The sales policy of Beichong Salamander is regional distribution plus direct sales from breeding centers. Regional distribution is easy to say, that is, Xun Dejian, Wang Ruiji and Nangong Maomao, 80 fish per month for the three of them.
Among them, Wang Ruijie had more, he got 40 items, and the two of them had 20 items each. In fact, the relationship between Mr. Wang and Secretary Chen was the most ridiculous, but when he wanted to invest in the breeding center, he was disgusted and left.
Go up, Beichong owes someone else.
Moreover, Mr. Wang is also a friend of Zhi Guangming, so Chen Taizhong must give him this face.
Beichong exports 150 items a month. In addition to regional distribution, there are also 70 items. People who buy goods have to come directly to Beichong. These 70 items are a bit difficult to deal with.
Chen Taizhong once wanted to auction the management rights of these 70 strips, in groups of ten, and each sale would be worth half a year's management rights. As soon as the news spread, the Provincial Forestry Department called and advised not to do this - Management of Salamander
It's best to keep it official.
Those regional distribution companies don't matter. If something happens to someone's territory, they'll get into trouble with that company. But for these ten companies, that's seven companies. They may change people after half a year. Not only is it difficult to manage, but it's also easy for short-term behavior to occur.
When Chen Taizhong heard this, he agreed with this truth. After all, Salamander is not an electric bicycle and cannot adopt the management method of Gale.
New methods are still being explored, but the eighty giant salamanders released have already caused a sensation.
Nangong Maomao is a relatively low-key person, and the power of the circle is also great. She can just let it go and wait for someone to pick up the goods. Wang Ruiji doesn't care about that and directly advertises in the newspaper. He has several artificially raised salamanders and has complete ecological breeding procedures, which is good for the province.
Exclusive dealer, if you are interested in long-term cooperation, please contact us for an interview.
This is a typical way of doing business for Luhai people. Mr. Wang has never been exposed to the catering industry before, and he dares to venture into the sea. However, now that he has a monopoly on the supply of goods, he does not want to go door-to-door to sell, place advertisements and wait for others to come to his door.
The effect of the advertisement was good, and many hotels came to negotiate. Wang Ruiji kept a giant salamander in the house for everyone to watch. At the same time, he emphasized that there would be no credit for buying the giant salamander.
As for the scarce resources, everyone expressed their understanding. However, the next moment, Mr. Wang said, if you want long-term cooperation, I have other products, and I hope the bosses will take care of them.
When he said this, others were a little annoyed. It's just a cash transaction, but you actually want to tie it in?
Those who are not such bullies and dare to come to ask for prices are all experienced in the catering industry and know the importance of gimmicks. But at the same time, they also know that if they want to do well in the catering industry, gimmicks alone are not enough.
You still have to have your own characteristics.
Therefore, many people choose to wait and see.
However, there are also people who dare to bet. For example, a time-honored hotel had to close down for renovation due to an accidental fire. The original "Municipal Government Designated Reception" sign was also taken away. Since it reopened, its business has been booming.
Not as good as before.
They made a decision on the spot and signed a long-term contract. Wang Ruiji was not in a hurry to tie the deal. Anyway, he had a monopoly on supply. Once the other party was well established, he would not be too late to speak.
In order to encourage this first long-term contract, he even promised that during the long vacation, he could guarantee one salamander a day. After the long vacation, he could only guarantee one baby fish a week - if there was a surplus, he would of course try his best to consider it.
Wang Ruijie is also eager to sell. He said that my monthly target is fifteen items. Except for me, you can't get this thing at all - he also wants to keep five items for maneuver.
After this store introduced giant salamanders, none of them were sold in the three days before the National Day. On the fourth day, they had to sell them at cost price - a tearful sale, priced at 8,000 yuan per catty, so those who pre-order should hurry up.
On the fourth day, someone clicked to kill one, on the fifth day it was two, and on the sixth day, all three giant salamanders were sold out. There were still people who wanted to buy, but sorry - they were out of stock.
On the seventh day, a local newspaper published news that a hotel openly sold the salamander, a national second-class protected animal. At noon that day, the salamander that had just arrived was about to be slaughtered. Industrial and commercial personnel rushed to the scene to confiscate the fish.
Of course, the hotel was no longer working, and the boss had some background in being able to get into the "city government's designated reception area", so he took out copies of relevant certification documents - this baby fish had formalities and a household registration.
In fact, this matter was promoted by other merchants. Seeing that this business was getting popular, they deliberately made things difficult. Unexpectedly, the hotel and Wang Ruiji were fully prepared, and Beichong's breeding procedures were indeed complete.
So someone discussed it in the newspaper again, saying that although the procedures for this thing are complete, it does not have the procedures for entering our province, and the province should improve the relevant procedures.
This argument is actually not surprising. Many products recognized by the country cannot enter certain provinces and cities. However, the breeding of giant salamander is the only one in the country. There are no restrictions. It is really meaningless - if there are restrictions,
There are no salamanders available for public sale in the province.
This dispute made this hotel extremely popular, and many people came here to eat the giant salamander, even though the price has returned to 16,881 pounds.
The person at the hotel explained with a gloomy look, saying that they were out of stock, and all the reservations for this month were sold out. Next month, they can guarantee two items a week. How about you call and give it a try next month?
Another consequence of this dispute was that a place called Beichong was shown to the audience. Even if Wang Ruijie wanted to keep it secret, in the face of official investigation, he had to first show that he was operating legally.
Both parties in the debate were not very interested in Beichong, but there were many people who were interested. Many people came directly to Beichong to see if they could get some giant salamanders.
Therefore, here in Beichong, the ramie fever has not yet subsided, and the salamander fever has risen again.
The person who had the biggest objection to this debate was undoubtedly Xun Dejian, the third regional dealer. He was so angry that he called Wang Ruiji and cursed him - eight thousand yuan for a pound of giant salamander, do you know how to do business?
This is the hotel's own behavior. If people want to sell it like this, what can I do? Wang Ruiji explained aggrievedly.
He definitely doesn't think he can't do business. In fact, the giant salamander is just a stepping stone for him to break into the catering industry. The products he plans to sell next will be the bulk of the profits - Luhai is also a coastal province, and seafood products are no better than others.
The key is whether it can be sold at a reasonable profit.
For my grandfather’s birthday at the end of the month, two hundred giant salamanders were sold for fifty thousand a pound! Xun Dejian’s voice was so loud that it almost shattered the microphone.
Isn’t that nonsense? Two hundred giant salamanders are worth this price. Wang Ruiji replied slowly and calmly. Some things are cheaper the more they are, and some things are more expensive the more they are - because it is too difficult to collect enough!
Anyway, the owner who wants to raise two hundred giant salamanders won't care about this small amount of money.
Xun Dejian had nothing to say. Before hanging up the phone, he emphasized again that we must keep the price of giant salamander at a high level. This should be something that is difficult to buy even with money.
That's right, Wang Ruiji replied with a smile, the giant salamanders here are now being considered for sale by the cup...
Many buyers from other provinces came to Beichong one after another, but Beichong's stance on protecting dealers was still very firm. Several guys tried to pry Wang Ruiji's agent, but failed. However, after Wang Ruiji learned about it, he didn't say hello and just went straight to the store.
Contact with both hotels was discontinued.
This was only the dispute caused by the eighty fish. The remaining seventy fish actually attracted several people seeking regional agency. Even Ouyang Gui wrote two notes.
Governor Ou actually has nothing to say to Chen Taizhong, but he is a bit too old and kind. Faced with a relationship that cannot be pushed forward, he can only say hello by writing a note - Xiao Chen, just watch and deal with it.
In fact, this note is not useless at all. If Beichong lets three more regional agents come out, then one must be given to Governor Ou no matter what. It’s okay to make exceptions. He will take care of him a lot. If he doesn’t take care of Ou Province
If you are long, then you have no leader.
However, Chen Taizhong's attitude is also very firm. The output of giant salamander this year is limited. Even if Du Yi writes a note, it is nonsense. He will never develop regional distributors again-the existing three distributors are all for the development of Beichong.
Made great contributions.
In late October, Beichong finally discussed how to sell 70 giant salamanders - this is what government work is like. It doesn't seem like a big deal, but there are many links involved, and the process has to be completed.
And everything is difficult at the beginning. This is the time to set the rules. Once the decision is not made carefully enough, there may be endless troubles.
The method jointly discussed by Luo Yaping, Xu Ruilin and Wang Yuanyuan is: contracting!
There is a sales and service company under the breeding center, which does not have a formal establishment. The company's operations are contracted out - of course, the contractor must pay a certain deposit.
The requirements for contracting are not high. It doesn’t matter how you sell them to the district. It costs 70 fish per month for 5,000 yuan per catty. Just give the money to the breeding center.
In fact, this is also a last resort. Selling salamander is not that simple. You have to popularize the knowledge of licensed and parallel imports to customers, teach them how to fight counterfeiting, and you also have to tell them the knowledge of short-term salamander breeding and cooking skills.
The most difficult thing is management. The goods sold cannot be transferred to other specialty areas. After the salamander is sold, the relevant signs must be recycled. If the customer insists on keeping the sign as a souvenir, charging a fee is not a big deal. The key is that you have to provide proof.
This sign is for collection.
These matters are quite trivial. If the district sets up such a department, the organization will be too bloated. Therefore, everyone thinks that similar matters might as well be managed by private forces - so although this contract is a bit unexpected, it is normal.
.
The plan was quickly handed to Chen Taizhong's desk. He looked at it carefully and couldn't help but nodded.
Although he values state-owned enterprises, he does not exclude contracting. Private parties are much more flexible than state-owned enterprises in doing certain things.
In fact, the benefits are not limited to this. For example, contractors have their own "top cylinder" aura. (To be continued. Please search Piao Tian Literature, the novel will be better and updated faster!)
