The prince issued a ban on the sea, but he was engaged in smuggling. However, how to cash in these goods from overseas? Naturally, there is a group of people doing this.
According to Yang Xuan's analysis, Magistrate Lin is working for the prince. As for whether there are others, it is hard to say. Of course, Yang Xuan also suspects that there are people in Minzhou. After all, the Zhao family in Minzhou is involved. If it is said that there are others in Minzhou,
If there was no one in the state, how could the Zhao family dare to be so rampant?
Originally, Yang Xuan had nothing to do with the prince doing this. He just wanted to make money and develop Qiongzhou Prefecture. But now, Prefect Lin regarded him as a thorn in his side, and it was nothing more than market competition.
Yang Xuan's Liuli Convenience Store probably influenced Magistrate Lin to realize the goods, so it was targeted by Magistrate Lin.
If the competition is based on legitimate business means, Yang Xuan will naturally have no worries. Or if Magistrate Lin is using his power to suppress others, Yang Xuan can deal with it head-on. However, he chooses to use such despicable methods as bandit robbery, then
Don't blame Yang Xuan for being ruthless.
Although Yang Xuan used to be a businessman, it does not mean that he is not ruthless. Fighting in the business field usually involves a fatal blow, leaving the other party with no chance of recovery.
If Yang Xuan has this idea, he will naturally guard against the other party having the same idea.
Shengfa Logistics's fleet of vehicles sent to convenience stores is always being watched, but if they don't take action, they must be planning something big.
Yang Xuan had no way of knowing what tricks Magistrate Lin was planning, so he could only defend passively for the time being.
After all the escorts are qualified, Yang Xuan can start to fight back.
Bandits and bandits should be killed by everyone.
In the following days, Yang Xuan was extremely busy every day, but he had already promoted several smart clerks from the flagship store to follow him as a talent reserve for the future.
After all, what I have to do every day now is to select a location, decorate, distribute goods, and deal with several business leaders.
Zhang Junbao was dissatisfied with this and pouted all day, like a child whose candy had been robbed.
Yang Xuancai didn't like him. This kid didn't know anything about business, but he still did his duty as a personal bodyguard.
Not only did they find a guy following them sneakily last night, Zhang Junbao was about to arrest him, but Yang Xuan stopped him.
If you are not afraid of thieves, you are afraid of being noticed. That sneaky guy is most likely being followed, but no one else has done anything extraordinary, and he has no reason to arrest him. After all, this is not his territory.
Just pretend you don't see it, and wait for the opponent to make a move or show off his trap, and then seize him with one fell swoop.
For this reason, Yang Xuan also sent someone to send a message to Dong Tianbao, asking him to send more people over to make sure everything was safe.
However, after waiting for a few days, the bandit did not show up, but something happened to the convenience store. To be precise, a competitor appeared in the convenience store.
A store opened in the city of Guangzhou called Hechengxing. This store is almost a replica of Liuli convenience store. Hechengxing has what convenience stores have, and Hechengxing has what convenience stores don’t.
There are even many goods from overseas in Hecheng.
The price is the same, the service is the same, and the products are richer than yours. The only thing is that the decoration is not as luxurious. After all, colored glaze is used for decoration, and ordinary merchants really can't afford it.
But whether the decoration is good or not has little to do with the customers. What the customers need is economical and affordable, and things they can't usually buy.
Three days after the opening of Hechengxing, the turnover of the flagship store dropped significantly. Yang Xuan was still a little surprised by this.
Since he started doing business, this was the first time he met a strong competitor, which made him excited. After all, he had no place to display his abilities. He obviously had the strength of a king, but he kept playing in the bronze game.
Now that I finally have an opponent, I can't have a good time.
Just in time, with the opening of Lu Han's three branches and the three shopkeepers, Yang Xuan organized an eight-store celebration, and asked the clerks to hold banners with store celebration discounts and wander around Guangzhou City for three days, offering various discounts.
Coupons were distributed all over the place.
Yes, Yang Xuan didn’t make any big moves, he just used the full discount promotion.
Of course, when Yang Xuan proposed this full discount, all four franchisees raised questions.
"The profits of convenience stores are not high to begin with. If we continue to do this, how can we still make money?"
Lu Han was the first to raise a question. Although the three leaders didn't care about the money, who would be willing to lose money when doing business? They all listened with attentive ears.
Yang Xuan directly took out a blackboard and wrote on it while explaining: "Please see, most of the goods in our convenience store come from Shengfa Department Store. I have calculated the prices, which are enough to support this strong discount. Although
Profits have decreased, but sales have increased."
Yang Xuan wrote on the blackboard: "Look, there are four levels of full discounts. If customers want to get the discounts, they need to meet a certain consumption limit, which invisibly promotes consumption and can also clean up.
By looking at the inventory, some goods that are not easy to sell on weekdays can also be sold by putting together orders."
It may seem like a simple full discount, but in fact the pricing of many goods has been adjusted. If you want to get the full discount, you either have to round up the bill and buy some things that you don’t usually use, or you will exceed the full discount.
The amount is quite large.
The three leaders looked at the examples given by Yang Xuan and suddenly realized it. Only Lu Han thought about it for a while before exclaiming: "Mr. Yang, your move is really cunning. I admire you."
Yang Xuan rolled his eyes. If you don't know how to praise others, don't praise them.
The store celebration promotions were held for three days in a row. The sales of the two old stores not only recovered, but even increased. The six newly opened branches were even more crowded with customers because the new stores were offering full discounts.
There are also additional gifts available.
Although the gifts given are not worth much, they cater to the nature of most people who like petty gains. This is Yang Xuan's preferential policy for new stores. When a new store opens, it must have a good start.
During the three days of store celebrations, there was no movement from He Chengxing's side, and no countermeasures were taken. He could only watch the convenience store being crowded with customers, while they were empty.
In fact, it's not that they don't want to follow up, but that they don't dare to follow up. If they follow up according to the convenience store's discounts, they will only lose money. They can't even figure out Yang Xuan's tricks, so how can they dare to rashly lower the price and lose money?
money.
Yang Xuan was very disdainful of this. He thought he was a king, but in the end he was just gold at most.
He Chengxing thought at first that he would be done with it after the convenience store's store celebration. However, three days later, Yang Xuan directly announced that this discount offer would become the norm from now on. As long as there are corresponding coupons, you can get full discounts at any time.
As for the coupon, Yang Xuan printed it directly on the Shengbao. You only need to cut the coupon from the Shengbao to use it.
In this way, the sales volume of Shengbao can be increased, so even the advertising expenses for printing are saved.
Seeing that He Chengxing was dying, Yang Xuan said that the other party was simply vulnerable, and he still had many promotional tricks that he had not used, so why did he give up?
