, the most important prerequisite for building a luxury brand is to have powerful enough spokespersons.
Moreover, this spokesperson needs to be truly recognized globally as a big name.
Obviously, Lin Xia meets this condition.
And as long as there is such a spokesperson, as long as the design of the clothes is not too crotch-stretching, then this luxury brand will be considered a success.
After all, the designs of luxury brands are sometimes quite psychedelic.
In fact, there are so many luxury brand products in China today that are completely incomprehensible.
But those products can still be sold at extremely high prices and sell extremely well.
This is just because of the nature and value of these luxury brands that make people want to buy them.
In fact, it's not because of how good-looking it is, or how advanced its design is, it's just because it is the brand itself.
Therefore, if Lin Xia wants to build this brand this time, in fact, it may not be very profitable for China's domestic promotion.
Because in China, Lin Xia is already very familiar with him.
Moreover, if China promotes it domestically, domestic sales will not be that high.
But if Lin Xia's brand is promoted from abroad, it will not only affect domestic audiences but also foreign audiences.
Maybe everyone thinks that Lin Xia's brand is particularly high-end and very powerful.
In this way, Lin Xia's goal of building his own luxury brand can be quickly achieved.
After Lin Xia came up with this idea, he immediately ordered the staff in the company to start looking for famous designers in China.
Of course, the designer may be well-known in other areas, and that's okay too.
It would be best to make some achievements in calligraphy, or something with Chinese elements.
In this case, the clothes designed by this designer will be very recognized by foreign audiences.
And the most important thing about luxury goods is that the quantity must be small and the price must be high.
And after such clothes were worn on Lin Xia and other international stars.
Then this brand will naturally and automatically have value.
In fact, the cost of this thing is not that high. The only high cost is the need for a good enough spokesperson.
Now, Lin Xia personally endorses his brand.
Then naturally this expenditure will be saved.
And the expenditure saved can be used to invite other celebrities who are relatively well-known around the world.
Let them wear their own clothes, take a photo, or perform an activity.
In this case, the brand can be promoted immediately.
In an instant, your brand can become a luxury brand in the eyes of people around the world.
After becoming a luxury brand, the next step is marketing and various activities.
In this regard, Lin Xia also believes that the company can find corresponding talents.
And after having the idea of building my own luxury brand.
Lin Xia also thought that combined with this music capital and this program, maybe a large number of luxury peripherals could be produced.
But in the same way, if you want to build a music city, you can't just have this program.
Therefore, Lin Xia also invited several guests during the broadcast of the show, as well as many internationally renowned singers.
Let them come to this city when they are free to perform some music activities or perform some music programs.
And with Lin Xia's invitation, naturally many people are interested in this.
Among them, the most interested person was the president of Berklee College of Music, who was also a guest.
Today's Berklee College of Music can be said to have a very high reputation around the world.
And there are many people who hope to join Berklee College of Music.
However, this college cannot recruit a particularly large number of people every year because the size of the college is limited.
Likewise, teacher resources are also very limited.
But now in China, after this period of inspection, the president of Berklee College of Music has already thought about setting up a branch in Harbin.
After all, there is a very obvious difference between China and other countries around the world.
If a branch can be set up here, then naturally, Berklee College of Music can also increase its global influence.
At the same time, you can also increase your income, etc.
It can be said that this time in the plan to open a branch, cooperation with China will be beneficial to both parties.
And if you want to attract people to enter Berklee College of Music, there is the most important point.
That is, this principal must improve the influence of Berklee College of Music in China.
So after thinking carefully, the dean of the college planned to stay in China at this venue.
Take advantage of the break when the program is not being recorded to hold an open class.
The content of this open class this time is to talk about some things about composing lyrics and composing music.
After the dean proposed his idea and plan.
The program team and the person in charge of the venue also cooperated immediately.
After all, it is not an unusual thing for the dean to hold a public class.
You must know that the number of times this dean has held open classes in the world is also very few.
So this time, we were able to hold an open class in China, and it was still at this venue.
For everyone, that is naturally very worthy of attention.
Therefore, I am very well prepared.
Moreover, in this open class, global simultaneous live broadcast was also directly used in order to attract more people to Berklee College of Music.
This dean can be said to be extremely supportive of this global simultaneous live broadcast of the open class plan.
After all, the reason why he held an open class this time was to attract more people to join their academy.
And soon after everything was ready, the dean of the music school.
He also began to talk about his understanding of lyrics and music composition in the venue.
“Composing is completing the creation of musical content.
All elements in music serve the musical content, and every part is equal.
Any music form (including monophonic music and pure percussion music) will at least include texture, form, arrangement, speed, and beat.
Changing one of these factors may change the content of a piece of music, and identifying these talents is called composition.
Harmony, polyphony, musical form analysis and orchestration are commonly known as the "four major pieces" of composition.
Most of the commercial entertainment industry and my country's commercial entertainment industry use music terminology in an unprofessional way, and most of them mean "composing" as only creating tunes, that is, composing music."
...
“According to the definition of the music industry, composition styles can be divided into three categories:
1.ANAORPHOSE: This style emphasizes that the main body of the music remains almost unchanged, and only the listener’s feelings change;
2. METAMORPHOSE: This style requires a gradual change in music. The dominant idea is that music is like a life, which will gradually change and deform due to metabolism. Although the musical expression of the previous chapter has ended, the music of the next chapter
The form of expression is the natural evolution of the previous expression. This change is not sudden, but a gradual process. This is METABOLE;
3. CORRESPONDANCE: This style is relatively free, and it is up to each listener to find the echo relationship between different music parts."
At this time, Lin Xia was also listening to this open class with some other singers.
Most of them are creators within the company.
Although it is said that Lin Xia is now at the level of a master, the principal's open classes do have a certain quality to them.
These things are still very helpful to the lyricists and composers of Lin Xia Company.
After all, Lin Xia didn't have time to tell them these things like this principal.
And similarly, Lin Xia actually didn't know how to talk about these things.
Although Lin Xia has rich music theory knowledge, the experience Lin Xia imparts is very little.
Nowadays, it is naturally a very good opportunity for these people in the company to grow and get exercise.
Therefore, Lin Xia naturally took the lyricists and composers from the company to listen together under the stage.
Not only Lin Xia, but also people from many entertainment companies and conservatories were gathered together to listen to this open class.
And the principal's open classes have indeed enabled many people to gain a lot of knowledge.
I also know more about lyrics and music composition.
A composer refers to a musician who can create certain musical works and has a certain degree and depth of composition ability, composition skills, composition technology, and composition theory.
He personally has high musical literacy, musical ability, and musical knowledge reserve, which is reflected in serious music creation and academic research.
Music theory mainly studies and studies the structure of music.
General content includes melody, rhythm, harmony, counterpoint, polyphony, musical form, instrumentation, and orchestration (arrangement).
The various components in actual music are not completely separated, but are all related to each other.
In the more basic theory (generally referred to as "music theory", "basic music theory", "basic music theory"), the study will include musical sound system, temperament, notation, scale, interval, chord, sense of hearing, duration, rhythm, and beat.
,tonality,tonal change,melody.
There are also some theories based on the above theories that involve the nature of creation, such as composition, improvisation, and music production (partially).
Tune is a general term for singing that can express a certain musical idea or main melody.
It refers to the organized, rhythmic and harmonious movement formed by several musical sounds through artistic conception.
Melody is an important medium for listeners to obtain musical content.
The expression of music content depends on the overall sound effect of the music, and the public with low musical literacy can basically only notice the existence of the tune. In fact, the music content is obtained from the overall sound of the music and the lyrics (if there are lyrics).
Regardless of the lyrics and singer, the tune itself has almost no musical content.
Even if it is the same tune, the musical content presented by different arrangements, speeds, beats, and textures will be different.
Therefore, good tunes are an important medium that allows listeners to better understand music. Good tunes have characteristics such as fluency, coherence, and memorability.
For songs, when composing the music, you also need to consider how to match it with the lyrics. A reasonable combination will allow the listener to hear the lyrics clearly and better understand the music content.
What we usually call "melody" actually refers to tunes, and "melody" can mean any sequence composed of pitch and rhythm.
The combination of three or more notes (including three notes) with different pitches and different note names is called a chord.
The chords used in functional harmony are generally third-degree overlapping chords. A chord is built based on a certain note and overlapping notes in the high range. This note is called the "root".
Chords with the root note as the bass are called inposition chords, and chords with other chords as the bass note are called inversion chords.
A chord composed of three tones formed by superimposing two thirds of the root note upward is called a triad.
Triads are the most basic chords that make up the chord function.
According to structure, the basic triads include "major triad", "minor triad", "augmented triad" and "diminished triad". Each triad has two inversions.
...
At this time, all the musicians listening to this open class were mesmerized.
And this time the principal's open music class was naturally a perfect success.
And what makes Lin Xia and the officials very happy is this.
The principal's open music class is just the beginning of a series of activities that will follow.
The following series of activities of foreign musicians and singers can be said to have directly increased the influence of the city of Harbin on a global scale.
Nowadays, Harbin, a city around the world, has made a name for itself in a serious way. She likes to mistakenly bring the queen into the family crowd, but she has shown her cards, please collect it: (www.sodu777.net
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