Chu Jingxuan fell in love with the CD project because she thought the idea was interesting, but Ye Kai fell in love with the project because he had a sufficient understanding of the project.
It is estimated that no one can understand like him what kind of wave it will set off in China after the advent of the CD player. It can be said to be a revolution in audio and video, and it is also a sign that home theater has officially entered the home.
In fact, not long ago, the formulation and publication of the standard algorithm of the International Organization for Standardization formed a starting point for the rapid transformation of data compression technology into new products in various industries, thus triggering a revolution in film and television technology and bringing modern household appliances into
A new world of digital technology.
The first CD player in China was launched by Wanyan Electronics Co., Ltd. in 1993.
The CD player is a digital audio-visual product that integrates optical and mechanical technology. It is a product of the combination of eg digital compression technology and CD technology. It is low in price, has high cost-effectiveness, and has rich software programs, and has been recognized by people.
Although it is inferior to 10 and dd in terms of image clarity and sound, the price factor and the convenience of use have not affected its entry into ordinary households, but have become a hot spot in the consumption of home appliances.
The movement, Ji optical head and its servo circuit, and digital signal processing circuit of the VCD player are the same as those of the CD player, except that a set of MKung decoding circuit and video D/A conversion and encoding circuit are added on the basis of the CD player. Therefore.
, the cd player can play cd discs and cd discs.
Regarding the image quality played by a CD player, its horizontal resolution is 250 lines, which is equivalent to the quality level of home video playback images. In fact, because the VCD player uses a ji beam to read information, the disc and ji optical head
There is no wear and tear between them, and the image quality will not deteriorate due to long use. Therefore, the image quality of the CD player is better than that of home video. Ye Kai picked up the information handed over by Chu Jingxuan and read it carefully. Although it was
There are a lot of technical parameters that I can't understand, but the basic principles are consistent with the CDs I am familiar with, and the designer seems to have some advantages in the core decoding technology.
"Overall, I support this project. However, in terms of details, I need to make some standardized agreements for this project." Ye Kai said to Chu Jingxuan.
Miss Chu was in a good mood. She did not expect that a project she picked up casually would be able to enter Ye Kai's eyes, which gave her a sense of accomplishment.
In any case, Ye Kai is a powerful person in business and in the international financial market. The fact that he is interested in her project at this time is an affirmation of Miss Chu's work.
With this understanding, Miss Chu was naturally a little happy.
"Say it, I'm listening." Chu Jingxuan said with a smile, "In order to defraud 100 million US dollars, there is no problem in drinking morning tea all morning."
"Hey, this was my oversight." Ye Kai looked at the time and immediately laughed.
I was busy reading the information and talking, but I didn't notice that it was almost eleven o'clock at noon. The morning tea had almost turned into lunch. Miss Chu didn't go crazy, which was already a great honor.
"Let's have lunch somewhere else..." Ye Kai suggested.
"That's fine." Chu Jingxuan nodded in agreement.
Although it was said that they had eaten morning tea all morning, it was actually not full. The two of them spent more time talking about things and less time eating. At noon, I felt a little hungry again.
So the two of them went downstairs with the bodyguards and drove to the "Flower House" not far away.
"Water House" is also a newly opened restaurant. The entire restaurant is built on the water. The kitchen and lobby are actually a shipyard-like building. There is no shortage of water pavilions and singing stages. It looks antique and very humanistic.
breath.
Even the waiters were dressed in folk costumes from Jiangnan water towns, looking very delicate and bright.
The two of them did not stay in the lobby, but went to the painting boat.
The boat is not too big, and it looks like two banquet tables can be placed on it. However, after modification, it is now a small square table that can accommodate about ten people dining at the same time. There is room around it, which is reserved for the waiters.
It has space and power at the stern, so it can move on the lake like an ordinary cruise ship. There is also a gas stove in the pavilion at the back. If you have the right ingredients, you can make a few dishes and try them anytime and anywhere.
"The spring scenery in the suburbs of Beijing is pretty good!" Ye Kai said with emotion after watching the boat start, breathing in the cool breeze on the lake.
"I'm used to it, so I don't think there's anything wrong with it." Chu Jingxuan lives here, but there's nothing new about it.
The wine and food had been delivered, and the two of them had a drink while talking about the project.
"What is the origin of the holder of this project? Do you have detailed information?" Ye Kai asked first.
Jingxuan nodded and retreated.
If other people asked her this kind of question, she would definitely not get an answer. After all, this is her own business secret. How could she reveal it to others?
But in front of Ye Kai, Miss Chu had no need to care about such a trivial matter.
Ye Kai can easily give her 100 million US dollars, does he still care about these things?
After flipping through the information and looking at it, Ye Kai was a little surprised, because the holders who proposed this project were not the two people he knew. Could it be that there was a deviation in history on this incident? Ye Kai was not sure.
When talking about CDs, we have to mention Jiang Wanmeng and Sun Yansheng.
In September 1993, they applied MEG (image decompression) technology to audio-visual products and successfully developed a new high-quality and low-price audio-visual product. This was the world's first CD
"Wanyan" introduced the Chinese people to CDs and created the world's largest CD industry.
But what Jiang Wanmeng didn't expect was that in just a few years, CDs would rise rapidly in China and become popular all over the world, becoming a big industry with annual sales revenue of more than 100 million yuan. Even Japan and the United States, which have developed electronic industries, have to follow suit.
He developed Wanyan vcd to produce it.
In just five years, the cumulative sales of CD players have reached 10,000 units, and gave birth to well-known domestic brands such as Aiduo, BBK, and Xinke. However, "Wanyan" has changed from a "pioneer" in this industry.
It became a "martyr" and its market share fell from kc% to %.
Talking about the reasons for the failure, technically, "Wanyan" invented the CD player, but did not apply for a patent. After it was put on the market, it was copied by domestic and foreign companies. These manufacturers entered the CD industry with less investment and had sufficient funds to market.
development.
But "Wan Yan" faced a group of competitors, but he had no shield to protect himself.
In terms of funds, "Wanyan" invested 16 million US dollars in early research and development. At that time, Chinese people had almost zero understanding of CDs. In order to develop the market, "Wanyan" invested another 20 million yuan. Because the early investment was too large,
With too much money, "Ten Thousand Yans" has been overwhelmed by the burden, and the shortage of funds has made it difficult for "Ten Thousand Yans" to move forward.
In terms of market development, in the initial stage of "Wanyan", it had insufficient marketing experience and did not pay attention to the market operation of its products. The funds were mainly concentrated in the technology development and market development stages, and it spent huge sums of money on advertising with brands such as "Aiduo" to create momentum.
In comparison, the marketing of "Wanyan" seems to be inadequate and fails to achieve momentum. Its market share is completely eroded, and in the end it ends up being a wedding dress for others.
After "Wanyan" disappeared from the market, the entire CD industry was undergoing rapid changes. Major manufacturers continued to launch CD products with new technologies. By 1999, in the fierce competition, many well-known companies were in trouble and "Little Overlord" went bankrupt.
, "Aiduo" suffered serious losses, the entire industry was facing transformation, and DD products began to replace CDs
Counting the rise and golden age of the CD, it only lasted ten years, and then CD players were produced by mattress factories that sprang up all over the country.
Ye Kai has also analyzed the rise and fall of the CD market, and analyzed what strategies pioneers in technology and market should adopt to effectively protect themselves and benefit from new technologies and products, while not allowing followers to imitate their own.
opportunities so that technological innovation can be maintained for a longer period of time.
At this time, Miss Chu wanted to invest in this project, so Ye Kai naturally had to give her some advice. Otherwise, the pioneer of the CD industry might become Chu Jingxuan.
"Overall, I support this project, but I would like to make a few suggestions." Ye Kai said, "First of all, the patent holder must make it clear that although you are not suitable for holding a patent, you can use the company to
Structure to obtain the full right to use the patent, how to operate it specifically, I think your experts will have suggestions. The second is the issue of market development. This is a new thing, and the initial investment will be relatively large. In terms of publicity, it is necessary to build a brand and be first-in-class.
Very important. The third is the problem of process skills. The problem of anti-piracy is very serious. If the product you have worked hard to develop can be easily dismantled and copied by others, then even if you hold the patent, you will not
It has too many market opportunities."
Ye Kai's opinion is very clear. Once a pioneer has unique process skills, scientific management, and innovative scientific researchers, it is possible to maintain a leading position in technology for a long time. This can be seen from some European and American companies.
learned.
If counterfeiters can easily obtain the technology developed by pioneers, then the technological innovation efforts of pioneers will be in vain.
"In short, it is a strict confidentiality system, applying for patents, preventing outsiders from entering the company to visit at will, developing production equipment on one's own, and retaining key technical personnel." Ye Kai finally concluded, "If it is convenient, we can also sign a contract with CCTV
With a contract, no second similar company is allowed to advertise within a few years."
"Ah?! Isn't that the overlord clause?" Miss Chu didn't expect that Ye Kai's methods were so ruthless, and he wanted to block the living space of all opponents.
