Chapter 370 Organizational Structure of the Beggar Gang
Before the twenty-fifth day of the twelfth lunar month arrived, the news of the opening of the market in Xinlingfang had spread throughout the entire city of Tokyo, not only in the inner city, but almost all the people in the outer city knew about it.
The reason is that Ye An has done enough propaganda work. Things that people in the Song Dynasty did not understand have been spoiled by later generations. He bought all the bullock carts and sedans in Tokyo, and even the rare carriages in the carriages and horses.
Advertising space.
In addition, beggars in Tokyo were asked to help spread the news. Of course, this method of dissemination was paid, but what Ye An didn't expect was that the advertisements on the cars were not as effective as the beggars.
Beggars spread news very quickly, with high accuracy and high popularity. The reason is for no other reason than that not everyone is literate. On the contrary, even in the Song Dynasty, a dynasty with a high literacy rate, people who could recognize most commonly used
There are only a few people who are literate.
Tokyo is still a capital city with a relatively high level of literacy, but its literacy rate is only a little higher than that of local prefectures.
Even the owners of the small workshops doing plate printing next to the Daxiangguo Temple are actually illiterate. They know some words, but they only know the shapes of others, but this does not prevent them from doing business and they cannot read.
So what, what if you don’t know the meaning? As long as you print according to the manuscript, who cares what words of sages are mentioned in the article, what kind of compassion is mentioned in the Buddhist scriptures? How can the universe be as big as filling one’s own belly!
Qin Mumu asked Ge Shanshu to randomly interview people who came to Xinlingfang, and she also discovered the problem. The beggars were very efficient and communicated clearly, even to the extent of exaggeration and exaggeration, but this is the purpose of advertising.
What an effect!
What is advertising? The literal meaning is to advertise widely! And it also has the effect of catching people's attention. The Xinlingfang described by these beggars has simply become an elegant place away from the "low-level taste" of Tokyo.
Even the bustling Nanmen Street cannot compare with it.
As for the Wan surname trade, it is good, but the Wan surname trade in front of the Daxiangguo Temple is only held a few times a month. Except for the things of merchants from the Western Regions, other things are also commonly available. How can Xinlingfang
The various unheard of and unseen goods in it are eye-catching?
Who doesn’t know that beggars in Tokyo City are the most well-informed people. They are not only found in the outer city, but also in the inner city. So Ye An quickly reduced the advertisements placed on vehicles and started using these advertisements instead.
Beggars serve as "publicity machines".
Not only is the advertising effect very good, it is even very cheap. You only need to find beggars and spend a small amount of money to hire these beggars for a whole day.
I am afraid that future generations of capitalists will marvel at the unparalleled level of labor exploitation in this era.
But in the eyes of the beggars in Tokyo City, Ye An is a complete victim...
What is laborious for others is effortless for them. They only need to spread some news and get a good reward. Even the beggars think that the Lord Yunzhong is a fool.
Even if you do good deeds, you don’t need such luxury, right?
Spreading news is the "special service" of beggars, but as a result of this contact with beggars, Ye An also discovered that in fact, these beggars are very valuable, and they are not existences that everyone does not want to get involved with.
When it comes to what happens in Tokyo, the government is always the last to know. The common people get the news before them. As for the government officials, they are only a step later than the gangs. Otherwise, how can they solve the case? How can they show their integrity in front of the officials?
own value?
As for the first to know the news, they are always the beggars hiding in corners that ordinary people don't want to contact.
Don't underestimate their existence. As long as you want to get first-hand information about things, go look for the beggar's head in that area. You will always get answers you can't expect, even more detailed than those from the government.
Of course, beggars are also part of the intricate forces in Tokyo. Where there are people, there are rivers and lakes. Where there are rivers and lakes, there will be rules. Whether it is openly or secretly, the rules will always exist. It just depends on whether you are willing to go.
obey.
Although the Beggar Gang is loose, they still have a certain organizational structure in Ye An's eyes. They are connected with Wuyou Cave, with Guifan Tower, and even with above-ground and underground organizations in various places.
As for the management method, Ye An was even more amazed. It was very simple and not as complex as the incense hall guardians in film and television works. There is a beggar head in each region. There is no affiliation or need among these beggar heads.
The responsible people are only responsible for the Beggar Gang, and the beggars only need to be responsible for the beggars they worship.
In Ye An's view, such an organizational structure will inevitably lead to violent conflicts, because the annexation of local interests and the greed of people cannot be restrained.
But the fact is exactly the opposite. Beggars in various areas strictly abide by the rules and division of interests among beggars. If a beggar in one area encounters an accident, or dies of old age or illness, beggars in other areas will not usurp his power.
, on the contrary, they will re-select a beggar leader from their group of beggars who can maintain the interests of the beggars.
Either the local beggars recommend the candidate together, or there are other beggars who recommend him, but the final result is still to select a replacement from within.
This delicate balance and the emergence of standards for a virtuous circle of collective interests, in Ye An's view, are very close to certain organizational structures.
I'm afraid this is the reason why the Beggar Clan can exist for so long, right?
Now when Ye An needed to fully utilize the beggar gang to fuel publicity in Tokyo, these beggars actually elected a chief beggar leader to discuss with Ye An after the final decision.
Fortunately, because Ge Shanshu spent some time in Tokyo when he was young, he was relatively familiar with these things. He explained to the stunned Ye An and Qin Mumu: "Master Marquis, Madam, in fact, this beggarhead is not a beggar gang."
The Beggar Clan has no master, and there are people who want to unify the Beggar Clan, but they are all dead, and most of them died at the hands of their own people."
Seeing that Ye An and Qin Mumu were fascinated by what they were listening to, Ge Shanshu couldn't help but feel a little proud. Ye An even poured him a cup of tea himself and said, "What's going on with this beggar? Why have I never heard of it before?"
Ge Shanshu smiled: "Not to mention you, Mr. Hou, even I have only heard of it. It is said that this chief beggar will only appear when the beggar gang faces major events, and he is one of the beggars in the beggar gang."
The heads personally selected highly respected people to serve as the beggar. After the matter was over, the chief beggar lost his identity and went back to being an ordinary beggar, in order to prevent the situation of a dominating family from arising. Those who had the same status before
Ambitious beggars bring trouble to themselves because they have been chief beggars and think they can give orders!"
Ye An nodded slightly, but Qin Mumu beside him frowned and said, "That shouldn't be the case! At least the beggars under him should listen to him!"
No need for Ge Shanshu to explain, Ye An smiled and said: "The reason is very simple, because of greed. Even though the Beggar Clan doesn't have many rules, most of them are for the sake of the entire Beggar Clan. However, the biggest drawback of people's hearts is greed. Ordinary people have no chance.
The beggar who killed the beggar is justified. Now he wants to stand out under the banner of unifying the beggar gang. Isn't this the best opportunity to kill him? And while the beggar is using his banner, the beggar who killed him will also use the banner of unifying the beggar gang.
As a sign that the rules of the beggar gang will not be violated, whoever kills him at this time will be the best candidate to be the next beggar leader! It is equivalent to killing one person and getting to the top effortlessly. Only a fool doesn't know what to do!"
Ge Shanshu looked at Ye An with admiration. He who originally planned to show off his knowledge couldn't help but admired: "Master Hou really hit the nail on the head! It's because of this that no one in the Beggar Clan dares to mention it anymore, not even
The chief beggar has been short-listed! If the Marquis had not been discussing financial matters with the beggar gang, no bones of the chief beggar would have been sent to your house!"
Qin Mumu shrank back subconsciously after learning what this thing was. It was a piece of bone, to be precise, it was a piece of human forearm bone made like a Chao Hut-like post.
Ye An played with the white and shiny bone paste in his hand. Judging from the texture and patina, it must have been at least a hundred years old. It was something similar to a "dog-beating stick" in the beggar sect, representing the identity of the chief beggar.