Enlight Media has its own professional department team responsible for online promotion.
After all, the size of Enlight Media is different from that of Xitian Media. They have 180 well-known artists. If they don’t have a professional team responsible for this, they can’t have all the promotion matters for their artists outsourced, right?
Although Lin Yuan is not an artist under Enlight Media, to Wang Changtian, Lin Yuan is now more important than any artist under Enlight Media.
If any negative information is exposed about their artists now, the worst they can do is apologize and withdraw from the industry. But if any negative information is exposed about Lin Yuan, then the two movies "I'm Not the God of Medicine" and "A Good Show" invested by Enlight will suffer. Too heavy.
Fortunately, Lin Yuan didn't have any dirty information, and what Enlight Media wanted to promote was just Lin Yuan's tens of billions in box office, so basically there wouldn't be any big problems.
After Wang Changtian had such an idea in his mind, he quickly ordered the people below to start running related topics. Time is money. The sooner the topic arouses heated discussion among netizens, the more likely the movie "I'm Not the God of Medicine" will be. Come back to the public eye soon.
That night, related topics sprung up in all major entertainment sections.
[The biggest winner of the Spring Festival is born! One person won 5 billion box office!]
[Lin Yuan, three years after his debut, became the first domestic actor to have a cumulative box office of over 10 billion! 】
[Actor or director? Lin Yuan, the most talented filmmaker in China!]
[From "The Passerby" to "I'm Not the God of Medicine", I stepped out from the common people and brought the camera to the common people to take stock of the road to fame of Lin Yuan, the first tens of billions box office gentleman in China!]
Let’s not talk about the content of these topics. These titles alone have attracted the attention of many netizens.
Originally, Lin Yuan was quite popular on the Internet.
In addition, from last year to this year's Spring Festival, a total of nearly ten film and television dramas were released, which is more than the commercial commercials shot by Xiao Xianrou to make money. In terms of single-round exposure, I am afraid that there was no such thing in the industry last year. Celebrities can rival him.
What's more important is that Lin Yuan's film and television dramas have performed very well, and the roles he has played are deeply rooted in the hearts of the people. Especially after the two films "A Thousand Bones of Flowers" and "In the Name of the People" were aired, he would not be embarrassed to say that he has become a household name. Pass.
Now that so many related topics about Lin Yuan suddenly popped up, it naturally attracted the attention of netizens.
"One person has won 5 billion in box office. Isn't that Wu Jing? How come he became Lin Yuan?"
"The first billionaire box office actor is Lin Yuan?"
"He has only been in the industry for a few years, and the movies he has made are not half as many as those of Jackie Chan and Xingye. How about this, with a box office of tens of billions?"
"I feel that Huang Bo has made a lot of movies, and the box office is not low. The first one to break the tens of billions in box office was not Huang Bo."
"Is Lin Yuan's box office so high? I feel that only the two movies "The Secret of the Dragon" and "Mermaid" are more popular."
"A box office of 10 billion in three years, 3 billion in a year? How many movies have been made?"
Many melon-eating netizens were shocked when they saw that Lin Yuan's cumulative box office exceeded 10 billion, feeling that this result was somewhat beyond their expectations.
But this is understandable. For those who don’t pay much attention to the entertainment industry, when it comes to the first actors to win tens of billions in box office, their first choice is Jackie Chan, Xing Ye, Xu Zheng, Huang Bo and others who are active in front of the screen. For actors who have been around for a long time, like Lin Yuan, who has been in the industry for three years, their cumulative box office is naturally not that high.
But they forgot one thing, that is, the movie market is getting bigger and bigger. In the past, a movie with a box office of over 10 million could set a box office record, but now it needs to break 5 billion to set a new box office record. This is enough to illustrate the current situation. How huge is the film market share?
As a large number of netizens focused their attention on these topics, many discordant voices emerged.
"Did you buy the hot search? Don't you know how the tens of billions of box office came? How many movie box offices are supported by other actors, just say "The Secret of the Dragon" and "The Mermaid", not Huang Bo and Xing Ye , can you get such a high box office?”
"This editor is so stupid that he actually said that he is the most talented filmmaker in China. He has made a few commercial movies with high box office, so he is the most talented filmmaker?"
"I just made a movie called "I'm Not the God of Medicine", and you can boast like this. Then Feng Xiaogang and Zhang Yimou made movies like "Tangshan Earthquake" and "Jinling Thirteen Hairpins". Why didn't they say that they were the best? What about talented filmmakers?”
"Stop talking about it, the movie "The God of Medicine" is still a plagiarism from "Dallas Buyers Club". I really don't know what to brag about."
"It's too watery and has no real results at all."
"."
It is worth mentioning that almost half of these discordant voices were originally made by Enlight Media’s own people.
The purpose is to arouse the emotions of Lin Yuan's fans. After all, the subsequent box office of the movie "I'm Not the God of Medicine" depends on Lin Yuan's fans.
This is just like the support of some games.
If you don't arouse the Krypton guy's emotions, how can you get him to take out the wallet in his pocket?
However, as soon as such comments came out, they were immediately inundated by Lin Yuan's fans.
"Double Best Actor winner at the Golden Goblet Award and Golden Horse Award, a new Magnolia Award winner last year, and a box office of 3 billion for his first directed film. I wonder who in the entertainment industry can achieve this result? Is there anything wrong with the most talented filmmaker? ?”
"Let me tell you some statistics for the trolls. "I'm Not the God of Medicine" has a box office of 3.1 billion, the two movies "Kung Fu Yoga" and "Tang Detective 2" currently have a combined box office of 1.6 billion, and "A Good Show" has a box office of 400 million, plus The box office has reached 5.1 billion, and the Spring Festival season has not even ended yet. It has already won 5.1 billion at the box office. Is the data wrong?"
"As for the cumulative box office performance, let me ask, when the results of "The Secret of the Dragon" came out, didn't Huang Bo's cumulative box office increase? They are both starring, so why is Lin Yuan the most successful at the box office?"
"In recent years, apart from "I'm Not the God of Medicine," which other movie can make people cry?"
"For those who say that "The God of Medicine" plagiarized "Dallas Buyers", I suggest you search for Lu Yong on Baidu and see which country he is from. You won't say that Lu Yong watched "Dallas" After "Buyer", you started selling medicines to patients back in 2004, right?"
"It's hard to make a good domestic movie, but there are a lot of trolls out there, and they don't watch movies from other countries. Hollywood director Quentin is famous for plagiarizing, copying characters, costumes, and plots. He copied the soundtrack, even the title of the special code, and there was no one he didn’t copy. He himself said it himself: My film is all plagiarized, and it’s not a fucking tribute at all.”
As soon as these negative comments came out, there was not even a splash of criticism from netizens.
The current domestic film market is like this. For films of average quality, except for the die-hard fans of the starring actors, they basically don't spend any energy to maintain the reputation of the film. Even in the eyes of passers-by, these criticisms are all that are needed.
However, if excellent movies like "I'm Not the God of Medicine", "Tangshan Earthquake", and "Wolf Warrior 2" are slandered by trolls, netizens will spontaneously defend the reputation of the movie. They are not affected by the halo of idols, but
Netizens hope that there will be more high-quality films of this kind in domestic films in the future.
As the hot discussion among netizens continues to ferment, the movie "I'm Not the God of Medicine" has once again returned to the audience's vision.
With two or three days left before the long Spring Festival holiday, with the help of Enlight Media, the film schedule of "I'm Not the God of Medicine" has increased a lot again, leading the Spring Festival schedule with a box office of 3.2 billion.
Originally, with the box office growth momentum of "Tang Detective 2", there is still a great chance to exceed 3 billion, surpassing the movie "The God of Medicine" to win the box office championship during the Spring Festival, but now "I'm Not the God of Medicine" "lives the second life"
”, obviously beyond the expectations of most people.
Wanda Pictures was also disrupted by the renewed popularity of "The God of Medicine". It had to use all its subsequent publicity resources, investing tens of millions in publicity and distribution costs, and did not care about the final box office sprint. It had to first
Let’s talk about narrowing the box office gap between "Tang Detective 2" and "The God of Medicine".
The effect is still there. After all, Lin Yuan, the "Ten Billion Box Office Mr." is also the star of "Tang Detective 2". While Enlight Media is running related topics, it has also brought a lot of attention to "Tang Detective 2" in disguise.
Although the two movies "Tang Detective 2" and "I'm Not the God of Medicine" are competing for the box office championship during the Spring Festival, for Lin Yuan and Chen Sichen, this will not affect the relationship between friends.
After all, this is normal business competition, and the real competition is between Wanda Pictures and Enlight Media.
The seventh day of the Lunar New Year, the last day of the Spring Festival, is the last day for migrant workers to have a chance to party. Tomorrow most people will start their work for the new year. If they want to take a long holiday, they will have to wait until the National Day in a few months.
Already.
On the last day of the holiday, the number of moviegoers in the cinema reached its peak again.
Wanda Pictures is also gearing up to reap another wave of box office results at the end of the holiday. Whether "Tang Detective 2" can surpass the box office performance of "The God of Medicine" depends on how much box office it can break out today.
But what Wanda Pictures didn't expect was...
On the last day, before the cinema opened, a piece of gossip quickly hit the hot search list.
[A new easter egg has been added at the end of the movie. Is "I'm Not the God of Medicine 2" about to start filming? 】
This is obviously a premeditated marketing campaign.
Audiences who were originally planning to go to the cinema to watch "Tang Detective 2" and other movies suddenly changed their minds after seeing this revelation. In order to watch the added post-credits Easter egg at the end of the movie "The God of Medicine", they bought a movie ticket and
how?
It wasn't until netizens entered the cinema, watched the entire movie, and were moved to tears by the plot again that they discovered that they had been deceived. There was indeed an Easter egg in the movie, but it was entirely brought about by Lin Yuan's manager Ning Luoxia.
The live broadcast clip of fans visiting the class has nothing to do with "The God of Medicine 2".
The audience who bought tickets yelled and cursed, but what's the use? Enlight Media Marketing Department has achieved its goal.
On the last day of the Spring Festival, "I'm Not the God of Medicine" relied on "cheating" Easter eggs to get a super high box office of 240 million, surpassing "Mermaid" with a total box office of 3.8 billion, and taking the second place in the domestic box office.
With this box office result, it can basically secure the title of box office champion during the Spring Festival period, and it also breaks the box office record for the Spring Festival period in the history of Chinese-language films.
"Tang Detective 2", which originally had high hopes, had a box office of 2 billion in seven days during the Spring Festival. Although the results were good, it is basically impossible to achieve a box office of more than 1.8 billion in the subsequent release days.
"Operation Red Sea" ranks third in the Spring Festival box office with a box office of 1.17 billion, which is 100 million more than Huang Bo's "A Good Show".
With the success of theme movies such as "Wolf Warrior 2" and "Operation Red Sea", other film companies can't help but start to think about whether they should focus their investment on theme movies next.
Another movie that has the hope of winning the championship, "Monster Hunt 2", has a box office of 960 million. The box office performance is not bad, but compared with the explosive results achieved by the previous film, anyone with a discerning eye can see that it is difficult for this IP to be repeated
The third part has appeared.
As the Spring Festival holiday has passed, the Spring Festival period has gradually come to an end with great vigor. Some people are happy, while others are naturally worried.
Enlight Media is preparing for Lin Yuan's next "Ten Billion Box Office" event. Bona Pictures came to visit again and wanted to cooperate with him to make a theme movie. Wanda Pictures was not to be outdone and invited Lin Yuan to continue to star in "
"Tang Detective 3", Huayi Brothers is willing to invest in his new movie.
For Lin Yuan, during this Spring Festival, he was like Qin Shihuang touching wires - winning money.