Meng Xinyan didn't expect that Li Nan would ask her to tell the truth.
Which one of those anchors who sell goods doesn't tout junk products into nothingness? Otherwise, how could anyone spend money to buy them in the end?
"How about... I can retouch and process them? Although these products are not that famous, the quality is pretty good. If you praise them a little, you should be able to sell a lot of them."
After all, she has hundreds of millions of fans in total. This is Meng Xinyan’s first live broadcast in so many years, so it must be effective.
"No, just point out all the shortcomings. Some people with skin allergies cannot use it, and some have little effect after using it. Tell them all. I also brought you some samples for each."
Li Nan each brought a sample, each costing 20,000 yuan. You can imagine how many products the Lin Group has.
This is not a thing that costs hundreds of yuan, it is basically something that costs dozens of yuan, and it cost him a total of 20,000 yuan.
Except for the beauty device that costs close to 3,000 yuan, there is nothing else that costs more than 300 yuan.
"Well, I know a lot about various skin care products."
Meng Xinyan is Mi Lai's five-star appraiser. In terms of understanding of luxury goods, there are probably few in the entire Huaxia Kingdom who can surpass her.
She is very clear about the effects of various products. She can even look at the formula table to know whether it is useful and what kind of people it is suitable for.
Tonight's live broadcast is in the villa, and Li Nan starts to arrange for people to come over.
Live broadcast equipment requires more than a dozen mobile phones and several printers to facilitate printing orders.
He borrowed it directly from Zhai Xiangyang, and a member of the Dragon Group specially found a dozen people to help him.
…
Lin Group, Lin Susu was sitting in the office, looking at the form in her hand, feeling a little headache.
In recent years, the global economic situation has been poor, and many luxury goods have begun to cut prices in order to seek sales, so low-end skin care products have been severely hit.
In previous years, the inventory in their company's warehouse should have been around 500 million.
But this year, not many were sold, and the warehouse actually had nearly one billion in inventory.
There are still more than four months until the end of the year. If it cannot be sold, it will definitely affect next year.
Meng Xinyan's matter was settled, and she still had Meng Xinyan's endorsement contract in her hand. She felt that it should be arranged as soon as possible to expand the sales of the company's products with Meng Xinyan's strong popularity.
But this year's products have already been released, and there is no way to put Meng Xinyan's photo on it because she originally planned to officially start it next year.
For next year, she specially set up a laboratory to develop better products, and even hired someone to design good-looking packaging. She wants to work hard next year to promote her brand.
Not to mention becoming a top brand, we must at least occupy the mid-to-high-end market. We cannot continue to hang out in the low-end market.
At this moment, the secretary hurriedly walked in.
"Mr. Lin, something happened in the sales department."
"What's up?"
Sales is one of the most important departments of the company. There are 2,000 directly employed salespeople, so nothing can happen.
"There is a salesperson who wants to directly take over 100 million yuan worth of goods. Currently, several leaders in the sales department cannot make up their minds."
"What? More than 100 million?"
After Lin Susu heard this news, she felt incredible. This kind of thing really refreshed her understanding of sales.
With so many goods, the deposit is not a small amount. Who with tens of millions would come to the company to sell it?
Suddenly, she thought of Li Nan. She gave this guy his address and contact information yesterday. Could it be that he is here?
But then I thought about it, it was impossible.
Who is Li Nan? To expect him to do something seriously is more difficult than reaching the sky.
Moreover, his purpose is too strong. He just wants to deceive himself. He tried to expose himself in front of him yesterday, and he will definitely not bring trouble to himself again.
"Promise him and track all orders. If there are large orders going to the same place, stop shipping immediately!"
If the sales are really good, if it is a fake order, it will definitely be shipped in large quantities to a certain place, otherwise hundreds of millions of goods will be shared by so many addresses.
"Okay, I'll notify you right away."
"Also, once that salesperson can really sell, remember to bring him to see me. I will praise him in front of the entire company leaders, regard him as our sales model, and personally treat him to dinner!"
Lin Susu has never heard of anyone selling anything worth hundreds of millions, and those who sell real estate or big internet celebrities are not in this category.
Anyway, her company's best salesperson only seems to have sold more than three million yuan a year.
"Okay, no problem!"
"Also, talk to the sales department and try every possible means. Before the end of this year, I want the goods in the warehouse to be no more than 30%. If the sales target is reached, everyone will be rewarded. If it is not reached, they will not even think about paying dividends at the end of the year."
Lin Susu directly issued a death order. This is the most critical year for the Lin Group. It must recover the payment as soon as possible and invest in the research and development of new products next year.
Next year, all products will be high-end.
"OK."
…
Inside the villa, Meng Xinyan was putting on makeup and checking out the products Li Nan had brought over.
There are more than a dozen people busy working on a large table, which is densely packed with things to be promoted tonight.
More than a dozen mobile phones have been debugged, and Meng Xinyan also announced the live broadcast at 8 o'clock tonight on her Weibo.
She had no idea how much goods could be sold during this live broadcast.
After all, Li Nan's request was for her to tell all the shortcomings of the product.
Meng Xinyan can find a lot of shortcomings in even the top luxury goods, let alone those from the Lin Group.
However, she has tried several models and found that apart from the brand name, the actual quality is almost the same as those of big brands.
She had to sell as much as possible while also complying with Li Nan's arrangements. She had a headache and didn't know what to say.
"After the live broadcast, I'll treat you to dinner. By the way, you sign this contract. Ten percent of the sales will be your commission. After all, that's all my authority."
Li Nan handed the printed contract to Meng Xinyan.
Who said he was just a small salesman?
"Ah? No, no, I can do it for free."
Meng Xinyan was embarrassed to ask for the money. She would be satisfied if she could help Li Nan get things done.
Although she didn't know what Li Nan was going to do.
He is obviously a big shot, but he still does this kind of thing.
How much money can he make? I'm afraid it's not enough to buy a full set of clothes for him.
"If you're in business, sign it quickly. Although you may not be able to sell it for much, at least it's what you deserve."
"Oh well."
Finally, Meng Xinyan signed.
She felt that if she could sell 20 million tonight, it would be considered unprecedented.
No matter how strong his appeal is, he can't resist Li Nan's demands.
An income of one to two million is really very low for an international superstar like her.
Any road show costs tens of millions, and it only takes ten minutes.
The goods she brings this time will probably depend on her future.
In the world, Li Nan was the only one who could make her do these things willingly.
Soon, the live broadcast will begin.
Meng Xinyan first said hello to the fans in the live broadcast room. There are a total of more than a dozen live broadcast platforms. The smallest platform has hundreds of thousands of viewers. The largest Douyin platform has more than 8 million people, creating a live broadcast in an instant.
Industry peak data.
This data is not adulterated at all. Unlike those who specialize in live broadcasts, a few hundred people can create tens of thousands of hits. If the real number of people on those platforms is three million, it may directly show hundreds of millions.
Many fans are frantically sending gifts to Meng Xinyan. In the blink of an eye, tens of millions of gifts have been received on more than a dozen platforms.
Meng Xinyan was even more stressed.
Is she bringing goods?
What should I do if I bring goods but the reward amount is not high?
After chatting for more than ten minutes, she got into the rhythm of bringing goods.
Generally speaking, if a certain celebrity sells goods live, many people will definitely quit and no one will like to watch it.
But this was Meng Xinyan’s first live broadcast, and many fans felt happy to watch it for a while longer, so when she brought goods, her popularity not only did not decrease, but actually increased.
Not to mention that she had an experience in the past. For the rights and interests of an ordinary customer, she faced the Milai Group, which made the majority of consumers have a lot of trust in her.
Especially those fans. Li Nan glanced at the barrage and felt that even if Meng Xinyan was selling shit, there would still be people rushing to place orders.
"Although the shape of this Yimei lipstick is not grand enough, I have also read the entire formula list, and there are no particularly good ingredients, but the price is very low, only 35 yuan. I have tried it, and the water retention effect is good. It is the same as Chanel
The lipstick has a similar ingredient list, and the price at the counter is 150. There is almost no difference in the effect between the two. If you are not looking for big brands, I personally think that in terms of cost performance, it is very good to choose Yimei's lipstick."
Meng Xinyan thought of a way. Since she wanted to tell all the shortcomings of Lin Group's products, she could add a reference.
Anyway, those international luxury brands are all manufactured by China, and she is very familiar with them. She came up with a lot of data and added her own personal experience.
"If you want something, you can place an order directly on the live broadcast page. People with allergies are prohibited from buying because it contains anthocyanins. Having said that, I would also like to talk about my experience with lipsticks and almost all skin care products.
I have used all the products, and many skin care products have strict usage restrictions, such as Dior’s lipstick, which also has the same problem..."
Meng Xinyan brought in all the brands for comparison, and shared her own experience of using them, which was full of work.
Countless girls who are interested in makeup and skin care have gained a lot of knowledge.
At the same time, there are many people in the barrage who have experienced this and very much agree with what Meng Xinyan said.
Of course, there are some people out there who say that Meng Xinyan is not authentic and just sells goods. Why is she belittling other people's brands? Aren't she afraid that others will bring her a lawsuit?
After all, the influence of this live broadcast is not small. It has been spread so widely. Meng Xinyan has been comparing international brands and talking about all the shortcomings of those international brands. Their reputation will definitely be affected.
Even the staff of many international brands came directly to scold Meng Xinyan and warned her to wait for a lawsuit!