Beauty is only secondary, and more importantly, she has an indescribable temperament, which is somewhat similar to Director Song's niece Song Wei that she met in the capital, but not very similar.
Then Zheng Wei saw the two women looking around and walked towards her.
Soon, Xu Guangling also appeared at the foot of the mountain, striding towards this side. What caught Zheng Wei's gaze was the cute little girl. When she saw Xu Guangling appear, she rushed towards her.
, hanging on him like a sloth.
"Brother Xu, I miss you so much!"
Xu Guangling reached out and grabbed her ears to pull her away from his body, "Miss Ali, stand still and don't rub against me!"
Then he walked over to this side, "Sister Zheng, Miss Ito, let me introduce you."
Zheng Wei has never felt that the title "Sister Zheng" is as harsh as it is now, but Miss Ito?
Japanese?
Next, I listened to the introduction, and it turned out to be true.
"Ms. Ito Matiri, head of Japan Ito Chamber of Commerce, expert in the pharmaceutical and cosmetics industry."
"Miss Zheng Wei, my friend."
The two women shook hands, looked at each other, and said to each other that they were happy to meet each other.
"Xu Jun, you are the expert. How dare I mention my little knowledge in front of you." Ito Matiri smiled lightly, and then said to Zheng Wei: "Sister Wei, are you Xu Jun's friend? Very good.
That kind? Then can you help me talk to you, I have always wanted Xu Jun to accept our investment!"
The good kind?
Does it count?
Zheng Wei looked at Xu Guangling subconsciously, but she only glanced at it quickly and casually, and then said to Ito Makari: "Ito... Miss Makari, I actually don't know Xu Guangling very well.
, His matter, I must be..."
Before she could finish speaking, she heard a scream not far away.
"Wow, what a big lotus flower!"
"Wow, why does it smell so good! Brother Xu, I won't leave if I don't want to stay with you. I want a lotus leaf pillow and a lotus flower pillow!"
"No, I still want to take a lotus bath!"
Zheng Wei and Ito Matong's eyes moved away, as did Xu Guangling's.
Then the three of them also walked over there.
"Miss Ali, this is not Hokkaido. There are not that many hot springs for you to soak in." Xu Guangling said, "There are cold springs, but your small body must not be able to soak in them. You will catch a cold if you take a dip."
"Brother Xu, aren't you a miracle doctor?" Ito Mari pouted.
"The miracle doctor can't prevent you from catching a cold."
Ito Matiri looked at the lotus pond, and then asked Xu Guangling: "Xu Jun, are these the flowers you said you want to give to Miss Zheng to use for cosmetics?"
"Yes." Xu Guangling nodded, "If there are other needs, that's fine."
"Xu Jun, is there anyone in this world who is more compassionate than you?" Ito Matiri said, then turned to Zheng Wei, "Sister Wei, I really envy you."
Zheng Wei didn't even know about this.
At this time, listening to Ito Matiri's words, she unconsciously smiled and cast a questioning look at Xu Guangling.
Xu Guangling stretched out his hand and picked a lotus with a long handle from the lotus leaf bush near him and handed it to Ito Mairi, then picked one for Zheng Wei and Ito Mairi respectively, and finally even his own hand.
I got one from everyone.
"Ms. Ito, I don't know much about cosmetics. Can you give me a brief introduction?" Xu Guangling asked.
Zheng Wei listened attentively.
"Xu Jun, there are many types of cosmetics. Let me start with the most complicated ones, skin care." Ito Makari said.
Xu Guangling nodded.
"Actually, health is the best condition. I believe that no skin care products can take care of skin like Ms. Zheng's." Matiri Ito said, "In the early days, people used various acids and various hormone substances.
, to achieve effects such as spot lightening and whitening.”
"They do have an effect, and they are relatively obvious, but they seriously damage the environment of the facial skin. In the long run, they will make the skin very bad and accelerate aging."
"Such a formula still exists in some second- and third-tier brands and workshop-style production, but it has gradually withdrawn from the choice of big brands."
"In fact, from the current point of view, basically all cosmetics, including skin care products, have transparent formulas, at least for producers like us, the Ito family, they are transparent." Ito Makari said neither arrogantly nor pretentiously.
He said calmly, "Even the most complicated formula is actually very simple, much simpler than pharmaceutical products."
"For example, in all skin care products, the largest and most important ingredient is water."
Xu Guangling nodded.
"If it's just water, it will dry quickly if you rub it on your face, so you need to lock in the water so it doesn't dissipate so quickly, or use it in conjunction with water."
"For example, glycerin is the most widely used moisturizing and hydrating ingredient, and it is also widely added to most skin care products on the market."
This time it was Zheng Qin who nodded with a hint of enlightenment.
She didn't understand this either, but when she was shopping in the past, she often looked at the ingredients inside, even though she couldn't tell much.
Water, glycerin.
A few words that she often saw were extremely familiar to her.
"In addition to glycerin, there are sodium hyaluronate, sorbitol, propylene glycol butylene glycol, etc. In fact, these are also the main active ingredients in most skin care products."
"In addition to moisturizing, some skin care products also add whitening ingredients. The most widely used ones are VC and its derivatives, followed by niacinamide, etc."
"There are also some skin care products that add aloe vera and aloe vera as the main ingredients. There are also some that add natural herbal extracts such as cactus and chrysanthemum." At this point, Ito Makari nodded and shook his head.
"These ingredients, in terms of the ingredients themselves, are all effective, but in fact, in most skin care products, the amount of truly effective ingredients added is very small, which is closer to a symbolic nature."
Xu Guangling nodded.
"Finally, there are preservatives, fragrances and other additives. Many products put a lot of thought into fragrances, but in fact, they are basically of no use to the skin. They only please the nose. But the fact is that many people will judge them because of fragrances.
Whether a skin care product is good or bad, and use it as a criterion for whether to use it all the time.”
Xu Guangling still nodded.
“So in fact, for slightly higher-end manufacturers, cosmetics is an industry that basically does not have any technical content, and all its technical research and development are mostly reflected in the use experience and the adjustment of ingredients in different areas of use.
"
"Whether it is a top-tier manufacturer or a first-, second-, and third-tier manufacturer, the largest investment is still spent on brand promotion and maintenance."
"The cost spent on this item is basically more than 80% of the total cost, and then there are the R&D and production links. As for the cost of the product itself..." At this point, Ito Matiri paused, "
Even if it's a top-notch piece that costs a thousand or more than ten thousand yuan, its cost will generally not exceed ten yuan."
"Moreover, the cost of more than 90% of skin care products on the market, from the upstream link, is not much more expensive than a bottle of the cheapest mineral water. Instead, more costs are spent on bottling.
and on the packaging box.”
Zheng Qin was dumbfounded.
"Huge profits!" Xu Guangling sighed slightly.
"This is true for manufacturers that own brands," said Ito Makariri, "but in fact, precisely because the profits are huge, the competition and fighting between the middle and lower reaches is very fierce, and then it involves, even upstream,
It will also cost a lot of additional investment to gain market share.”
"In the middle and lower reaches, because they do not occupy the brand advantage, coupled with the sharing of production and sales, the profits are still considerable, but they are no longer huge profits. If the management is not good and the promotion is not effective, it is also very common to go bankrupt at any time.
."
Xu Guangling nodded again, "The strong are like the sun and moon in the sky, eating away at the world, and the weak are like stars, sharing the remaining market."
"That's right." Ito Matong nodded lightly.
==
Thank you to "Mao Xian Xian w" for your recommendation vote support.