On the eighteenth day of the twelfth lunar month, the already bustling Tokyo city was once again pushed to a climax, thanks to the previous publicity of Puhui Company.
Ye An can be said to have mastered the most powerful media in this era. All the oxcarts, horse-drawn carriages, and trucks in Anshun Vehicle Company are full of advertisements about Pratt & Whitney Department Store, with not only text but also pictures.
Wang Congyi came into use. Even Ye An didn't expect that he would be extremely interested in this new advertising situation. He drew many pictures at once, and they were very vivid and realistic.
What surprised Ye An the most was that his drawings were not repetitive or mechanical, but vivid descriptions, vividly depicting the goods in Pratt & Whitney Department Store, even with the smiling faces of children.
There are all kinds of things, from small hats and raincoats to large wooden furniture, to all kinds of food, ready-made clothes, tea, patent medicines, clay dolls, etc.
What is the best publicity? This is the best publicity, expressed in a way that people like to hear and see. Whether they are literate or illiterate, they will know what Puhui Department Store is at a glance.
The word "department store" carries a lot of weight. It is called a department store but in fact it has more than a hundred kinds of goods. How can we let the people know about it?
The simplest way was to distribute leaflets, and large-scale printing was not difficult for Puhui Company, so the movable type printing workshop in Zhuangzi outside the city was operating at full capacity, and leaflets were printed in large quantities.
By the way, a large number of storytellers were hired to continuously "spoke" in the streets and alleys, which also aroused the curiosity of the people in Tokyo.
Ye An spent a lot of time preparing for Puhui Department Store, spending countless manpower, material and financial resources. Now the interest and consumption desire of the people in Tokyo have been aroused. Not only the people of the Song Dynasty are interested, but also foreign businessmen are curious about Puhui Department Store.
What kind of shop is it?
Curiosity is the biggest driving force. Many people don’t really want to buy anything, but joining in the fun is the biggest entertainment in this era that lacks entertainment activities.
Today, people in Tokyo go to East Street early. This is the most prosperous place in the second wing on the left, and it is also the most prosperous area in the entire city of Tokyo.
When Puhui Department Store opened, the streets of Tokyo were deserted, and East Cross Street was already packed to the brim. There were many people hoping to buy what they wanted, but even more people were watching the excitement.
Ye An stood upstairs and looked at so many people in front of him. He smiled at Qin Mumu who was slightly nervous next to him and said: "It doesn't matter. Don't be afraid if there are many people. Don't be afraid if you don't buy. I am afraid of few people. Now it seems that our supermarket chain
The plan has taken the first successful step, and as long as the customers enter our Puhui store, there is no reason to leave empty-handed."
Qin Mumu rolled her eyes: "I'm not worried about the problem of too many people but too few people. I'm worried about the cashier! How can so many people line up to check out in an orderly manner? Will things be stolen? I heard that there are pickpockets all over Tokyo.
coming."
Waving his hands slightly, Ye An smiled and said: "It doesn't matter, Kaifeng Mansion has been a big help this time. They sent people to maintain order. They were worried about a stampede. If chaos caused by theft at this time, the consequences would be disastrous, so Wang Zhen took the initiative to send people this time.
A veteran patrols the store with a knife, and such a big shock is enough to threaten those petty thieves."
Qin Mumu looked back at the spacious aisles and shelves in the store, and nodded slightly: "No wonder you wanted a bigger space in the first place. You were worried about this, but this shop cost a lot of money! But you promised to use it in the future.
This pavement has become a masonry structure, and lighting is a big problem."
Ye An looked at Qin Mumu dumbfounded: "You think more than anyone else, and you think further than anyone else. It will take time to upgrade the store, and it is even more important for the store to make profits. It's still a bit early to say this now.
.”
"You always have to plan for a rainy day, right?" Qin Mumu frowned as she looked at the crowded crowd outside and said, "You're not trying to engage in hunger marketing, are you? That's not very authentic."
Ye An smiled: "No, people with too small a structure would do that. Our Puhui Department Store is already standing on the top of the pyramid, there is no need to do that, just open and prosper!"
Following Ye An's words, Qin Mumu's eyes instantly turned into crescent moons, and she said with a smile: "Good luck!"
At the beginning of Si Shi, the sky is very bright, and Si Shi is also called Yuzhong, 'The sun is the platform, the sun rises in the corner, and the sun is not there.' This time is equivalent to more than nine o'clock in later generations, which is the best time in the morning.
The door of Puhui Department Store finally opened, and the clerks stood at the door to politely greet the customers who entered. People flocked in and marveled at the shelves filled with a dazzling array of goods.
All kinds of people, including those shopping, those watching the excitement, and those looking for new products, crowded the store of Puhui Department Store. Although the flow of people was very large, the throughput of the store was also very large.
The wide distance between the shelves could accommodate more people, but even so, the store was still full after a quarter of an hour, and the clerk at the door had to put up a full sign.
At this time, the customers who had entered the store were constantly buying goods. Ye An and Qin Mumu once again found that they had underestimated the Song people's strong desire to buy.
Men, women, old and young walked back and forth in the store to buy their favorite items, but when they wanted to check out, they found that except for eating, they could only check out at a specific place.
The exit and entrance are not together at all. Enter from the front door and leave from the back door. This is a complete flow line.
It is amazing how fast and convenient this is. The crowded people line up in an orderly manner amidst the shouts of the Kaifeng Prefecture servants. The clerks at Puhui Department Store are warm and considerate and can always tell customers where the goods they want are when they ask.
And as long as the shopping time is long, customers can easily find the goods they need according to their habits, and at the same time, they can discuss the quality of the goods with the people who are buying with them.
"The greatest safety factor in supermarkets does not come from security measures, but from people's moral consciousness, social reputation, and more importantly, shame. After all, no one wants to be seen stealing by others.
The smaller the supermarket, the less crowded the place, the lower the shame of committing a crime, and here, who do you think would put their reputation on a bottle of wine?"
Ye An and Qin Mumu were summarizing everything they saw upstairs. Many things were beyond their expectations, but they could be explained.
Ye An originally thought that stealing would be the biggest problem, but Qin Mumu's psychological explanation made him feel relieved instantly.
The day was originally very long, but for the clerks, shopkeepers, and cashiers in Puhui Department Store, it passed very quickly. The temporary small account originally used to store coins was already piled up. The cashiers quickly calculated the value of the goods and at the same time
Strings of copper coins were stuffed into an iron cabinet, while pennies of copper coins were thrown directly into the basket. When the pile was full, they were taken away by the waiter on the side.
The only regret that Ye An and Qin Mumu felt was that their previous design of the cash register system was insufficient and the cash box was designed to be too small...