Summary of the previous chapter: Not long after Ma Xiaoquan’s deployment, competitors appeared in the markets around Beijing...
Ma Xiaoquan dragged his chin and thought for a moment, then his eyes suddenly lit up, and then he patted his head and murmured: "How could I forget, how could I forget, eh...hehe...
..."
Li Qinghan was curious: "What's wrong, Ma Xiaoquan, did you remember anything again?"
Ma Xiaoquan nodded and said: "Well, I did think of something. Qinghan, it seems that the price of our wild landscape needs to be raised. Well, one tael of silver sells for one jar. To be honest, we are losing money."
"Raise the price at this time?" Li Qinghan asked puzzled, "The turnover is already declining. If we increase the price again, I am afraid that our turnover will drop faster and we will lose more."
Ma Xiaoquan breathed out: "That's not necessarily the case. Humans are a very strange animal. When some things are cheap, they just don't want them. But once they become expensive, they become hot commodities. Well, let's use an analogy.
For example, Qinghan, you fell in love with a piece of clothing. The dress sold for a certain amount of money. You liked it very much, but you didn’t buy it because of the price. Two days later, you went there again and found that the dress had changed.
Qinghan, what is your state of mind now that you have become half a man?"
Li Qinghan thought for a moment and said truthfully: "I think the price of that dress will drop in a few days."
"Well, okay" Ma Xiaoquan nodded, "It's the same dress. If you were looking at it for one dollar before, but you went there recently and it became two dollars, what would you think?"
Li Qinghan thought for a moment and said, "I wonder if the price of that dress will increase. Maybe, I will buy that dress with two dollars."
"Okay, haha..." Ma Xiaoquan laughed, "Qinghan, have you noticed that the clothes are actually the same, but because the price has been adjusted, your hesitation has become firmer
, you could have bought the clothes with one pound of money, but in the end you spent an extra pound of money to buy them..."
Li Qinghan reacted and nodded: "Yes, Ma Xiaoquan, when you say that, I really have to remember. I have indeed done this..."
"Well, so..." Ma Xiaoquan concluded, "Since those competitors have begun to compete with us, their prices will definitely become cheaper and cheaper. This is the so-called seizing the market and fighting a low-price war.
And if we rashly follow up and lower the price, it will be equivalent to admitting that the cost of Yeshanshui is very low and the profit is very good. In this way, we will be called a profiteer...
.”
"Ma Xiaoquan, what do you mean..."
Ma Xiaoquan chuckled: "Raise the price."
"Raise the price? How much?"
Ma Xiaoquan had a deep feeling in his chest and said: "For the first three days, I raised half a pound of five hundred copper coins every day. After three days, I raised one hundred copper coins every three days. This price increase lasted for a month. Not only that, but also limited supply.
, each buying and selling point only supplies twenty cans a day, and will close immediately after it is sold out."
Li Qinghan nodded: "Okay, then I'll go down and give you instructions."
"Um"
...
The next day, Beijing and the "wild mountains and rivers" buying and selling points around Beijing uniformly raised their sales prices. The current sales price was half a dollar more expensive than yesterday.
As soon as the news of the price increase came out, many people came to refund money, yes, refund money.
"Yeshanshui" has launched a "pay first, goods later" service for some dignitaries. As long as these dignitaries pay, they can take away how many bottles of water they can take based on the amount of payment. Since water is relatively heavy, the dignitaries
Generally, you put dozens of taels to one hundred taels of silver, take it slowly, and just keep an account when you take it.
According to the current exchange rate of the Ming Dynasty, one tael of silver can be exchanged for one thousand coins, and one tael of silver can buy one jar of wild landscape water. According to the original price, one hundred taels of silver can buy one hundred jars of wild landscape water. Since the first
Prices have risen day by day, and now one hundred taels of silver can only buy fifty cans of wild mountain water, which is less than half of the quantity.
As for the dignitaries who came to refund money, Ma Xiaoquan always allowed refunds.
At the end of the day, not only did I not make much money, I actually lost a lot of money.
That night, Zhang Tianhao came to Ma's house to discuss the price increase during the day with Ma Xiaoquan, and advised Ma Xiaoquan not to blindly increase the price. After all, the cost of wild landscape is very low. After listening to Zhang Tianhao's words, Ma Xiaoquan just laughed and said nothing.
The next day, Ye Shanshui raised the price again by half a thousand yuan and five hundred yuan.
Compared with the first day after the price increase, the business on the second day was even more bleak, and dignitaries continued to come to request refunds.
At night, Zhang Tianhao came to see Ma Xiaoquan again and advised Ma Xiaoquan not to raise the price any more. Ma Xiaoquan still laughed and said nothing, so Zhang Tianhao had no choice but to go back.
On the third day, the price of Yeshanshui increased by half a pound again. The current price was 225 for a can of water, which was a full one and a half times more than the previous two days.
Ma Xiaoquan never showed up during these three days, and the only people who helped him take care of business were Li Qinghan and others.
When those competitors saw Ma Xiaoquan doing business like this, they took pleasure in his misfortune and quickly adjusted the prices of similar products, cutting prices one after another, and also launched a buy one, get two free campaign.
Faced with such fierce market competition, Zhang Tianhao came to the Ma family for the third time. This time, he did not persuade Ma Xiaoquan again, but warned him that if he continued to increase prices so persistently, the Zhang family would stop treating Ma Xiaoquan.
Supply of goods by dealers.
Seeing that Zhang Tianhao was anxious, Ma Xiaoquan stopped laughing and said nothing. He stood up, cupped his hands towards Zhang Tianhao, and said slowly: "Uncle Zhang, please be patient. Does Uncle Zhang think my price increase in the past three days is too fast?"
, do you think that I, Ma Xiaoquan, am harming your business?"
Zhang Tianhao's face turned red. Although he didn't say anything, he did think so in his heart.
Ma Xiaoquan smiled and said: "Uncle Zhang, let me ask you, although I have increased my prices these days, aren't I still buying goods from your Zhang family?"
Zhang Tianhao nodded.
"I have also investigated the source of the wild landscape water clearly. Well, Uncle Zhang, your Zhang family has a monopoly on the sea eyes of Beijing City. It is certainly good to be able to make such good water. And while you are making water, you also
The standards have never been lowered, and I am very satisfied and relieved.”
Zhang Tianhao didn't understand what Ma Xiaoquan meant and looked at him in surprise.
Ma Xiaoquan explained: "Uncle Zhang, although there are many sea eyes in Beijing, there are probably only a few who can create wild landscapes. Am I right?"
