Chapter 478 Build a community store and make money faster
After a few minutes, Mr. Hou hurried over.
"What's the matter with Mr. Li?" Mr. Hou was a little confused. He just left the technical department at noon. Could it be that something happened again?
"Mr. Hou, please put aside the matters in the technical department for now," Li Yang said.
"Mr. Li, is there something wrong with what I did? If it's because of Miss Song Yue, I can be the vice president and fully assist her." Mr. Hou's expression changed and he hurried up without waiting for Li Yang to continue.
The previous step expressed his position.
"Mr. Hou, you misunderstood. I'm just putting an extra burden on you." Cheng Wan'er said with a smile.
"Wait until I finish." Li Yang smiled helplessly, then pressed his hand and motioned to Mr. Hou to sit down first.
After that, Mr. Hou still sat on the chair with a frightened expression, not daring to sit down, with a worried look on his face.
Cheng Wan'er smiled bitterly, knowing deep down in her heart that since Song Tianhe came over, Mr. Hou is now very motivated and wants to build the largest online mall in the country.
"Mr. Hou, you are building an online mall to sell Daqingshan's products all over the country. Now Daqingshan's logistics cannot cover the whole country. The logistics is limited, which is also a blow to the online mall, so I want to hear your opinion.
It is suggested that if Daqingshan hosts an agricultural product purchasing conference, it can transport agricultural products to all parts of the country, and then bind community stores under the jurisdiction of agricultural product purchasers in all cities in major provinces to lay a solid foundation for Daqingshan’s products to enter the last mile.”
Li Yang glanced at Mr. Hou and said with a smile, "Do you think it's feasible?"
"It's totally doable." When Mr. Hou heard about this, he hurriedly stood up and said.
"Tell me about it." Li Yang nodded.
"I used to do agricultural product purchasing. In fact, many agricultural product purchasers I had contact with recently want to purchase fruits and vegetables from Daqingshan. However, our output and manpower are sufficient for the eight provinces and the newly opened central region.
The seven provinces and Guangdong and Guangxi are already a bit reluctant, so I didn't mention this matter to Mr. Li." Mr. Hou said hurriedly.
"How much share do these agricultural product purchasers have in the stores selling fruits and vegetables next to these communities?" Li Yang said.
"Nearly 90% of the share." Mr. Hou said solemnly.
Li Yang raised his eyebrows, so high.
"Is it so high?" Cheng Wan'er was also surprised. Although she came up with the method, she didn't expect that these agricultural product purchasers would actually have so many stores.
"Haha, this is easy to understand." Mr. Hou said with a smile: "For example, in the agricultural product area that I controlled back then, as long as my goods were not distributed, many supermarkets and stores near the community would be short of food. What should I do?
It’s the same in every industry. The top level controls the purchase channels, and the bottom level controls part of the bulk cargo channels. In order to fear that people from below will join forces, we agricultural product purchasers will also invest in some stores as directly-operated stores or recruit agent stores, but for
You have absolute say in the management of the store."
"Ninety percent of chain stores such as Fruity Gardens and Fruity Gardens near communities on the market are almost all directly operated or controlled by agricultural product purchasers. Outsiders can open a supermarket, but like this
If outsiders dare to get involved in specialized fruit and vegetable stores, we agricultural product purchasers will contact major partners to block them."
"So I say that for a store selling fruits and vegetables next to a community, agricultural product purchasers account for 90% of the market share, which is not excessive at all."
"However, to be honest, the profitability of these stores is really not high, and some of them are even losing money. In fact, customers now go to supermarkets to buy things, or directly buy online. It is really not easy to make a lot of money in a single category." Hou.
The president then smiled awkwardly and said.
"It's better if the profit is not high." Li Yang chuckled, and then said: "If we take advantage of the opportunity of transporting agricultural products to various provinces, do you think we have a chance to control the decision-making power of these stores?"
"If it were me, as long as Daqingshan is willing to sign a long-term supply agreement with me, and guarantees that it will only supply products to me in the area under my control, and will not increase the supply price at will, even if these stores let me give it to Daqingshan, I will
Everyone is happy." Mr. Hou said with a smile: "Nowadays, Daqingshan's agricultural products are simply the first choice among customers. After all, they are affordable, safe to eat, and can be sold in any quantity."
"You don't want to acquire these stores, right?" Cheng Wan'er suddenly looked at Li Yang. She only suggested Li Yang to cooperate, but she never thought about acquiring these stores. They were not just one store, but one.
Even though there are only a few in many provinces, there are tens of thousands of households. She said with a worried smile: "Cash flow must be saved."
"Don't worry, Mr. Cheng, the store rent and daily employee expenses will be paid by these agricultural product purchasers. Daqingshan does not need to pay a dime." Mr. Hou said suddenly.
"Given for free?" Cheng Wan'er was startled.
"That's right." Mr. Hou chuckled and said: "Mr. Li, Mr. Cheng, you may not know that the life of agricultural product purchasers is much more miserable than imagined. The prices of agricultural products are controlled by the state, and the profits are not high.
In addition, the cost of purchasing goods from all over the country, as well as the cost of warehousing leasing and management. In addition, the shelf life of fruits and vegetables is very short. Once they cannot be sold, they have to subsidize themselves both inside and outside. Especially with the impact of the online shopping market, the income
It’s much less than it used to be.”
"Now Daqingshan has a vast source of goods and a mature customer base. With the rise of the Daqingshan online mall, who can get the qualification to supply agricultural products from Daqingshan? To be honest, if you are short of money, let them
Everyone pays tens of millions in guarantee fees, and they will all compete to pay for it?" Mr. Hou gritted his teeth. Anyway, he no longer produces agricultural products, so it would be a good thing to get some money.
"Really?" When Cheng Wan'er heard about money, her eyes lit up. It was really leaking out that she was really short of money.
"It works. I'm familiar with all the large agricultural product purchasers across the country. I also know how big their market is and their assets. When the time comes, we will sell our agent qualifications to Chengdu. You don't have to worry about money at all.
Got it." Mr. Hou assured, patting his chest.
"Let you talk about solving the logistics troubles, and you are all starting to make money." Li Yang coughed dryly.
"I'm short of money. Now everyone is asking me for money." Cheng Wan'er seemed to be afraid that Li Yang would disagree, so she blurted out and acted coquettishly.
Mr. Hou quickly lowered his head, not daring to look further.
"Agency fees must not be charged. If you accept them, they will charge the ones below and add deductions step by step. Even if we impose restrictions on the pricing process, there is no guarantee that they will not take advantage of it." Li Yang shook his head and said.
Mr. Hou secretly nodded, it is indeed true, once the agency fee is opened, it will definitely be increased step by step.
Cheng Wan'er felt a little regretful, but she also knew that what Li Yang said made sense, so she didn't say any more.
"There is no agency fee, but there is still a threshold. They are responsible for opening the store, and the management rights belong to Daqingshan. We provide the products and agree on a minimum income guarantee, so that they have no worries." Li Yang said thoughtfully: "In addition, about
Daqingshan's other products can also be distributed to these community stores, and a certain percentage of the shares will be given to these buyers. As long as they open enough stores, the profits will naturally be high. This is probably the case. The specific ownership and
I will write out the terms in detail later."
"Hey, this is more profitable than collecting agency fees." Cheng Wan'er swallowed. There were more stores, and Daqingshan made the most money.
"Are they also given a share of Daqingshan's other products?" Mr. Hou said with a shocked face, feeling an itch in his heart. If he hadn't joined Daqingshan now, he would have been extremely excited when he was an agricultural product purchaser in the past.
"Relying solely on the profits from agricultural products will make them work hard to open stores, but they may not be able to do it. If other products from Daqingshan are added, the more stores there are, the more profitable they will be. This can also mobilize their enthusiasm. According to the eight provinces
The situation in the land has proved that the profits of the tens of thousands of stores in Daqingshan are good." Li Yang glanced at Cheng Wan'er and Mr. Hou and said: "Daqingshan is about mutual benefit and win-win. If they dare to invest,
We dare to let them make money."
"Who does that store belong to?" Cheng Wan'er asked.
"It is bound by the agreement. Only Daqingshan's products can be sold, which is shared by both parties. The income and labor expenses are jointly supervised by both parties, but the specific operations must be managed by Daqingshan." Li Yang said.
"Mr. Hou, do you think it's feasible?" Cheng Wan'er nodded, already agreeing.
"I just invest in some stores and make money later. As long as Daqingshan continues to develop, they can make more money. As long as they are not stupid, I think they will be willing." Mr. Hou said with a wry smile, but I have to say that Li
Yang's move is equivalent to raising a large nanny. All local interpersonal relationships are handled by buyers. The more the store makes, the higher their income will be, and they will definitely do their best to maintain it.
Daqingshan is undoubtedly the most profitable.
"Okay, let's do it like this. The invited buyers do not include the eight provinces, the seven central provinces and Guangdong and Guangxi. As for the two special administrative regions, they will not be considered for the time being. The remaining provincial administrative regions are all included.
Don’t invite small agricultural product purchasers. Invite four to five from each province. When the time comes, they will be screened. In principle, only three people will be left. This can check and balance each other and ensure that they have enough influence in the local area.
The invited buyers must have no less than 100 direct-operated stores, and they must have enough funds and connections to complete the store layout in half a day. Of course, the merchants want to make profits, but they still need to have some basic character.
Yes, I will leave this to you, Mr. Hou. I will send out the invitation today and have a meeting at nine o'clock tomorrow morning." Li Yang said.
"Guaranteed to complete the task." Mr. Hou looked serious. This threshold is not low, but there are many benefits. It depends on how these people choose.
He then hurriedly ran out. He really ran. It was already five o'clock in the afternoon and we would be here at nine o'clock tomorrow morning. The time was very tight.
Cheng Wan'er saw that nothing happened, so she left first. Once the community stores in various provinces were solved, the next step was to keep up with the production volume.
Li Yang was in the office, breaking down what he had just discussed. After all, he just said it casually, and some details needed to be further improved.
For Li Yang, part of the profits can be shared, but the control must be in his own hands and he must build a directly operated store to ensure that no matter what happens, there will be no fire in the backyard.
Now Daqingshan controls the source of goods, production plants, and logistics are also accelerating the layout. With these three directions controlled, part of the profits can be allocated to those agricultural product purchasers to help improve the layout of stores and personnel, which can save Daqingshan a lot of money.
Human and material resources are undoubtedly more beneficial to the development of Daqingshan.
How to balance the relationship and ownership is the most critical.
For about an hour, at around 6 p.m., Li Yang finally completed all the details and made a phone call to Cheng Wan'er.
"Is Qu Ying awake yet?" Li Yang asked.
"Not yet, right? I've only slept for a few hours." Cheng Wan'er said with a wry smile.
"It's almost time to sleep for a few hours. Ask her to get up and have dinner. There will be something to do later." Li Yang said, then hung up the phone, got up and walked outside.