Lin Yi and Li Xiangqian came to the garment factory. Director Lu received them and first took them to the honor room to visit, telling them about the history of Huangshi Second Garment Factory, various achievements, annual sales, and even the amount of foreign exchange earned from exports.
In fact, Lin Yi didn't care about these at all.
Next, Director Lu took Lin Yi and the others to the warehouse, where boxes of children's clothing were piled up. This was the purpose of Lin Yi's trip.
Director Lu took the clothes and introduced:
"These long-sleeved T-shirts are made of cotton three-element blended fabric, which is lightweight, breathable, sweat-absorbent, odor-proof and wear-resistant."
"These tops are made of nylon and these pants are made of polyester. They are all high-quality fabrics produced by Taizhou Cotton Spinning Factory No. 3."
"This side is made of pure cotton printed muslin, and this side is made of linen, which is very comfortable to wear."
Lin Yi didn't know much about so-called fabrics, and whether the goods sell well or not sometimes really doesn't depend on the quality of your goods.
After looking at the children's clothing in stock, everyone returned to Factory Director Lu's office. The staff brought tea. Director Lu looked at Lin Yi and said, "I heard that you have reached a consignment agreement with the lighter factory. How are the sales?"
Lin Yi guessed that maybe it was Director Lu who heard that the lighter factory agreed to sell on his behalf, so he decided to call him.
"The sales volume is pretty good. The day before I came, more than 2,000 were sold out in one day." Lin Yi was not exaggerating.
However, Director Lu was still slightly surprised by this sales volume. The supply and marketing cooperative only sold so many lighters in one day, and Lin Yi was just a small wholesale stall on Hanzheng Street.
"Xiao Lin, if I let you sell on a consignment basis, how long do you think it will take for the backlog of children's clothing to be sold out?" Director Lu was more concerned about this issue.
Lin Yi thought for a while,
"It's hard to say if it will be sold out, but I think it won't be a big problem if we sell 100,000 pieces before the Spring Festival." Lin Yi said.
"One hundred thousand pieces, really?" Director Lu was very moved when he heard this number.
One hundred thousand pieces,
Even if the average price is three yuan, he can still withdraw 300,000 yuan. It's the end of the year, and all factories are having a hard time. The workers have been busy for a year, and they are all waiting for the factory to give out more benefits during the New Year.
The efficiency of the Second Garment Factory was pretty good, but after the marketing cooperative introduced clothing produced in the south, their factory's clothing sales suddenly dropped significantly.
why sales dropped,
To put it bluntly, it is their own fault.
Clothing factories in the south are quick to adopt Hong Kong fashion trends, introduce some new design concepts in a timely manner, and make more beautiful clothes.
And what about them?
Old design,
There has been no innovation for many years,
A set of blue plaid T-shirts that have remained unchanged for more than ten years.
What Director Lu is most worried about is not the current batch of inventory, but that the sales volume has dropped, and the output of their factory will also follow. Smaller output means less profit, and the efficiency of the second garment factory will become worse and worse in the future.
, life will only get harder and harder.
He also wants to seek innovation and change,
But it definitely won’t work for a while.
If you design new clothes but the sales are not as good as before, that is also a big responsibility.
Thoughts are imprisoned,
heavy baggage,
This is one of the biggest problems in collective factories.
There are only more than 20 days between New Year's Day and Chinese New Year, and sales of 100,000 in 20 days. Lin Yi feels that the problem is not big, the key is the price.
"One hundred thousand pieces is not a big problem, but if you want to sell them, the price must be affordable. The backlog of children's clothing in your factory has older styles and it is difficult to sell in big cities. My idea is to sell it to rural areas." Lin Yi said.
The conditions in rural areas are still very poor now. It is no longer easy to earn dozens of yuan a year from work points. Only people who benefit from it will recognize it.
Director Lu began to think deeply.
Lin Yi's idea is to let him lower the original wholesale price by 40%. To be honest, the factory does not make money at this price.
Not for sale,
There is a backlog in hand, and the funds cannot be withdrawn, and there is not even money for the New Year.
"Our factory team held a meeting and studied it, and the minimum can only be reduced by 25%." Director Lu said.
Lin Yi smiled and said, "You are doing research to ensure your interests. I am asking for a 40% reduction in order to sell it as soon as possible. If it sells well, who is willing to reduce the price? You can tell me."
Director Lu couldn't answer these words.
Why the backlog,
It’s not because it’s hard to sell,
The price reduction is just for promotion,
If the price is not in place, it will still not sell. If you insist on not lowering the price, then the business will not be successful and the factory will not get money.
Factory Director Lu thought about it for a while and finally said: "Xiao Lin, we will eat in the cafeteria at noon. I have arranged the meal. Our factory leadership team will have another meeting in the afternoon."
"Okay, let's try the skills of the masters of the garment factory." Lin Yi said with a smile.
At noon, Lin Yi and Li Xiangqian had a meal in the canteen of the garment factory, accompanied by someone from the office. After the meal, the two went back to the guest house to wait for news. They waited until the evening before the person who was originally responsible for receiving them came over.
"Boss Lin, our factory director invites you to go to the factory to have a talk tomorrow."
"How did the discussion go?" Lin Yi asked.
The other party shook his head, "I don't know the result either. I only know that the leaders held a meeting all afternoon and ended in the evening."
staff leave,
Li Qianqian looked at Lin Yi, "Brother Yi, do you think this business is promising?"
Lin Yi thought for a while, "I think it can be done."
...
The next day, Lin Yi and Li Xiangqian came to the garment factory again. Director Lu saw Lin Yi and said straight to the point:
"30%, if it succeeds, we will use other methods."
Lin Yi is also very straightforward,
"Can."
"Do we have another request?"
"What's the request?" Lin Yi looked at Factory Director Lu and asked.
"That means 100,000 pieces must be sold before the year, otherwise the settlement will still be based on the previously negotiated price." Director Lu said.
Lin Yi thought for a while.
"I agreed."
Director Lu smiled and extended his hand, "It's a pleasure to cooperate."
“A pleasure to work with.”
In fact, 20% of Lin Yi also makes money, but if he can get a little more, he has to fight for it. This is a million-level business, and an extra little bit means tens of thousands of dollars.
As for the sales volume of 100,000 units before the end of the year, he is still somewhat confident.
Even if it's worse, he actually has a way. At worst, he can wrap up the rest himself, get the extra 10% commission, and sell the rest slowly.
afternoon,
A large truck was filled with various styles of children's clothing. Lin Yi and Li Xiangqian followed the truck back to Hanzheng Street.
Boxes of clothes were moved into the warehouse.
Fortunately, Lin Yi bought another set of storefronts in advance, otherwise there would be no place to store so many goods.
Li Xiangqian, Jiang Wu and others worked all night to sort out the models and put sample clothes on the wall. They were busy until midnight, and one wall was covered with all kinds of children's clothes.
Lin Yi looked at it and said,
"It depends on the effect tomorrow."
...
the next day,
Sun rise,
Hanzheng Street is another lively day.
The Chinese New Year is less than a month away, and more and more wholesalers come to Hanzheng Street to wholesale small commodities, hoping to make a fortune during the Chinese New Year.
The streets are crowded with people.
People carry large and small bags to buy goods.
Lin Yi’s shop,
There is another stall today, and this stall occupies a larger area than all the stalls. A wide iron shelf is filled with all kinds of children's clothing.
Put up a big sign at the door.
“Wholesale children’s clothing at the lowest price~!!!”
Songzi, Erkui and others stood at the door and yelled, "The newly arrived children's clothing has a complete range of styles, including spring, summer, autumn and winter. All kinds of fabrics are strong and beautiful. We guarantee the lowest price on Hanzheng Street."
If it were someone else,
Shout out the phrase "The lowest price on Hanzheng Street",
It is estimated that other colleagues will come to cause trouble.
what do you mean,
We are not cheap, right? We can't do business anymore.
But Lin Yi and the others,
Already famous in Hanzheng Street,
No one dares to come and mess with me.
Lin Yi's store originally had a lot of wholesalers, but this shouting attracted more people. Wholesalers poured into the store and kept asking questions.
"What's the price of this plaid coat?"
"Wholesale price is three and a half yuan."
"What about this little cotton shirt?"
"That's two yuan and two."
"How much are the T-shirts?"
"T-shirts are not unpacked, they are packed in packages of ten and eighteen in a package."
"What about this little cotton-padded jacket? How much does it cost?"
"The cotton-padded jacket costs 6.5 yuan."
Cheap,
All the merchants who asked about the price felt that it was really cheap.
Clothes of the same style are generally cheaper than other places by about 50 cents to 1 yuan, but don’t underestimate the 50 cents. They wholesale them and sell them in counties and towns, and some only earn 50 cents per piece.
The wholesale price here allows them to double their profit.
Lin Yi's idea is very simple,
Don’t pursue profit per unit price, just make 20%.
Crazy volume,
This business of one million can still earn 200,000 at 20%.
After asking about the price,
The wholesale merchants were excited and began to purchase goods one after another.
Lin Yi asked them to go in and pick their own. Each person was given an oversized snakeskin bag. They could stuff whatever they liked into the bag and calculate the bill when they went out.
It’s exactly the same as Lin Yi going to Guangzhou to purchase goods.
Some people take a fancy to the clothes and put them in bags desperately for fear of being snatched away by others. Some people quit and say, "Save some for others."
"It all depends on your ability whether you have quick hands or slow hands." The man said and went to grab other clothes he liked.
When other people saw it, they started to grab it like crazy.
The whole warehouse in the backyard of the front door was full of people rushing to buy goods. Someone's snakeskin bag was full, so his accomplices watched and continued filling with new snakeskin bags.
Food, clothing, housing and transportation.
Clothes are a necessity for human survival, especially during the Chinese New Year. It can be said that it is a Chinese tradition to buy new clothes to celebrate the New Year. Even Yang Bailao bought two feet of red headband for his daughter when he could not afford new clothes during the New Year.
Lin Yi’s price here,
It is indeed much cheaper than other places.
They took it back,
It’s definitely easy to sell if the price is cheap.
You would be a fool not to rob.
Just one day,
Half of the goods in the warehouse were robbed.
This is still a situation where many people don't know that Lin Yi wholesales clothes. He believes that there will be more people coming tomorrow.
Lin Yi picked up the phone and called Director Lu.
"Director Lu, we will ship another car over tomorrow. We sold seven to eight thousand pieces today. I'm afraid the rest won't be enough to sell tomorrow."
Director Lu was very surprised,
"What, seven or eight thousand pieces sold in one day?"
"I guess there will be more tomorrow."
"Okay, I will make arrangements and send it to you overnight."