The city government is paying close attention to the opening of Yuanda Electric, and Yang Sheng continues to investigate the relationship between Yao Yuan and Mitsubishi Motors.
The next day, a team of more than a dozen people led by a deputy director of CCTV, plus the camera crew, took a direct flight to Nangang.
Hong Jianhong borrowed a Coaster from Minmetals and picked up a group of people at the airport with Yao Yuan. Minmetals has been purchasing mining machinery from Luji General Factory for a long time, and the two companies have a good relationship. As soon as Hong Jianhong opened his mouth, Minmetals gave the best
Coster was sent over, which made Yao Yuan realize the status of Luji General Factory in the industry.
Maybe it was because of money, maybe it was because of Hong Jianhong's relationship, or both. The deputy director of CCTV quickly reached an agreement with Yao Yuan to start shooting promotional ads immediately.
Yuanda Electric purchased a 15-second advertisement from CCTV for the first 19 o'clock TV series at a price of 3 million yuan per year, and CCTV gave away a 5-second advertisement during the middle period of the TV series.
For Yao Yuan, this is almost like giving it away for free.
The advertising effect of TV dramas these days is surprisingly good, and CCTV’s TV advertising is undoubtedly the most authoritative among them. An annual advertising investment of 3 million yuan can at least bring more than 20 times of profit growth to Yuanda Electrical Appliances, which is theoretical growth!
It was not until 1994 that the price of prime advertising time on CCTV rose to more than 30 million yuan per year.
Yao Yuan took out the script, and Yuanda Electric's first TV commercial entered the shooting stage.
The entire advertising theme can be summed up in one word - all.
Yuanda Electrical Appliances Mall has the most complete range of household appliances, "one-stop to meet your needs."
The entire promotional video is very simple and crude, and Yao Yuan asked them to cut out five seconds of the essence and play it on a loop on certain days...
Then there is the indiscriminate bombardment of the slogan "Yanda Electric's one-stop solution to meet your needs".
I believe it won’t be long before this sentence is echoing in the ears of people across the country.
Firstly, it is because of time constraints, and secondly, because there is no need for too much creativity these days. If you have the ability to get your product on the central stage, you are already more than half successful.
Because TV advertising itself is a new thing.
Yuanda Electric received the deputy director of CCTV and his delegation, and filmed a TV promotional video. The news quickly reached Yang Sheng's ears, and he immediately reported it to Zhou Liang.
"What? The deputy director of CCTV is leading the team?" Zhou Liang was shocked.
Yang Sheng nodded affirmatively, "Yes, I heard that it was Hong Jianhong who invited me here because of his connections. Luji General Factory is a deployment enterprise, and the relationship in the capital must be very deep. With Hong Jianhong's help, Yuanda Electric's publicity may not be possible anymore."
We need TV stations and newspapers in the city."
"If this is the case, we will appear to be petty." Zhou Liang sighed slightly, paced, and said thoughtfully, "I have been thinking about how to build a relationship with Yuanda Electrical Appliances for the sake of Sanqi Company's task of earning foreign exchange.
Being so rigid is not worth the gain."
Yang Sheng said in a deep voice, "Mayor Zhou, it's not just Yuanda Electric, it's actually Yao Yuan. Your judgment is correct. Yao Yuan must have reached an agreement with Mitsubishi Motors' Mitaro Mitsubishi Motors."
"Has it been verified?" Zhou Liang paused and frowned.
Yang Sheng said, "It has basically been verified, but it has not been found out what agreement was reached. What Luo Hui is most worried about is that Yao Yuan and Mitsubishi Motors have reached an agreement to jointly produce cars, ckd model. Judging from Yao Yuan's ability, he
It must be very familiar."
"How is the negotiation between Sanqi and Mitsubishi Motors going?" Zhou Liang asked.
Yang Sheng shook his head helplessly and said, "The representative of Sanqi Company met with Jitaro Sanmoku. His reaction was very cold and the conversation was very difficult."
Zhou Liang frowned and said, "Does Yao Yuan have a machinery factory in his hands?"
"Yes, BMW Machinery is actually a repair shop. Its registered address is in Xihai. The portable repair tool box is produced by BMW Machinery. Yao Yuan took a step back and transferred the order to Yuanda Trading. He split Yuanda Trading into two parts.
One part is Yuanda Electrical Appliances, and the other part is Yuanda Trading, whose business scope is import and export trade."
After Yang Sheng recounted what he found, he said, "Judging from these signs, Yao Yuan plans to put a lot of effort into the import and export trade. It is said that he also wants to introduce Hong Kong capital for Yuanda Trade."
At this point, he hesitated.
Zhou Liang waved his hand gently and said, "Don't have any scruples, just say what you have to say."
Yang Sheng brought over the thermos bottle and added some hot water to Zhou Liang's cup, and then said, "Mayor Zhou, Yao Yuan's development momentum is very strong. After a few days of contact, I think this young man is very smart. Judging from the current situation
, it is unrealistic and may be self-defeating to continue to ask him to allocate part of his orders to Sanqi. Once he takes his companies to the Pearl River Delta, it will be us, Nangang, who will suffer in the end."
Zhou Liang was silent.
At this moment, his secretary hurriedly knocked on the door and came in with a very panicked expression, reporting, "The mayor, Mitsubishi Motors Guangdong Office Chief Taro Mitsume suddenly appeared at Nangang Airport, and the Vice President of Yuanda Trading, Lin Xiaohu, was at the airport.
Pick him up."
"What!?" Zhou Liang was shocked.
Instead, Yang Sheng felt a big stone put down in his heart and felt inexplicably relaxed.
After being on tenterhooks for so many days, it seems that Yao Yuan has used a backup plan.
"Where did the news come from?" Zhou Liang asked.
The secretary said, "It's absolutely true. Gu Tongfang, the sales manager of Sanqi Company, saw it. He and Jitaro Sanmu were on the same plane. General Manager Luo Hui of Sanqi Company is rushing here and said he wants to meet you.
"
Zhou Liang nodded slightly, waved his hand and said, "When Luo Hui arrives, let him wait in the reception room."
"Yes." The secretary hurried over.
Zhou Liang then said to Yang Sheng, "Old Yang, go find Yao Yuan immediately and talk to him on my behalf to find out what agreement he has reached with Mitsubishi Motors."
"Okay, then how should I control it?" Yang Sheng asked for instructions.
After pondering for a while, Zhou Liang said, "Since CCTV has promoted it for him, it doesn't make much sense for the city to control it anymore. Let's bring the people in charge of the TV station and the newspaper to talk about it. This is considered as the city's support for the opening of Yuanda Electric."
Congratulations."
Before, he was still trying to kill Yuanda Electric, but now he is taking the initiative to send congratulatory gifts.
Yang Sheng said, "The advertising fee paid by Yuanda Electric to CCTV is three million a year..."
"Three million?" Zhou Liang was shocked.
This is a huge sum of money!
Yang Sheng's implication is that letting TV stations and newspapers promote Yuanda Electric is not a gift to Yao Yuan now, and I'm afraid it's not even the icing on the cake. He wants to get some authorization from Zhou Liang and come up with some tangible results.
In order to restore the stiff relationship with Yao Yuan.
"Isn't he going to build a factory? Some policy support can be given in this regard," Zhou Liang said.