Chapter 391 Gaul: It doesnt matter, I will surrender
"Follow-up sales plan?"
In the conference room.
Hearing these words from Gu Qunqing's mouth.
Everyone at the scene couldn't help but straighten their bodies, and their expressions became a little more solemn.
Then Gu Qunqing was silent for a moment and asked his assistant to put a form on the projector and introduced:
"As you can see, with the conclusion of the press conference, public opinion has completely come to our side."
"At present, those troll accounts are either blocked or simply arrested. The rhythm of smearing us has completely disappeared."
"However, although we have successfully come back this time, we also need to admit that... we have indeed lost some of our energy."
Everyone at the scene continued to remain silent.
Mentioned earlier.
In the final analysis, the current domestic market sentiment can be divided into two types.
That is to say, it is related to national complex, and it has nothing to do with national complex.
The current situation of Huadun Biotech belongs to the latter, but not the former.
The market is far from able to convert sympathy for the company...or Xu Yun into actual product sales.
Just like the soybean paste that was rumored to have employees suffering from feces.
Although the manufacturer refuted the rumors for a whole week and took pictures of almost all the equipment inside and outside the factory, sales are still extremely sluggish.
Soybean paste, which originally ranked among the top three in the three eastern provinces, has now fallen directly to the outside of the 20th.
This is the ‘charm’ of rumors.
Many times the public knows that a certain piece of news is probably false, but they still have some inexplicable but real concerns in their hearts.
If there are substitutes for that product from other brands on the market, this concern will be amplified, eventually causing customers to switch away from the product.
The same is true for the current ‘One Mantis Extermination’.
Internet users hugged their arms and ate the melon, then dispersed to do whatever they were supposed to do.
In the conference room.
Gu Qunqing pointed to the data on the screen and continued to introduce:
"The daily sales peak of our products before the price war started was about 15,000 units. After the price war started, it continued to rise, and the peak reached a record-breaking nearly 40,000 units the next day."
"According to the original model estimates, our sales should exceed 60,000 around the 14th, then level off, and then decline at the end of the price war - after all, it will be the Chinese New Year soon."
"However, due to the outbreak of this public opinion incident, our sales suffered an extremely rapid and serious decline."
"On January 13th and 14th, the product even experienced negative growth."
Negative growth.
This word generally appears in the comparison process between two stages, such as the comparison between the first quarter and the second quarter, etc.
However, the negative growth mentioned by Gu Qunqing is not a periodic measurement, but refers to the situation where the volume of returns is higher than the volume of shipments.
With no one placing orders and many users returning goods, negative growth in Internet products will naturally occur.
Then Gu Qunqing paused, the expression on his face still did not ease, and continued:
"After the HKUST press conference, our grievances were cleared, and the sales of our products began to pick up."
"But now almost two days have passed, and the trend of customer return has gradually reached the upper limit."
"Yesterday, the daily sales volume of our products was 22,000 units, and the return rate dropped to 4.7%. If nothing else, it will probably reach about 2.5 to 2.7 today."
2.5 to 2.7.
Hear this number.
Almost all the senior officials frowned slightly.
To know.
It can be said that Huadun Biotech has exhausted all its resources for this price war, mobilizing almost all the manpower and material resources it can mobilize.
Although the current aftermath is much better than the worst case scenario,
But simply stopping loss is obviously not an ideal result.
This has nothing to do with being dissatisfied, but concern about the future.
It's like you encountered a tsunami at sea and fell into the water. After several struggles, you survived and drifted to an island.
Saving your life is certainly something to be thankful for, but you also have to consider your next survival issues.
For example, you need to find a cave to live in, you need to find food and water to eat and drink, you need to consider how to contact the outside world, etc...
This is a basic business instinct.
Think of this.
Zuo Ziyi, the company’s public relations manager, turned her head and looked at Ma Cheng, the company’s financial director:
"Accountant Ma, how much money does the company have on its books now?"
Ma Cheng clicked a few times on the laptop in front of him and quickly reported a number:
"Including loans, there are still more than nine million in total."
"More than nine million..."
Zuo Ziyi looked at the nail polish on her fingers, thought for a moment, and said to Xu Yun:
"Dr. Xu, how about we just invest more money and do a bigger round of promotion?"
Xu Yun raised his eyelids and looked at her, shook his head and said:
"Manager Zuo, we have now covered almost all the channels we can access. The remaining channels are basically in the hands of competing products. Even if we have money, it will be difficult to continue to increase exposure."
"Our problem now is not marketing, but the shopping mood of customers."
"If your emotions are not aroused, no matter how exposed you are, it will be in vain."
"..."
Zuo Ziyi opened her mouth after hearing this, but finally said nothing.
really.
Just as Xu Yun said.
If you can't arouse customers' emotions, it won't matter how much money you spend.
After all, the current exposure volume is close to a certain limit, and continuing to invest money in it will itself be a loss.
At this moment.
Also falling into silence was the entire venue.
They are like a classroom after the teacher asks questions. When a few top students who like to answer questions shut up, it means that everyone really has no choice.
See this situation.
Gu Qunqing couldn't help but sigh quietly, and instead comforted everyone:
"Everyone, in short, at this point, things have happened, and we have to continue to look forward."
"The purpose of Dr. Xu and I in releasing these data today is not to make everyone feel sad, but to consider how to get back on track as soon as possible."
Xu Yun on the side also nodded. He and Gu Qunqing had unified their thoughts before the meeting started:
This chapter is not over yet, please click on the next page to continue reading! "Yes, although from the current point of view, we are destined to lose a lot of money in this price war, but at least the company's life is still there."
"As Aaron just said, what we have to consider is the follow-up sales plan."
"Aaron and I have this idea - since we can't expand the market, we should try to improve the brand loyalty of existing customers first, for example, we can hold some membership day activities, etc."
"At the same time, we will adjust our pace to recuperate and strive to mass-produce Yi'anji toothpaste. We will wait until June next year to compete with those competing products."
"In addition, if you have any other ideas, you are welcome to add them now."
618 next year.
This is the day Xu Yun and Gu Qunqing have decided to meet again.
With the lessons learned this time, Huadun Biotech will not overturn again no matter what.
Then very quickly.
A female manager from the company’s operations department raised her hand:
"Dr. Xu, I have an idea. As the saying goes, it is difficult to increase revenue and reduce expenditure. Now it is difficult for us to increase revenue, so can we think of ways to reduce expenditure?"
"For example, now and early spring is the slow season for cockroach pesticides, so we will produce fewer products and reduce the amount of advertising."
"When the weather gets warmer and cockroaches come out of their nests and crawl to everyone's pillows to lay eggs, we will increase our advertising efforts."
Xu Yun was silent for a moment and nodded in agreement:
"This plan is indeed feasible, Assistant Tang, please write it down in the memo first."
Someone was the first to throw some ideas, and the thinking of everyone at the scene gradually began to diverge, and many ideas began to emerge:
"How about we try to conduct some pilot projects offline, such as going to Guangdong Province or Fujian Province to promote it?"
"4V and Southeast Asia are also OK..."
"I think the live broadcast frequency can be appropriately reduced..."
“How about a small discount for repurchasing users?”
"Ah, yes, yes..."
Looking at the meeting room scene that is gradually coming to life.
A man in a suit in the audience couldn't help but raise his hand. This is the company's new marketing director Guo Hua:
"Dr. Xu, Manager Gu, can we really just stop our losses this time?"
Although Xu Yun and Gu Qunqing have re-formulated their counterattack policy in June, it is only January now and there are still five full months until June.
This is obviously difficult to accept for Guo Hua who wants to show off his talents.
Guo Hua's question once again made the scene quite quiet.
be honest.
Even though everyone is having a lively discussion on the topic of increasing revenue and reducing expenditure, in fact, they feel a little uncomfortable in their hearts.
Guo Hua was an executive introduced by Gu Qunqing, so before Xu Yun spoke, Gu Qunqing took the initiative to take over the conversation:
"Manager Guo, my data is very clear."
"If we continue to engage in price wars, we will lose an average of more than one million every day, and by the end of the year at least seven million of our funds will have been wasted."
"The money invested cannot bring about an overflow customer conversion rate. This is the biggest fatal point."
"If we keep a low profile now, the company can save at least 4 million yuan, which is enough money to do a lot of things."
"So I'm sorry, although it's a bit regretful, but at the moment all we can do... is to stop the loss."
I saw that the atmosphere at the scene was a bit gloomy.
Gu Qunqing rolled his eyes and cheerfully made a joke to liven up the atmosphere:
"Of course, if any news breaks out at this time and causes national sentiment in the country to surge, then we might be able to make a complete comeback."
[To be honest, I have been using Yeguoyuedu to read and catch up on books recently. I can switch sources and read aloud with many sounds. Yeguoyuedu is available for Android and Apple.]
"But we are all adults and should know how small the probability is."
"Let's put it this way, if this could happen, I would..."
Gu Qunqing paused, looked around a few times, and finally moved to Xu Yun's waist:
"I will eat the small ax on Dr. Xu's keychain right on the spot!"
"...."
When Xu Yun heard this, he lowered his head and glanced at the small ax on his waist.
After using Wheat's Thinking Card, he found someone to make a custom-made small ornament. Without the opening, the total length was less than five centimeters.
It can also be regarded as a commemoration of 1850.
Gu Qunqing's words finally livened up the atmosphere at the scene, and many people's lips turned up with a slight smile.
Then Gu Qunqing took a deep breath and prepared to announce the adjournment of the meeting.
The result is now.
"Once upon a time, I first met this world. I wandered around for a long time and looked at the horizon as if it were before my eyes. I was willing to go through fire and water to see it again..."
On the side of Tian Liangwei, a cell phone ringtone suddenly rang.
Tian Liangwei couldn't help being stunned when he saw this, and he didn't react for a while.
It wasn't until the ringtone got louder that he realized that his phone had not been set to silent mode.
So he quickly made an apologetic gesture to everyone around him and prepared to hang up the phone.
However, when he saw the note from the caller, Tian Liangwei's finger that was pressing the hangup button suddenly paused and switched to the answer button.
"Hello? Well, it's me...what?...Really?...Okay, okay, I understand."
Tian Liangwei's voice was not loud at first, but as the call progressed, he no longer suppressed his voice.
His voice echoed in the conference room, attracting everyone's attention.
As an elder who often attends various meetings, Tian Liangwei is naturally unlikely to make such a small etiquette mistake.
So it's obvious.
Tian Liangwei is reminding everyone of one thing through this detail:
This phone call is related to Huadun Biotech.
After 2 Eastern Time.
Tian Liangwei hung up the phone and looked around.
Then his eyes suddenly fell on Gu Qunqing and said meaningfully:
"Manager Gu, I remember you should be from Haidai Province, right?"
Gu Qunqing was a little confused, but he still subconsciously replied:
"Yes, from Haidai."
Tian Liangwei nodded thoughtfully:
This chapter is not finished yet, please click on the next page to continue reading the exciting content! "That's good, Xiao Xu, you can contact a Shandong restaurant later and make a Panlu-flavored Nine-turn Ax for Manager Gu."
Xu Yun and Gu Qunqing:
"????"
Seeing everyone's confused expressions, Tian Liangwei finally couldn't stand it any longer and said with an emotional smile:
"Xiao Xu, Manager Gu, do you know who called me just now?"
Xu Yun and Gu Qunqing looked at each other, and suddenly their hearts were filled with happiness:
"Dean Hou?"
"That's right."
Tian Liangwei gave a thumbs up in approval and said:
"Xiao Xu, can you guess what the content is?"
Xu Yun could only smile helplessly this time and shook his head.
Who can guess this tmd...
Seeing Xu Yun's puzzled expression, Tian Liangwei didn't give in anymore:
"Everyone should know that although the trigger for this public opinion incident was several bloggers, the masterminds behind it were the company's competitors."
"It's just that throughout the entire process, they communicated with China through the name of a foreign NGO, so we have no way to protect our rights legally."
"But Dean Hou just told me something on the phone..."
"Someone took the initiative to contact the University of Science and Technology of China and handed over the list of those behind the scenes and the video of the meeting to the Academy of Sciences."
As soon as Tian Liangwei said these words.
You could hear the needle drop immediately at the scene.
More than ten seconds passed.
Gulu——
Xu Yun swallowed dryly and asked his mentor in disbelief:
"Teacher, the video you are talking about is..."
Tian Liangwei glanced at him and indicated that his guess was good:
"Yes, the webex online meeting video is the video record of discussing how to attack us."
"...."
There was silence in the conference room for a moment, and then a loud exclamation broke out:
"What the hell!?"
.......
For these business elites, who are worth millions and speak elegantly, to use foul language, shows how explosive Tian Liangwei's news is.
Xu Yun, Gu Qunqing, Zheng Zu and others were also shocked after hearing the news.
This news is really shocking.
to be honest.
After the public opinion incident occurred, the company's decision-makers did not spend much time thinking that this was a joint sniper operation organized by peers.
After all, the opponent's offensive momentum is too powerful.
Since it is a joint effort, discussions and talks among multiple parties must be organized.
The best online conferencing software currently is webex. This software has not failed once since its release.
It is rumored that some of the original online meetings of Sweater War (homophone) were held on Webex.
The parent company behind webex is cisco, the famous Cisco.
Stanford University background, standard Eagle bloodline.
Just like many domestic companies use tx conferences, they have simply transcended the corporate concept and even involve political overtones.
Other than that.
Large pharmaceutical companies such as Bayer have in-depth cooperation with Webex and enjoy high conference customization rights.
in this case.
Even if Xu Yun and others knew that those foreign companies would hold online meetings, they had no chance to obtain the meeting minutes.
Even if Xiaorong takes action, there is no chance.
Therefore, even when the company was brainstorming countermeasures, the company did not mention a word about webex meetings.
The result was unexpected...
At this point, the content of the webex meeting has actually been leaked?
As the former regional VP of Sanofi, Gu Qunqing is much more sensitive in this regard than Xu Yun.
I saw him thinking for a moment and then quickly came up with a guess:
"Academician Tian, it is impossible for Webex to proactively disclose these records, and the possibility of leakage is infinitely close to zero, so..."
"If my guess is correct, it should be relevant information leaked by a certain participant?"
Although from a software perspective, high-privilege webex meetings do not allow participants other than the host to record the screen.
But if you prepare in advance, it is not difficult to do this purely technically.
The simplest thing is to put a recording microphone next to it. No matter how advanced your technical skills are, there is nothing you can do.
The difficulty of the image may be slightly higher, but it is only 'slightly higher'.
For example, if you wear Google Glass and add some decorations, others will not notice it at all.
But generally, few people would do this kind of thing.
Once this method is laid out, no matter whether you use it or not, it is a blatant betrayal.
In many cases, the outcome of this approach is...
block.
.....
In the conference room.
Looking at Gu Qunqing with a solemn expression, Tian Liangwei nodded slightly, confirming his guess:
"Yes, it was the Academy of Sciences that was contacted by a participant."
Then he thought of something else and said to Zheng Zuzheng beside him:
"Chairman Zheng, do you still remember the list of gangsters we originally guessed?"
Zheng Zu hesitated for a moment and quickly replied:
"Yes, we have analyzed this matter and deduced that the black hands may include Bayer, Aspen Corporation, Advion, Takeda Pharmaceutical and Group A."
The situation Zheng Zu mentioned occurred in the early stages of the outbreak of public opinion. As a victim, the company naturally wanted to identify its opponent.
At that time, the company analyzed online merchants and some business information, and finally made a list of five suspected criminals, but it was never used much later.
"Takeda and A were not involved in this matter."
Tian Liangwei shook his head gently, and his academician-level memory was vividly displayed at this moment:
"In addition to Bayer, Aspen Corporation, and Advion, there is also Vilosi from the United Kingdom, and the attendee is their CPO Insko Edu."
"As well as Gareth Toure, the chairman of the Gaul Valeni Pesticide Company, Yuli de Oliveira, the biopesticide marketing specialist of Italy's Rissazzono, and finally the sales representative of Nutrien Company in Maple Leaf Country
Jessica Hurley.”
"nutrien?"
Hearing the name of this old acquaintance, Gu Qunqing raised his eyebrows and couldn't help but curse:
"Fuck, is this guy also involved?"
Huadun Biotech's earliest production line was purchased from Nutrien, and the premium was more than 30% higher when it entered customs.
Later, when the company was preparing to expand production capacity, Nutrien immediately joined the Wassenaar Agreement and refused to supply Huadun Biotech.
If Lin Zhenhua hadn't asked the Navy to come forward, a single beetle-killing production line might not have been completed by now.
The result was unexpected...
Huadun Biotech didn't go to Rien, but it's not over yet?
Of course.
Gu Qunqing's anger came and went quickly. After all, this was not the time to diss others.
He pondered for a moment and continued his analysis:
"Bayer, Advion, and AS are obviously unlikely to leak the secrets. In terms of rank, there is a high probability that the relevant evidence will be handed over to Risazzorno's marketing specialist, right?"
"After all, he is the person with the lowest position among the participants. Based on the layout time of two months, his Q4 assessment may not be ideal."
"Academician Tian, when the other party handed over the evidence, did they also make some requests for interests?"
Tian Liangwei raised his eyelids and glanced at him, nodded and said:
"Yes, the other party made some requests for benefits, but..."
"Although the marketing specialist did contact the Academy of Sciences, he was not the first person to jump back."
Gu Qunqing was stunned:
"Not him? Who is that?"
Tian Liangwei was silent for a few seconds, and his eyes fell on Gu Qunqing's white shirt:
"Manager Gu, I don't know if you have heard of a saying that no one can surrender earlier than Italy, except...Gaul."
.......
Note:
I'll be coding all night tonight, but don't wait. It's possible that I'll go to bed after coding until 4 or 5 o'clock, and then get up at night to continue coding, so the update time is not sure.
