Lin Yi nodded, "To be honest, the oil-paper umbrellas produced by your factory are old-fashioned, bulky, and have no aesthetic appeal. However, the popular folding umbrellas are light and beautiful, and the oil-paper umbrellas are indeed incomparable. They are obviously out of date."
Although he was mentally prepared, Director Ma still looked a little unhappy after hearing this.
"I think you are not dealing with the backlog of goods now, but are considering transforming into new products to cater to the market. Without a market, even if the backlog of products in hand is dealt with, there will still be a backlog of products produced next."
Director Ma frowned.
"Transition to make folding umbrellas? We have thought about this plan, but it requires the introduction of new machines and new technologies, and a large investment. We reported to the higher authorities, and the province said that it had approved a folding umbrella factory, but it was rejected.
received our report.”
Today, the planned economy still takes the lead.
Since there are already companies in the province that are producing folding umbrellas, they will not agree to redundant construction of their factories. This is what worries Factory Director Ma the most.
Lin Yi thought for a while and said:
"Actually, you can continue to make oil-paper umbrellas, but the market positioning will have to change."
"How to change market positioning?"
"Oil-paper umbrellas are not as practical and beautiful as folding umbrellas now, but they can be transformed into handicrafts. I wonder if Director Ma knows the Japanese oil-paper umbrella culture?" Lin Yi asked.
Director Ma shook his head blankly.
"Japanese women love to wear kimonos, and in the summer, it is also a tradition to wear oil-paper umbrellas in kimonos when traveling. There are many local workshops and companies in Japan that make oil-paper umbrellas. I heard that some of them have been passed down for hundreds of years. You can make them
Oil-paper umbrellas are more exquisitely made and cheaper, and they have entered the Japanese oil-paper umbrella market."
"This not only creates a market, but also enables exports to earn foreign exchange."
"Really?" Director Ma's eyes lit up.
"Of course it's true. By the way, one of the calendars I sell is about Japanese women in kimonos, and several of them have oil-paper umbrellas. Director Ma can buy a copy and take it back to observe." Lin Yi said.
Director Ma immediately said: "Okay, I'll buy a copy soon."
...
Director Qian of the Xiangyang Writing Pen Factory came over.
"Xiao Lin, do you have any suggestions for our brush factory? I sincerely ask for your advice." Director Qian is fat and speaks faster than normal people.
"Make oil paint brushes!"
Lin Yi gave the answer directly.
"Oil paintbrush, which one is easier to sell?" Director Qian asked.
"I don't know if it will sell well or not, but in terms of consumption, it is normal for a brush to last for several years. Oil paint brushes are real consumables. They consume at least a few or even dozens of brushes to paint a painting, and they use them all.
Once it’s gone, you’ll need to replace it with a new one next time.”
"I don't know if you have ever seen those who paint oil paintings. A new pen is poked and rubbed on the oil paint. When painting another color, this pen is thrown aside. Time passes.
Once the oil paint dries, it is useless and must be replaced with a new one.”
"Now that the college entrance examination has resumed, more and more people will learn oil painting in the future, and the amount of oil paint brushes used will definitely increase significantly."
"In the future, the use of oil paint brushes in China will increase greatly, and once they are ready, they can be exported abroad. Europe and the United States are all engaged in oil painting, and the use is much greater than in China. They are rushing out of the country and going to the world. Director Ma and the others are making money from the Japanese. From now on
You can make money from American and European devils."
Everyone found Lin Yi's words interesting and burst into laughter.
"Xiao Lin, you don't want to talk about the Japanese anymore. We are all international friends and people from the international community." Director Zheng reminded with a smile.
"We don't know how to make oil paint brushes," Director Qian said.
The director of the oil-paper umbrella factory next to him smiled and said: "It's the same stick and a bunch of hair, but one is round and the other is flat. Isn't it easy for you pen makers to flatten and make a round shape?"
Everyone laughed again.
The director of the jacquard factory interjected at this time: "Xiao Lin, do you have any suggestions for the backlog of our jacquard factory?"
Lin Yi shook his head,
"I really don't have any suggestions for your jacquard factory. As long as the price is low and the merchants can make profits, it shouldn't be difficult to sell your goods on Hanzheng Street now."
The director of the jacquard factory had a proud smile on his face.
After taking a look at the other factory directors, it was obvious that our products are fine and can be sold now.
Lin Yi continued:
"However, compared to the large state-owned manufacturers, the size of Hanzheng Street is indeed too small now. If you want to sell to merchants, it may not be realistic. I think you should consider the agency sales model I mentioned. Otherwise, you will not be able to sell, and the merchants will not be able to sell it."
Money will still fall into an endless loop."
The director of the jacquard factory nodded, this is indeed a real problem.
Director Lu of the clothing factory remained silent. He listened to Lin Yi's analysis one by one. After the others finished speaking, Director Lu said:
"Xiao Lin, how about you help our garment factory analyze it?"
In fact, Lin Yi's purpose this time is to deal with clothing factories. A million-dollar business, even if the profit is only 20%, he can still earn 200,000.
Lin Yi was very tempted by this business.
certainly,
Whether it works or not depends on how he deceived him.
Many of what he and several other factory directors said before were actually paving the way for the conversation with the garment factory director.
Lin Yi pretended to think for a while and said to Factory Director Lu: "Director Lu said during the meeting that in fact, the backlog of clothes in your factory this time is mainly due to some problems in connecting with the supply and marketing cooperative. The normal operation of the garment factory is basically impossible.
no problem."
"I don't know much about clothing, so I won't give random instructions."
"Let's just talk about the 350,000 pieces of children's clothing that the clothing factory has backlogged. To be honest, no one except the country can afford it. If we add up the entire Hanzheng Street merchants, they may not be able to collect one million."
"So it's definitely not realistic to ask merchants to pay for the goods and then distribute and sell them. If the clothing factory agrees to sell on a consignment basis, it might be possible."
Lin Yi's purpose is to sell on behalf of others.
Earn the price difference from it,
He is sure to make a profit without losing any money.
"Then there's the price. To be honest, Director Lu, I also know the profit margin of clothing. You said that if you reduce the wholesale price by another 20%, in fact, you can still make a lot of profit at this price."
"There must be reasons why the product cannot be sold. There may be a series of problems such as old style, not keeping up with the times, unsightly appearance, lack of quality, etc."
"It is probably impossible for products like this to enter department stores in big cities. The only way out is in towns and rural areas, and Hanzheng Street now has a relatively broad base in towns and rural areas, so it is just right."
"When selling goods in towns and rural areas, the biggest problem is the price. Only when it is cheap will people buy it. If it is expensive, why not go to big shopping malls? You think so? So I think if you want to sell, you should sell it at the wholesale price.
A basic reduction of 50% is appropriate.”
Director Lu looked at Lin Yi.
50%.
The wholesale price is discounted in half, you are too cruel.
Factory Director Lu shook his head, "The 20% price reduction was decided upon by the factory leadership, and I cannot change it casually."
"But I found that Comrade Xiaolin, you are very sensitive to the market. If you have time, I invite you to visit our factory and we can have an in-depth chat." Director Lu said.
Lin Yi smiled and nodded, "Thank you, Director Lu, for the invitation. I have time before New Year's Day."
"Okay, let's make an agreement then. I'll wait for you to come over before New Year's Day."
...
Lin Yi's goal was achieved,
Say goodbye and leave,
Not long after he left, Director Lu looked at Director Zheng and said, "Director Zheng, Comrade Xiao Lin from Hanzheng Street is a capable person."
Factory Director Ma nodded, "Well, the more I think about the idea of producing oil-paper umbrellas that we were given, the more I think it's feasible. It can be sold to the Japanese. I'll do some research later."
"Our idea of producing oil paint brushes is not bad. If it comes true, I would like to thank Comrade Xiaolin." Director Qian of the brush factory said.
"Anyway, I've thought about it. I'll go to the lighter factory to exchange for lighters when I get back, and then I'll sell them to Xiao Lin when I get back," said the director of the Flintstone King factory.
Director Zheng smiled and said, "Maybe it's because he often runs south and has a wider horizon."
Director Lu said nothing, thinking about his own affairs.
