Xinlingfang has become even more lively in the past few days. Countless people came over to watch the excitement, but they couldn't walk around just seeing the things in each shop. Exquisite ready-made clothes, beautiful takraw dolls, exquisite furniture and utensils, and various shops
The aroma wafting from the shop is so mouth-watering.
But these are all amazing places. The most amazing thing is the streets and alleys of Xinlingfang. How can there be such clean and tidy streets in Tokyo?
Just entering the alley, you can see something different inside, with exquisite benches, smooth streets, and some flower beds made of small stones. It's just that there are no flowers and plants planted in the flower beds at the moment, but no one knows.
You know that as soon as spring begins, bright and green flowers and plants will be planted.
Red lanterns were hung in front of each store, and what was even more interesting was that various pictures introducing the items sold in the store were painted with black paint on the walls facing the street.
It's just that everyone doesn't know what the wooden pole erected in the middle of the street is for. Why is there a curved horizontal bar on top of the wooden pole?
The longer you wander around this alley, the more you notice the difference here. A nullah flows on the street, but this nullah is not a place where households discharge filth, but a long stone trough.
The clear water flows continuously along the long stone trough, and finally flows into the culvert.
Smart people have thought that this is water used for washing hands, but everyone is curious about how the water flows into this stone trough that is significantly higher than the road surface.
Walking along the streets, you can see the secret of flowing water. It turns out that Xinlingfang set up a waterwheel on the Bianhe River. The bamboo tubes on the waterwheel flow continuously into the stone trough. This is where the clear water comes from.
of.
This kind of scene is very surprising. It is not an exaggeration to say that it is the only place in Tokyo!
The whimsical construction and exquisite streets and alleys make Tokyo people who are accustomed to seeing the shabby appearance of the East Market and West Market feel like they have seen another world.
At this time, shouts came from the store, but it was not the usual food sales, but a kind of discounted purchase.
It's very simple. From today until the Lantern Festival, the shops in Xinlingfang will have discounts, selling 30% off the original price, but only for ordinary snacks.
This is true for fried buns, pot sticker rolls and those shortbread soup cakes. There is also a shop that actually sells fish heads. The big fish heads are fried golden with oil and garlic in the pot. The charming aroma immediately makes many
People can no longer walk.
Who doesn’t like a clean and tidy place?
Such streets and alleys looked comfortable, so some smart people went to Widow Zhang’s house and bought a bottle of good wine, then went to the snack sellers to buy good food, and sat on a bench to eat.
Chatting and laughing with three or five friends.
Such a scene prompted more people to come calling for friends, and the streets and alleys of Xinlingfang, which originally looked quite spacious, immediately became crowded.
People are all the same. Even people who are not interested in buying and selling in Xinlingfang, after seeing everyone around them going to Xinlingfang, they will go there out of curiosity or follow the crowd.
.
But all this is just the beginning. Both Ye An and Qin Mumu expected all this, but the residents of Credible Lingfang did not expect that they thought this was once a place where shabby households gathered. Who could have imagined that it would be like this?
In a short period of time, it has become a place where people in Tokyo rush to come.
The unexpected situation made those who had not opened their doors anxious. In their view, this was a missed opportunity!
It's just that without Ye An's words, no one dared to make the decision without permission. After all, the property and business came from the Hou Mansion. Facts have also proved that everything that is hard-won in front of them is the result of following the arrangements of the Marquis.
After all, someone couldn't help it anymore, and several families asked Ge Shanshu to take them to the Marquis Mansion to discuss with the Marquis whether they could open the business in advance.
Ye An and Qin Mumu were watching the situation in the streets and alleys from the small building in the front yard. When they saw Ge Shanshu coming with a group of neighbors, they looked at each other and smiled.
They naturally know why these people are here, but they cannot change what they have planned. Those shops that buy snacks are different from them. You can only know the taste after eating it before you can come back next time. The trial operation has a very good experience
promotion effect.
But it is different in stores such as ready-made clothing, fabrics, woodware, and ironware. They can tell what they buy just by trying it in the store. As long as the style is fashionable and the price is not too outrageous, they will retain customers.
It is not necessary to carry out discounts and discounts, but this creates a psychological gap in people. Xinlingfang is a store that brings together high, middle and low-end stores. This is a gap deliberately created by Ye An in terms of consumption philosophy.
When everyone arrived at the Hou Mansion, Ye An and Qin Mumu were already sitting in the courtyard waiting. The big long table was moved out by Tieniu and the Wang Gang, and Xuan'er placed some cakes and tea trees on it.
In the past, she would not have entertained her neighbors so enthusiastically. She had already experienced the harshness of the world and did not like these people who relied on the Hou Mansion. But it was different now. Under Qin Mumu's guidance, she knew that these people
They have a contract with the Hou Mansion, and they are all part of the Hou Mansion's industry. Their shops are the Hou Mansion's shops, and the money they make is the Hou Mansion's money.
Naturally, they should be entertained. After all, the landlord also has some affection for his tenants, right? Besides, the Marquis has a good reputation in the community.
Reputation may not seem important, but in Tokyo it is the most important indicator of a person or a family.
Qin Mumu told her that reputation is even more important to the Hou Mansion than money. In the future, if the Hou Mansion's industry becomes bigger and it wants to open a big store, then it must have a reputation to gain a foothold in Tokyo, right?
After pouring tea for the heads of each family, Xuan'er stood next to Qin Mumu. Ye An couldn't help but secretly thought that Qin Mumu's education was very successful. At the moment, Xuan'er had gone from reading and literacy to being polite and clear-thinking.
degree.
"Ahem... I already know why you are here, so there is no need for you to tell me. I will explain it to you carefully!"
Seeing everyone rubbing their hands while drinking tea, Ye An coughed lightly and spoke. This was actually much better than asking them to speak. In a sense, he took the initiative.
In the expectant eyes of a group of people, Ye An slowly said: "You have all seen how many people there are in Xinlingfang, but this is temporary. I believe that as the new year approaches, there will be more and more people.
, but now there are still a few days until the New Year's Eve! You are all old people in Tokyo. You should know that the 25th of the twelfth lunar month is the time when there are the most people on the street, and the ads I bought... Oh, that is, in Lanzhou
The notices posted on the Guifang floats and the ox-cart sedans of the carriage and horse shop set the date. If they opened in advance, it would be unreasonable. The most important thing in business is to treat customers with integrity. They said they would open on the 25th of the twelfth lunar month.
, it will open on the 25th of the twelfth lunar month!"
"Some people have already gone to the shop to look at the goods and inquire about the price. There are still many who want to buy on the spot, and some are even willing to pay more for it. This..."
Madam Xu spoke unwillingly, but Qin Mumu smiled and said: "This is a good thing that you can only ask for. Your shop is still open. Although you don't sell anything, you can take this opportunity to introduce your products to customers! Again!
Telling them that they can only open their doors for sales on the 25th day of the twelfth lunar month is not only a good day, but also a way to look for defects in the goods. As for worrying about customers not coming on the day, it is unfounded. The customers who come then will only
There will be more and more!”
Qin Mumu's words revealed everyone's worries. Yes, they were looking at the crowd in front of them and worried that if they didn't sell anything, people would stop coming on the 25th of the twelfth lunar month.
But they don’t know what hunger marketing is. For the people of the Song Dynasty who have not been influenced by various marketing methods, hunger marketing is undoubtedly the most effective effect.
I gave people a detailed introduction to the quality, materials, workmanship, and even the price of the goods, but I didn't sell them. I asked them to buy them on the 25th of the twelfth lunar month. By then, the business will definitely be booming, and maybe it will lead to a situation where Luoyang paper is expensive.
By that time, Xinlingfang's products will not only be simple products, but can even become a kind of capital to show off. In marketing, the most successful sales is to sell the customer's sense of self-esteem, that is, vanity. When the product becomes
When it is a symbol or even status, it is more successful than simply selling feelings.