When a Shengfa Department Store with a colored glaze roof and a white jade floor appeared in front of the people of Yingtian Mansion, everyone was shocked.
What a big deal this must be.
With glazed tiles, there is almost no need to light a lamp during the day. The sunlight shines through the almost transparent glazed roof, making it look extremely bright.
On the day when the department store opened, it could be said that there was a huge crowd of people, which was much bigger than the previous scene at the delicious noodle shop.
After all, Yang Xuan spent a lot of money on publicity before.
Not only were there banners and banners, but many membership cards were also distributed.
That's right, this is a membership-based warehouse supermarket. Of course, you can make purchases without a membership card, but you can get discounts if you have a membership card.
Yang Xuan sent people along the streets and alleys to visit all the merchants door-to-door to register and issue membership cards. Everyone who came to apply for a membership card would explain in detail the benefits of the department store market.
More than 3,000 membership cards have been issued.
According to Yang Xuan's estimation, he would be satisfied if only one-tenth of the people could come when it opens.
What he didn't expect was that Yang Xuan estimated that there would be nearly a thousand people in that scene.
It should be noted that the membership card of Shengfa Department Store is only issued to merchants. After all, Yang Xuan's main purpose is to let all merchants come to him to purchase goods.
When the customers came in, they found that the price of the goods they purchased was slightly cheaper than the price they purchased before.
If the purchase price is cheaper, it means more profits. How can the merchants be unhappy?
Although it's not much cheaper, the goods here are complete. Unlike the past where you had to travel here and there for purchases, you can buy them all in one stop, which saves trouble.
And for ordinary people without membership cards, the purchase price is slightly higher than the retail price of their merchants.
In this way, they don't have to worry about their business being taken away.
In addition, those suppliers also found that the price of their goods sold to Shengfa Department Store was slightly higher than the price they used to supply to merchants.
Similarly, the price is not much higher, but Shengfa Department Store does not pick and choose. As long as the goods are not damaged, they will accept everything as ordered.
There was no need to wait until the next day. The news spread throughout the city that day. The glazed roof and white jade floor of Shengfa Department Store made the people marvel. When some people entered the market again, they were even cautious about their steps, for fear of damaging them.
The white jade on the ground was trampled to pieces.
From the time it opened in the early morning to the afternoon, there were more and more people. In addition to merchants, there were also many people who came to watch the excitement.
Anyway, it doesn't matter even if you don't buy anything when you go in.
Later, Yang Xuan had to have people block the door and only allow people with membership cards to enter, because there were too many people, and any more people would affect shopping and be unsafe.
In addition, if there is a petty thief who takes something without paying, he does not have a loss prevention door that will call the police.
Of course, the items sold in this department store are basically not in small portions. After all, they are mainly for merchants, and they will not sell the purchased quantities if they are too small.
Although the enthusiasm of the people was blocked outside, they still surrounded the outside. After all, the glazed roof was not something that could be seen normally.
Seeing this situation, some merchants wanted to go in, but were told that they had to pay money to apply for a membership card, which was not expensive, just a tael of silver.
After hearing other merchants say that the things here are cheap, the merchants no longer care about the one tael of silver.
In fact, not only the common people were joining in the fun, but even His Majesty the Emperor paid a private visit incognito and watched from a distance in the teahouse next to Shengfa Department Store.
"Wang Daban, this Yang Xuan is really capable. This lively scene is almost in time for the New Year."
"Mr. Yang is indeed a good businessman, which is why Your Majesty knows people well." Wang Daban followed His Majesty's words and flattered him a little.
In fact, in addition to His Majesty the Emperor, several other princes also found suitable places to look at this Western scene. After all, the glazed tiles sparkled in the sun, but even they were extremely enthused by it.
But when they thought that such a splendid building also had their own shares, they felt happy and thought that when this department store market makes money, they must replace the roofs of their houses with these glazed tiles.
And the ceramic tiles are much higher quality than the bluestone slabs at home.
When the sun goes down, the department store closes. After all, in such a large place, lighting is a huge problem. If you light too many oil lamps, if there is a fire, it will be all over.
After closing, inventory and accounts need to be taken.
At the end of the day, I lost more than five hundred taels of silver.
That's right, after deducting all profits, we still lost more than 500 taels.
When it was time to settle the bill, all the directors’ agents were watching.
"Mr. Yang, should you explain why you lost so much?"
"There are so many customers today, why would we lose money? This is unreasonable."
"Mr. Yang, could it be that you did something in private?"
Yang Xuan was comparing the ledgers, which included turnover, sales reports, and account books for replenishing membership cards. When he heard a few people questioning him, he sighed slightly and said, "We only lost more than five hundred taels, which is more than I expected."
It’s better to have less.”
Everyone looked at each other, why did they still feel that they were losing less after hearing what he meant?
"As for your question, you can first look at the account books before talking about it."
They had only looked at the total number before and had not looked at the ledger in detail. Now they all got together and looked at the ledger carefully.
Someone soon discovered the problem.
"This... why is the price of this product lower than the purchase price?"
"There are also products that sell for more than the purchase price."
"Is it possible that Mr. Yang really did something?"
"How can anyone buy at a high price and sell at a low price?"
Yang Xuan stretched out his finger and clicked on the account book a few times: "Look clearly, these items that are sold at a lower price than the purchase price are all member prices. The price purchased by members is so cheap."
"Business is all based on capital and profit, and low income means high income. Why does Mr. Yang do the opposite?"
Yang Xuan said in a somewhat unhappy mood: "As the executive director of Shengfa Company, I am only obliged to explain this matter to other directors, but since this is the first time, I will explain it to you."
When everyone saw that Yang Xuan was angry, they didn't dare to say anything. Although they came on behalf of the employer, there were still differences between them and Master Yang Xuan in terms of status.
"In this department store market, the main customers are those merchants, but after all, this is an unprecedented creation, so certain means need to be used to lock in customers."
Yang Xuan thought for a while and felt that they might not understand the meaning of locking customers, and then explained: "This is called cultivating customer habits, which means to make them habitually purchase items in department stores, and wait until all suppliers are used to selling their goods.
Give it to us, customers are used to purchasing goods from us, and they will be able to adjust prices and even control the market when the time comes, do you understand?"
Everyone was stunned at first, but when they heard about adjusting prices and controlling the market, they somewhat understood that if they could reach that point, the price would be decided by the department store market.
If you think about it further, it will be easier to understand. It is basically the same as hoarding.
When they figured out the reason, they immediately gave a thumbs up and praised: "Mr. Yang is really a talented person and his handwriting is impressive."
"Okay, okay, there's no need to flatter you. Go back and tell your master that the reason for the small loss today is because many people purchased memberships. In the future, fewer and fewer people will purchase memberships, which means there will be more losses than today, and this
The time will not be short, according to my estimation, it will probably last two to three months."
"hiss……"
Immediately, some people gasped. They lost 500 taels today, and there will be more in the future. Don’t they have to lose 1,800 taels today, and they will lose for two or three months? Doesn’t that mean they have to pay compensation?
Go in and get one hundred and eighty thousand taels of silver?
Yang Xuan knew that everyone was frightened, so he waved his hand and said, "Don't worry, this little money will be earned back tenfold or a hundredfold sooner or later."