On the sixth day of the Lunar New Year, Su Ze came to the studio. The crew was about to finish filming. There was no need to go there. School started in seven or eight days. If he had nothing to do, he would come to the company and hang out. After all, it was all for himself.
Wanzi has already joined the job as a screenwriter and has begun to collect script information. The market is very chaotic and mixed, so arranging an experienced person can save a lot of wasted effort.
"Next, the studio will start promoting, and the theme will be around your study and life at China National Theater." They followed Kong Xue to the Publicity Department, and the three girls were waiting for Master Su's first lecture.
"Liu Dan, please tell me the specific plan." After being named, Liu Dan quickly took out the plan and showed it: "Weibo and Super Chat have been opened. The material is Brother Ze's previous performance clips. Do you want to take a look?"
Su Ze curiously walked to the computer and looked at actor Su Ze's real-name Weibo. Only three posts had more than 10,000 followers and more than 260 comments?
"It's just basic operations." Kong Xue said with a smile: "How can you do it with nothing?"
Su Ze didn't say anything. These are the duties of an agent. Isn't this what the studio was established for?
He motioned for everyone to sit down and quickly read the plan. There was basically no problem. It was just about collecting more daily materials for Chinese dramas to create the image of a good student and a good baby.
"Liu Dan, tell me about the rules of the game in Xuanfa." Seeing the dull atmosphere, Kong Xueh deliberately joked: "I just want to hear those things that can't be broadcast on TV!"
Seeing the young master smile, Liu Dan said: "For seven or eight years, I have experienced Qian Xuanfa. If you ask me, it is a relatively secretive type of work. It is a bit like magic secrets. It seems high-level, but in fact...
"
"That's all!"
"For example, a popular theme song, like "The Ordinary Road" from "Unexpectedly", there is nothing to say about this. In the summer of 2014, which hair salon did not have "The Ordinary Road" in its playlist, which one had Tony?
Can’t keep up with the trend of the times.”
"What's even more awesome is viral brainwashing, such as Little Apple, which has swept all square dances. It's no exaggeration that many people bought tickets to watch the Oldboy movie because of this song, right?"
Su Ze nodded, it's a bit like all happy families are similar, and every unhappy family has its own misfortune. The same goes for movies and TV series, you don't need to have too many points that can make the audience remember, just one that is deeply rooted in people's hearts is enough.
"After all, it is a small chance that the theme song will become popular. In the industry, it is mostly a hot spot for speculation. For example, when "A Hundred Birds Pay Attendance to the Phoenix" was released last year, producer Fang Li knelt down during the live broadcast."
"The "Your Name" retouching filter, Jiang Wen's "One Step Away" conference chartered the airport, and spent money so that all the planes could see the four characters "One Step Away" rolled out by the lawnmower in the sky."
""囧" imitates the Apple press conference, with bald Xu transforming into Xu Booth."
Liu Dan pointed to the two girls next to him and introduced: "They are all copywriters and are responsible for all soft copy design. Don't expect the navy to worry about this."
Listening to Liu Dan's introduction, Su Ze has a clearer understanding of publicity and distribution. For example, various press releases, posters, trailers, MV press conferences, and on-set fun. All publicity actions will be published on various platforms.
The film studio decides how much money to spend on how many movies to invest in based on the budget, and the media decides how much space to give the news on their website based on whether the news is heavy or not.
Then the artist records ID videos for various media, apps, and websites, saying "I am xxx, I wish xx users xxxx, xxxx". In this way, the media and channels exchange resources and receive interviews from many media.
The excellent resources have been featured on the covers and inside pages of various magazines, placed on hard advertisements at airports, train stations, shopping malls, movie theaters and bus stations. After the movie was released, it went on road shows in various regions across the country.
Never think that you are a member of public opinion. In fact, you are guided by public opinion and even fooled and manipulated.
Every day, countless movies, TV series, variety shows, artist promotions, and brand promotions bombard your consciousness and opinions in turn. What you talk about with great interest is what others want you to talk about.
It is overwhelming, everywhere, deceiving oneself and others.
"You can tell a thousand things." Su Ze said: "No matter how powerful the announcement is, it can only be the icing on the cake, right?"
"That's right." Liu Dan is also a bachelor and said truthfully: "The so-called publicity can only let more viewers who don't know about the movie know about it, and let friends who know about the movie have a deeper impression."
“Try your best to get your friends who remember this movie to buy tickets to see it!”
"So Brother Ze, your character is the top student in Chinese dramas." Liu Dan analyzed: "Follow the positive and sunny path. Of course, everything is real. We will start laying the groundwork in advance this year, and it will be natural when the work is broadcast."
"Well, this way the data looks more real and credible." Kong Xue was afraid that Su Ze would misunderstand, and said with a smile: "It will take at least eight years or even one year to prepare. The comments are all real people. The data growth will be gradual. There must be no problem."
Su Ze nodded. He didn't need to worry about this kind of thing. Now he was just warming up, or building a character. To be fair, he rejected this kind of routine.
There is no way, this is the rule of the game. If a newcomer wants to be recognized by the public as soon as possible, he must have some memory, right?
"The character of Xueba is very easy to use, but of course it is not easy to establish." Kong Xueyao said: "For example, Zhai Moumou will completely overturn."
"Qian Xi is also following this path. Success is a perfect shield. Not to mention himself, even the drama will be his endorsement."
Su Ze nodded, this is the power of example.
There are no absolutes. There are gains and losses. If China Theater wants to build a golden brand, it must cultivate influential celebrities. For example, Qian Xi has been promoting China Theater a lot in the past two years, right?
"If you can, I hope that Brother Ze can collect more performance materials." Liu Dan said seriously: "Nowadays, people are criticizing the entertainment industry for being chaotic, with actors having rubbish acting skills, and making millions a day to cut out pictures of all kinds of stand-ins."
"In both public and private situations, I think someone should stand up and refute the rumors. We can't let a mouse poop ruin a pot of soup, right?"
Su Ze was stunned and couldn't help laughing: "I really can't shoulder this responsibility."
"What Liu Dan said makes sense." Kong Xue analyzed: "You are a Chinese opera student, and you are surrounded by serious classmates who have passed the exam based on their ability. Why can't you show your true side?"
"Why did the misunderstanding occur?"
"It's just because of the lack of communication, isn't it?"
"How to train...how to live in college...how to improve your acting skills...how to express your youth."
"Isn't this the best work?"
Su Ze suddenly realized it and couldn't help but sigh, he was worthy of being an old man.
Thinking about it, I'm not cheating. I should go to class when I should, go to the library when I should, eat and sleep when I should eat and sleep, and at most I would just shoot some material.
If you find someone who is suitable, you will send it, if you are not suitable, you will reject it. If you want to see it, you can see it, if you don't want to see it, then leave it. Who begs whom?
"Okay, I'll try my best." Seeing Liu Dan's face filled with anticipation, he agreed, "I'll give it to you when the time comes. Use it if you can, and don't throw it away."
"Thank you, Brother Ze." Liu Dan was very happy. As a laborer, he couldn't lie down. Why should the young master wait while he has no works?
What does it mean to have everything ready and only need the east wind?
What is planning for a rainy day?
What does it mean to sharpen your knife and chop wood?
No. 1 in the Chinese Opera major, monitor of the acting class, and a good classmate of Zhang Zifeng, what kind of bicycle do you need for this kind of material?