"That's right, it's exactly what Shopkeeper Zhou thought. We need to create an image where business is very good, so that people who want to eat will line up, and people who don't want to eat will also arouse their interest. This is called herd mentality."
Shopkeeper Zhou didn't understand the herd mentality, but he probably understood the meaning: "This means that a wife is worse than a concubine, a concubine is worse than a thief, and a thief is worse than being unable to steal."
"Shopkeeper Zhou summed it up very well." Yang Xuan couldn't help but look at Shopkeeper Zhou with admiration. After all, he has been in business for many years and is still very shrewd: "Also, we will make some banners tomorrow and hire people to carry them around the city. This is called
advertise."
“What is advertising?”
"It just means spreading the word. Let people know that we have opened a new noodle restaurant here."
"Shopkeeper Yang has a brilliant move."
"Don't worry, there are more." Yang Xuan took out a stack of coupons from his pocket. They looked about the same size and style as banknotes, but what was printed on them was "Weijixian Noodle House" and various discounts, including five.
There are two types: Wen and Shiwen.
"This is called a coupon, which can be directly deducted from copper coins, but each table can only use one. Because we are a new product, there is a trial cost for customers. In that case, twenty coins is a bit expensive.
, giving them discounts can reduce the trial cost, which is aimed at customers from the west side of the city."
Shopkeeper Zhou took the coupon and looked at it: "But why are there two types?"
"The ten-cent type is given out for free and is valid within three days from the opening of the business. The five-cent type is given to the customer after checkout and is valid within three days after checkout. In this case, when he comes this time, three
If you will come back within a few days, this is called locking in repeat customers.”
Shopkeeper Zhou was stunned. Shopkeeper Yang had so many tricks, but they sounded very reasonable.
The next day, amid a burst of firecrackers, Weijixian Noodle House opened.
Not long after it opened, people started to enter the noodle shop one after another. Soon the seats in the noodle shop were full, and a long queue began to form outside.
The stove at the entrance of the shop is also constantly frying various sauces. Of course, there is not only one kind of sauce for this fried noodles. In addition to the pork belly kind, there are also sausages, tripe, chicken, duck and so on.
taste.
And the aroma of the fried sauce spread far away.
Many people who saw this noodle shop were a little surprised. There were so many people queuing up for a mere noodle shop. They wanted to get closer and take a closer look, but they smelled the aroma before they even got to the door, and immediately there were people lining up behind the queue.
At this time, several guys holding banners appeared in the city. They were all wearing noodle shop uniforms with the words "Weijixian Noodle Shop" printed on them. These people were holding things like banknotes in their hands.
Just send it.
Looking at it from a distance, the coupon looks like a banknote. No one wants it. When I take it into my hand, I see that it has the same format as the banknote, except that the denomination is only ten cents, but ten cents is still money.
Some illiterate people quickly asked which bank's banknote this was, but the clerk told him that this was not the bank's banknote, but a coupon from Weijixian Noodle House, which could be used for ten cents each at the noodle restaurant.
.
Giving you money and letting you eat, the common people in the Dasheng Dynasty had never seen this kind of trick. So, in the evening, there were a large number of people queuing up at the noodle restaurant with coupons in their hands.
There were already people lined up arranged by shopkeeper Zhou, and with the addition of these people holding coupons, there were a lot of people.
How to describe it?
Even Suzaku Street, where ten horses could walk abreast, was completely blocked.
In this era, almost no one can resist this coupon model.
After all, I gave you ten cents for free, do you want it?
And these ten cents can only be spent at Weiji Xian Noodle House. Do you think you will come and spend this money?
After all, it only has a validity period of three days, and it can no longer be used after it expires.
Not to mention the waiters in the store right now, shopkeeper Zhou is busy making noodles in the back kitchen, and Yang Xuan is busy collecting money at the counter.
It wasn't until closing time that the two of them had time to sit down. After looking at each other, they got up and went to the counter.
The money box was opened, a box full of money.
"Shopkeeper Zhou, how many people did you invite to queue up today?" After talking all day, Yang Xuan's voice was a little hoarse. After all, everyone who checked out had to give a five-cent coupon and explain how to use it.
.
"Fifty." Shopkeeper Zhou's voice was also weak, and he didn't want to say more.
"That's one thousand yuan." Yang Xuan began to count the money.
After excluding this thousand yuan, there is still an income of more than 2,800 yuan.
Counting the coupons recovered, a total of 100 coupons were distributed today, and more than 60 coupons were recovered.
In other words, many people eat noodles at full price.
"Look, if I say twenty cents for a bowl of noodles, people will still eat it."
"I'm convinced." Shopkeeper Zhou raised his thumb and said, "My old shop of more than 20 years can't sell more than two hundred servings of noodles a day."
"Where is this?" Yang Xuan waved his hand and said, "In a few days, the tables and chairs on the second floor will be ready. Only by selling five hundred copies a day can I reach my expected goal."
"Hiss...five hundred servings a day?"
Shopkeeper Zhou clapped his fingers: "One share is twenty cents, five hundred is... ten taels of silver?"
"It's a little less. When we open ten or eight branches..."
"Isn't this too little?" Shopkeeper Zhou's eyes widened: "Ten taels of silver a day."
"The pattern." Yang Xuan patted Shopkeeper Zhou on the shoulder: "The pattern is still too small."
While talking, the waiter brought over two bowls of noodles. For more than ten days, shopkeeper Zhou had been eating these noodles every day, and he never got tired of them.
While eating noodles, Shopkeeper Zhou twisted his butt: "But having said that, the chair you ordered is not very comfortable. Should we change it to something more comfortable?"
"That's not okay. We are a fast food restaurant. We just ask the customers to leave as soon as they finish. Why do we want to be so comfortable? How can we receive the customers behind us if he won't leave after finishing his meal."
Shopkeeper Zhou was stunned for a moment, and then he raised his hand: "Shopkeeper Yang's methods are really..."
"By the way, there will be fifty more people waiting in line tomorrow."
"Pfft..." Shopkeeper Zhou spit out a mouthful of noodles: "Plus, people who really spend money to eat noodles won't be able to wait in line."
Yang Xuan's face was full of noodles, and he rolled his eyes helplessly: "It's just that if they can't line up, a wife is worse than a concubine, a concubine is worse than a steal, and a steal is worse than being unable to steal. Shopkeeper Zhou, you forgot."
"On the third day, the number will be increased to 150, just to make sure they don't have enough to eat."
"Cough cough cough..."
Shopkeeper Zhou choked: "If you do it like this, how can those who took the ten-cent coupon spend it?"
"Why do you want them to spend it? If they spend it, don't we lose money? It's written on the coupon that it will be invalid when it expires."