Su Jin chuckled and said: "Everyone brainstorms and thinks about which step we should take. Su Ji belongs to everyone. I am not proficient in business, so everyone must make a collective decision. :Read novel "
Everyone frowned and thought for a while, Zhang Rongqin said for a long time: "Big boss, if we have such a large sum of money and want to develop, I think we should highlight the word "stable"; big business will naturally make a lot of money, but once it fails, the losses will also be
It’s huge, we want to do business that will definitely make money, and the risk shouldn’t be too big.”
Su Jin smiled and said: "But what kind of business is your suggestion?"
Zhang Rongqin twisted his beard and said: "With Su Ji's current manpower and ability, I think it's better to do what I do; Su Ji's high-end clothing store almost monopolizes Luzhou City, and the clothes it designs are no less good even if they are brought to the capital, so I
I suggest you make full use of what you have and open a large-scale ready-made clothing store in Bianliang; if you can establish yourself in Bianliang, do you still have to worry about money not rolling in?"
Su Jin frowned and thought: "This can be considered, and it does take advantage of my Su Ji's strengths, which is very suitable for me. It's just that the positioning needs to be carefully considered. We are not trying to gain a firm foothold. To do this, we must build Bianliang City."
As the leader of a ready-made clothing store, you can't set your goals so low."
Zhang Rongqin said: "Big boss, I may not listen to what I say, but I believe that when doing big business, you should not rush into success, and you must be down-to-earth and step by step. When you first establish yourself in a place, you will encounter difficulties that are unimaginable. I can
It is asserted that there will be obstacles from all sides. Although the size and prosperity of Bianliang and Luzhou are thousands of miles apart, they remain the same regardless of their origins, principles of business, and human thoughts. What does the big boss think?"
Su Jin smiled and said: "This is a pertinent statement, and there is nothing wrong with it; but I also want to tell you, if you seek the top, you will get the top, if you seek the top, you will get the bottom, and if you seek the bottom, you will get the bottom. The big goal does not mean
It's just exaggeration and rashness, but it's a kind of motivating force; besides, our start in the capital will definitely not be very low, because we have help; you must not forget that Yan Dong's family is a big businessman in the capital, and she will provide early guidance.
, it will save you a lot of detours.”
Everyone was dumbfounded when they heard this. This was the first time these shopkeepers had heard of the phrase "the one who has the highest goal is the one who reaches the highest goal". Although it seemed very novel, it made sense after careful consideration.
"You can also open a grain and oil shop. We also have many veterans in this field." Shopkeeper Hou said loudly. He is the oldest among the shopkeepers of Su Ji's grain and oil shop, so naturally he also wants to expand the grain business.
Su Jin waved his hand and said: "That's not necessary. After today's famine, the imperial court will definitely pay special attention to food, and the control will be stricter in the future. It is basically impossible to make a big difference in the food business.
It will cause a lot of trouble, so forget it."
Several grain shop owners were extremely disappointed, but what Su Jin said was true and there was no way to argue with it.
Su Jin said with a smile: "Don't keep your eyes on these traditional industries. In fact, you can think bigger. What Su Ji is doing now can be done by everyone, so competition does not take up a lot of time."
Advantages: We can sell food at a fair price, and others can use this to win reputation; we can refurbish some novel and colorful clothes, and others will do the same sooner or later, so we cannot fully grasp the initiative. This is what worries me."
Shopkeeper Zhao Da said: "The boss is smart and must have some good ideas. You might as well tell them and let everyone discuss them."
Su Jin smiled and said: "I do have an idea, but I don't know if it will work. This matter is indeed a shocking event. I only dare to think about it, but I really don't have the courage or ability to put it into practice."
Everyone was very interested when Su Jin said this. They only dared to think about what kind of big event could make the big boss think about it. This matter must be no small matter.
Su Jin turned to the maid on the side and said, "Go and invite Miss Yan, and tell her that I have important matters and I want to listen to her opinion."
The maid agreed and turned away; Su Jin explained: "There are some things we don't understand, but the Yan Dong family knows everything about it. Since we want to discuss this matter, we might as well listen to her opinion."
Everyone knew that Su Jin had an unusual relationship with the Yan Dong family. Although the extremely mature and prudent shopkeepers also felt that something was wrong, this was a family matter of the big boss's family. With the old lady here, it was not convenient for them to interrupt; however,
When it comes to business, Su Jin wants to listen to Yan Biyun's opinion, but they have nothing to say. She is a big businessman herself, and her business strategies have been proven by practice, so it is always right to listen to her opinion.
Yan Biyun was invited to the flower hall with a flushed face. There were still some water stains on her hands. She thought she had done some work in the kitchen just now. When she came into the hall, Su Jin quickly asked her to sit down and said with a smile: "I have a business idea.
, has been circling in my mind, but I have never dared to say it; today I happened to be talking about business matters with the old shopkeepers, so I want you to come and listen, and if there is anything inappropriate, you can help me point it out. "
Yan Biyun smiled and said: "How can the Nu family have this ability? If there is something inappropriate, the old shopkeepers will definitely be able to hit it right."
The shopkeepers hurriedly said a few words of humility. Although they knew it was a compliment, they felt sweet in their hearts. This Yan Dongjia is indeed a strange woman. She can show her generosity and wisdom in just one sentence. It is really not easy.
Su Jin personally poured a cup of hot tea for Yan Biyun and handed it to Yan Biyun. Then he said: "I have been troubled by a problem for a long time. I want to ask everyone whether our merchants travel all over the country to purchase goods all year round. Some big merchants
In one year, he traveled almost all over the Song Dynasty, and his footprints were everywhere?"
Shopkeeper Ma said: "Isn't this strange? Isn't what merchants do is to get rich at a low price? Purchase goods from low-priced places of origin and transport them to non-places of origin for sale in order to earn the difference. If you don't travel around, how can you do it?
Is there any profit?"
Su Jin nodded and said: "It seems this is inevitable, but we have to bring a large amount of money every time we go out for shopping, right?"
Everyone was stunned. Isn’t this nonsense? How to purchase goods without money?
Su Jin didn't wait for their answer and continued: "Merchants must bring enough money to purchase goods. It's just a small amount of goods. If we went to the two Zhejiang areas to purchase cloth and grain like last time and brought a hundred thousand dollars,
How do you carry all this money with you?"
Zhang Rongqin said: "Don't the Dadong family know? We asked the escort agency to escort us, and it was the Dadong family who delivered the deal with the horse escort."
Su Jin said: "Of course I remember. Are other businesses like this?"
Zhang Rongqin said: "Some big merchants will carry gold and silver ingots, so they don't need an escort."
Su Jin shook his head and said: "I'm afraid it's not that simple. Gold and silver ingots are indeed easy to carry, but there are not many in circulation on the market. For example, if the Yan family goes to purchase goods somewhere, it will cost millions of dollars. If all this money is for
For copper coins, at least four or five carts will have to be sent to pull them away, and it is understandable to ask the escort to escort them; if it is replaced by silver ingots, it will require nearly 90,000 silver ingots. Miss Yan, can your family get so many silver ingots?"
Yan Biyun shook his head and said: "Ten thousand or twenty thousand is enough, how can you get nearly one hundred thousand?"
Su Jin said: "What if there is one? Will you take it with you?"
Yan Biyun shook his head and said: "How can you take away ninety thousand taels of silver, which is more than four thousand kilograms? If you don't entrust the escort to escort you, you will have to bring enough people to protect you."
Su Jin said: "If it were all exchanged for gold, would your Yan family be able to get nearly ten thousand taels of gold?"
Yan Biyun said: "You can take it out, but how can gold be used as a currency in circulation? Isn't this a fool? One tael of gold is equivalent to about 130 to 40 copper coins in the market, but if one tael of gold can be made into more than a dozen pieces of jewelry
After that, it can be sold for at least three or four times the price. Although the demand is not strong, people are not stupid enough to use gold as money."
Su Jinyi clapped his hands and said: "That's it. What I'm talking about is that it's so inconvenient for merchants to carry money and things. It's inconvenient to carry large amounts of money and things, so you can only spend a lot of money to hire escorts. The procedures are complicated and time-consuming;
Failure to hire a bodyguard will inevitably lead to mistakes, and once a large amount of money is exposed, it is likely to lead to disaster. I believe that such a thing must have happened."
Zhang Rongqin and others nodded. They had seen this happen a lot. Some small merchants scraped together a few thousand coins to go out and deliver goods. They could only put it in a box. Naturally, they would not hire a bodyguard to escort them. As a result, they lost their lives and property.
Su Jin is alarmist.
Yan Biyun said softly: "What on earth are you going to say? I haven't heard you say what you want to do for a long time."
Su Jin chuckled and said, "Think about it, is there a way to purchase goods without carrying heavy money?"
"Credit? Absolutely not possible. Nowadays, everyone has money and goods. There is no such thing as credit." Shopkeeper Zhao Da said loudly.
Su Jin burst into laughter: "It's not a credit card. No matter where you go, you can directly withdraw money from somewhere to pay for the goods. Don't you think this is convenient?"
"How...how can this be done?"
Everyone was dumbfounded.
Su Jin further explained: “Let’s take Yan Dong’s family’s property as an example; Yan Dong’s Hefeng Tower should have opened in every state in the Song Dynasty.”
Yan Biyun interrupted: "It's not that exaggerated, it's just eleven places."
Su Jin smiled and said: "Eleven is still not enough? For example, if Yan Dong's family wants to buy a shop in Luzhou, it needs three thousand guan. Does Yan Dong's family need to rush to Luzhou from the capital with this heavy three thousand guan?
?Do you need a bodyguard to escort these three thousand strings?"
Shopkeeper Zhao said: "Of course it's not necessary. If you hire an escort agency for three thousand strings, you have to pay at least half of it to the escort agency for such a long journey. This is not cost-effective."
Su Jin said: "What if a strongman robbed the three thousand strings along the way? Wouldn't it be even worse?"
Shopkeeper Zhao said: "Being robbed is another matter."
Su Jin laughed and said: "You don't understand what I mean. Why does Yan Dong's family come all the way to Luzhou to buy a shop with these three thousand coins? They just come empty-handed and stay in their own Luzhou and Fenglou."
Wouldn't it be over after spending three thousand guan? You don't have to bother with any escort agencies, and you don't have to worry about being robbed on the road. Isn't that the truth?"
Everyone nodded in agreement, and Su Jin continued: "For the same reason, the Yan family has properties in Yingtian, Suzhou Prefecture, Daming Prefecture and other places. When you go to these places to spend some small money, you don't need to carry it with you. You only need to put it in the account of the local industry.
Just spend it, does this give us a revelation?"
Yan Biyun frowned and thought: "You mean, other merchants can also use this method to avoid taking money out, which is convenient and safe."
Su Jin raised his big finger and said, "Miss Yan is still smart and understands what I mean."
Zhang Rongqin said hurriedly: "But which family can have property in various places like the Yan family and can withdraw money at will?"
Everyone hurriedly said: "Yes, it sounds like this, but in fact it doesn't work."
Su Jin clapped his hands and said: "The critical moment has come. Please listen to me carefully. This is the big thing I want to do, which can solve all these troubles."