Chapter 112 Encountered Waterloo on the Opening Day?
The road was wet and drizzle was falling in the sky.
This rain means that the port city is about to enter winter, which is the arrival of the off-season for the sales of electric fans and air conditioners.
Choosing to open at this time is actually not a good time.
However, 10,000 years was too long to seize the day and time was not waiting for us. Seeing that the Soviet Union was about to collapse, Yao Yuan had to face the difficulties.
The leaders all left, just as hurriedly as they came.
The suppliers were arranged to rest in the large conference room on the third floor, and these people could not be driven away.
Yang Sheng coordinated with the department store to borrow the large conference room on the third floor for Yuanda Electric to arrange suppliers. When Manager Zhu saw that the deputy mayor had come to support Yuanda Electric, he naturally agreed.
In the large conference room, everyone was restless regardless of whether they had signed a supply and sales contract with Yuanda Electric. Those who had signed the contract were worried about poor sales, while those who had not signed the contract were anxiously waiting for the opportunity to interview Yao Yuan in order to reach a cooperative relationship.
.
No one is worried about not getting money. After all, they hold tens of millions of dollars in foreign exchange orders, and it is said that the transaction model is payment first and delivery later.
If they knew that Yuanda Trading had exchanged 3.84 million US dollars for 20 million Chinese coins with Luji General Factory, they would probably be so excited that they would have high blood pressure.
In order to seal the partnership, Hong Jianhong had already urged the factory to transfer the first installment of 8 million Chinese coins into the account of Directional Machinery.
As long as Yao Yuan is willing, he can transfer it to Yuanda Electric's account at any time to pay the supplier.
Therefore, the question before us is, can the ultra-modern sales model of flagship stores work?
Yao Yuan was full of confidence, but others were very worried. Coupled with the sudden rain, everyone was really not happy.
Sun Qin walked back and forth, checking various areas, and from time to time asked the salesperson borrowed from the department store to remember the sales method and seize the time to familiarize himself with the product's performance.
A few days ago, she was just a woman from the countryside. After her son became seriously ill, the family economy was on the verge of collapse. At the critical moment, Yao Yuan reached out to help and introduced her to a job.
She worked hard to sell electronic watches on her own, but she didn't expect the results to be amazing. What's more, she didn't expect that Yao Yuan directly transferred her to the store and became the store manager of a large store with an area of 3,000 square meters!
She is under a lot of pressure and has to do everything to the extreme to feel at ease.
It's ten o'clock and there's not a single customer.
This is a prime location, with cars and people coming and going, and it is the most densely populated area.
Everyone couldn't sit still and were running around in a hurry.
Logically speaking, this time is the peak period for shopping and shopping. Most people coming into the city from the suburbs arrive at this time. There are already many customers at the department store, except for the Yuanda Electrical Appliances flagship store next to it.
patronize.
They were all anxious, but they didn't dare to show it for fear of making Yao Yuan angry, who was in a bad mood.
That's right, the way Yao Yuan squats on the steps and smokes seems to everyone to be a gloomy look.
The manufacturer representatives on the third floor became even more restless. Some of them went down from time to time to check on the situation. Except for the employees in the store, there were no customers.
Fang Dezhong is the most difficult.
Whether to ship or not depends entirely on his words. Previously, he advocated shipping first because Yao Yuan had sufficient funds and he was confident that he could negotiate a cooperation, but the factory director refused.
However, the current situation of the Yuanda Electrical Appliances flagship store has made him gradually lose confidence. If sales are not good, Yao Yuan will definitely not sign a new purchase contract, and there is no point in shipping the goods.
what to do?
Fang Dezhong saw the old god Jiang Baoguo. He thought for a while, walked over lightly, took out the cigarette and handed it to him. He sat down next to him and said, "Manager Jiang smokes."
"Old Fang, why are you so polite to me?" Jiang Baoguo said with a smile.
Fang Dezhong sighed and said, "Well, now I understand what it means to regret one mistake for eternity. I missed a big order from Yuanda Electrical Appliances due to a single thought. I regret it!"
"This is not what your old man would say. Who doesn't know that you are famous for never regretting anything you do?" Jiang Baoguo said.
Fang Dezhong held his fists and bowed repeatedly, begging for mercy, "No, no, brother, you misunderstood, brother, I really regret it..."
He shook his head and said, "I can't make up my mind now. You also know the situation in the store. It has been open for three hours and there is not a single customer. I heard that Yuanda Electric started advertising on CCTV the night before. That's
CCTV, people all over the country can see it."
"You're wrong. What's the point of people all over the country seeing it? It's just a store in Nangang. No matter how good the advertising effect is, it's only limited to Nangang." Jiang Baoguo said.
Fang Dezhong said in confusion, "But there shouldn't be any customers. This is too strange."
"It's a bit strange." Jiang Baoguo nodded slightly and said, "No matter how bad the business is, there won't be any customers at all. At least there are people who can ask, but there are none."
Fang Dezhong said, "But I don't think you're very worried."
"What am I worried about?" Jiang Baoguo said with a smile, "Mr. Yao has the money to pay for the goods. We supply the goods according to the contract and provide after-sales guarantees such as returns and exchanges according to the contract. It is quite simple."
Fang Dezhong said with a frown, "The after-sales guarantee policy implemented by Yuanda Electric is also a scam. In this way, the manufacturer is very passive, and the consumer is in a completely active position."
"Yes, but what can be done?" Jiang Baoguo said in agreement.
Except for Ms. Dong from Gree, everyone else has objections or reservations about Yuanda Electric’s after-sales guarantee policy. However, Yuanda Electric is too strong. If it does not provide after-sales guarantee, it will be vetoed.
For the sake of the huge order of 60,000 units, everyone pinched their noses and accepted it.
As for whether to implement it or not, that's another matter.
Jiang Baoguo waved his hand and said, "Just take it one step at a time, but you don't have to worry, old Fang, haha."
"Yeah, our Meiling air conditioner didn't get the order, so we're just worried." Fang Dezhong said, shaking his head.
After chatting for a while, Fang Dezhong's hesitation not only did not disappear, but in fact worsened. He made up his mind to see the situation first. If the store's sales were dismal, let it go.
Yao Yuan was still sitting on the steps, and no one dared to come forward.
What everyone thinks is that it has been three hours since the door opened, and there is not a single customer. This is a dead end!
When the boss sees this situation, he will definitely feel uncomfortable.
As the general manager, Lu Gongming felt panicked and uncomfortable. He walked towards Yao Yuan hesitantly, then he took a step forward and cautiously whispered, "Mr. Yao, it's my fault that I didn't do my job well.
I will definitely find a way."
Yao Yuan was obviously thinking about something. When he came back to his senses, he looked at Lu Gongming strangely. Lu Gongming lowered his head in shame.
"Mr. Yao, the mood of the manufacturer representatives is not very stable, and many people are very worried." Hua Zhenghao strode over and reported in a low voice.
Lin Wei came over, sat down next to Yao Yuan, and patted Yao Yuan's shoulder, "A Yuan, I'm not sad. Nothing can be successful as soon as you do it. There is a saying that failure is the mother of success. This time is a lesson.
Well, let's think of another way, such as changing the layout, or making a counter like a department store, and see if the situation improves. Don't be discouraged, you know?"
Yao Yuan looked at this and that, then sprayed Lin Wei's face with a mouthful of salt soda, "What are you talking about? Who told you that I was sad? No, what on earth are you thinking?"
He seemed to understand, stood up, and said, "Do you think the opening has failed?"
Everyone lowered their heads.
Lin Wei was not the case. He looked at Yao Yuan with a "brother, hold on" look, and said in a deep voice, "Ayuan, you don't have to worry, our financial situation can withstand this failure, believe me! Brother!"
"I bought a watch last year!"
Yao Yuan laughed angrily, swept the street with his hand, and said, "Come, take a good look. Who of the people passing by doesn't look curiously into the store? These are potential customers. CCTV has only broadcast two
For advertising at night, the advertising effect needs to ferment before it can appear."
He smiled and said, "Go back and tell everyone that you should be mentally prepared for not having customers for three days. In addition, I did some observation and found some problems. Our store is too luxuriously decorated, and many people don't dare to do it because of this."
When you come in, you have to make some changes."
Everyone is not very clear about what "gaodashang" means, but they all understand what Yao Yuan wants to express.
"Ayuan, we will do whatever you say!" Lin Wei said, patting his chest.
But Yao Yuan said to Sun Qin, "Sister-in-law, take out all the leaflets we printed and send all the salespersons out to sweep the streets, uh, just hand out leaflets, hand them out one by one, and select adult women to hand them out."
"Okay! I'll make arrangements right away!" Sun Qin hurriedly went.
Everyone is dubious about Yao Yuan's words. In fact, everyone believes in Yao Yuan's words. However, it has been almost a morning and there has not been a single customer. This situation is too strange. No matter how bad the business is in a store, this will not happen.
situation.
The reality has severely damaged everyone's confidence. They were holding their breath and waiting for the day of opening to soar into the sky, but as a result, the rocket collapsed before it even took off.
They are more willing to believe that Yao Yuan said this to comfort their injured hearts.
Yang Sheng has also been keeping an eye on the store. Zhou Liang made it clear that his focus during this period is on Yao Yuan's work, so that Mitsubishi Motors can put in place the investment of 10 million U.S. dollars as soon as possible. This is a big deal, and it will be done before the Spring Festival.
big event!
As long as this major event is implemented within the year, Zhou Liang's work this year will be outstanding, and the work of the department he is in charge of this year will be outstanding.
Therefore, Yang Sheng is not too concerned about the situation of the store. In their view, opening a store and selling things is a small business, which is not worth investing in a US$10 million investment.
Naturally, he could not have imagined that twenty or thirty years later, the companies with the strongest cash flow would be directly-operated stores, chain stores that sell things like supermarkets, and they would casually spend tens of billions in cash...