Chapter 219: Mr. Lin Yuan, Mr. Ten Billion Box Office!
The New Year is approaching, and tickets for Spring Festival travel are still as hard to get as ever, but the flavor of the New Year is getting weaker every year.
Instead of the atmosphere of walking in the streets and the smell of firecrackers, there is a holiday system. Office workers have to work for a whole week before the New Year's Eve holiday. In this case,
Naturally, there is no Chinese New Year atmosphere.
However, the streets were quite lively, with many merchants offering discounts and promotions under the slogan "Welcome the New Year".
Even movie theaters are no exception.
In addition to scrolling the trailers of several movies that will be released on the first day of the new year on the screen in the lobby, there is also an event to give out popcorn or Coke to the movie. I don’t know if it is an event to give out tissues from "The God of Medicine"
I got inspiration in middle school.
Lin Yuan did not choose to go home to celebrate the New Year this year. After all, several movies are waiting to be released on the first day of the Lunar New Year, and other creative staff are busy. It would be somewhat unreasonable for him, the leading actor, to be absent by then. If this really happens,
, maybe the first big news in the entertainment industry this year will be the report that Lin Yuan is a big star.
A week before the Spring Festival, the promotion work of the two movies "A Good Show" and "Kung Fu Yoga" was quickly put aside. It was not that their movie promotion expenses were all spent, but because of the invitation to this year's Spring Festival Gala.
Apart from Huang Bo and Jackie Chan, the two of them were basically busy rehearsing for the Spring Festival Gala this week and had no time to promote the movie.
Unless the two reject their arrangements for the Spring Festival Gala, is this possible?
With no other choice, Enlight Media and Sparkle Films had no choice but to convert their original offline promotional activities to online, and run various related topics online to keep the discussion hot about the movies, so that these two movies would not fade out of the sight of netizens.
.
This is a good publicity opportunity for movies such as "Tang Detective 2" and "Monster Hunt 2", which are also released on the first day of the Lunar New Year. Taking advantage of the two movies "A Good Show" and "Kung Fu Yoga"
When I didn't have time to promote, I either invited major media to hold Q&A sessions about the movie or held fan signings, and I put a lot of effort into promoting the movie.
Lin Yuan felt a lot more relaxed because of this.
I was originally busy promoting three movies, but now I only have to follow Chen Sichen and Wang Baoqiang to promote "Tang Detective 2".
The movie promotions were busy until New Year's Eve. Chen Sichen finally gave everyone a holiday very humanely, and then gave everyone a red envelope. He said that he was afraid that he would be too busy during the New Year, so he sent blessings in advance.
It is worth mentioning that the movies released on the first day of the new year are different from movies in other schedules. Other movies are usually released at 12 o'clock in the morning, so that they can get two more screenings at the box office.
But movies released on the first day of the Lunar New Year obviously don't get this kind of treatment. After all, there is the Spring Festival Gala in the evening. If a movie is released at this time, wouldn't it compete with the Spring Festival Gala?
Not to mention whether any audience would be willing to go to the cinema to watch a movie on New Year's Eve.
After accepting the red envelope and saying goodbye to Chen Sichen and others, Lin Yuan returned directly to the apartment.
Originally, he planned to invite Song Zuer to watch the Spring Festival Gala together, but he made two movies last year and is now somewhat famous, so he naturally took advantage of the New Year break to go home and show off.
However, Sister Xia was so busy preparing for Lin Yuan's topic of "Ten Billion Box Office" that she had no time to go home.
At Lin Yuan's invitation, Sister Xia agreed. Firstly, she would accompany Lin Yuan to the Spring Festival Gala, and secondly, she would have a rough chat with him about this year's plans. After all, now is not the time for Lin Yuan to make his debut, whether it is to accept movies or participate in any variety shows.
Programs must be chosen carefully.
This year's Spring Festival Gala still continues the tradition of setting up branch venues in the previous two years, but for the viewers in front of the TV, there is no difference.
At eight o'clock, the Spring Festival Gala started on time.
The hosts are basically all old faces from CCTV. It’s not that CCTV doesn’t have other hosts, it’s that for such an important party, we are really afraid of something happening to the newcomers.
The director of this year’s Spring Festival Gala is Yang Dongsheng. Since the Spring Festival Gala directed by director Feng Xiaogang in 2014 was frequently criticized by netizens, the Spring Festival Gala in recent years has returned to the director of CCTV. It can be seen from the program list circulated on the Internet that this year’s Spring Festival Gala is still
Mainly singing and dancing performances.
In this year's Spring Festival Gala, there were more than 50 actors, singers, dancers, etc. who appeared on the Spring Festival Gala stage for the first time, accounting for one-third of the total number of performers.
The opening song and dance performance "Chinese Year in Colors" officially kicked off this year's Spring Festival Gala.
Then the second program was still a song and dance performance, but it was "My Spring Festival Gala, My Year" performed by Zhang Manyu, Yang Yang, Wang Kai and the children from the Air Force Blue Sky Kindergarten.
For Yang Yang and Wang Kai to perform in the Spring Festival Gala for the second time, this was somewhat beyond Lin Yuan's expectation.
If the two people's previous performances at the Spring Festival Gala were so impressive, he felt that there would be no problem in appearing on stage for the second time. But the problem is that the previous performances were not good. Besides, are there not enough stars in China who can perform this kind of song and dance performance?
?
There's really no need to overthink things like this. Since there's no innovation in the performance, why not bring in two new faces?
Just after these two song and dance performances ended, Lin Yuan felt a little bored.
Fortunately, Lin Yuan was not watching at the scene, otherwise he would have to look like he was watching carefully when others were performing. Otherwise, as a public figure, if he was caught on camera, he would be said to have disrespected others' efforts.
In fact, every Spring Festival Gala, any sharp-eyed audience can find some casual audience members in the auditorium in the camera. Some are sleeping heavily and some are playing with their mobile phones. As for whether the mobile phone has a signal or not, it is not important. Anyway, it is better than watching the above.
The boring show is much more interesting.
The fourth program was "China" presented by Jackie Chan and Wu Jing. It was refreshing for the audience to see the two kung fu superstars not performing martial arts, but singing songs with a microphone.
However, Lin Yuan felt that if the audience were allowed to vote, they would definitely want to see two Kung Fu superstars competing on the same stage, performing Chinese Kung Fu, even if it was just a competition, it would definitely be much more popular than singing a song.
Lin Yuan joked in a low voice: "Brother Jackie Chan sings today and dances in the movie tomorrow. I'm afraid the audience will scold me tomorrow."
You must know that the audience likes to watch Jackie Chan movies, and they basically come here for Jackie Chan's signature comedy Kung Fu. As a result, today he sings in the Spring Festival Gala, and tomorrow he dances Indian dance in the "Kung Fu Yoga" movie. There are only a few fighting scenes.
Lin Yuan is responsible for everything. If the audience is not satisfied, there will definitely be a lot of curses.
After a not-so-funny skit performance was interspersed, the song and dance performance "The Best Stage" presented by Huang Bo followed.
As early as 2014, Huang Bo appeared on the Spring Festival Gala and sang a song "My Demands Are Not Too High". Now he has performed a song and dance performance. Those who don't know may think that Huang Bo is a traffic star who relies on his reputation to make a living.
In fact, if Huang Bo imitates Shen Teng and the comedian performs sketches on the Spring Festival Gala, the effect will definitely not be bad.
However, Huang Bo chose a song and dance performance like "The Best Stage", so the answer is obvious. In all likelihood, it was to create publicity for the movie "A Good Show", because in "A Good Show" In the movie trailer, there happens to be a scene of people dancing in front of a hulk.
From this point of view, going to the Spring Festival Gala is a good way to promote the movie.
Of course, the premise is that you have the ability to be invited by the Spring Festival Gala program team.
Sister Xia glanced at the look in Lin Yuan's eyes and thought he was envious of his being able to attend the Spring Festival Gala, so she said, "If you want to attend the Spring Festival Gala, I will ask the program team for you next year."
If it had been done before, this might have been a bit difficult.
After all, actors are not singers. Singers can sing on stage during the Spring Festival Gala, but actors can’t go on stage to act, right?
But now, regardless of whether he is a singer or not, as long as the star is popular and has no dirty information, it is not difficult to appear on the Spring Festival Gala stage.
If you are almost good at singing, just sing a chorus, and if you can't, just lip-sync, just like the chorus of "BJ Welcomes You" back then. If you don't lip-sync at such an important party, what if something goes wrong?
With Lin Yuan's current popularity, if he wants to attend the Spring Festival Gala, the director of the Spring Festival Gala will definitely support him.
Lin Yuan rolled his eyes and complained: "Forget it about the Spring Festival Gala performance. I'm afraid I will be scolded by netizens then."
Judging from the current quality of the Spring Festival Gala, even Uncle Benshan would have to be scolded. He doesn't want to take a trip into this muddy water. It's better to just make movies honestly.
Seeing that Lin Yuan was not interested, Sister Xia felt a little disappointed. After all, for celebrities, being on the Spring Festival Gala stage is considered an honor.
But she didn't think much about it, and changed the subject and asked: "By the way, which movie do you think will have the best box office performance tomorrow?"
In addition to the three movies starring Lin Yuan, the three movies "Monster Hunt 2", "Journey to the West: Kingdom of Daughters" and "Operation Red Sea" are also coming with a lot of momentum, and they are quite likely to win the box office championship during the Spring Festival.
Lin Yuan is not worried about this at all. To put it bluntly, half of the movies scheduled for the Spring Festival this time are starring him. What can these movies do to compete with him?
Lin Yuan is really not sure who will win the Spring Festival box office champion, but in terms of box office performance on the first day of its premiere tomorrow, it will definitely be "Kung Fu Yoga".
Let’s not talk about Jackie Chan’s box office appeal and the wide audience of the movie.
The pre-sale box office of the movie "Kung Fu Yoga" alone has reached 100 million yuan. In addition, Jackie Chan made his appearance in the Spring Festival Gala today. You don't have to think about it. The box office of the movie "Kung Fu Yoga" on the first day will definitely be ahead of the others. Three movies, as for the subsequent box office, it depends on the reputation of the movie.
Seeing Lin Yuan's confident look, Sister Xia also breathed a sigh of relief. She just needs to ensure that the box office champion during this year's Spring Festival is a movie starring Lin Yuan. In this way, Lin Yuan will be equivalent to winning the box office champion during the Spring Festival for two consecutive years. , which also proves his box office appeal.
During the chat between the two, as the song "Unforgettable Tonight" played on TV, a song older than Lin Yuan played, this year's Spring Festival Gala also came to an end.
The new year has officially arrived, and yesterday’s Spring Festival Gala caused quite a stir on the Internet.
The Spring Festival Gala has become nothing to watch now.
If you really want to enjoy it, you have to watch netizens complain about the Spring Festival Gala program the next day.
The topic of complaining about the Spring Festival Gala has been discussed by netizens and has reached the top four hot searches. However, the most popular news in the entertainment section is about several movies released during the Spring Festival.
After a day of screening of the four movies, the cumulative box office on the first day has been released.
"Kung Fu Yoga" undoubtedly won the box office championship of the day with the highest film schedule and highest pre-sales, with a box office of 337 million on the first day, leading several movies released on New Year's Day.
Ranking second at the box office is "Tang Detective 2", which many viewers have been waiting for for a long time, with a box office of 310 million with 26% of the film schedule.
"A Good Show" ranked third with a first-day box office of 140 million. Fortunately, the film's reputation is pretty good. As Huang Bo's first film directed, this first-day result is already very good.
Although "Monster Hunt 2" won 20% of the film schedule based on the box office performance of the previous film, the box office on the first day was only 110 million. And judging from the film's reputation, it is known that this sequel is obviously a hit in the eyes of the audience.
A failure.
Except for "Monster Hunt 2", the other movies were slightly better than expected.
Bona Pictures seems to have figured out the market for theme movies. "Operation Red Sea" has a box office of over 100 million with 11% of the scheduled films, which greatly exceeded the expectations of the crew. This has made Bona Pictures more determined to prepare the movie "Changjin Lake"
project establishment work.
The total box office on the first day exceeded 1.5 billion yuan, and there is no doubt that it will be a hit again during this year's Spring Festival.
The reputation of several movies is still about the same as yesterday, and major companies are doing their best to promote it, especially the two movies "Monster Hunt 2" and "Journey to the West: Kingdom of Daughters" with poor reputation. Everyone knows about the Spring Festival holiday at this time
importance, as long as the box office trend is maintained during these seven days, it won’t be a big deal even if the box office collapses after the holiday.
If we don't get much box office during these seven days of holiday, there will be nothing we can do about it even if we launch any promotional activities during the following working days.
"The market hit another record, and the box office exploded during the Spring Festival in the Year of the Dog!"
"'Kung Fu Yoga' leads this year's Spring Festival box office, with 340 million on the first day. It is expected to surpass 'The God of Medicine' and win this year's Spring Festival box office championship!"
"The strongest Spring Festival show in history, "Kung Fu Yoga", "Tang Detective 2", "Operation Red Sea", "A Good Show" compete on the same stage, who will win is yet to be determined!"
"The rise of suspense comedies, "Tang Detective 2" made 310 million on the first day, breaking the suspense comedy box office record set by the previous film!"
"On the first day of the new year, I just watch the main theme movies. The crew of "Operation Red Sea" aims to surpass the box office of "Wolf Warrior 2"!"
"For seven days during the Spring Festival, watch how Huang Bo and Lin Yuan survive on a deserted island! "A Good Show" may become a dark horse in the Spring Festival!"
Nowadays, the Spring Festival period has become one of the most important box office periods in the domestic film market. After films released during the Spring Festival such as "Thailand" and "Mermaid" have frequently set box office records, capital has increased its emphasis on the Spring Festival film market.
In addition, the Spring Festival schedule no longer has the impact of Hollywood blockbusters. Hollywood super blockbusters such as "Iron Man", "Pirates of the Caribbean", "Kung Fu Panda" and "Avengers" are all released in May and June. Without these Hollywood blockbusters,
Movies divide the box office. How much box office a domestic movie can win depends entirely on its own ability.
The entire Spring Festival period is completely dominated by Chinese-language movies, and several movies released on the first day of the Lunar New Year did not live up to this excellent schedule and delivered a perfect answer on the first day.
The box office of two films exceeded 300 million on the first day, the box office of the other three films exceeded 100 million in a single day, and the box office of one film was nearly 80 million in a single day. None of the films released on the first day of the new year failed to hit the streets.
This achievement has never been achieved in the previous Spring Festival stalls.
Either "Mermaid" is a standout, or the box office performance during the entire Spring Festival period is not very optimistic. Now this result can really be considered a joy for everyone.
The next day, the box office of the six movies released yesterday maintained a certain increase.
After all, yesterday was the first day of the Lunar New Year. Most people basically stayed at home to spend time with their families, or else they went out to visit relatives. On the second day of the Lunar New Year, when they had finished their work, they naturally had time to watch movies. .
in this case.
"Kung Fu Yoga" took in 350 million on the second day. Compared with yesterday's box office performance, the increase was not obvious, but after all, this was without pre-sales, and the film's reputation was mediocre. Jackie Chan's performance was surprising Disappointed, if Lin Yuan hadn't supported the box office, I'm afraid the results would have dropped even more. However, compared to several other movies, the results of "Kung Fu Yoga" are still outstanding.
The film schedule of "A Good Show" increased by two points, with 18% of the film schedule, and it took in a box office of 320 million in two days.
The film schedule of "Tang Detective 2" also increased by a point, with a box office of 330 million the next day, which seems to be catching up with "Kung Fu Yoga".
The film that has been cut from its schedule is "Monster Hunt 2". There is only a seven-day holiday during the Spring Festival. Taking advantage of the seven-day box office boom, major theaters will schedule films without wasting any time.
"Monster Hunt 2", which originally had high hopes, only received 110 million at the box office with a 20% schedule, which obviously disappointed the major theater chains.
Although this data is not bad, the previous "Havoc in Tianzhu" directed by Wang Baoqiang only received 52% of the box office on the first day, and only received 180 million box office. Moreover, "Havoc in Tianzhu" had no rivals at the beginning, and "Monster Hunt 2" has to compete with The three films are no less competitive than "Havoc in Tianzhu".
But these results are so scary to compare. Who made "Monster Hunt 2" the worst performer among the movies scheduled for the Spring Festival this year? These developers are not merciful, even if they initially promised the director to take care of it and make more arrangements I checked the box office, but the results were not good, and part of the film schedule was cut off the next day.
Fortunately, "Monster Hunt 2" still has 18% of the film schedule, and the single-day box office is 1 million higher than yesterday, which can barely be considered to be still growing.
The box office of the six movies released on the first day of the Lunar New Year all increased the next day, once again injecting a boost into the movie market. The management behind the movies also invested more promotional resources in the future.
In a high-end community in BJ, Wang Changtian, the president of Enlight Media, looked at the latest data uploaded from the computer and breathed a sigh of relief.
To be honest, when the box office of "A Good Show" came out on the first day, he was still a little worried, fearing that Huang Bo's first self-directed and starring movie had a box office of 150 million on the first day and would not be able to succeed.
Now it seems that the movie's reputation is quite good. It is not easy for the box office to maintain growth during the Spring Festival period when competition is so fierce.
But Wang Changtian couldn't help but frowned after seeing the data on "Tang Detective 2" and "Kung Fu Yoga".
It took "A Good Show" two days to reach the box office of others in one day.
How can we compete for the Spring Festival box office championship?
Moreover, the reputation of other movies is also very good, and even the cast is not worse than that of "A Good Show". At least from all aspects now, the movie "A Good Show" has no obvious advantages at all.
Looking at the top-grossing movies during the Spring Festival, Wang Changtian's eyes suddenly lit up, and then he felt a chill down his back. Except for "I'm Not the God of Medicine" released on New Year's Day, whether it was "Kung Fu Yoga" or "Tang Detective 2", Lin Yuan is included in the starring list.
If Huang Bo's "A Good Show" hadn't invited Lin Yuan, it's hard to say whether the box office would have reached 300 million.
However, with this momentum, there will definitely be no problem for the movie "A Good Show" to have a box office of over 1 billion.
By investing in the two movies "I'm Not the God of Medicine" and "A Good Show", Enlight Media will definitely have no problem making money, but for Wang Changtian, compared with the hundreds of millions of box office profits from the movies, he is more interested in making money. What I hope to see is that Enlight Media’s stock price rises.
If it can win the box office championship during the Spring Festival, Enlight Media's stock price will naturally rise a lot due to media publicity.
But judging from the current situation, if there are no unexpected situations, "Tang Detective 2" has basically secured its position as the box office champion during the Spring Festival. This is the consensus of insiders.
Don't look at the hundreds of millions of yuan that "Kung Fu Yoga" led at the box office in the first two days. It was all due to the box office appeal of Lin Yuan and Jackie Chan. If the follow-up film schedule of "Kung Fu Yoga" does not increase, it will not be long before "Kung Fu Yoga" is replaced by "Kung Fu Yoga". "Tang Detective 2" is a movie that exceeds...
Wang Changtian has finally figured it out. The box office of "A Good Show" is only about 1.5 billion at most. The genre is too restrictive. It is also a comedy theme and also has some suspense elements. However, the audience of "Tang Detective 2" is completely It requires no brain work and is suitable for all ages. However, "A Good Show" requires the audience to think about the intention behind it. Will the elderly and children be willing to watch it?
Even if we increase the film schedule and increase the publicity campaign, it is impossible to get people who have never watched this movie to enter the cinema.
At this point, "A Good Show" is really not as good as the movie "Monster Hunt 2". Although it is not as good as its predecessor, it still has a wide audience. No matter how bad the filming is, the number of moviegoers will not be less. Where to go.
Just when Wang Changtian regretted not putting "I'm Not the God of Medicine" on the Spring Festival schedule, he suddenly remembered something.
Since "A Good Show" can't compete with "Kung Fu Yoga" and "Tang Detective 2" for the Spring Festival box office championship, why not give the movie "I'm Not the God of Medicine" a try?
You should know that "I'm Not the God of Medicine" has not been released yet, but because other movies were released on New Year's Day, the number of films scheduled suddenly decreased, resulting in only 2% of the number of films remaining.
As of now, "I'm Not the God of Medicine" has been in theaters for 27 days and has already earned 3 billion in box office.
If Enlight Media operates, builds publicity for the movie "I'm Not the God of Medicine", and increases the number of films, let the movie "The God of Medicine" win another billion in box office in the final time, and then it will have a total of 4 billion At the box office, there is no doubt that it will definitely win the box office championship during this year’s Spring Festival.
"Winning a billion box office?"
"hehe."
Thinking of this, Wang Changtian laughed to himself.
The movie "I'm Not the God of Medicine" has been released for almost a month, and Enlight Media has not let go of any topics that can be managed. Even if the creative team is allowed to have a nationwide roadshow, I'm afraid it will only be able to increase the box office by another 100 million at most. .
One billion, this is simply a fantasy!
Wang Changtian put his hand on the mouse, preparing to close the browser and stop thinking about this headache.
However, just after he closed the webpage with real-time box office data, a pop-up advertisement suddenly caught his eye.
“Pinduoduo’s 10 billion subsidy event is coming soon! Invite new people and you can get a hundred yuan red envelope!”
It’s not that Pinduoduo’s 100-yuan red envelope is so attractive.
But it was the tens of billions of subsidy activities that suddenly made Wang Changtian think of the tens of billions of box office!
Although "I'm Not the God of Medicine" has no promotional methods, isn't there a pair of king bombs that haven't been used yet?
"Mr. Lin Yuan, Mr. Ten Billion Box Office!"
These eight words suddenly popped into Wang Changtian's mind. As the boss of Enlight Media, he can guarantee that once this topic is launched, it will definitely detonate the entire entertainment industry!