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Chapter 607: Festival of Double Springs

Wang Qinruo can be said to be a very smart person, and he is the only one among the "Five Ghosts" to have a "good death". It is absolutely impossible to say that he has no experience in the court.

Liu E wanted to use him to contain Wang Zeng and Lu Yijian, so he did not hesitate to grant him the title of Duke of Ji. If he did not have this ability, how could Liu E spend so much effort and use him against all objections?

Ye An was thinking about everything in the Daqing Palace today in his oxcart. It was very important to review this great meeting, and this had become a habit for him.

There was nothing he could do about it. The current situation in the court of the Song Dynasty could be described as treacherous. It was not at all like what was described in the history books. Moreover, there was a person in the court today who made him very strange.

Xia Song, Xia Song almost said nothing in the court, and rarely communicated with others even during the banquet. However, his eyes wandered back and forth on Wang Zeng, Lu Yijian, Wang Qinruo and Cao Lili.

Ye An was unmistakable. This rare "smart man" in the court must have his own little plans. For such a person, Ye An wanted to observe him carefully but did not want to have too much contact with him.

Xia Song is not a traitor. He is capable and ambitious. Such a person is very suitable for being an official, but he will eventually get lost in power and forget his true heart.

This was one of the reasons why Ye An kept away from Xia Song's several advances. It had to be said that this guy had some personal charm in the court, and even his opponents couldn't help but respect him.

Since he came back from his mission to the Liao Dynasty last year, he has been serving as a doctor in the household department. Courtiers with a little experience know that this appointment is often a necessary post on the road to becoming a minister.

It seems that Liu E is planning to train this Enyin official who has made great contributions. Although he entered the official position through Enyin, his strength is extraordinary, even surpassing many officials who entered the imperial examination.

After leaving the palace, Ye An and Li Zunxu crossed their arms and said goodbye. They will enter the palace again tomorrow for the spring ceremony. The time now is rare leisure. To be honest, no one wants to stay in the palace for another quarter of an hour.

After all, there are complicated rules to abide by here, and there is even a risk of being impeached by the imperial censor. It is rude to walk too fast and expose the trousers under the hem. It is rude to speak louder, and it is even rude to look around in the palace.

Before Ye An left, he specifically asked Xiaohuangmen. It turned out that Mrs. Gaoming's party had already dispersed. Qin Mumu might have returned to Xinlingfang, so he stopped waiting and looked at his ox cart not far away.

He was there, so he got in the car and left.

"Master Marquis, look at how hard it is to walk on these roads! Zizizi, this is the first time I have seen such people in Tokyo!"

Tieniu clicked his tongue on the car's shaft. Ye An looked at the crowded crowd outside the car window and smiled: "It seems that the people in Tokyo have taken to the streets, which is also a good opportunity for our business to make money!"

Tieniu curled his lips silently. In his opinion, his own marquis was good at everything, but he could never let go of the business at home. This was not like a scholar.

"Master Marquis, our business is already so big, why do we need so much money? My mother said, just have enough money. Our Marquis Mansion is already a wealthy and noble family. My mother said that ordinary big families

The savings of three or five generations may not be able to match those of our Marquis Mansion!"

Ye An smiled and said: "Your mother does come from a wealthy family, and she knows a lot about Tokyo City."

Tieniu scratched his head and said helplessly: "Not to mention, my mother is indeed not an ordinary woman, but I don't know which family my mother is from. She always says that she comes from a small family, but she has seen a lot.

Just a little bit."

"Maybe your mother has her own reasons, but she just doesn't want to say them out."

Ye An no longer dwelled on this topic, but looked at the people on the street and the shop signs with the Puhui Company name. It had to be said that there were too many Puhui Company stores on Nanmen Street.

For the monarchs and ministers of the Song Dynasty, the Double Spring Festival was a grand occasion, but for merchants, this grand festival was their "battlefield."

At this time, the problems of a store can easily be exposed. The increase in stores has increased competition among Puhui stores, but diversity has been challenged.

The same stores should not be opened together, even on the same street. Until now, Puhui Store has focused on Nanmen Street and the inner city. This is obviously an unwise choice.

From the beginning, Ye An had no intention of letting Puhui Store follow the old path. Instead of taking the high-end route, it should take the route of large-volume Hui. Only by selling goods to thousands of households in the Song Dynasty can it be considered a profitable business.

For example, Hou San has renamed Puhui Candy Store. The name directly tells the people that sugar is no longer a luxury product, but something that can benefit thousands of households.

If you want to say which store has the hottest business on Nanmen Street and even in Tokyo City, it has to be Hou San’s store.

The Double Spring Festival in Tokyo is festive, a festival worthy of carnival for people all over the world, and what can bring people the most intuitive sense of happiness? The taste of sweetness!

Sweetness has always been a feeling engraved in human genes. Just the right amount of sweetness can make people want it, and candy has naturally become mankind's favorite.

Hou San comes from the common people and comes from a poor background. He certainly knows how to win over the people, reducing prices, offering discounts, and even giving free candies to children on the road.

This is to win the goodwill of the people, and it is also the reason why the people flock to you.

It was not that merchants in the Song Dynasty did not have promotional activities. There was even a kind of promotion carried out by the government, "Guan Pu".

Kaifeng Prefecture's officers carried gongs on the street and shouted: "Double Spring Festival, Kaifeng Prefecture will put "Guan Po" on for three days, and those who lose will have no regrets!" The so-called Guan Po is not an ordinary gambling, but a special relationship between buyers and sellers.

gambling methods.

You like my goods, well, let's make a bet. If you win, you can take away the goods for free. If I win, you have to pay according to the price, but you can't take the goods.

This kind of gambling was not possible in the past. If the Kaifeng Mansion found out, it would even have to be locked up and taken to the Yamen to have it slapped on the wall. However, during the period of Guan Pu Day, it was possible.

From grains to vegetables, from chickens, ducks and fish to fruits, silks, charcoal, and even hot noodle soup early in the morning, everything can be done. Even the emperor would do so with the palace attendants, just for the sake of fun.

.

However, Hou San's shop has not been closed, but is still selling at extremely low prices. A small bag of maltose that used to cost twenty cents can be taken away for only ten cents, or even more.

The suddenly cheap prices made people flock to them, but it also caused a fatal problem, huge inventory consumption.

The output of sugar mills outside Tokyo is limited. Although beets have a large output and a high sugar yield, they cannot withstand the enthusiasm of the people in Tokyo. Many people queue up overnight just to buy candies from Puhui Candy Store.

The only thing Hou San could do was to build up reputation and sell in large quantities, so that he later had to sell in limited quantities. Once the highest daily shipment volume was reached, the store would be closed.

But even so, a large number of vendors carrying poles and carts will be sent to sell candied haws in Tokyo in order to occupy the market and increase exposure.

Even Tieniu bought two bunches of candied haws on the road, one for him and one for Ye An, and they tasted delicious.

In Ye An's view, this was the smartest and most suitable business in Puhui Company. Hou San did not live up to his expectations, and of course he also hit other stores selling stone honey and candies in Tokyo.


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