Although more than a month, in addition to structural adjustments, key position competition has no new measures, and there are no big moves. The factory area is still very lively, and the guys are full of energy.
Needless to say business.
There is no way, the market recognizes this. Discontinuation is because the operation is not good. There is a problem with the operation. It has nothing to do with the quality.
No, as soon as the production was re -production, there was a long line on the embankment, full of trucks.
For Jiang Chen's new boss, everyone also reported great enthusiasm and greets.
Because Jiang Chen took over and hugged everyone's rice bowl, because of Jiang Chen's taking over, the entire factory was renewed.
Because the treatment is really good, not only the salary has risen, but the benefits should be the same. Even the autumn school award of 200 yuan per person per person yesterday did not fall.
The water is flat.
Jiang Chen also likes this atmosphere very much. He responded frequently all the way, and from time to time, he also talked to people two words.
Then he turned into the workshop.
One workshop and one workshop, one process by one process, that posture, I do n’t know if I think it is to learn.
Because of this, the time is very long, and the kindness brings is particularly strong.
Until he sat down in the conference room, Jiang Chen said: "President Xu, talk about the basic situation first."
Xu Yan nodded and started to report in detail about some situations.
The first is structural adjustment. This is mainly the result of competition and departmental construction.
The second is the resumption of work, including the number of employees, the capacity recovery. _OO_M
Once again, asset statistics and financial expenditures, including equipment accounts, arrears of employees' salary issuance, etc.
Then it is the current operation.
In fact, Jiang Chen knows in general, because there are briefings provided by the secretariat.
It's just not very detailed.
After listening to Jiang Chen nodded: "It means that it can produce 300 tons a day, but the profit is not high?"
"Yes, mainly because the advertising investment is too large. The company's advertising in CCTV is up to hundreds of millions of RMB each year. According to calculations, the net profit of a single ton is less than 800."
The ideal is full.
Reality is very sensible.
The vitality seems to be beautiful, but in fact it is far from being as beautiful as imagined.
Because I did n’t think of it so much, during the heyday, the production capacity was 90,000 tons, and then removed huge advertising expenditures, high management and sales costs, and mopped by ghosts and mergers and acquisitions.
Otherwise, it will not be reduced from a well -known star company to today.
From this level, it is good now, after all, the management sales cost has dropped, not other messy net profit per ton and nearly 800 yuan per ton.
Jiang Chen asked: "Then the advertisement stopped at CCTV, did the profit come up? Also, it was discontinued before, shouldn't CCTV be advertised?"
"If you don't fight, if you stop, the profit will come up, but if you stop the advertisement, will it be not good?"
Xu Yan also feels a little bit more than hundreds of millions of advertising fees each year.
But the significance represented by CCTV makes her not sure whether to give up this platform. ....
This chapter is not over, please click the next page to continue
Jiang Chen laughed and looked at everyone: "Everyone thinks, we all talk about it, after all, compared to us foreigners, you are the people who are really familiar with the industry, and you are now where you are.
Guide. "
Still very enlightened.
At least it looks like this.
Everyone present is generally young, mostly strong, and the youngest is a few years older than Jiang Chen.
Someone said on the spot: "I think it should be stopped, not to say that CCTV's advertising is not important, but that the advertisements of these years have been played. Our purpose has been achieved. Now we are already a household name.
I think at this time, we should consider taking out the advertising costs, expand production capacity, and further expand the market.
Because the market is still large, (this chapter is not over!)
Chapter 154
If we do not enter, we will be overtaken sooner or later. "
It is well -founded.
Not only did I say my ideas, but also made a reason.
This is the director responsible for market sales. It is very young. Twenty -five years old, a secondary school degree, named Wang Qi.
Jiang Chen nodded with a smile: "Very good, do you have different opinions?"
"No."
"I agree with President Wang's point of view, the priority should be production capacity, the market."
"President Wang really makes sense, but CCTV's advertising is of great significance to this brand image. It can continue to be maintained for this."
"..."
This is a new organizational meeting under the new organizational structure. The atmosphere is very active. Everyone expresses their views.
After almost all, Jiang Chen nodded and laughed: "It's good, it makes sense.
But when it comes to work, I personally think that it is still the market, especially the third-, fourth -tier cities, and the rural market.
Regarding this, I don't know if Wang has had a precise investigation, but for my personal estimation, counting these, the demand for the laundry powder market in the country should not be less than one million tons. "
Look at Wang Qi after speaking.
Wang Qi's face is swollen and red, and it is a little excited: "Yes, Jiang, we have estimated that the market demand in the country should be more than one million tons, and this demand will increase the living conditions over time and income level.
The increasing day is increasing.
According to our statistical survey, the annual output of laundry powder nationwide is now less than 200,000 tons, and the current industry is led by P & G, everyone is expanding production capacity. "
In the end, it is a young man who competes for duty. The enthusiasm is foot, and the initiative is also very strong.
Wang Qi's homework did well, although he didn't seem to have such power, and no one asked him so.
At this time, Xu Yan said in a talk: "At present, the main competitors in the industry are basically foreign capitals, with the mystery of United Leahua, the tide of P & G, Bilang.
In addition, Procter & Gamble basically acquired Panda. The two joint ventures established a new company. The panda brand is almost in a state of snow. "
Panda is also a well -known laundry powder brand. In some areas, famous is more famous than vitality.
The production capacity and the market should not be underestimated. At the peak, the annual output of 60,000 tons, which is not more than vitality.
However, due to various reasons, there were also problems. In 1994, they jointly jointly died with P & G.
At that time, Procter & Gamble and United Lihua also intended to win the vitality in the same way in the same way, but in the end, it was not discussed.
Therefore, this industry is very lively, the competition is fierce, and the situation is severe. In fact, it is far above those so -called high -tech.
Jiang Chen nodded and laughed: "So, the top priority is to expand production capacity and occupy the market.
Of course, the necessary publicity still needs to be there, advertising, it is time to fight.
But there is no need to go to CCTV, because as President Wang said, we have played in these years, and our purpose has been achieved. We are already well -known.
Where to fight now?
I think it should be placed, and we should play the market that we mainly expand.
Personally, I think that this is more affordable and the effect will be better. The start update@"
"...".
The red umbrella reminds you: Remember to collect [] after reading it. Next time I update, you can continue to read it. Looking forward to the wonderful continuing!..