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Chapter 348 Advertisement

Because of the existence of the Administrative Committee and the Education Committee, the establishment of the Academy of Agricultural Sciences did not cause much trouble.

"The Academy of Agricultural Sciences, as its name suggests, is used to study agricultural production and income, soil cultivation, variety optimization, etc. Our current achievements in farming show that farming is not just about relying on the weather, but there is scientific logic in it.

.As long as we discover it, utilize it, and improve it, the goal of increasing production and income is no longer a myth. Think about it, what would happen if the wheat yield from one acre of land could reach a thousand catties?"

Listening to Zuo Mengeng's idea, everyone looked forward to it.

Everyone knows that once we can really do what Zuo Menggeng said, it will become a reality that people in the world will no longer go hungry.

"This matter is difficult to achieve, and this ambition is overwhelming. Even though I am old, I still want to participate in it."

Xu Guangqi put his hands on his hands and laughed. When he looked at Zuo Mengeng again, he no longer had any doubts in his heart.

Compared to the incompetent, corrupt and cruel court, he undoubtedly liked this place that really cared about the people and did things for the people.

Wang Xiangjin was also very happy.

"I suggest that Duke Xuan Hu should take on the important role of president of the Academy of Agricultural Sciences."

In the past few days, he and Xu Guangqi had communicated a lot about farming. The more they talked, the more they admired Xu Guangqi's ability.

Compared with his closed-door approach, Xu Guangqi is truly broad-minded and has mastered agricultural knowledge that has reached the forefront of the world.

Xu Guangqi said, "Don't be humble, Mr. Kang Yu. Comparing you and me, you are healthier. The Academy of Agricultural Sciences has heavy responsibilities on its shoulders, and a healthy president is far better than an old one."

Chen Zilong laughed at the side and said: "You two elders slowly give in. Anyway, I am a young man and I just have to obey orders and do things."

Saying goodbye to his former poems and songs and burying his head in the fields, Chen Zilong was not used to it at first, and the hard work almost made him go crazy.

But after persisting for a while and really devoting himself to agricultural research, he suddenly realized that those seemingly silent plants seemed to have an inexplicable charm.

Today, he has long since given up his impetuousness and has become a solid scientific researcher.

Maybe he is unknown for a lot of time, but when he really starts to shine, he will surely shine through the ages.

Finally, after consultation, Wang Xiangjin was appointed as the president of the Academy of Agricultural Sciences.

Xu Guangqi's current body really cannot work too hard. Moreover, the concept of the Academy of Agricultural Sciences is different from that of later generations. It is not only an agricultural science and technology research department, but also has administrative functions.

The Academy of Agricultural Sciences is under the jurisdiction of the Administrative Committee. To put it bluntly, it is the prototype of the Ministry of Agriculture.

This requires the person in charge to have both agricultural knowledge and administrative capabilities.

There is no doubt that Wang Xiangjin is the most suitable candidate.

Because Xu Guangqi stayed in Linqing, the Xu family came over from Songjiang Prefecture.

The person who came this time was Xu Erdou, the third child. Of course, there was another person, and that was Pan Xiaona.

Pan Xiaona came here under the guise of discussing cotton spinning matters, but unfortunately everyone was looking at Xu Ruoxin with a blushing face hiding behind Xu Ruolin.

Seeing his children and grandchildren all in pairs, Xu Guangqi was greatly relieved and simply said: "Ruoxin is not young anymore. Talk to your father later and don't delay the marriage."

Pan Xiaona scratched her head and ears with joy and quickly agreed. He wanted to take a few more glances at his future wife, but he was embarrassed in front of everyone.

Xu Ruolin acted as a good person and told Xu Ruoxin: "Wenbo is coming to Qing Dynasty for the first time. You take him around to appreciate the scenery of the North."

Xu Ruoxin's face turned even redder, and she didn't say yes or no, which made everyone laugh.

Xu Erdou and Pan Xiaona came here not just to visit Xu Guangqi.

"Zhongheng, look, this is newly woven cloth from our factory. It is dense and strong, and the printing and dyeing are bright. It is much better than the cloth on the market. The most important thing is that the cost has been reduced a lot. This kind of cloth is currently

Sales have started in Songjiang Prefecture, and buyers are gathering. This time, the chamber of commerce came forward, and the big businessmen from other places had to pay high prices to buy. Originally, there were businessmen from Guangdong who wanted to lower the price, and threatened to stop our factory unless the price was lowered.

cloth entered Guangdong. Haha, guess what?"

Of course Zuo Mengeng could guess the outcome, but he still gave his brother-in-law a chance to show off.

"How is the result?"

Xu Erdou said arrogantly: "The Chamber of Commerce came forward and issued a notice. The Guangdong businessman did not buy a piece of cloth in Songjiang Prefecture. Soon after, he had to set up a table in a restaurant and apologize in public, and then he bought the cloth."

Zuo Mengeng picked up the new cotton cloth and observed it carefully. Sure enough, the quality had improved a lot.

However, he was still not satisfied. He thought for a while and said: "After the third brother returns, we will discuss with the masters in the factory to see if we can make a cloth with a slightly harder texture, and also a cloth that can be waterproof?"

Xu Erdou asked: "Are you of great use?"

Zuo Mengeng didn't hide it from him either.

"I plan to use it to make military uniforms."

Xu Erdou suddenly agreed and immediately agreed.

Providing clothing to the army has always been a big business. Any businessman would dream of grabbing it, and it is absolutely impossible for Tianzhi Factory not to accept it.

Zuo Mengeng also knew that this kind of development was equivalent to starting from scratch. He didn't know how long it would take, so he simply provided a little bit.

"I wonder if Third Brother has seen sails on the sea? Especially the soft sails made by Westerners. Adding the material used to make sails to cotton should have miraculous effects."

Zuo Mengeng did not say that the clothes would be made entirely from Western soft sails, because the clothes would be denim. They are strong and not completely suitable for military uniforms.

Use that kind of fabric combined with cotton to achieve a moderately soft and hard effect, and the military uniform produced will be in an ideal state.

In addition to the new cotton cloth, Xu Erdou also brought two kinds of socks.

"Look, these are needle-embroidered stockings made by A Cai Gong himself. They are so beautiful. Several shareholders said that as soon as these socks start to be sold, they will definitely become popular among thousands of people."

Picking up the stockings with embroidered patterns, Zuo Mengeng couldn't help but laugh.

"This thing will definitely empty a woman's pocket."

Although I knew that Chen Acai's skills were excellent, I never thought that she could be so good at it.

Moreover, the silk stockings in his hands were different from the ones produced by machines in the Tianwei Factory. They were purely hand-embroidered by Chen Acai.

Picking up the stockings against the sun, the rest of the stockings were like mist, faintly shining. Only the embroidered part, a peony flower, showed different colors depending on the angle.

If you don't sell these stockings for fifty taels, you can't afford this craftsmanship.

Zuo Mengeng looked at the stockings knitted by the machine again. Although Chen Acai's needlepoint technology was also used, there was obviously a huge difference in quality.

Even if it is like this, it is extremely amazing in this world.

"After I go back, I will have a good talk with Mr. A Cai. We need to strive for excellence in machine weaving, and we need to train successors in manual craftsmanship. If his descendants are not good enough, then the factory will come forward and select the best apprentices and give them to him. From now on, this

We want to create handmade fine products and become our leading luxury brand.”

Xu Erdou didn't understand.

"Luxury?"

Zuo Mengeng chuckled and explained to everyone.

"The so-called luxury goods are brands built with sophisticated craftsmanship and quality, coupled with many factors such as culture, heritage, status, etc. This kind of product is not sold to the general public, but is targeted at consumers who are the richest.

The most powerful and powerful people. These people are wealthy and have an extraordinary status, and deep down they are resistant to the poor. They are willing to open their wallets for anything that shows their identity. For example, stockings like this,

If sold to ordinary people, one item only costs twenty coins. The people have to think and think about whether to sell it. But as long as we add enough elements to such handmade products, they can only be sold to rich people. What do you think?

Will they buy fifty taels?"

Xu Erjue shivered on the spot, as if he had seen a ghost.

"Five...fifty taels? The cost is only fifty cents."

Zuo Mengeng takes it for granted.

"This is luxury goods. For those with status, when they buy things, they only buy expensive ones, not the right ones."

Everyone was silent and savored it carefully. Zuo Mengeng's words seemed to make sense.

Only Xu Ruoxin still didn't believe it, and said cautiously: "It's so valuable, can it really be sold?"

Zuo Mengeng laughed, but found the Xu sisters.

"If you want this thing to become popular, you need someone to lead it. In this land of Shandong, the best candidates are you sisters."

Xu Ruolin and Xu Ruoxin looked at each other, not understanding what he meant.

Pan Xiaona reacted quickly.

"If the superiors do something good, the subordinates will follow suit. In the past, ministers always used such words to advise the king, but Zhongheng is still so powerful that he can draw inferences from one instance to other cases."

What Zuo Menggen had in mind was the influence of the Xu sisters.

Xu Ruoxin is better, but Xu Ruolin has the greatest influence.

Because she is Zuo Mengeng's wife and the recognized mistress of this camp. Because of this, countless eyes must have gathered on her.

It can be said that Xu Ruolin's every move will bring huge waves.

This kind of influence can naturally also be used for advertising.

Xu Guangqi was stunned for a long time, and for the first time he had doubts about his own knowledge.

Can the old adage "What is good above will be replicated below" still be applied in this way?

But he mostly served as an official in the imperial court, so he naturally saw too many extravagances of powerful people.

Compared with these powerful people, the luxury of the emperor's family is certainly the best in the world.

In the past, everyone was worried about the luxury of emperors, but Zuo Mengeng miraculously used this phenomenon to advertise a product.

Over there, the more Zuo Mengeng talked about it, the more he thought this method was better.

"Your shoe factory already has the finished products. Send some over immediately. From now on, whenever you appear outside, you must dress like this. In a few days, silk stockings, leather shoes and other items will definitely become popular."


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