"Why, I feel that leaking your business secrets violates your professional ethics code?" Lu Weimin couldn't help laughing when he saw Ji Wanru's cautious expression: "You think I need to understand the situation of buying vehicles in the city's party and government organs and enterprises and institutions. I still need to use it if I want to use it if I want to understand the situation of the purchase of vehicles by the city's party and government organs and enterprises and institutions.
Is this the way?"
Ji Wanru also laughed silently, "I didn't say that, how do you understand? That's your business. As a businessman, I must keep the customer confidential, but I can also reveal a rough proportion. This is not a secret. Now it's basically
The ratio is 4:4:2. Government agencies and public institutions account for about 40%, enterprises account for 40%, and private individuals account for 20%. Initially, more government departments ordered,
However, during this period, more and more private car purchases have increased, and a considerable number of them are from neighboring cities in Songzhou, such as Yishan, Xiliang, and Huanggang, Qiupu and Huaining in the north."
"Oh, Hubei and Anhui provinces also come to Songzhou to buy cars?" Lu Weimin was quite surprised.
"FAW Toyota has only more than 60 dealers in the country, and we only have Changzhou and Songzhou in Changjiang. There are only one or two in Anhui and Hubei provinces. There is no big difference in prices, at most it is just service.
It is different from the gifts. We established Yonghua as a leader, which is also well-known in this surrounding area and has always had a good reputation. It is normal to come to our Songzhou to buy a car." Ji Wanru said proudly: "There is even Chang."
Customers from the state also came to our Yonghua to buy cars.”
"Without coming to you Yonghua to buy cars, are there many cases where you go to other car sales companies in Songzhou to buy cars? For example, in Buick and Volkswagen's 4S stores?" Lu Weimin asked enthusiastically.
road.
Ji Wanru thought about it and said, "There was not too many in the past one or two years, but it gradually increased in the past two years. After the opening of the Western Song Expressway, many people came to our side to buy cars. The Songyi Expressway was opened to traffic and Yishan came to
We buy a lot of cars here. After all, our city in Songzhou is the largest in the surrounding area and has the largest market capacity. Therefore, the 4S store layout in several major brands is the most complete and the scale is relatively large. For example, our Yonghua operates GAC
Honda and FAW Toyota, Psen operate SAIC Volkswagen series, Mingguang operates Dongfeng Citroen series, Yuantai operates FAW-Volkswagen Audi, Jetta and Hongqi series. Tengfeng operates Beijing Hyundai and Cherokee, and also a white horse company specializing in imported cars
Hetiangang Automobile, as well as Hei Niu Auto Trade, which mainly deals in trucks, has more auto trade companies that are not large, so there are so many options. In addition, the transportation is so convenient now that most of our cars can be
The cost of transporting to the port by water is lower, so there are more discounts, so it is normal for customers to come to Songzhou to buy a car."
Ji Wanru talked about the car sales in Songzhou City, and the situation of various companies was also told, which made Lu Weimin sigh. Now Ji Wanru is already a big shot in the Songzhou car sales market. She holds GAC Honda and
FAW Toyota's two major 4S sales stores do have this qualification.
Lu Weimin did not expect that the Songzhou auto market would develop so fast. In his impression, when Ji Wanru started working in GAC Honda's 4S store when she entered the auto market, she seemed to be the first to try it out. Now she is only a few shorts.
In 2019, the Songzhou automobile sales market became so popular, which is certainly related to the domestic economic development situation and has a lot to do with the development speed of Songzhou in recent years.
"Well, then this RV show. Do you have any plans to sell how many cars you want? How much sales will be?" Lu Weimin asked with a smile.
"It's hard to say. This RV show is just a fun thing. Nowadays, people buy cars and spend rationally. They don't have much brains and are excited and start all of a sudden. After all, it's a big expense of more than 100,000 or 200,000 yuan.
Now, the unit consumers must have been optimistic about it for a long time and will not join in the fun at this time. Private consumption will have to be compared a few times, so we don’t plan to make many achievements at this RV show, expand our Yonghua Group.
The biggest purpose is the greatest goal. After all, such an expo will definitely attract many merchants from surrounding provinces and cities to attend the conference. These merchants may be potential customers. While attending the conference, they may have a deeper impression.
When you need to buy a car in the future, you will think of our Yonghua?"
Ji Wanru thought for a long time, and Lu Weimin also looked at the woman who was dressed in a decent and smiling lightly.
In fact, since she left Songzhou, this woman has basically not relied on her own influence, but has worked hard in Songzhou. What she gave her was more psychological comfort and encouragement, and encouragement to encourage her in herself.
She worked hard on her career path, and this woman continued to show her own abilities.
How long has Zhang Jingyi and Chi Feng been here in Songzhou? Ji Wanru has successfully established a good relationship with Zhang Jingyi and Chi Feng, especially with Chi Feng. After returning from National Day, Ji Wanru even brought Chi Feng together and went to Fu together.
The Touqingyunjian Hot Spring was fun for two days, which shows how fast the relationship between the two developed. This is also the situation when Wu Sirun called him.
Even Qin Baohua can sometimes mention Ji Wanru, saying that Ji Wanru is the leading female entrepreneur in Songzhou, and even suggested that the city's "March 8th Red Flag Bearer" should also consider private entrepreneurs, encourage Ji Wanru to continue to expand the company, and more
Attract employed people into the enterprise to find employment.
"Wanru, Yonghua has a good development momentum. I judge that automobile sales will have a very fierce development momentum in the next few years, especially with the further development of the domestic economy, the living standards of ordinary people continue to improve, and urban transportation conditions are
It has been greatly improved, and private car purchases will become a trend in the future, and will even far exceed public bus consumption. On this point, your Yonghua Company must grasp it well." Lu Weimin nodded, "Reputation and Brand Reputation, this is the most important company.
Importantly, choosing a car is not easy for a family or an organization. Although the quality of a car cannot be guaranteed as a sales company, it can provide the best service to customers as a dealer and establish your own image.
But it is difficult to persevere, so this brand building is very important, especially since you are focusing on dual brands, Honda and Toyota, establish your own brands well and ensure customer loyalty, even if someone buys Honda, they are not satisfied with Honda.
You can buy your Toyota if you buy a Toyota. If you are not satisfied with the quality of the car, you can buy your Honda if you are not satisfied with the quality of the car. You can be at ease."
"Well, I also consider this. We cannot guarantee the quality of my car, but I must guarantee my own brand reputation and image, and provide customers with the most reliable, high-quality and thoughtful service as much as possible.
"Ji Wanru's eyes shine. She knew that this was Lu Weimin reminding herself, which was also to expand her corporate development ideas. "I am now contacting BMW and Volvo's sales agents through channel relationships, and striving to become a BMW and Volvo agent authorization.
At the same time, I also intend to enter the used car replacement market,..."
"Oh?" Lu Weimin was a little surprised. Ji Wanru's appetite was really big. FAW Toyota's 4S sales store has just been built and entered the market. She is planning a sales agent for BMW and Volvo again. She still needs to enter.
Used cars to replace the market, isn't this step too big? If you don't do it well, you'll get the eggs? No, Ji Wanru has no eggs. Thinking of this, Ji Wanru's tender and plump * seems to have appeared in Lu Weimin's mind again, and he is also in his heart.
I couldn't help but feel a little hot.
"Do you think my movements are too big and my pace is too fast?" Ji Wanru could understand Lu Weimin's worries. She felt that the movements were too fierce, but she also felt that now was the best time to develop. If you miss the opportunity, you will miss the opportunity.
If someone seizes the opportunity, if you want to catch up, you have to work several times more. This is a matter of opportunity.
"Well, what did you think?" Although Lu Weimin felt that the other party was too big and a little too ambitious, he also knew that he did not know much about the automobile sales industry after all, and he judged more from the overall economic development trend. Domestic automobiles
Consumption will indeed see a surge in growth in the next few years, but he is not very clear about which region and brand will perform in which period. Ji Wanru has worked in the automobile sales industry for several years.
I already have a good understanding of the automobile sales industry and should have her own ideas and ideas.
"Well, I understand it this way. Currently, Yonghua Group already has 4S stores of GAC Honda and FAW Toyota, and its sales share of Japanese cars in Songzhou and even Changbei areas account for a considerable proportion. From the current perspective, Japanese cars
In the intermediate car system, we have the advantage, and as you said, automobile consumption will gradually shift to personal family consumption in the future. Therefore, in the area of the share of intermediate car, our Yonghua has already developed and laid the foundation for the past few years.
A good reputation has been established and a solid foundation has been established." A beautiful smile appeared on the corner of Ji Wanru's lips.
"This is our big advantage, that is, reputation and image. I hope to convert this reputation and image into available resources. At present, these car owners who purchase intermediate cars may, as the conditions improve in the future, will
Have higher pursuits, such as hoping to switch from intermediate cars to luxury cars. Currently, the Japanese car market in the domestic market is far less than that of European cars, especially those of Audi, BMW, Mercedes-Benz, and Volvo, so I want to take the lead.
, take the agency rights of BMW or Volvo, and in the future, you can even get involved in the Lexus brand of Japanese cars and create the sales brand reputation of Yonghua's high-end luxury sedans, so that you can complete and extend the product line from intermediate cars to luxury cars."
Please give me a monthly ticket! (To be continued)