Unlike the previous Laotan Pickled Cabbage Electric Sprayer, which had almost no enemies, there are too many enemies on this battlefield.
Jiang Chen was so excited that he had endless fun fighting with others.
Naturally, his strategy is not only to expand production capacity and expand the market, but also to reduce prices.
This is hard to understand.
You said that we should spend money wisely, reduce advertising investment, increase production capacity, and expand the market. That is understandable and supported.
But price reduction for no reason, what the hell?
Is that necessary?
Is there any benefit?
Faced with doubts, Jiang Chen didn't care and tapped the table calmly with his index finger: "I understand what everyone means, but lowering prices is also conducive to expanding the market and boosting sales, isn't it?
Just like a bag of washing powder, if it costs three dollars, then I might have to think about it when I buy it, so that I can save some money when I wash it.
So if one bag becomes two pieces, will the willingness to buy increase, and the user may be more generous and use more?
Especially when there are similar products, we are well-known and the quality is not bad, why not buy ours?
No matter how bad things are, we can lower the price of washing powder so that everyone can use cheap washing powder, right?"
The benefits are still obvious.
Although the unit price has dropped, the sales volume has increased, but the effect is the same. This is called small profits but quick turnover.
If you take a step back, even if you don’t make money, so what?
If I don’t make money, you can’t make money either!
Even if I don’t make money, I don’t want to be harvested by you!
Moreover, even if it does not make money, it still provides jobs, feeds so many people, and brings convenience to thousands of households!
Labor is valuable, whether it makes money or not has nothing to do with it.
Of course, this is mainly a background, a basic foundation for determining market positioning and establishing brand image.
So after finishing speaking, Jiang Chen continued: "Regarding this matter, I hope everyone understands that the glory of washing powder has passed.
This is a very mature product, and even if there are technological innovations in the future, there will be no fundamental changes.
So, stop thinking about making a lot of money lying on it, and don't expect it to last a lifetime.
What we have to do is to forge ahead with determination.
What we need to do is to expand the product line and enter the high-end market based on this well-known brand.
This is what we should do.
This is the fundamental reason why I am willing to pay to take over.
As for washing powder, it should be positioned as a basic consumable needed for daily life.
Just like oil and salt, why are they so expensive?
If you sell it cheaper, you won’t make money?
Obviously not.
But it can show our magnanimity and style.
I also hope that everyone will remember that our first priority is not to make money. Our first priority is always to keep the jobs that belong to our countrymen in our own hands.
This rice bowl is not just washing powder, it can also be toothpaste, shampoo, and many others."
"..."
The pattern is still there.
After a while, the whole place was quiet and completely silent.
It took a while for Xu Yue to react, and she took the lead in applauding, and then the applause started loudly.
It's a pity that these people are not good at flattering, so although they were beaten to death, they didn't say any disgusting words...
This chapter is not finished, please click on the next page to continue
Xu Yue followed closely and said: "So, are there going to be new products next?"
Jiang Chen nodded: "Well, what can be done here now?"
"As for washing, you can use shampoo, soap, dish soap, and shower gel."
"In addition to washing, we have pure water equipment and technology that can produce mineral water. We have merged with a paper mill and can make toilet paper, sanitary napkins, and office paper."
"It also merged with a glass factory, which can produce various glass products."
"..."
Quite a lot.
On the one hand, the field of washing is diverse, and on the other hand, it is relatively messy due to the merger of some companies. @精品\/书馆*First update~~
Say. (This chapter is not finished yet!)
Chapter 155 Development Strategy
When she got the sanitary napkin, Xu Yue's face turned red unconsciously. After all, times are different.
Jiang Chen thought for a while and asked, "Is there any special laundry detergent?"
"Laundry detergent?" Apparently she had never heard of it, Xu Yue looked at everyone in the conference room.
This thing obviously exists, and soon a young man with glasses and a gentle manner in charge of research and development said: "Is Mr. Jiang talking about a laundry detergent based on anionic surfactants?"
"It should be so. I heard someone talk about it. How about it? Can it be done?"
Is it an anionic surfactant? Who knows?
This is not what I do.
But laundry detergent is the future development direction. It represents high-end and high-profit products. It is also a product category where few domestic brands are king. Jiang Chen is sure of this.
The young man’s name is Zeng Lei. He has a bachelor’s degree in chemical engineering and is currently the R&D director here.
Wen Yan said: "We don't have the relevant technical reserves, but if we take the time to study it, we should be able to do it.
The question is, should we really do this? This product is milder and its decontamination effect is actually not as good as that of washing powder, so although it exists, there has never been a market for it, and no company has made it."
Laundry detergent is anionic.
Laundry powder is cationic.
In terms of stain removal ability, laundry detergent is still stronger. Laundry detergent has no advantages other than being mild in nature.
Therefore, although the product has been developed a long time ago, dogs are not paying attention to it and there is no market.
Hence the rise of Blue Moon, otherwise it would really have been impossible. @ESSENTIAL\/书馆·无码first release~~
Jiang Chen then said: "Then let's focus on this. Times are changing, and everyone's requirements for washing products will also change.
Take those rich people as an example. Their clothes are usually not very dirty, but they are often expensive. Therefore, their requirements for decontamination ability will be lowered, and they will instead require mild properties that will not hurt their hands or cause damage.
Clothes?
I think this is the direction of the future. In a few years, most urban families will have lower requirements for decontamination capabilities.
But the market in this area is still blank.”
There is still some persuasiveness.
Firstly, the reasons are indeed sufficient and it is not decided by patting oneself on the head. Secondly, the halo is too strong, making people instinctively willing to believe it.
"What about shampoo and shower gel? Do you still want to make them?" Xu Yue asked.
Jiang Chen smiled and said: "Of course, these are the future profit growth points and the main direction.
However, don’t rush. The product must be well made and have bright spots.
This area can recruit people, merge it into the Academy of Sciences, and establish a research center specializing in washing and care products.
In terms of operations, don’t we have branches in various places? We can follow suit and make washing powder first, and then other products later.
This saves transportation costs, facilitates local sales, captures the market, and is also liked by local people.”
In fact, there is only one way.
This is also the philosophy that Jiang Chen has always adhered to. No matter what he does, he should try his best to produce it locally and sell it locally.
In this way, the benefits are retained in various places, so that development can be as balanced as possible, without having to leave one's hometown, wandering abroad, being looked down upon by others all his life, and finally returning home with nothing.
In this way, it is easier to obtain local support. In addition to saving transportation costs and making it easier to occupy the market, you can also enjoy the convenience and protection provided by the local government and win...
The little red umbrella reminds you: Remember to save [] after reading it. I will update it next time so that you can continue reading. I look forward to continuing the excitement!