Chapter 560 Hundreds of flowers bloom, the scene under the water
"Ms. Ito, do you know anything about China's cosmetics market?" Xu Guangling asked.
Although he asked this question, Xu Guangling knew that Ito Matiri must have understood something.
Just like before in Japan, Matiri Ito introduced him to the status of the Chinese medicine industry in the entire world. He really knew it like the back of his hand. And now, he must have the same understanding of the cosmetics market that his family is involved in.
The reason for this is, in one sentence, he doesn't understand Ito Makari, but he understands orifices, and he knows what a person who is born with an orifice at the top should look like.
Sure enough, Ito Matiri said: "Xu Jun, currently, from the perspective of the international market of cosmetics, France, the United States and Japan are divided into three parts, similar to the confrontation between the Wei, Shu and Wu during the Wei, Jin, Southern and Northern Dynasties in China."
"Japan, like Wu, occupies a geographical advantage and sticks to one side. It has advantages that other two countries cannot match in the Japanese and Asian markets."
"The United States, like Wei, relies on its strongest national strength and comprehensive chemical industry capabilities, even if the top and bottom are collectively mediocre, it is enough to open up a vast market. In this era of capital and hard power sweeping everything, it is also the most growth-prone."
"France is partly like Shu. On the one hand, it has the advantage of being the first to move forward and has strong and rich R&D advantages and brand advantages, which is somewhat similar to Shu with Zhuge Liang. On the other hand, with the shift of the global economic center and cultural
With the rise of diversity, the French cosmetics market is also facing market selectivity and is increasingly facing severe challenges. It cannot be ruled out that one day it will become the Shu Kingdom in the post-Zhuge era."
The so-called post-Zhuge era refers to the era in which Zhuge Liang is no longer around.
Xu Guangling nodded.
"China's cosmetics market, from the current perspective, is exactly what the three kingdoms of Wei, Shu and Wu are competing for."
"L'Oreal in France, Estee Lauder in the United States, and Shiseido in Japan, the three brands represented by them, occupy about 80% of the Chinese market."
"China's local strength and some well-known brands occupy about 10% of the market."
"Below this, hundreds of small and medium-sized Chinese brands compete for the remaining 10% of the market in the form of thousands of OEMs and tens of thousands of workshops."
Hearing this, Zheng Qin was surprised.
“How small is China’s domestic market share?”
"Are there those small brands that are so miserable?"
Ito Matiri smiled slightly, "Sister Qin, in fact, they are not miserable. Although the competition between them is very fierce from the data point of view, the cosmetics market is a hugely profitable industry second only to the health care products market, and in
China is also in a stage of rapid development."
"So, overall, it's still profitable."
Xu Guangling pondered, and after a while, asked: "Ms. Ito, why is the share of Chinese local brands so low?"
"Xu Jun, on the one hand, he came from behind." Matiri Ito said, "Just like the Ito family, they only started to enter the cosmetics market when it was my time. Therefore, although the Ito family's strong strength in pharmaceutical research and development
Due to its advantages, cosmetics were widely praised by users as soon as they were launched, but until last year, they only occupied about 1% of the market in Japan, while Shiseido alone accounted for almost a quarter. "
"1% is already quite good." Xu Guangling said.
How old is Makari Ito now?
"I believe that under the leadership of Ms. Ito, it will gradually move towards 10% or even more. I absolutely recognize Ms. Ito's talent."
"Xu Jun, thank you!" Ito Matiri bowed slightly and accepted Xu Guangling's praise with happiness and smile. "But it is really difficult to catch up. Chinese cosmetics brands are also facing challenges.
Faced with such a predicament.”
"If those big brands that are deeply rooted in people's hearts don't make big mistakes, and if there are no breakthrough technological highlights in the cosmetics industry, the first-mover advantage will be too huge and it will be difficult to break."
"In Japan, Shiseido was the first to introduce the concept of 'whitening' into cosmetics. Later, Fanco introduced the concept of 'no additives' into cosmetics. The introduction of these two concepts played a role in their market development.
fundamental and decisive role."
"For example, China's well-known domestic brand Herborist has always focused on the concept of 'Materia Medica'. Although its popularity abroad cannot be compared with those big brands, it can be regarded as a brand that can go out of China and is initially recognized by foreign countries."
"At the moment, from an international perspective, 'all-natural' is a bright spot, but everyone is playing this card, so the bright spot is no longer a bright spot."
"It's very difficult to find subsequent conceptual breakthroughs."
Xu Guangling nodded.
"At present, the two big concepts of nature and health are becoming more and more popular among people, and people are beginning to pay attention to 'beauty from the inside out.' Under this promotion, there is a trend of gradual integration of health products and cosmetics. Some
The brand is also focusing on the concept of 'oral cosmetics', such as oral vc, oral collagen, etc., emphasizing the joint beautification of the inside and outside."
"I am also trying to tilt the family's cosmetics business department in this direction."
"But this is an emerging field that still needs a lot of development and exploration. The prospects are bright and the market is broad, but at present, it is still in the twists and turns of the process."
Xu Guangling nodded.
At this point, Ito Matiri looked at Xu Guangling: "Xu Jun, after talking about this, you should know what your existence means to the Ito family."
"If we can get your guidance and support, the Ito family will not be more powerful than a tiger, but will be given wings to reality and fly in the direction of their dreams."
Xu Guangling smiled and did not express his position.
Ito Matiri sighed pitifully and frowned slightly.
This was a performance, a performance that Matō Ito had tacitly expressed to Xu Guangling. However, the performance ended immediately. Then, Matō Ito said seriously: "The disadvantage of being a latecomer is one of the reasons. China's domestic cosmetics brands are struggling.
Another reason is the weakness of China’s domestic chemical industry system.”
"Tiger head, leopard waist, snake tail, these three words can be used to describe the strength of China's chemical industry system at three levels: low, medium and high."
"The vast majority of raw materials are dependent on foreign supplies. This is the current status of China's cosmetics industry. Changes in this status quo require the development of the entire chemical industry system. In a short period of time, this need not be considered."
Xu Guangling nodded.
The situation was both simpler and more complicated than he imagined.
At first, he was just feeling sorry for the many flowers here, and in the future there would be more and more flowers that would be useless except for being collected by bees for nectar, so they could only be left to waste. Then Zheng Qin complained on the phone.
Because it was "too beautiful", I didn't dare go out on the street. Even during commercial performances and advertising, I encountered some troubles that were not troublesome.
These troubles were brought about by him, including the original opinions on filming the film.
So Xu Guangling simply asked her to come over to deal with these "flowers" and give her another choice in life. As for letting Ito Matiri come over, it was purely for consultation.
And this consultation was the right one.
Thinking about the competition situation in the domestic low-end cosmetics market, although Ito Mairi didn't say anything, there is no need to say it. The chaos and disorder in it can be imagined.
If Zheng Qin is involved...
Xu Guangling pondered, and gradually got a general idea.
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Thank you to the "hard-working little Chinese medicine doctor" for your recommendation vote and support.