Fu Dezhen swallowed indecently, and a thoughtful expression appeared on his face.
Fu Dezhen is not a stupid person, otherwise he would not be the top leader of the cigarette factory. He could tell whether Fan Hongyu said something is reasonable. It was just that for a while, it was a bit difficult to accept Fan Hongyu's "high-end concept". In essence, Fu Factory
People who have been in the "planned economy era" have been changing a bit rapidly in recent years, but some deeply rooted concepts are still difficult to change in an instant.
Fu Dezhen usually smokes the highest-end hard box Hongzhou brand cigarettes, and the market retail price is only 250 cents. Now Fan Hongyu asks him to produce cigarettes with a retail price of 20 yuan. How can he not be surprised?
On the contrary, Aunt Zheng has a stronger ability to accept. He slapped his thigh and shouted: "Old Fu, what Fan Zhen said makes sense. In the past, in Hongzhou, clothes worth twenty yuan per piece were high-end clothing.
Who would have thought that Jiangkou still has 20,000 yuan per set of clothes? Besides, this foreign cigarette can be sold for ten yuan, so why can't our Hongzhou cigarettes surpass them? Foreign things may not be better than ours.
Especially this cigarette, you have also said that foreign cigarettes are completely unacceptable. Speaking of which, we Qingshan people are still used to smoking Qingshan cigarettes. I think Fan Zhenchang's suggestion is very good. Think about it, if this is true
If you do it, a box of cigarettes will be worth the profit of the previous five cigarettes. Wouldn’t the factory solve the problems?"
Fu Tingting nodded repeatedly and echoed: "Yes, dad, what Fan Zhen said really makes sense... He is an expert in economics, and has been reported by the provincial newspaper..."
In the past, Fu Tingting had no good impression of Fan Zhenchang. At best, she was a little handsome local bun from the countryside. How could she ever be seen by Miss Fu? After experiencing today's incident, Fu Tingting's impression of Fan Hongyu.
After a 180-degree change, everything was towards Fan Hongyu.
A woman’s thoughts are really hard to figure out.
Fu Dezhen shook his head and said, "How can it be that simple? The problem in the factory now is that there are too many accounts and too many warehouses. It can't be sold for two yuan per box, let alone twenty yuan per box of cigarettes.
In that case, will there be more and more accounts?”
Aunt Zheng and Fu Tingting couldn't help but talk.
It makes sense to say so.
They don't understand marketing at all.
Fan Hongyu smiled slightly and said, "Director Fu, you are talking about the ordinary situation."
"What is a special situation?"
Fu Tingting immediately asked again, looking at Fan Hongyu with interest, but was worried about Zhao Ge and did not dare to show it too much.
Zhao Ge himself doesn't care.
If Fu Tingting is like this, it can pose a threat to her. Zhao Ge's boss over the past year is in vain.
"The high-end market is a special situation. We can analyze who are the main consumer groups of high-end cigarettes?"
Fan Hongyu still smiled and patiently guided him.
"Of course, people with status and status, and face."
Fu Tingting immediately replied, after saying that, she was a little nervous, as if she was afraid that she would say something wrong, which made Fan Hongyu look down upon her.
Fan Hongyu showed appreciation on his face and said, "It's totally correct!"
He gave Fu Tingting a thumbs up without hesitation.
It is very necessary to win the support and recognition of the people around Fu Dezhen for themselves. It can also be seen from the degree of playfulness of Fu Yulong and Fu Tingting that Fu Dezhen loves his family and children very much. As long as Aunt Zheng and Fu
Tingting was all aimed at her, and convinced Fu Dezhen that the resistance could be reduced to the minimum.
"Manager Fu, we are about to enter a society that shows off our wealth and enter a general environment of competing with each other. The national policies allow some people to get rich first, that is, our country will soon form a new rich class.
To be honest, we were all afraid of being poor before, but suddenly, some people became rich and became nouveau riche. Then what they most urgently needed is a way to vent. Showing the limelight and showing off their wealth belongs to this way
.This morning, we saw something very interesting in Yunxuan Market…”
Fan Hongyu immediately described the story of the "black man" angrily cutting Pier Cardin.
"Is there such a thing?"
Aunt Zheng, Fu Tingting and others were stunned.
Ten thousand yuan made them feel aggrieved today. They were very angry and felt that they had been slaughtered hard. Unexpectedly, someone cut a 22,000 yuan bill in one breath!
It's really awesome for people to be more popular.
"It's great to have money..." Fu Tingting sighed long and looked yearning: "If I had so much money, I would cut my clothes and throw them on the dead bald face, smash him to death!"
"Looking at his hooligan look, I'll be angry!"
Fu Tingting hated bald boy very much.
"We will not return to our hometown without returning to our hometown, just like walking in a bright night. There are clear instructions in ancient times!" Fan Hongyu smiled and set a tone for this matter: "It can be seen that showing off one's own uniqueness is the common psychology of most people. Especially, there is
A money man, a nouveau riche, you don’t let him show off, it’s even more uncomfortable than killing him.”
"Now, the most expensive domestic cigarettes are less than five yuan, which is not as expensive as foreign cigarettes. This is why foreign cigarettes are obviously not suitable for the tastes of our Chinese people, but there are still so many people who like to buy them. They are not smoking cigarettes.
, but a symbol of identity.”
What I smoke is not cigarettes, but loneliness!
It has the same effect.
"That's true, it makes sense..."
The deep-rooted concept in Fu Dezhen's mind finally began to shake.
Fan Hongyu struck while the iron was hot: "Director Fu, we can imagine that if a big boss in business treats a meal, especially an important person, what kind of cigarettes do you think they will smoke?"
"Of course, the more expensive the better, the more expensive they are, the more face they are."
Fu Tingting once again gave a reply on behalf of her father.
"Correct. This not only shows off, but also shows sincerity."
"But, Mayor Fan, the one who got rich first is a few people after all..."
Fu Dezhen was still a little hesitant.
Fan Hongyu smiled and said, "Director Fu, although a few people get rich first, the absolute number is not large. The country has a population of one billion, and even if only one million people get rich first, this absolute number is already very large.
The key is that we are doing solo. None of other tobacco factories does not have such high-end cigarettes, which means that we can monopolize the national high-end cigarette market for a period of time. These million people are our most staunch supporters. Moreover,
The real consumer group is never limited to the rich class. State staff are all potential consumers... Not to mention, there are more people who are not very wealthy, who will join this high-end in order to save face.
Among the consumer groups, this is a huge consumer group. With this foundation, what are we afraid of? At that time, we don’t have to worry about not being able to sell. What we have to worry about is our production capacity.
I'm afraid there will be a shortage of supply."
"What if other tobacco factories follow up?"
Fan Hongyu smiled and his expression became relaxed.
Fu Dezhen began to think about the problem from a technical perspective, which proved that he had actually been told by himself. The initiative in the conversation was firmly in his own hands.
"Manager Fu, I believe you understand better than me. As long as we take the lead and occupy the national high-end cigarette consumer market for a period of time, our brand effect will emerge. Once the impression of Qingshan high-end cigarettes is formed, it will take a short time.
It is difficult to change within. Even if other cigarette factories follow the trend, it will take some time and may not be recognized by consumers. The difference between champion and runner-up is very big. We know that the first person in the world to land on the moon is Armstrong.
How many people know who is the second person to land on the moon? After all, the message is not spreading very quickly now, and it is not so easy for the masses to accept new brands."
"The key is to do a good job of confidentiality in the early stage."
Zhao Ge smiled and said something to the side.
"right!"
Fan Hongyu nodded immediately.
"Confidentiality is crucial. As long as high-end cigarettes are sudden before they are launched, we can achieve the greatest market impact effect and form a brand new high-end cigarette brand in the shortest time. Other tobacco factories want to launch high-end cigarettes, and they will also
There is a process of imitation, researching new formulas and introducing new production processes, which is not that simple. One year ahead, our advantages will be fully established.”
Fu Dezhen couldn't help but nodded.
Before he knew it, he had already thought about the problem completely according to Fan Hongyu's thinking.
Fan Hongyu said: "Director Fu, I have another suggestion."
"You said you said..."
Fu Dezhen nodded quickly, leaned over to Fan Hongyu, and looked at him as if he was listening attentively.
"I suggest that Hongzhou Tobacco Factory should introduce advanced management concepts and management teams. Of course, Hongzhou Tobacco Factory is a large state-owned enterprise. It is a bit difficult to ask Hong Kong or foreigners to directly participate in the management of the Tobacco Factory. But only a few are invited to ask for a few.
It is still OK for a consultant to form a think tank. This think tank is directly responsible for you and only provides you with management and marketing advice, and you will finally make the decision... You should see that in management concepts, management models and marketing
In terms of strategy, we do have a lot to learn. Director Fu, reform and opening up, is actually the first thing to do is to change his ideas. Provincial leaders, such as Governor You, are more concerned about leading cadres in changing their ideas.
performance.”
Fan Hongyu took the opportunity to remind Fu Dezhen that his relationship with Yulimin was extraordinary.
Fu Dezhen narrowed his eyes slightly, and it was obvious that Fan Hongyu's words touched the most sensitive nerves.
Hongzhou Cigarette Factory is a provincial-level enterprise, and Yulimin is his main boss. It is indeed crucial for Yulimin to have a view of him.
"Mayor Fan, I heard that Governor You admires your Fenglin model very much? Have you had dinner with Governor You in the capital?"
After a moment, Fu Dezhen asked tentatively.
Fan Hongyu smiled and nodded.
He knew that Fu Dezhen had basically been convinced, and all that was left was a matter of skills.
ps: Thank you for your 50,000 gift in your life. Congratulations to me for becoming the new leader of "Absolute Power"!
On Sunday, I was still a little free, and I still had two updates. I was busy again tomorrow.
{Piaotianwen www.ptwxz.com Thank you for your support, your support is our greatest motivation}