With the joining of a group of new forces, the commune's temporary shortage of people has been alleviated. The shops in Chang'an are about to be renovated. Zhang Jin and Zhang Dazhuang are working together to build shelves in preparation for the opening.
Zhang San asked the village leader to select six people to receive training. These people will work in the newly opened shop in Chang'an.
"You are all carefully selected by Muramasa. You will later work in the first directly-operated store opened by our commune. You will play an important role in what our first directly-operated store can develop into.
role, so I will provide you with some special training." Zhang San looked at the four men and two women in front of him, one of whom was new to Zhangjia Village, named Wang Hongping, who was Hu Rui's eldest daughter-in-law.
This man is smart, capable, and literate. He was selected from the registration list by Muramasa to participate in this training.
In order to show that Zhang San treated these villagers from other villages the same as those from his own village, he selected six villagers from Zhangjia Village and Taiyuan Prefecture based on the principle of voluntary registration and merit-based admission.
Maybe it was because people from Taiyuan Prefecture were new to the place and were not familiar with it, so there were very few people who signed up. In the end, only Wang Hongping from Taiyuan Prefecture was chosen, and the other five people were all from Zhangjiacun.
Wang Hongping was very happy to be selected to participate in the training. She originally just had the attitude of giving it a try, but she did not expect to be selected after passing two rounds of internal assessments, so she cherished this opportunity very much.
"What factors do you think are related to whether a store can prosper?" Zhang San asked.
"The stuff is good and the price is affordable," Zhang Shun replied.
"What else?" Zhang San continued to ask.
"The location is good." Zhang Jinfeng said his answer immediately.
"That's right. Whether a store can prosper is related to many factors, such as the store's economic strength, network background, etc. In fact, there are three points that I care about. One is everyone's business capabilities, and the other is service level.
The third is user experience.”
Everyone doesn’t know much about the points Zhang San mentioned, especially the user experience, and they know very little about it.
"Sir, please tell us. We have never heard of these words." Zhang Huang asked.
"Haha, it's okay if you haven't heard of it. Today I will tell you that we will open more stores in the future. You will be the first batch of backbones by then, and you will do the rest of the training yourself."
Zhang San smiled and said to everyone that the Cui family robbed all the distributors around Chang'an, thinking that they could defeat the sugar factory. Zhang San could only say that their calculation was good, but it was a pity that they met the "future people"
.
“Business ability requires everyone to have a deep understanding of our own products, to be able to skillfully give our products to customers who enter the store, and to explain how our products are different from other products on the market.
What advantages...
For different customers, we need to have different sales methods. For example, some customers have difficulty choosing, then we have to help them make choices; for example, if some people care about price, then on the one hand, we can start with the quality of our products and tell them
Why do customers pay so much for this candy? On the other hand, we can also introduce three types of candies at different prices: high, medium and low for customers to choose from..."
After listening to Zhang San's explanation, everyone was amazed. Sir Alex really knew everything. It turns out that business can still be done like this.
"Sir, if the customers don't come into the store, there's nothing we can do!" Zhang Zhiguang asked.
"If customers don't come in, what are you doing? Your purpose here is to attract customers to come in. You can use in-store activities, such as: tasting fresh food, tasting, discounts, giving small gifts when entering the store, etc., and rationally apply various
Means to attract the attention of guests." Zhang San replied.
"Sir, how did you come up with all this? I'm really impressed." Zhang Yi praised.
"Stop flattering me. Keep it in mind and apply it flexibly in the future." Zhang San said angrily.
As for how I came up with all this, it goes without saying that in my previous life, when I was shopping, all kinds of advertisements were showered on me. Even if I didn’t want to hear them, even pharmacies held events and gave away eggs.
Zhang Yi chuckled and didn't care. They were all from the same village and everyone knew Zhang San's temper.
"The next step is service. In the daily operation and management of the store, service is very important. It should make the guests feel at home after entering the store. It should not be too enthusiastic, which will make the guests feel disgusted, and it should not be too cold, so that the guests will feel at home.
You will feel that you are looking down on others, and you may not come back again in the future;
How to grasp this degree requires you to explore slowly, but you must keep the basic service terms in mind; when a customer enters the store for the first time, you should enthusiastically shout "Welcome" when you see the customer, and wait until the customer is leaving.
Regardless of whether they buy something or not, they must say, "Sir, take your time. Welcome to come again next time." They must also be courteous when dealing with others and not be arrogant or rude..."
Many of what Zhang San said were things these people had never heard before, so they wrote hard and recorded them carefully, preparing to go back and review them again.
"Do you have anything to ask? Is there anything you don't understand about business and services?" Zhang San asked.
"Sir, what if the customer acts crazy and causes damage in the store?" Zhang Shun raised his hand and spoke.
"Then what else can we do? Just 'please go out.' I just said that we should be polite when facing guests, but of course we can't be polite to some people with bad intentions." Zhang San said the word "please" very hard.
Seriously, everyone naturally understands what this means.
"Of course, if it is indeed our problem, we must first apologize sincerely, and then take people aside to resolve it slowly. We cannot intensify the conflict in a crowded place," Zhang San added.
"I understand, Sir, but what is user experience?" Zhang Shun replied.
"This, I'll just tell you briefly. This is mainly about the decoration of the store. It is mainly about giving customers a refreshing feeling when they come in. The design of each scene is to deepen the customers' understanding of the store.
, the placement of each shelf is to facilitate customers to choose the right products..."
Wang Hongping sighed inwardly: It turns out that there are so many things to pay attention to when opening a store, and there are so many doorways. Thinking that Zhang San founded Zhangjiacun Commune alone, she admired Zhang San even more.
"Okay, that's it for today. I will train you on body language tomorrow. Review these when you go back. If you don't understand something, come back and tell me. Remember, what you learn on paper will always be shallow.
I know I have to do this seriously." Seeing that no one asked questions, Zhang San ended today's training.