The opening of this department store directly resolved the sanctions imposed by the Jiangnan Chamber of Commerce on Taoxian.
You only need to go to the department store to purchase all the ingredients you need.
Secondly, it cuts off the business of many wholesalers. After all, from supply to sales, department stores are more affordable.
In particular, several trading houses of the Jiangnan Chamber of Commerce have been directly affected by dimensionality reduction. Even if they want to compete, they have no way to start. After all, the selling prices for members in the department store market are cheaper than their purchase prices.
Of course, there are also trading houses that have become members of the department store market. They purchase goods from the department store market and then sell them in their own stores.
But except for those who are not members and merchants with extremely small sales volume, how can anyone take advantage of it without taking advantage of it?
Yang Xuan sneered at this approach. Unless they switched to retail, they would not be able to survive.
But how can a trading house that is used to wholesale be willing to engage in such tedious retail work?
However, in just five days, the department store market had lost nearly five thousand taels of silver. The agents of several other shareholders no longer dared to question Yang Xuan, so they approached Prince Hui to intervene.
Prince Hui would naturally not question Yang Xuan, but he was also quite curious about it. In the past, Yang Xuan's business had been extremely profitable, so why did he use this method this time to injure the enemy eight hundred and lose one thousand to himself?
"Your Majesty, it is related to people's livelihood. I think a slight loss is completely within the acceptable range."
"Is it related to people's livelihood?"
Prince Hui twirled his beard and frowned.
"Everything sold in the department store is the daily needs of the people. In the past, these goods were controlled by merchants, and even rice, flour, grain and oil were controlled by wealthy families. Now the weather is good, but in case of disaster,
These grain merchants manipulated grain prices, causing people to live in dire straits and displaced people. Only by keeping all these things in the hands of the imperial court can we avoid..."
"hiss……"
Prince Hui frowned even more tightly and fell into deep thought.
Yang Xuan is right. Not to mention, eight years ago, nearly a million victims were displaced due to drought in the Central Plains area. At that time, grain merchants were hoarding food, and the price of grain rose three times a day. Later, in order to resettle the victims, the government
His vitality was severely weakened, and the treasury was almost emptied.
After finally saving some money in the past few years, he was raided by the Prairie Wolf Clan again. Prince Hui knew very well that those aristocratic families controlled the price of food, which was equivalent to controlling the life and death of the people and the lifeblood of the court.
Especially in the words of Qing gossip officials, the imperial court cannot compete with the people for profit, let alone what the imperial court wants to do, even the extra taxes will be criticized.
In particular, the Dasheng Dynasty has been doing well in recent years, and business has become increasingly prosperous. Some ministers suggested increasing commercial taxes, but they were directly criticized by the Qingliu people and they resigned.
And these so-called Qingliu basically come from aristocratic families, and aristocratic families control the fields and business.
The Dasheng Dynasty collected taxes on a per-capita basis, but those with merit and fame were exempted from taxes, so the wealthy families began to suffer from this bug. The land was all counted under the names of people with merit and fame, resulting in the court not being able to collect taxes. If things went on like this, it became what Qingliu said
The wealth is hidden among the people.
Yes, the aristocratic family is rich, but the imperial court is extremely poor. Otherwise, His Majesty the Emperor would partner with a merchant like Yang Xuan to do business?
According to the past thinking, the business conducted by the imperial court was called official business, and the business conducted by merchants was called private business. The distinction was clear. However, the Shengfa Company led by Yang Xuan was privately owned in name, but it was basically a public-private partnership.
If Shengfa Company could take back control of people's livelihood from those wealthy families through commercial means, wouldn't it be...
Prince Hui no longer needed to think about it anymore. He immediately bowed his hand to Yang Xuan and said, "Mr. Yang, this is a mature move to seek the country. Please accept my respects from this king."
Yang Xuan hurriedly avoided: "My lord, you are serious. Only when you have a country can you have a family. What's the point of losing a country and a family? Those aristocratic families are really profit-oriented and short-sighted. How can they last long if they harm the public and enrich themselves?"
After Yang Xuan left, Prince Hui entered the palace overnight.
In the imperial study, His Majesty the Emperor pondered for a long time after listening to Prince Hui's report: "This Yang Xuan is so far-sighted."
Prince Hui said: "What is even more rare is his loyalty and patriotism."
His Majesty the Emperor nodded slowly: "This aristocratic family is indeed, as he said, the worms of the prosperous dynasty, but they are still unable to be touched. If we use business to make business, it will be a clever plan."
"That's why if the imperial court takes action, the Qing gossip officials will attack it. But since they are both doing business, they have to use their own methods."
Prince Hui said: "However, this move will definitely lead to retaliation from those aristocratic families. Your Majesty needs to take more care of it to prevent it from encountering unexpected events."
His Majesty the Emperor nodded, but what should be done to prevent Yang Xuan from revenge?
Blind cover-up is definitely not enough. Even though you are the emperor, you must abide by the rules and regulations. Otherwise, wouldn't you dare to criticize the emperor as one of those gossip officials?
As long as the scolding is justified and justified, even if it involves beheading, the reputation of the family will be even greater, and even the name will be passed down through the ages.
"How about conferring a title on Yang Xuan?" Prince Hui shook his head as soon as he spoke. The ministers had firmly opposed it last time.
"What if we recruit him as a consort?"
"If this is the case, in the eyes of others, he is the representative of the royal family. This is inappropriate." Prince Hui shook his head and said: "In order to give him a transcendent status without having anything to do with the royal family, the best way is
It’s a knighthood.”
"The plan is coming?"
"Any nobleman who has not served in the community and has made military achievements cannot be granted a title. I, the minister, have nothing to do."
In the end, they had no choice but to let this matter go. After all, they wanted to keep the relationship between Yang Xuan and the royal family away from the outside world. If they were to be ennobled specifically, people who were interested would definitely be able to see the clues.
…
Business in the department store market is getting more and more prosperous. Not only are the prices cheap, Yang Xuan also implements door-to-door delivery for customers with large purchases.
Within ten days, those trading houses were unable to hold on any longer, and some bad gossip began to spread among the people.
In fact, it's nothing special. It's just that if the price is so cheap for something in a department store, there must be something wrong with it.
At the same time, some people came forward and said that the things they bought at the department store broke after a few days of use. Others said that they had vomiting and diarrhea after eating the oil they bought at the department store.
It has to be said that spreading rumors is a tried-and-true method in business competition.
Some people have heard that the products in department stores are not good. Not only do they not go to department stores to buy things, but also the merchants who purchase raw materials from department stores are also affected.
Even Weijixian has been affected. Some people say that Weijixian purchases raw materials from department stores and cannot eat anything.
When Yang Xuan heard this, he knew that this was the Jiangnan Chamber of Commerce's method, and he just laughed at this.
A war of public opinion, right? You probably don’t know that the war of public opinion I have witnessed in later generations was much more sophisticated than this.