"We also need to add the label of rich second generation." Kong Xue added: "A Chinese opera scholar who can obviously inherit hundreds of millions of wealth and lives in wealth but is self-reliant in pursuing his dream of becoming an actor!"
Su Ze: "..."
"That's right." Liu Dan said excitedly: "The second generation of rich people is also a very popular character recently. If you can't make a debut, you will have to go back and inherit the family property. It's the dream of many working people."
"Personality is like fashion, it changes every year. In the past, audiences liked perfect people who seemed to be out of touch with the world, but now the most popular ones are down-to-earth working people."
"Many people who have a sense of distance have long since left. They are old cadres, literary youths, and artists. It is difficult for the public to believe that people in the entertainment industry will not fight or gossip, read poetry and books, and have a breeze on their sleeves."
"To practice and cherish such a virtuous wife character is not in line with the values of the new era. It is better to endure humiliation and bear the burden than to start a happy life, right?"
"Most of the star-chasing groups are girls. Nowadays, we appreciate Mao Xiaotong even more, who is an independent female character who does not miss scumbag men, dares to love, dares to hate, and is not sloppy."
"A proper heroine!"
Su Ze had nothing to say. He looked at Kong Xue next to him. What else could he say with the vivid case in front of him?
A few years ago, celebrities relied on grabbing the C spot to prove their status in the industry. Ever since they grabbed the C spot at a certain fashion event and were ridiculed by the crowd, everyone has started to give in to the C spot since then?
Sisterly love?
Brothers, friends and brothers?
A veteran cadre actor loves to show off in traditional Chinese characters and persistently portrays the image of an elite man. In a certain interview, he even said that he would read articles by Nobel Prize winners in mathematics?
Was he found to have misquoted something Van Gogh didn't say on Weibo again?
"There is no way, not everyone can be as outstanding in business as Tony Leung and Maggie Cheung, and be remembered as an actor and actress."
Kong Xuedao: "Most artist teams are struggling to find a personality that makes their artists stand out. To a certain extent, artists are products. Only by finding the right personality and catering to the needs of fans can artists be quickly and successfully introduced to the market."
"For example, the rich second-generation characters, Zhou Zhennan and Yu Shuxin are all examples, even surpassing their younger sisters. Gan Wangxing is known as the hope of the whole village, and they have made the rich and poor respectively the best."
Su Ze was noncommittal. To be honest, he didn't like it very much, but it was imperative for the studio.
Just like a new actor, if you want to impress the audience as quickly as possible, you must show the memory points that are deeply rooted in the hearts of the people. For example, the good man Zeng Xiaoxian and Chen He relied on it to wait for death for more than ten years and it still worked.
Veteran cadre, top student, literary youth, foodie, self-deprecating, upright, true-tempered, bking, beautiful and powerful, not close to women, comedian...
As long as you can't think of it, there is nothing you can't stand.
"The most vulnerable thing is the single character design. Countless fans have lost their homes because their idol was revealed to be in a relationship or having a child."
Liu Dan analyzed: "I think the most difficult thing to grasp is the character of integrity and true nature. I have to say that this is very powerful beyond my sister, and I have a great sense of proportion."
Kong Xue listened from the side, publicity was very important for artists, and she also hoped that Su Ze would communicate more with his employees, and deepen their understanding so that they can promote better.
On the one hand, the artist team caters to the times and the needs of fans, and the characters they create are becoming more and more similar.
On the other hand, fans are also using their own imagination and projection to reshape and create artists. Each idol becomes the embodiment of all good things, and their faces become more and more similar.
As long as you put on the fan filter, everyone is gentle and strong, and everyone is an acting gem.
In the past, when the media was underdeveloped, the distance between fans and celebrities was very far, and celebrities were out of reach, but they could tell some truths.
Nowadays, various social media, paparazzi, Reuters, and the sledgehammers of people around you can't hide. Any inappropriate words or deeds will immediately encounter cyberdeath in the online society. Who dares to tell the truth?
Everyone lived a lively and colorful life during the Stupid Age, but when you stand in the spotlight, do they all become the same?
So now the rules of the game in the entertainment industry have become to be a living person!
In the past, gods were created, but now humans are created. To a certain extent, artists use personas to "deceive" fans, but fans are not using the increasingly powerful influence of the rice circle to "kidnap" idols.
Isn’t this the theory of dramatization?
Su Ze thought of a certain performance theory: everyone is an actor on the stage, and they must work hard to show themselves and create their own image in the minds of others in various ways.
Its core concept is impression management. In the process of interpersonal interaction, actors always use certain skills intentionally or unintentionally to shape their own impressions, choose appropriate words, expressions or actions to create impressions, so that others can form a specific impression of themselves.
views, and respond accordingly in line with the actor's wishes.
The so-called persona is nothing more than role-playing under different values of different eras. It is a conspiracy between the artist team, fans, media, and the social environment.
No one is stupid, they are just addicted to the game.
"Sister Xue has a question I've been wanting to ask." Su Ze couldn't help but said, "Shouldn't the so-called celebrity studios all listen to celebrities?"
"Why do you often argue with fans?"
"This question?" Kong Xue touched her nose and said awkwardly: "There is no celebrity team that is not scolded by fans."
"It's difficult for us too!" Wang Ya, who was sitting next to Liu Dan, couldn't help complaining: "Fans can't see the content of your work at all, they only care about the idol's appearance."
"If your idol is good, that means my idol has worked hard. If your idol is not good, then it's because your studio is a waste and is holding you back!"
"Of course we will see what they are scolding, and whether it is really that the studio did not do a good job." Liu Dan was afraid that his boss would misunderstand, so he explained: "If there is really something difficult to say, there is no way, and I will never communicate with the fans.
, if you mess with your fans, they will turn around and spread the screenshots, which is particularly dangerous."
"It would be okay if it only causes mental pressure and public opinion harm to the studio. After all, we are also making money from being scolded. If the scolding hurts and misleads the artist's image, it must be dealt with immediately."
Kong Xue nodded secretly. These employees were all personally recruited into the company. The Su family was not short of money. There was no rookie. They were all experienced veterans.
Su Ze looks young, but in his heart he is absolutely well-connected. He is the number one in Chinese drama majors and is prosperous. Is his reputation in vain?
Thinking of this, he said: "Each team has its own overall interests when accepting a movie. Some movies are just for money, and artists also need to eat. Or if you have existing resources, you can only accept this kind of movie."
"
"If fans have to decide everything, there will be no way to do the work. Fans just want to give the best to the artists, but they don't quite understand what is best."
"The most common reason for fan quarrels is because the artist's position is actually a mess, and the contract has already been signed in black and white."
"What I fear the most is meeting an equal. It all depends on how the producers resolve the issue during the official announcement. Some contracts will be signed very strictly, while others are not so rigorous, and conflicts are inevitable."
"It's normal for fans to be at each other's throats. Teams generally don't end up and can't end up. Many times, artists or teams know it well and even do it intentionally."